1.Capit I Etica

8/8/2019 1.Capit I Etica

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CHAPTER ONE

Business Ethics, The Changing

Environment, And Stakeholder Management


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Figure 1.2:Five Levels of Business Ethics


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Ethics and Compliance Programs

Employees believe that nothing will be done if they reportunethical behavior, or they are unsatisfied with the actions takenOnly 25% of employees:

are willing to seek advice about ethics questions that arise;feel they are prepared to handle situations that could lead tomisconduct;indicate that they are rewarded for ethical behavior;report that their company does not reward success obtained through

questionable means;say they feel positively about their company

Employees feel that reports will not be held confidentially


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FIG. 1 . 3BUSINESS Environmental Dimensions


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EconomicFactors

Increasingly global context for trade, markets,resourcesBusiness expansion, product expansionStock & bond market volatility andinterdependencyThe effects of the European Union (currency

exchange, negotiating power, etc .)The rise of China and India


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Political Environment

Rise of global terrorismChange in international coalitions ( NATO, EU)

Increased awareness of issues via electronictechnologyFall of communism/Soviet Union


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G overnmental and RegulatoryEnvironment

Constantly changing/updating laws andprocedurepermits, packaging requirements, etc .

U.S. Financial Regulations,

EU Anticompetition laws,Changing standards for products, processes (e .g. EUrequirements, green and sustainableInfluence of Russian and Romanian laws onMoldova


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Legal Environment

Parliament & PresidentRussia

E.U.Local G overnment???


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Demographic Environment

G lobalization-competing against products andpeople from China, India, Turkey, Chile, U.S.,G ermanyWorkforce diversity-ages, ethnic background,languages

Sexual harassment problems

Discrimination-economic, ethic, gender, ageYoung people leaving-emigrationAging workforce


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Figure 1 .4 : Stakeholders


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Secondary Stakeholders

Local community groupsSpecial Interest groups-bankers, real estate ownersConsumer groups-Environmental groupsMediaTV, Newspaper, Magazines, InternetSociety-at-large

NG O groupsShould managers pay attention to the needs of these groups?What priority should they have?


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Stakeholder Management Approach

Six Steps to developing win/win strategies:

1. Identify issues, threats, or opportunities

2. Mapping who the stakeholders are3. Identify their stakes, interests, and power sources4. Determine who the members of coalitions are or may become5. Show what each stakeholders ethics are and should be6. Develop collaborative strategies and dialogue

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1.Capit I Etica