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xi

CONTENTS

PART

1 HTC3

2 10

3 15

4 85C20

5 24

6 27

7 30

8 33

9 36

10 40

11 42

12 45

13 48

14 51

15 56

16 64

17 67

18 70

19 72

20 74

21 76

22 80

23 87

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24 390

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PART

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4 B160

5 163

6 P&G166

7 169

8 173

9 177

10 P&G181

11 184

12 Gucci187

13 191

14 LVMH193

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xiii

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17 No.1203

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19 HSBC209

20 212

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22 220

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24 ZARA227

25 FamilyMart230

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29 GE243

30 246

31 Intel249

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35 261

36 266

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43 287

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45 BMW294

46 297

47 300

48 Uniqlo

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51 H&M3316

52 Panasonic GP3319

53 322

54 2326

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56 332

57 335

58 SONYAEONIBM339

59 CISCO342

60 346

61 349

62 352

63 356

359

361

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PART

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PART

HTC

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2011

2010heroGSMA2010

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LG

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PART

HTC

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PART

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2009

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YOU campaignQuietly Brilliant

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PART

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445 1063394

(02)2705-5066 (02)2706-6100

http://www.wunan.com.tw

wunanwunan.com.tw

01068953

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(04)2223-0891 (04)2223-3549

/290

(07)2358-702 (07)2350-236

20075

20089

20123

420

.

., 2012.03

ISBN 978-957-11-6584-4 ()

1. 2. 3.

494 101001664

1FPX