英　才　辈　出　之　晟，国　人　留　洋　之　桥 opds.co.uk/opds 020 8660 8869

How to increase recruitment by How to increase recruitment by ensuring your admissions ensuring your admissions procedures meet the needs of procedures meet the needs of international pupils and agentsinternational pupils and agents Name: Name: LarryLarry Field Field

Job Title:Job Title:DirectorDirector

Company:Company:Overseas Personal Development Services Overseas Personal Development Services (O.P.D.S.)(O.P.D.S.)

英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn

020 8660 8869

• Formed in 1996, O.P.D.S. specializes in the field of educational consultancy.

• We offer: Placement / Guardianship / Testing / Tours to China

Parents + Agents \ ∕

Beijing Office ↕↕

London Office∕ \

Students + Schools


020 8660 8869

BackgroundBackground

14 Years’ ExperienceChina Market / Beijing Office

100+ schools in the UK

• British education is highly regarded by the Chinese market

• They may be seeking 'A' level / IB / GCSE / ISC courses

• We offer Personal Placement services taking into accountentry requirements, cost and location.

• Key factor = suitability of the institution for the student.


020 8660 8869

Basic China StatisticsBasic China Statistics Population = 1.4 Billion

GDP increased 400% since 2000

GDP per head grown at 14% since 2000

Exchange Rate: Was 16 Rmb v. £1, now 10.40

Salary up 6% to 8% every year since 2004 except 2009

(3%)

Student numbers: 34% of 2010 overseas recruits in ISC

schools are Chinese/Hong Kong

Numbers are likely to grow as more parents can afford.


020 8660 8869

Factors in School Factors in School SelectionSelection

League tables deemed critical by parents

Girls’ schools sometimes specified

Price is not a key factor – don’t be too cheap!

Limited knowledge of GCSE and IB

Reasonable knowledge of A-Level

Past experience – exam results and percentages

University destination list


020 8660 8869

Key Aspects of the Key Aspects of the Admissions ProcedureAdmissions Procedure

Customer Service

Entrance Procedures

Visits & Taster days

Developing your relationship

with agents


020 8660 8869

Customer ServiceCustomer Service

The key factor in your success.

Swiftness of reply. Remember competition.

Information available/assistance at busy

periods and holidays.

Contact names/numbers/useful e-mails.

Updated information on your website


020 8660 8869

Entrance ProceduresEntrance Procedures

Clarify your entrance

requirements

Help us to understand the type of

students you will consider

Avoids wasting time and effort


020 8660 8869

EFL Levels and LessonsEFL Levels and LessonsClarify entry levels for each

course/key entry pointAssistance with using your testIELTS component scoresAged 18+, now required to have

IELTSProvision of EFL lessons in schoolAdditional compulsory EFL in AS / A2Fee ‘package’ to include EFL


020 8660 8869


Testing

Selection

Offer

UKBA Rules & Regulations!


020 8660 8869


Payments:

◦ Commission structure and percentage

◦ Possible incentives for additional numbers

recruited

◦ Sign off by Registrar

◦ Bursar Issue – late payment can be

detrimental

◦ Relation to sub agent


020 8660 8869

Visits & Taster DaysVisits & Taster Days

Maximize the opportunity of the

visit for overseas families and

agents

Good hospitality

Agents share their experiences!


020 8660 8869

Developing relationships withDeveloping relationships withyour agentsyour agents

Agents visit your school to

see/learn/update/keep you updated.

Key interface between families and schools

Office(s) overseas operating are on your

behalf

They speak the local language

They help translate materials

Agents play a key role when

selecting schools英　才　辈　出　之　晟，国　人　留　洋　之　桥 www.opds.co.uk/www.opds.cn

020 8660 8869

What to include in your website What to include in your website & agent handbook& agent handbook

Key facts & figures

Courses – do you offer pre-A level/pre-IB

year?

Results – with percentage tables

Fees (including deposits, EAL fees etc)

Entry requirements for each intake year

Pie chart of boarding numbers and

nationality英　才　辈　出　之　晟，国　人　留　洋　之　桥

www.opds.co.uk/www.opds.cn 020 8660 8869

What to include in your website What to include in your website & agent handbook& agent handbook

Map of UK showing your location and proximity to

airports

Information about your location – nearest town and

attractions

Details of EFL lessons, with costs

Flowchart of steps in your recruitment process

Timescale by which your commitment will be made

Key dates in School Calendar, especially P/T evenings

Key contacts


020 8660 8869

Documents

英 才 辈 出 之 晟，国 人 留 洋 之 桥 opds.co.uk/opds 020 8660 8869

英　才　辈　出　之　晟，国　人　留　洋　之　桥 opds.co.uk/opds 020 8660 8869