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2013广州国际知识产
权商业化会议
2013 Guangzhou International
Intellectual Property
Commercialisation Conference
(Guangzhou)
WELCOME copy Copyright 2013 Johnson Kong All Rights Reserved 1
概念挑战及实践
ldquoThe Context Challenges and Practicerdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 2
知识产权与 知识产权之商业模式
Intellectual Property (ldquoIPrdquo) IP Business Models
Johnson Kong
IIPCC trade
copy Copyright 2013 Johnson Kong All Rights Reserved 3
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 4
为何知识产权在世界各地那么重要
Why is IP so Important Worldwide
copy Copyright 2013 Johnson Kong All Rights Reserved
ldquoKnowledge markets based on IP rights are on the
rise
Evidence suggests that firms trade and license IP rights more frequently
Internationally royalty and licensing fee revenue
increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180
billion in 2009 ndash outpacing growth in global GDP
New market intermediaries have emerged such
as IP clearinghouses and brokeragesrdquo
(WIPO httpwwwwipointpressroomenarticles2011article_0027html)
5
「 新世代」 货币 ldquo(New) Currencyrdquo hellip
copy Copyright 2013 Johnson Kong All Rights Reserved 6
USPTO
2010年度IP密集产业之增值和就业比重
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
概念挑战及实践
ldquoThe Context Challenges and Practicerdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 2
知识产权与 知识产权之商业模式
Intellectual Property (ldquoIPrdquo) IP Business Models
Johnson Kong
IIPCC trade
copy Copyright 2013 Johnson Kong All Rights Reserved 3
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 4
为何知识产权在世界各地那么重要
Why is IP so Important Worldwide
copy Copyright 2013 Johnson Kong All Rights Reserved
ldquoKnowledge markets based on IP rights are on the
rise
Evidence suggests that firms trade and license IP rights more frequently
Internationally royalty and licensing fee revenue
increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180
billion in 2009 ndash outpacing growth in global GDP
New market intermediaries have emerged such
as IP clearinghouses and brokeragesrdquo
(WIPO httpwwwwipointpressroomenarticles2011article_0027html)
5
「 新世代」 货币 ldquo(New) Currencyrdquo hellip
copy Copyright 2013 Johnson Kong All Rights Reserved 6
USPTO
2010年度IP密集产业之增值和就业比重
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权与 知识产权之商业模式
Intellectual Property (ldquoIPrdquo) IP Business Models
Johnson Kong
IIPCC trade
copy Copyright 2013 Johnson Kong All Rights Reserved 3
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 4
为何知识产权在世界各地那么重要
Why is IP so Important Worldwide
copy Copyright 2013 Johnson Kong All Rights Reserved
ldquoKnowledge markets based on IP rights are on the
rise
Evidence suggests that firms trade and license IP rights more frequently
Internationally royalty and licensing fee revenue
increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180
billion in 2009 ndash outpacing growth in global GDP
New market intermediaries have emerged such
as IP clearinghouses and brokeragesrdquo
(WIPO httpwwwwipointpressroomenarticles2011article_0027html)
5
「 新世代」 货币 ldquo(New) Currencyrdquo hellip
copy Copyright 2013 Johnson Kong All Rights Reserved 6
USPTO
2010年度IP密集产业之增值和就业比重
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 4
为何知识产权在世界各地那么重要
Why is IP so Important Worldwide
copy Copyright 2013 Johnson Kong All Rights Reserved
ldquoKnowledge markets based on IP rights are on the
rise
Evidence suggests that firms trade and license IP rights more frequently
Internationally royalty and licensing fee revenue
increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180
billion in 2009 ndash outpacing growth in global GDP
New market intermediaries have emerged such
as IP clearinghouses and brokeragesrdquo
(WIPO httpwwwwipointpressroomenarticles2011article_0027html)
