牛津高中英语牛津高中英语

( 模块四 · 高一下学期 )

Reading

板块：教学设计—课件作者：唐敏芳

UnitUnit

11

Advertising

Unit 1 Unit 1

课件描述：

本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。

Lead-in:

Water protection Sales of Coco Cola

learnmore about ads

Fast-reading1 What do advertisements encourage

people to do?

2 What does PSAs stand for?

3 What are PSAs meant to do?

To buy a product or service or believe in an idea.

Public service advertisements.

To educate people about health, safety orany other issue which affects public welfare.

Main idea of each paragraphPara.1

Para.2

Para.3

Para.4

Para.5

Para.6

Brief introduction of ads

What is an ad?

Untrue claims about products

How to identify( 辨别 ) an ad?Public service ads

The advice on ads

Detailed Reading

1. Most people are not aware of how many ads are around them.

2. Advertisements are always meant to promote a product or service.

3. PSAs are only found in newspapers and on TV.4. PSAs and commercial ads use some of the same

methods.5. Commercial ads can give us valuable information

about how to live our lives.6. An ad warning people against smoking is an

example of a PSA.

Further Reading

not always

not only

PSAs

What’s the similarities and difference between commercial advertisements and public service advertisements?

Post-reading (Consolidation)

Commercial ads PSAs

Places

found

Means used

billboards, newspapers, magazines, the Internet, radio, television

billboards, newspapers, magazines, the Internet, radio, television

use attractive and original images and creative languageuse attractive and original images and creative language

Commercial ads PSAs

purpose

expense

believable?

examples

to promote a product or serviceto promote a product or service

to educate peopleto educate people

chargedchargedfree of chargefree of charge

nono yesyes

①②①② ①②③④①②③④

commercials

commercials

AdvertisementsAdvertisements

PSAsPSAs

promotepromote

chargedcharged

trickstricksexamplesexamples

educateeducate

free of chargefree of charge

believablebelievable

radio, TV…, image

s, langua

ge

radio, TV…, image

s, langua

ge

Reading strategy:Reading strategy:reading expository writingreading expository writing （说明文）（说明文）

introduction of subject

introduction of subjectsupporting detailssupporting detailsconclusionconclusion

a subjecta subject

Homework:1. Finish the article on Page 95.

2. List the difficult language points on your notebook.

3. Retell the article about advertisement .