2002.10.31 ll

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Todays AgendaKey Question?Key FactorsCampaign ROIROI ReportCase StudyFact Findings

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Key Question?Target AudienceMarketersInternet Advertising = Digital Speaker , Special Offer , Black Box( )ResponseBack Box (?)Results Users Activity

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Key Question?Internet Advertising = Digital Radar (Click Stream) (acquisition) (retention) 2 ResponseClick StreamResults Users Activity Target AudiencePage 1Page 2Page 3Marketers

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Key FactorsOne Cycle = Acquisition+Retention+Sales Up

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Key Factor *Unique UsersGeographic Info*Unique UsersGeographic Info*Unique UsersDemographic InfoLanding Page Destination Page123*Imps, Clicks, CTR*ROI Report Campaign ROI = One Report+Post-Click Report( )( )

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Campaign ROICase Study (A) Response (Click) 123Value Driver- Value Driver-

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Campaign ROICase Study (A) , *Sample data

%MediaUnique Visitor(%)(%)(%)A17,2821,1812411925053,400,0001.11%26.04%0.13%B28,8363,79178461187139,200,0002.12%14.24%0.17%

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ROI Report sampleReport Index

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ROI Report sampleSummary Report* Non Ads: *Sample dataABC

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ROI Report sampleSummary Report() Frequency, .*Sample data

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Case StudyCampaign Summary

RemarksA ()3 A () 5 Thank youA () 2 (4)

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Case StudyConversion Rate ( )* Page Depth : Depth . Tracking Page : User .

NoAdvertiserCampaignConversionRate(%)Page DepthTracking Page1A3314.7%2A559.7%3A250.3~1.5%

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Case Study (E-mail or Banner) * 85%* 15%Campaign RunResponse

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Case Study (A) Thank you

Post Click AreaConversion Rate(%)LandingInput PageThank you1946,442372,290172,10418.18%2344,62693,35122,3836.49%320,7064,4547123.44%47,3741,7222122.87%5 9,2642,2461451.57%Total1,328,412474,063195,55614.72%

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Fact Findings

ROI Index 2 Re-Targeting

Internet Advertising = Digital Radar

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Fact Findings

(,,) 1 (Re-Targeting) 2 Acquisition (Retention), Sale Up , Thanks You.One Campaign = Multi Promotion

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**Korea Netizen Profile Report 2002 KNP Survey1 .

() Tel.(02)733-1201~2E-mail master@ad.co.krhttp://knp.advertising.co.kr