商务英语Unit 4 Troubleshooting

教材：新视野商务英语（上）

Unit 4 Troubleshooting

Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework

Objectives

When the learners finish learning this unit, they should be able to

Dealing with various problems in doing business or solving the problems on business

Collecting information on troubleshooting

Language focus

Should, ought to : making recommendations

Pronunciation: polite intonation

Lead-in

1. Past problem: The company’s ________was in dangerSolution: Recruit ______________The strategy: ● Make the agency well-known. ● Persuade _________________ to join the agency. ●Reduce _____ and improve ________ ●Not represent model ________________ ●Not represent models _____________ ________________________The results: ●__________________ join the company ● The company has more __________ ●The company makes more _________

reputation

Jonathan Phang (new MD)

Models from other agencies

costs profits

who aren’t making money

Excellent models

clients

money

2.

strengths

1 4

weaknesses

3 6

opportunities

5 7

9 10

threats

2 8

Skills

Writing: clauses of purpose

Reading: Ford’s spy team

Listening: project management and troubleshooting

Key vocabulary

1.goal: ① 球门 e.g. He kicked the ball into the goal.② 进球得分 e.g. He scored a goal.③ 目标，目的 e.g. The company has achieved all its goal

s this year. Her goal is a place at university. 她的目标是在大学任教。

2. strategy: 策略，计谋 e.g. I think we have worked out a strategy for dealing with thi

s situation.3. outsider: 局外人，外人 insider: 圈内人，知内情者4. consultant: 顾问 e.g. a consultant to a software firm management consultant: 管理顾问5. SWOT analysis: SWOT 分析 S: strength 优势 W: weakness 弱势 O: opportunity 机会 T: threat 威胁

Should and ought to ( recommendations )Use:We use should and ought to recommend change, or

to give advice. You ought to hire a management consultant. They should listen to women’s views. You shouldn’t try to change the things you

can’t change. You ought not to postpone the meeting. What should we do? /What ought we to do? Should we change our code of practice ? Ought we to change our code of practice?

1

Form:

Should + infinitive without to(should + 不带 to 的不定式 )

Ought to + infinitive without to(ought to + 不带 to 的不定式 )

2

！注意：1. We do not usually use ought to for questions.

ought to 通常不用于疑问形式，疑问句中用的是 should.

e.g. He ought to go. Should he go?

2.Modal verbs never change their form. We do not add s in the 3rd person singular form, or tense markers with modal verbs.

情态动词的形式永远不变， 第三人称单数后面不加 s, 情态动词也没有时态的标记。

e.g. He shoulds solve the problem.3

Pronunciation:

Polite intonation

1. They should take women more seriously.

2. They should fit car phones.

3. The adverts should give more information.

Reading:Ford Motor Company has a ________ team called the International ________________The team has ____ members and is made up of British ___________________ and other from ____ European countries. Their purposeis to visit dealers to check that ____________take women’s views and experiences seriously because women buy _____ out ofevery ____ cars in Britain. The team write ______ for ______________ so that they can makerecommendations for the future.

spy

Women’s marketing panel

16

Women Ford workers

9

Their products and service

4

10

reports Senior management

Writing: clauses of purpose 目的壮语从句Use

Clauses of purpose answer the question why?

Or what for? They are subordinate clauses.

We are doing it now to avoid problems in the future.

I need to reduce costs in order to keep within the budget.

I need to reduce the costs in order not to go over budget.

Form

to + infinitive

(to + 不定式 )

in order (not) to + infinitive

in order (not) to + 不定式so that + subject + verb

so that + 主语 + 动词in order that + subject + verb

in order that + 主语 + 动词

Negative 否定形式1. The negative of to is in order not to. to 的否定形式是 in order not to. e.g. I’ll write it down in order not to forget it.2. To make a negative of so that and in order

that, we must change the second clause. So that 和 in order that 的否定形式必须改

变第二个分句。 e.g. We are buying new software so that we

won’t have to do so much paperwork.

Homework:

What do you understand by the term troubleshooting?

What can you do to avoid problems? What sort of analysis can you do to

assess a company’s situation? What verbs can you use to make

recommendations? Why are you learning English?

Listening1. Business is competitive in terms of ______ and _______.2. Problems can ______ money and _____ time.3. At the beginning of a project often people don’t

________________.4. Planning helps to make sure that everybody

______________________.5. In a project everybody should make sure that they

___________________ and anticipate problems.6. It is important that a project team ________ well.7. You should try to have a ___________ spirit in a project.8. In order to avoid problems you should be ________

about the number of people working on the project, the ______ and the _______ of the project.

9. When you put pressure on a project you_____________.

time money

cost waste

Plan effectively

Understand his or her role

ask the right questions

communicates

democratic

realistic

cost sizeCreate problems