2014 - 2015 Sponsorship Package Recreation/2014-2015... · 2014 - 2015 Sponsorship Package ... marketing plan identifying sponsors’ media benefits. We hope that this additional

CITY OF EL CENTRO

2014 - 2015 Sponsorship Package

WWW.CITYOFELCENTRO.ORG/SPECIALEVENTS

Events

Table of Contents

Introduction & Overview………………2 Special Events……………….…………….…...3

Ice Cream Social_____________3

Grito de Independencia & Taco Cook-Off..………………………………...4

Seasonal Tree Lighting & Street Fair…………………………………………...4

Mardi Gras Light Parade & Street Festival………………………….5

Le Tour de Manure Bike Ride…5

Music Festival & Fireworks Show…………………………………………6

Sponsorship Appreciation Mixer......................6

Sponsorship Levels……………………………7 Diamond..………………………………..7 Platinum…………………….……………7 Gold…………………….………..………….8 Silver……………………….………………..8 Bronze………………………………………9 Star…………………………………………..9 Media Plan Sample………………………10 Sponsor Agreement………..……………….11

Suzanna Perkins, Staff Assistant [email protected] 7603374555 Grace Connor, Media/Marketing Coordinator [email protected] 7603374540

Welcome!

Thank you for your interest in sponsoring the City of El Centro’s 2014-2015 Special Events! Community and business support allows the City to produce many family fun events for the entire community to enjoy. Since 2007, the City has coordinated many wonderful family oriented events with over 40,000 annual attendees. The events offer something for everyone; crowds continually flock to the City’s cook-offs, dinners, firework shows, parades and festivals.

Within this Sponsorship Presentation, you’ll find that the City has many exciting events planned for our entire community to enjoy. Please keep in mind that there are a wide variety of ways to be involved with the City’s Events and all forms of participation and contributions are welcome. The sponsorship levels listed within this presentation serve as a guideline showing the benefits received for specific sponsorship levels. We are more than happy to tailor the sponsorship to best fit your organizational needs and budget.

We have also included a media plan sample to layout the marketing plan identifying sponsors’ media benefits. We hope that this additional information is useful as you consider sponsoring the City’s Special Events.

Thank you again for your interest in bettering our community through Special Events and for consideration of sponsorship! We look forward to working with you during the 2014-2015 Special Events! Please feel free to contact us if you have any questions or concerns.

Best Regards,

Suzanna Perkins and Grace Connor

Contact us:

Special Events

Community Oriented Special Events For Our Imperial Valley and Beyond...

ICE CREAM SOCIAL TBA- Fall 2014, 5pm-9pm

@ Sports Pavilion

Celebrate Mexico’s Independence Anniversary! Bring your family out for fun evening to commemorate Mexican heritage and independence. “Grito de Independencia & Taco Cook‐Off” will be an evening of traditional celebrations, mouth watering tacos, authentic Mexican ceremony and activities for all ages. The historical ceremony of “El Grito” will be showcased amidst the best tacos that the community has to offer. Artists and artisans will proudly display their handiwork with many items available for sale.

Date: September 20, 2014

Time: 5:00p.m.‐10:00p.m.

Location: Stark Field

Attendance: 6,000

What a great opportunity for our community to come together to participate in traditional celebrations of the season! Our City Mayor will lead the countdown to reveal a giant Christmas Tree covered in lights, tinsel and decorations. Many decorations on the tree will be hand made by El Centro school children. While enjoying cookies and hot chocolate everyone can listen to the delightful music of local choirs and performances. Santa Clause will make a dramatic appearance atop the El Centro Fire Engine and will bear gifts for hundreds of children at the event.

Date: December 5, 2014

Time: 6:00p.m.‐9:00p.m

Location: El Centro Police Station

Attendance: 4,000

El Centro’s MOST POPULAR and our Signature

Events is the Mardi Gras Light Parade & Street

Festival! El Centro recreates the world famous

Mardi Gras with traditional themed colors of

purple, green and gold, in the Downtown area.

