39
2013广州国际知识产 权商业化会议2013 Guangzhou International Intellectual Property Commercialisation Conference (Guangzhou): WELCOME © Copyright 2013 Johnson Kong All Rights Reserved. 1

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Page 1: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

2013广州国际知识产

权商业化会议

2013 Guangzhou International

Intellectual Property

Commercialisation Conference

(Guangzhou)

WELCOME copy Copyright 2013 Johnson Kong All Rights Reserved 1

概念挑战及实践

ldquoThe Context Challenges and Practicerdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 2

知识产权与 知识产权之商业模式

Intellectual Property (ldquoIPrdquo) IP Business Models

Johnson Kong

IIPCC trade

copy Copyright 2013 Johnson Kong All Rights Reserved 3

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 4

为何知识产权在世界各地那么重要

Why is IP so Important Worldwide

copy Copyright 2013 Johnson Kong All Rights Reserved

ldquoKnowledge markets based on IP rights are on the

rise

Evidence suggests that firms trade and license IP rights more frequently

Internationally royalty and licensing fee revenue

increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180

billion in 2009 ndash outpacing growth in global GDP

New market intermediaries have emerged such

as IP clearinghouses and brokeragesrdquo

(WIPO httpwwwwipointpressroomenarticles2011article_0027html)

5

「 新世代」 货币 ldquo(New) Currencyrdquo hellip

copy Copyright 2013 Johnson Kong All Rights Reserved 6

USPTO

2010年度IP密集产业之增值和就业比重

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 2: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

概念挑战及实践

ldquoThe Context Challenges and Practicerdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 2

知识产权与 知识产权之商业模式

Intellectual Property (ldquoIPrdquo) IP Business Models

Johnson Kong

IIPCC trade

copy Copyright 2013 Johnson Kong All Rights Reserved 3

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 4

为何知识产权在世界各地那么重要

Why is IP so Important Worldwide

copy Copyright 2013 Johnson Kong All Rights Reserved

ldquoKnowledge markets based on IP rights are on the

rise

Evidence suggests that firms trade and license IP rights more frequently

Internationally royalty and licensing fee revenue

increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180

billion in 2009 ndash outpacing growth in global GDP

New market intermediaries have emerged such

as IP clearinghouses and brokeragesrdquo

(WIPO httpwwwwipointpressroomenarticles2011article_0027html)

5

「 新世代」 货币 ldquo(New) Currencyrdquo hellip

copy Copyright 2013 Johnson Kong All Rights Reserved 6

USPTO

2010年度IP密集产业之增值和就业比重

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 3: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权与 知识产权之商业模式

Intellectual Property (ldquoIPrdquo) IP Business Models

Johnson Kong

IIPCC trade

copy Copyright 2013 Johnson Kong All Rights Reserved 3

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 4

为何知识产权在世界各地那么重要

Why is IP so Important Worldwide

copy Copyright 2013 Johnson Kong All Rights Reserved

ldquoKnowledge markets based on IP rights are on the

rise

Evidence suggests that firms trade and license IP rights more frequently

Internationally royalty and licensing fee revenue

increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180

billion in 2009 ndash outpacing growth in global GDP

New market intermediaries have emerged such

as IP clearinghouses and brokeragesrdquo

(WIPO httpwwwwipointpressroomenarticles2011article_0027html)

5

「 新世代」 货币 ldquo(New) Currencyrdquo hellip

copy Copyright 2013 Johnson Kong All Rights Reserved 6

USPTO

2010年度IP密集产业之增值和就业比重

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 4: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 4

为何知识产权在世界各地那么重要

Why is IP so Important Worldwide

copy Copyright 2013 Johnson Kong All Rights Reserved

ldquoKnowledge markets based on IP rights are on the

rise

Evidence suggests that firms trade and license IP rights more frequently

Internationally royalty and licensing fee revenue

increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180

billion in 2009 ndash outpacing growth in global GDP

New market intermediaries have emerged such

as IP clearinghouses and brokeragesrdquo

(WIPO httpwwwwipointpressroomenarticles2011article_0027html)

