케이블 TV 요율 규제 및 원가 분석

1( )

TV
1995
77 ( )

,

TV
TV
TV ()
1.2
TV ,
SO
TV
TV
TV , TV
TV
TV
. TV
TV (* RFP )
(* (Basic tier) )
TV
(rate of return regulation) : (* TV, )
(price cap regulation) : , , (* 1992 TV TV )
: (* OFTEL)
TV
77 ( )
(* )
TV

TV
. TV
TV
* 1984 TV (effective competition) : 6 , TV 50% , 10% .
1.
() TV
* 10 A 5,000 30 B 10,000
2.
, ,
* (predatory pricing)
3. ,

TV
1984
1992
1999
1986 1991 4 TV 61% , 36.5%
TV
TV
1992 TV ( )
• 1986~1991 27.1 35.3 30.3%
• 1983 257 1992 20( 35.14)
• 1983 34.7% 1991 55.4%
• TV 1983 17% 92 36%
2.

Benefits
Time
B1
B2
T1
T2
OC

TV
TV Viewing schedule B1, B2 , Viewing schedule line B1 B2 B1, B2, OC (opportunity cost; OC ( ) )
.
Quality Adjusted real price
TV
TV ()
TV
TV
Analog Cable TV
$ 0.41
TV Digital STB Analog Digital TV Digital Analog 40-50rodml ( )
TV
. TV
NTL (31), (;40, , /, , ( 36), (8~20)), (, sky movies, sky sports (73)) .

Telewest (31), ((40), (36.6), (23), (40) .

ASIA TV
(Attordability Index)
: Kagan Asia Media, 2001
TV 7,500 ASIA GDP TV
TV
. TV
TV
< , TV >
2003 19,476 (* 9.089 12000 )
TV 95 177.8% . 43,279

15,000
29
2000
100.0
10,000
15,000
41
2001
104.1
10,000
15,000
55
2002
106.9
12,000
15,000
75

29.8%
71.4%
80.0%
0.0%
177.8%
43,279
* 1995~2002 1995
** (40 --> 72 ) ,
TV
. TV
TV
< TV >
< >
TV 99 35.1% 2001 20.5%, 2003 28.5% 95
88 23.3% 2000 16.7%

TV
TV ( ) PP

1999
2000
2001
2002
2003

59.5%
63.8%
66.9%
75.4%
71.5%

35.2%
32.2%
20.5%
27.3%
28.5%

( ) (* SO TV )

TV
PP
(* SO , PP 1) , 2) ()
TV
, TV
, TV
TV

< 1 >
PP
< 2 >
TIER
TIER /
SO TV TIER
TV ,, ,TIER,
TIER/ TIER TIER .
TV MODEL
TIER/ SO TIER SAMPLING

TIER MODEL
Digital
SO Digital .
,,, SO SO

TIER TIER

Digital
III. TV
1.1
1.2
1 1 1 Tier .
Tier = Xi nU T
Xi : 1 ( n)
U : 1

(59) : 1 TIER(1 ) :
8,000 TIER
1 TIER
1 TIER
1 TIER
TIER
SO SO . SO .
TIER TIER .
Sample TIER
1 TIER
1 TIER
TIER
Sample TIER
III. TV
2.
2 : 2 TIER
3 : TIER
( ; ,,)
2. TV
III. TV
1 : 2 TIER

2)tier = tier + + pr.
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(7),+, TV 3 premium .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
Page *

TIER TIER
. .
( ; )
1,2,3 TIER TIER TIER .
TIER 3 TIER .
TIER , TIER TIER

3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
SO TIER .
( ; )
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
2.4 TIER
TIER TIER Sampling TIER 10 TIER 2 8 4 . TIER 4 3 15,000 . SO
2. TV
III. TV
2.5 1
TIER TIER 1 SO . SO 1 () . . SO .
1.
2.
1 TIER .
Tier = Xi n(U – A) T
Xi : 1 ( n)
U : 1
- TIER
- 2 TIER

2002 SO 1,813 27.38% , .
TIER TIER, 2 TIER TIER .
TV
( ;,, )
( ;,, )
III. TV
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()
2.7 TV
2.1.1 INCENTIVE SYSTEM
.
132 59( A,B,C,D) 73
59 71 35 A
276%.