5
「 新世代」 货币 ldquo(New) Currencyrdquo hellip
copy Copyright 2013 Johnson Kong All Rights Reserved 6
USPTO
2010年度IP密集产业之增值和就业比重
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
为何知识产权在世界各地那么重要
Why is IP so Important Worldwide
copy Copyright 2013 Johnson Kong All Rights Reserved
ldquoKnowledge markets based on IP rights are on the
rise
Evidence suggests that firms trade and license IP rights more frequently
Internationally royalty and licensing fee revenue
increased from USD 28 billion in 1970 to USD 27 billion in 1990 and to approximately USD 180
billion in 2009 ndash outpacing growth in global GDP
New market intermediaries have emerged such
as IP clearinghouses and brokeragesrdquo
(WIPO httpwwwwipointpressroomenarticles2011article_0027html)
5
「 新世代」 货币 ldquo(New) Currencyrdquo hellip
copy Copyright 2013 Johnson Kong All Rights Reserved 6
USPTO
2010年度IP密集产业之增值和就业比重
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
copy Copyright 2013 Johnson Kong All Rights Reserved 6
USPTO
2010年度IP密集产业之增值和就业比重
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
资产 房地产
Property Real Estate
copy Copyright 2013 Johnson Kong All Rights Reserved 7
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
copy Copyright 2013 Johnson Kong All Rights Reserved 8
法律
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
copy Copyright 2013 Johnson Kong All Rights Reserved 9
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
专利 Patent
copy Copyright 2013 Johnson Kong All Rights Reserved 10
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 成立公司 (合營特许经营) Start a business (or JVcooperate Franchise)
bull 出售知识产权 Sell your IPR
bull 特许(出租)所拥有之知识产权 License (lease) your IPR
bull 权益股份之交换交易 Barter for EquityStocks
bull 「 抵押 」hellip 财务貸款 ldquoCollateralizerdquohellip financial loan
copy Copyright 2013 Johnson Kong All Rights Reserved 11
可行的前进方案
Possible Ways Forward
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
专利 Patents
(原创新型创造 amp 非凡) OriginalNovel amp Non Obvious)
bull 保护产品
protect what makes things work ndash eg food
drinks medicine mobile phones fabrics wheelshellip
copy Copyright 2013 Johnson Kong All Rights Reserved 12
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
Patents ndash (OriginalNovel amp Non Obvious)
copy Copyright 2013 Johnson Kong All Rights Reserved 13
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
设计Designs (工业设计Industrial Design)
bull 保护产品外覌
protect appearance of a product ndash eg
fashion shape of an airplane to a beer
canhellip
copy Copyright 2013 Johnson Kong All Rights Reserved 14
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
设计Designs (设计工业 Industrial Design)
copy Copyright 2013 Johnson Kong All Rights Reserved 15
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
版权 Copyright
bull 版权专用权授予原作品的作者 exclusive rights to the creator of original work ndash eg book movies songs softwarehellip
copy Copyright 2013 Johnson Kong All Rights Reserved 16
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
版权 Copyright
copy Copyright 2013 Johnson Kong All Rights Reserved 17
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
商标 Trademark
bull 于市场用于辨识产品及服务之标记的专属权
exclusive rights for signs that distinguish
goods and services in the marketplace
ndash eg Logo and ldquowordsrdquo
copy Copyright 2013 Johnson Kong All Rights Reserved 18
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
商标 Trademark
copy Copyright 2013 Johnson Kong All Rights Reserved 19
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
bull 产品外观的专属权 exclusive rights for visual appearance of
an item
bull 与品牌联系的包装及设计 packaging design of a building that
defines the source of the product to
consumers - eg beer can (Sapporotrade
Heinekentrade)
copy Copyright 2013 Johnson Kong All Rights Reserved 20
