Switzerland05 黃逸芳 Maggie35 江宜靜 YiGin40 魏心如 Sussi

03 許維芳 Kate04 胡 渝 Henry

Group

Outline

• Overview of Switzerland• Economy of Switzerland• Representative company• References

Geography

Cantons of Switzerland

Swiss Franc The currency code and currency symbol is CHF. Banknotes : 10, 20, 50, 100, 200 & 1,000 francs Coins : 5, 10 & 20 centimes, ½, 1, 2 & 5 francs

Currency

From January to February from -1 to 5°C . From July to August the daytime temperature ranges from 18 to 27°C . In spring and autumn, the daytime temperature range is 8 to 15 °C . Summer is warmer and drier with maximum temperatures up to 35°C .

Weather

Official languages in Switzerland :

German (65%)

French (23%)

Italian (8.5%)

Romansh (0.5%)

Official language

Religion

Religion in Switzerland – 2012religion percent

Roman-Catholic 38.2%Swiss Reformed 26.9%Unaffiliated 21.4%Other Christians 5.7%Islamic 4.9%Jewish 0.3%Others 1.3%

Economy of Switzerland• policy of long-term monetary security and

political stability

• country‘s small size and high labor specialization

• low unemployment rates and a balanced budget

Export of Switzerland• Main export partners：Germany 20.8 %,United States 9.3%, Italy 8.9%, France 8.4%, United Kingdom 4.8%• Export goods：machinery, chemicals, metals, watches, agricultural products

import of Switzerland• Main import partners：Germany 33.9%, Italy 11.2%, France 9,71%, United States 5.1%, Netherlands 4.8%, Austria 4.4%, United Kingdom 3.9%• Import goods：machinery, chemicals, metals,vehicles, agricultural products, textiles

Economy sectors

• Watches– Swiss watch making companies produce most of the world's

high-end watches

• Industrial– food processing : Nestlé(雀巢 )– chemical for industrial and construction use : Sika AG(西卡集團 )

– medicine making : Novartis(諾華 ) , Roche(羅氏集團 )

• Agriculture– High tariffs and extensive domestic subsidizations

encourage domestic production– 90 to 100% of potatoes, pork, cattle and most milk

products, are produced in the country

• Tourism– mountainous regions and cities

• Banking– neutrality and national sovereignty

Economy sectors

Rolex• Be founded by Hans Wilsdorf in

1905

• To moved to Switzerland in 1919

• Major product/service：Watch

• Strategy：1.Focus2.Product positioning3.Segmentation

• Feature：1.Precision2.Elegance and Noble3.Testing of product’s limitation

Rolex

References• Switzerland wikihttp://en.wikipedia.org/wiki/Switzerland• Economy of Switzerlandhttp://en.wikipedia.org/wiki/Economy_of_Switzerland• Rolex wiki http://en.wikipedia.org/wiki/Rolex• Rolex Official website http://www.rolex.com/zh-hant• Google picture• Vidoe• https://www.youtube.com/watch?v=dmDgVuO55B8

Thank you!

Q & A