5

「 新世代」 货币 ldquo(New) Currencyrdquo hellip

copy Copyright 2013 Johnson Kong All Rights Reserved 6

USPTO

2010年度IP密集产业之增值和就业比重

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 5: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

为何知识产权在世界各地那么重要

Why is IP so Important Worldwide

copy Copyright 2013 Johnson Kong All Rights Reserved

ldquoKnowledge markets based on IP rights are on the

rise

Evidence suggests that firms trade and license IP rights more frequently

Internationally royalty and licensing fee revenue

increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180

billion in 2009 ndash outpacing growth in global GDP

New market intermediaries have emerged such

as IP clearinghouses and brokeragesrdquo

(WIPO httpwwwwipointpressroomenarticles2011article_0027html)

5

「 新世代」 货币 ldquo(New) Currencyrdquo hellip

copy Copyright 2013 Johnson Kong All Rights Reserved 6

USPTO

2010年度IP密集产业之增值和就业比重

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 6: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

copy Copyright 2013 Johnson Kong All Rights Reserved 6

USPTO

2010年度IP密集产业之增值和就业比重

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 7: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

资产 房地产

Property Real Estate

copy Copyright 2013 Johnson Kong All Rights Reserved 7

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 8: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

copy Copyright 2013 Johnson Kong All Rights Reserved 8

法律

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 9: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

copy Copyright 2013 Johnson Kong All Rights Reserved 9

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 10: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

专利 Patent

copy Copyright 2013 Johnson Kong All Rights Reserved 10

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 11: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)

bull 出售知识产权 Sell your IPR

bull 特许(出租)所拥有之知识产权 License (lease) your IPR

bull 权益股份之交换交易 Barter for EquityStocks

bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan

copy Copyright 2013 Johnson Kong All Rights Reserved 11

可行的前进方案

Possible Ways Forward

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 12: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

专利 Patents

(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)

bull 保护产品

protect what makes things work ndash eg food

drinks medicine mobile phones fabrics wheelshellip

copy Copyright 2013 Johnson Kong All Rights Reserved 12

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 13: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

Patents ndash (OriginalNovel amp Non Obvious)

copy Copyright 2013 Johnson Kong All Rights Reserved 13

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 14: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

设计Designs (工业设计Industrial Design)

bull 保护产品外覌

protect appearance of a product ndash eg

fashion shape of an airplane to a beer

canhellip

copy Copyright 2013 Johnson Kong All Rights Reserved 14

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 15: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

设计Designs (设计工业 Industrial Design)

copy Copyright 2013 Johnson Kong All Rights Reserved 15

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 16: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

版权 Copyright

bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip

copy Copyright 2013 Johnson Kong All Rights Reserved 16

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 17: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

版权 Copyright

copy Copyright 2013 Johnson Kong All Rights Reserved 17

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 18: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

商标 Trademark

bull 于市场用于辨识产品及服务之标记的专属权

exclusive rights for signs that distinguish

goods and services in the marketplace

ndash eg Logo and ldquowordsrdquo

copy Copyright 2013 Johnson Kong All Rights Reserved 18

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 19: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

商标 Trademark

copy Copyright 2013 Johnson Kong All Rights Reserved 19

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 20: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

bull 产品外观的专属权 exclusive rights for visual appearance of

an item

bull 与品牌联系的包装及设计 packaging design of a building that

defines the source of the product to

consumers - eg beer can (Sapporotrade

Heinekentrade)

copy Copyright 2013 Johnson Kong All Rights Reserved 20

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 21: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

商业外观 Trade Dress

copy Copyright 2013 Johnson Kong All Rights Reserved 21

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 22: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

商业秘密 Trade Secret ndash Coke Colatrade

KFCtrade Cosmetics

copy Copyright 2013 Johnson Kong All Rights Reserved 22

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 23: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