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
商业外观 Trade Dress
copy Copyright 2013 Johnson Kong All Rights Reserved 21
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
商业秘密 Trade Secret ndash Coke Colatrade
KFCtrade Cosmetics
copy Copyright 2013 Johnson Kong All Rights Reserved 22
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
知识产权的种类 Types of IP Rights
copy Copyright 2013 Johnson Kong All Rights Reserved 23
商业秘密 Trade Secret ndash
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 24
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
案例一 Case 1
日本城 Japan Home Centre reg
bull ldquoAs at 30 April 2013 it operated over 280 stores in Hong Kong Singapore West Malaysia the PRC and Macau and has nine licensed stores in East Malaysia Saudi Arabia New Zealand and Indonesiardquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 25
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
案例二 Case 2
满记甜品 Honeymoon Desserts reg
bull ldquoThanks to your consistent support Honeymoon Dessert will have leapfrog development in 2013 by making a sweet presence in the market of central China In the following two months Honeymoon Dessert will open shops in Wuhan Xian Zhengzhou and other citiesrdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 26
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
案例三 Case 3
伟易达 VTech reg
bull ldquoFounded in 1976
bull VTech is the worldrsquos largest manufacturer of cordless telephones
bull VTech currently has operations in 11 countries and regions and approximately 37000 employees including around 1500 RampD professionals in RampD centres in Canada Hong Kong and China
bull Apart from the well-known VTech brand the Group is licensed to design manufacture and distribute ATampT branded wireline telephones and accessories in North America and China as well as Telstra branded fixed-line telephones in Australia Shares of VTech Holdings Limited are listed on The Stock Exchange of Hong Kong Limited (HKSE 303)rdquo
bull
copy Copyright 2013 Johnson Kong All
Rights Reserved 27
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
「连锁体系优惠」
ldquoFranchise Benefitsrdquo
bull 知识产权拥有权 IP ownership
bull 知识产权发展新机会 New IP development opportunities
bull 品质及商业监控 Quality amp Business Control
bull 规模转变及增长 Scalability amp Growth
bull 现金流量 Cash flow
copy Copyright 2013 Johnson Kong All Rights Reserved 28
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
内容大綱 Content
bull 知识产权的种类 Types of Intellectual Property (IP)
bull 知识产权商业模式 (包括相关服务) IP Business Models (including services)
bull 成功例子 Success Stories
bull 其他知识产权相关商业模式 Other IP Related Business Models
copy Copyright 2013 Johnson Kong All Rights Reserved 29
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 专利授权与執行公司 Patent Licensing and Enforcement Companies (PLECs) ndashgt NPEs or Trolls
Acacia Research Fergason Patent Prop Lemelson Foundation LPL NTP Patriot Scientific RAKL Rockstar Consortium Round Rock Research TLC and TPL Group
bull 专利海盗 --〉非专利实施组织 Privateers ndashgt Corp NPEs
bull 知识产权收购和集中组织知识产权收购基金 --〉非专利实施组织 Institutional IP AggregatorsAcquisition Funds ndashgt ~ ldquoPErdquo (NPEs)
Coller IP Capital and IV (Intellectual Ventures)
copy Copyright 2013 Johnson Kong All Rights Reserved 30
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 知识产权 技术研发公司 IPTechnology Development Companies
ndashgt RampD Licensing wo consultation
sometimes maker
AmberWave InterDigital MOSAID Qualcomm Rambus Tessera
Walker Digital Wi-LAN
bull 授权代理 Licensing Agents ndashgt ldquoIP advisoryrdquo ldquoIP consultingrdquo ldquoIP
managementrdquo or ldquoTechnology Transferhelliprdquo
Fairfield Resources Fluid Innovation General Patent Corp
ipCapital Group IPValue ThinkFire TPL
copy Copyright 2013 Johnson Kong All Rights Reserved 31