TIER TIER INCENTIVE

1 GROUP .
III. TV
2. TV
3) = tier + .
2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
1,115,379,381
pr

(2)
SO SO PP

SO PP .
(3)
(4)
(5)
(6)

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()

TIER INCENTIVE SYSTEM . INCENTIVE SYSYTEM TIER .
Xi nX => 130% : TIER 20%
100% - 130% : TIER 10%
Xi nX => INCENTIVE .
Xi : TIER i
X : 132
n : 132 TIER
TIER SO TIER SYSTEM .

TIER TIER .
130% TIER A D TIER 15,000 20% , TIER B C 10% .
= * 60( ). 4.3.5 TIER

3) = tier + .
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -

2002 tier
tier tier .
2002 SO tier tier .
.
(:,)
1) '2002 ', 2003.6, .
2) TIER 13,000 .
3) tier TV .
381,331,929
(:,)

3) = tier + .
(:,)

3) = tier + .
(:,)

3) = tier + .
1)TV .
2)2001 tier .
2002 1 tier .
3)2002 1 6 4,000 4,000-8,000 tier .
2002 9 12 tier .

()
()
(:)

788,697,857
645,446,950
143,250,907
()
()
21.64%
22.68%
1.13%
0.86%
0.09%
1.00%
2.31%
0.06%
40.01%
10.22%

788,697,857

18.17%
19.05%
0.95%
0.72%
0.07%
0.84%
1.94%
0.05%
33.59%
8.58%
1)
I. : SO (2003.6 "(SO) " ).
2)
II. : I. .
PP (2003.6
"(PP) " ).

2002 SO
9%

I.
()
541,937,763
II.
9%
.
1,115,379,381
pr

(2)
SO SO PP

SO PP .

(1)pp " " ,2003.6 ,
(2) PP SO

165,271,768
81.83%

36,687,227
18.17%

201,958,995
100.00%
(3) .
(4) .
(5) TV PP .
(6)SO SO PP

SO PP .
(8)

2002

2002
SO

(%)

1
76b.

OCN
8,273,020
(1) .
(2) PP SO

82,692,449
12,271,875
14.26%
14.84%
pp

PP
~4000
[]
1.0% .
.
34.9% .
PP 2.3%
41.8% .
3.2% 92.8%.
(PP) .

(:,)

3) = tier + .
2
(:,)

3) = tier + .

()
()
()

MODEL SO PP .
PP SO 132 59 .
TV SO TIER PP .
TIER TIER .
III. TV
2. TV
1
3 . TIER .

TV .
5 BEP . SO 6-8 6, 5 BEP .
: Digital AV, VOD, PPV
1.1.
SO TV . . .
TV SO 30%-55%
III. TV
()
Digital AV 5 . VOD Digital AV 10%, hit 3 PPV Digital AV 10%, hit 3

‘5.3 Digital ’ .

,,, Digital AV : 70%, VOD : 15%, PPV : 15%

STB() . STB SO .

, 10 5

5%

2002 SO
TV
Page *

1 SO 17,098/ 34,195 170, 6 221/ 241
VOD Gateway
VOD/ PPV
3.
SO . SO 870mhz ( 5%). . SO NETWORK MSO1 .
(2)MSO1
( ; )
( ; )
2)
3)
=D.A.V ()
4)
5)

7,454,822
109
68,392
PL

Y0
Y1
Y2
Y3
Y4
Y5

0
0
0
0
0
0

Y0
Y1
Y2
Y3
Y4
Y5

1
100,000
100,000
1
105,000
1
110,250
1
115,763
1
121,551
1
121,551

1
100,000
100,000
1
105,000
1
110,250
1
115,763
1
121,551
1
121,551

1
50,000
50,000
1
52,500
1
55,125
1
57,881
1
60,775
1
60,775

1
25,000
25,000
1
26,250
2
27,563
2
57,881
3
91,163
3
91,163

DIGITAL A/V
1
2
2
3
4
2)

3)
5.00%

Y0
Y1
Y2
Y3
Y4
Y5

DAV83,000
1,119,800
283,827
283,827
283,827
283,827
283,827

cell ( 70%)
SO .
SO 870mhz
.
(:)

SO
Y0
Y1
Y2
Y3
Y4
Y5
MSO1
(870mhz)
10
67,003,555
12,750,000
8,770,000
1,027,000
1,027,000
1,027,000