知识产权的种类 Types of IP Rights

copy Copyright 2013 Johnson Kong All Rights Reserved 23

商业秘密 Trade Secret ndash

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 24: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 24

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 25: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

案例一 Case 1

日本城 Japan Home Centre reg

bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 25

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 26: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

案例二 Case 2

满记甜品 Honeymoon Desserts reg

bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 26

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 27: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

案例三 Case 3

伟易达 VTech reg

bull ldquoFounded in 1976

bull VTech is the worldrsquos largest manufacturer of cordless telephones

bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China

bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo

bull

copy Copyright 2013 Johnson Kong All

Rights Reserved 27

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 28: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

「连锁体系优惠」

ldquoFranchise Benefitsrdquo

bull 知识产权拥有权 IP ownership

bull 知识产权发展新机会 New IP development opportunities

bull 品质及商业监控 Quality amp Business Control

bull 规模转变及增长 Scalability amp Growth

bull 现金流量 Cash flow

copy Copyright 2013 Johnson Kong All Rights Reserved 28

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 29: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

内容大綱 Content

bull 知识产权的种类 Types of Intellectual Property (IP)

bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)

bull 成功例子 Success Stories

bull 其他知识产权相关商业模式 Other IP Related Business Models

copy Copyright 2013 Johnson Kong All Rights Reserved 29

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 30: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls

Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group

bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs

bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)

Coller IP Capital and IV (Intellectual Ventures)

copy Copyright 2013 Johnson Kong All Rights Reserved 30

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 31: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 知识产权 技术研发公司 IPTechnology Development Companies

ndashgt RampD Licensing wo consultation

sometimes maker

AmberWave InterDigital MOSAID Qualcomm Rambus Tessera

Walker Digital Wi-LAN

bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP

managementrdquo or ldquoTechnology Transferhelliprdquo

Fairfield Resources Fluid Innovation General Patent Corp

ipCapital Group IPValue ThinkFire TPL

copy Copyright 2013 Johnson Kong All Rights Reserved 31

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 32: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE

Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance

bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人

Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire

bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking

Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics

copy Copyright 2013 Johnson Kong All Rights Reserved 32

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 33: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos

PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP

bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt

InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com

bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders

IPEG Consultancy BV and Paradox CapitalAnalytics

copy Copyright 2013 Johnson Kong All Rights Reserved 33

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 34: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP

alseT IP Global Franchise Group

bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers

Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board

bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities

Texelerate Innovaro

copy Copyright 2013 Johnson Kong All Rights Reserved 34

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 35: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue

bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE

American Express IP Zone Gathering20 and IPXI

bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip

bull Allied Security Trust Constellation Capital RPX and Open Invention Network

copy Copyright 2013 Johnson Kong All Rights Reserved 35

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 36: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP

Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics

bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers

Ocean Tomo and Patent Board

bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage

(ii) IP Defense Cost (defense coverage)

(iii) IP Abatement Coverage (enforcement coverage)

AIG Hiscox IPISC Kiln and The Hartford

copy Copyright 2013 Johnson Kong All Rights Reserved 36

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 37: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

总结 Summary

bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global

economyhellip $$$

bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and

should be respected

bull 保留专才建立紧密合作关系 Retain experts and work closely with them

bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain

quality IPR

copy Copyright 2013 Johnson Kong All Rights Reserved 37

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 38: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

总结 Summary

bull 信息可以获得 Information Is what you can obtain

bull 知识可以运用 Knowledgehellip Is what you can use

bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge

into money

copy Copyright 2013 Johnson Kong All Rights Reserved 38

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39

Page 39: 2013 Guangzhou International Intellectual Property ... · NTP, Patriot Scientific, RAKL, Rockstar Consortium, Round Rock Research, TLC and TPL Group ... Portals, etc. –> ... Communities

谢谢 Thank You

Johnson Kong

johnsoniipccorg

copy Copyright 2013 Johnson Kong All Rights Reserved 39