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 诉讼融资 Litigation FinanceInvestment Co ndashgt PE + NPE
Altitude Capital IP Finance Rembrandt IP Management NW Patent Funding Oasis Legal Finance
bull 知识产权经纪商 IP Brokers ndashgt find buyer not licensee 寻找买家而非授权人
Bramson amp Pressman Iceberg Inflexion Point Epicenter IP Group Pluritas Semiconductor Insights ThinkFire
bull 知识产权并购资询顾问公司 IP-Based MampA Advisory Firms -gt IP Investment Banking
Blueprint Ventures Inflexion Point Pluritas and Real Capital Analytics
copy Copyright 2013 Johnson Kong All Rights Reserved 32
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 知识产权拍卖平台 IP Auction Houses ndashgt eg Christiersquos and Sothebyrsquos
PatentAuctioncom IPAuctionscom IP Auctions GmbH ICAP
bull 网上知识产权技术交易平台 Online IPTechnology Exchanges ldquoClearinghousesrdquo Bulletin Boards or Innovation Portals etc ndashgt
InnoCentive NineSigma Novience Open-IPorg Tynax Yet2com
bull 知识产权担保贷款 公司 IP-Backed Lending Firms -gt IP Lenders
IPEG Consultancy BV and Paradox CapitalAnalytics
copy Copyright 2013 Johnson Kong All Rights Reserved 33
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 使用报酬证券化 公司 Royalty Stream Securitization Firms ndashgt eg ldquomortgage-backed securitiesrdquo but for IP
alseT IP Global Franchise Group
bull 商业分析软件和服务公司 Analytics Software and Services Firms ndashgt IP Service Providers
Analytics IP Checkups Next Steps Research IPcom PatentRatingscom Scottish Enterprise TAEUS The Patent Board
bull 高等学院技术转移中介者 University Technology Transfer Intermediaries -gt IP Brokers for Universities
Texelerate Innovaro
copy Copyright 2013 Johnson Kong All Rights Reserved 34
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull FYR 2011 US universities amp RnD institutes spent over US$61 billion filed over 13000 USPTO patent applications and generated over US$25 billion in licensing revenue
bull 知识产权交易交换及交易平台 IP Transaction Exchanges amp Trading Platforms IP Transaction Best Practices Development Communities -gt (IP) Trade Exchanges like NYSE
American Express IP Zone Gathering20 and IPXI
bull 专利共同防御阵线 基金及联盟 Defensive Patent Pools Funds amp Alliances -gt Mitagate risk from NPEshellip
bull Allied Security Trust Constellation Capital RPX and Open Invention Network
copy Copyright 2013 Johnson Kong All Rights Reserved 35
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
bull 知识产权技术分拆融资 TechnologyIP Spinout Financing ndashgt Monetize non cord IP
Altitude Capital Blueprint Ventures Inflexion Point IgniteIP New Venture Partners and Real Capital Analytics
bull 专利为本证券指数发布 Patent-Based Public Stock Index Publishers
Ocean Tomo and Patent Board
bull 知识产权保險運營商 IP Insurance Carriers (i) First-Party IP Coverage
(ii) IP Defense Cost (defense coverage)
(iii) IP Abatement Coverage (enforcement coverage)
AIG Hiscox IPISC Kiln and The Hartford
copy Copyright 2013 Johnson Kong All Rights Reserved 36
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
总结 Summary
bull 知识产权于地区及环球经济乃至关重要的驱动程序 IP is vital driver for both the regional and the global
economyhellip $$$
bull 你所拥有知识产权于整个经济生态系统有相当重要的角色理应被受尊重 Your IP is critical in the economic ecosystem and
should be respected
bull 保留专才建立紧密合作关系 Retain experts and work closely with them
bull 适当计划以减轻风险并获得高质知识产权 Use appropriate ldquoToolsrdquo to mitigate risk to obtain
quality IPR
copy Copyright 2013 Johnson Kong All Rights Reserved 37
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
总结 Summary
bull 信息可以获得 Information Is what you can obtain
bull 知识可以运用 Knowledgehellip Is what you can use
bull 唯有知识产权能将知识转化成金钱 IPhellip Is what you can turn knowledge
into money
copy Copyright 2013 Johnson Kong All Rights Reserved 38
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39
谢谢 Thank You
Johnson Kong
johnsoniipccorg
copy Copyright 2013 Johnson Kong All Rights Reserved 39