788,697,857
645,446,950
143,250,907
11,900,000
1,600,000
4,200,000
1,525,000
1,525,000
1,525,000
1,525,000

2)
3)
=D.A.V ()
4)
5)

7,454,822
109
68,392
PL

Y0
Y1
Y2
Y3
Y4
Y5

0
0
0
0
0
0

Y0
Y1
Y2
Y3
Y4
Y5

1
100,000
100,000
1
105,000
1
110,250
1
115,763
1
121,551
1
121,551

1
100,000
100,000
1
105,000
1
110,250
1
115,763
1
121,551
1
121,551

1
50,000
50,000
1
52,500
1
55,125
1
57,881
1
60,775
1
60,775

1
25,000
25,000
1
26,250
2
27,563
2
57,881
3
91,163
3
91,163

DIGITAL A/V
1
2
2
3
4
2)

3)
5.00%

Y0
Y1
Y2
Y3
Y4
Y5

DAV83,000
1,119,800
283,827
283,827
283,827
283,827
283,827

cell ( 70%)
SO .
SO 870mhz
.
(:)

SO
Y0
Y1
Y2
Y3
Y4
Y5
MSO1
(870mhz)
10
67,003,555
12,750,000
8,770,000
1,027,000
1,027,000
1,027,000

788,697,857
645,446,950
143,250,907
11,900,000
1,600,000
4,200,000
1,525,000
1,525,000
1,525,000
1,525,000

2)
3)
=D.A.V ()
4)
5)

7,454,822
109
68,392
PL

Y0
Y1
Y2
Y3
Y4
Y5

0
0
0
0
0
0

Y0
Y1
Y2
Y3
Y4
Y5

1
100,000
100,000
1
105,000
1
110,250
1
115,763
1
121,551
1
121,551

1
100,000
100,000
1
105,000
1
110,250
1
115,763
1
121,551
1
121,551

1
50,000
50,000
1
52,500
1
55,125
1
57,881
1
60,775
1
60,775

1
25,000
25,000
1
26,250
2
27,563
2
57,881
3
91,163
3
91,163

DIGITAL A/V
1
2
2
3
4
2)

3)
5.00%

Y0
Y1
Y2
Y3
Y4
Y5

DAV83,000
1,119,800
283,827
283,827
283,827
283,827
283,827

cell ( 70%)
SO .
SO 870mhz
.
(:)

SO
Y0
Y1
Y2
Y3
Y4
Y5
MSO1
(870mhz)
10
67,003,555
12,750,000
8,770,000
1,027,000
1,027,000
1,027,000

788,697,857
645,446,950
143,250,907
11,900,000
1,600,000
4,200,000
1,525,000
1,525,000
1,525,000
1,525,000

4. TV
3. TV
Digital 5

Digital .
VOD PPV 10% hit 3
( ; )
5.
Digital 5
.
VOD PPV hit.
( ; )

SO DAV 16,815-28,501,
VOD 1,503-2,628, PPV 1,373-2,387.
TV , SO , Digital 1( 5 25% , 30%,40%,50% ) DAV : 26,465, VOD : 2,409, PPV : 2,148 , ( )
III. TV
3. TV
13,000 825,732 74 10 8,169 1,642 5,043 14,854 1,469 16,323
8,000-15,000
8,000 379,766 57 4 6,292 1,642 3,884 11,819 1,169 12,988
4,000-8,000
4,000
6,174,937 41
3) = tier + .
13,000 825,732 74 10 8,169 1,642 5,160 14,971 1,481 16,451
8,000-15,000
8,000 379,766 57 4 6,292 1,642 3,631 11,565 1,144 12,709
4,000-8,000
4,000
6,174,937 41
13,000 825,732 74 10 8,236 1,642 6,495 16,373 1,619 17,993
8,000-15,000
4,000-8,000
4,000
6,174,937 41
13,000 825,732 74 10 4,512 1,642 5,160 11,314 1,119 12,432
8,000-15,000
8,000 379,766 57 4 3,475 1,642 3,631 8,748 865 9,614
4,000-8,000
4,000
6,174,937 41
3) = tier + .
13,000 825,732 74 10 4,578 1,642 6,495 12,716 1,258 13,974
8,000-15,000
4,000-8,000
4,000
6,174,937 41
8,000-15,0008,000 11,500 11,819 12,988 (4,988)(1,488)11,565 12,709 (4,709)(1,209)
4,000-8,0004,000 6,000 6,720 7,385 (3,385)(1,385)6,720 7,385 (3,385)(1,385)
4,0003,235 3,900 3,961 4,352 (1,118)(452)3,961 4,352 (1,118)(452)
1)1(1 tier ) .
2)tier
3) .
4)diff.1. = tier -
5)diff.2. = tier -
3
70 58 21 74 41 76 73 27 51 65
24 19 13 17 17 16 15 15 15 16
5 3 4 4 4 3 3 2 2 3
5 5 4 5 5 4 5 4 4 4
11 7 5 7 7 6 5 6 6 6
3 4 - 1 1 3 2 3 3 3
46 39 8 57 24 60 58 12 36 49

3OCN252 252 252 252 252 252 252 252 252 252
4SDN384 384 384 384
7250 250 250 - 250 250
8YTN203 203 203 203 203 203 203 203 203 203 203
9TV201 201 201 201 201 201 201 201
10TV197
12MBC-ESPN149 149 149 149 149 149 149 149
13134 134 134 134 134 134 134 134
14FS TV129 129 129 129 129
15TV108 108 108 108
17TV92 92 92 92 92
1887
19MBN84 84 84 84 84 84 84 84 84 84
20CGV83 83 83 83 83 83 83 83 83 83
2183 83 83 83 83 83 83
22m.net83 83 83 83 83 83 83 83 83
23m.net83 83 83
25TV79 79 79 79 79
26SBS+68 68 68 68 68 68 68 68 68 68
27MBCMOVIES66 66 66 66
29TV60 60 60 60 60
30TV56 56 56 56 56 56 56 56 56 56 56
31Q48 48 48 48 48 48 48 48
3248 48 48 48 48
33V39 39 39
36EtN32 32 32 32 32
37EtN32 32 32 32 32 32 32
38e31 31 31 31 31
39CBS29 29
42BCN28 28 28 - 28
44SBS24 24 24 24 24 24
4521
47MTV18 18 18 18 18 18 18 18
4817
50kbs16 16 16 16 16 16 16
5113
55TV9 9
569
588
597
- 8 8 2 12 6 19 17 8 13 16
3,666 2,801 690 4,323 1,943 4,376 4,656 368 2,261 3,459
tier
110 7,727 6,403 2,318 8,169 4,526 8,390 8,058 2,981 5,630 7,175

1,642 1,642 1,642 1,642 1,642 1,642 1,642 1,642 1,642 1,642 1,642
pr
tier
13,035 8,045 3,961 14,135 8,112 14,408 14,357 4,623 9,534 12,277
1,289 796 392 1,398 802 1,425 1,420 457 943 1,214
14,324 8,841 4,352 15,533 8,914 15,833 15,777 5,080 10,476 13,491
( )15,000 2,200 5,000 15,000 8,000 15,000 15,000 4,000 8,000 12,000
DAV30%35%
VOD40%45%
PPV50%55%
132 67,670,802 94,247,801 60
(A D)67,668,446 79,862,305 71
(a)1,146,923 1,353,598 71
(2)SO SO PP

SO PP .
(3)SO 2 TIER .
ABCD
(b)2,760 3,420 3,600 3,480
diff.
(974)
2,320
(932)
2
NETWORK (up grade )1,600,000 4,200,000 1,525,000 1,525,000 1,525,000 1,525,000
MSO2(870mhz)633,000,000
SO1(870mhz)18,500,000
SO2(870mhz)112,000,000
SO 1 7,333,531 1,486,111 571,944 141,778 141,778 141,778
6,001,544 1,216,189 468,062 116,027 116,027 116,027
Y0Y1Y2Y3Y4Y5
(870mhz) 91,604,555 67,003,555 12,750,000 8,770,000 1,027,000 1,027,000 1,027,000
NETWORK
NETWORK (up grade ) 11,900,000 1,600,000 4,200,000 1,525,000 1,525,000 1,525,000 1,525,000
103,504,555 68,603,555 16,950,000 10,295,000 2,552,000 2,552,000 2,552,000

81.84%18.16%

Documents

케이블 TV 요율 규제 및 원가 분석