Our entire community anticipates this parade,

street festival, glittery costumes, lights, masks

and beads. Come and enjoy Jazz music and New

Orleans style cuisine . Celebrating New Orleans

tradition is an exciting and fun evening for the

entire family.

Date: February 21, 2015

Time: 5:00p.m.‐10:00p.m.

Location: Civic Center

Attendance: 15,000

Date: March 28, 2015 Time: 8:00 a.m. Location: 375 S. 1st Street, El Centro Attendance: 100

Local bands will compete for the “Best of El Centro”

title in the Battle of the Bands. Patrons will be able to

enjoy and play in a giant paint ball area, complete with

referees, rental equipment and target shooting areas.

A wide variety of food will be offered by local and

regional organizations for patrons to eat and enjoy. A

Kiddie Corner will be offered for children that will

include fun games and entertainment. A spectacular

fireworks show will conclude this exciting event.

Date: April 3, 2015

Time: 6:00p.m.‐10:00p.m.

Location: Stark Field

Attendance: 5,000

Join us as we coronate the Mardi Gras King &

Queen!!! We appreciate your support and wish to

celebrate with you. This special mixer is organized

in partnership with the El Centro Chamber of

Commerce. It’s our way to say thank you for your

contributions to the success of the Special Events

program. Great networking opportunity.

Date: January 15, 2015

Time: 5:00pm ‐7:00pm

Location: TBA

Attendance: 200

Featured Sponsor for all Special Events

*Pre‐event Promotion for All Events:

‐Company logo on City’s event website

‐Company logo on all promotional material

‐Company banner on City Special Event website with

link to company website

‐Company logo/name on all advertisements including

television, radio and print

‐Company listed on all pre‐event press releases and

press materials

‐Company listed on all marketing materials

distribution

*At Event Promotion:

‐Company logo on all event t‐shirts (if applicable)

‐Company banner displayed in prime location at

each event (banner provided by company)

‐Company given verbal recognition as featured

sponsor at events

‐3 Free booth spaces at each event

‐3 Free parade entries for Mardi Gras Parade

*Post‐Event Promotion:

‐Framed certificate of appreciation

‐Logo on event thank you letter (if applicable)

‐Listing as event sponsor in post‐event press

releases and press materials

* Gifts & Passes:

‐6 T‐shirts for each event

‐6 Tickets to VIP areas

‐ 6 Invited guests to the Sponsorship & Volunteer

Appreciation event

*Participation in Events:

‐Opportunity to participate on special event

planning committee

‐Opportunity to participate as a judge in event

contests

‐Opportunity to present awards to contest

winners at events

Featured Sponsor for all Special Events




‐Company link on the City’s website

‐Company logo/name on all advertisements

including television, radio and print

‐Company listed on all pre‐event press releases

and press materials


distribution


‐Company logo on all event t‐shirts (if applicable)

‐Company banner displayed in prime location at

each event (banner provided by company)

‐Company given verbal recognition as featured

sponsor at events







* Gifts & Passes:



‐5 Invited guests to the Sponsorship & Volunteer

Appreciation event



planning committee


contests


winners at events

SponsorshipOpportunities Investment $25,000 Investment $15,000

*General Sponsor for all Special Events




‐Company link on the City’s website



‐Company listed on all pre‐event press releases

and press materials


distribution


‐Company logo on all event t‐shirts

‐Company banner displayed at each event

(banner provided by company)

‐Company given verbal recognition as sponsor at

events





‐Listing as event sponsor in post‐event press re

leases and press materials

* Gifts & Passes:

‐4 T‐shirts for each event (if applicable)



Appreciation event



planning committee


contests


winners at events

*General Sponsor for all Special Events







distribution


‐Company logo on all event t‐shirts



‐Company given verbal recognition as sponsor at

events







* Gifts & Passes:




Appreciation event



planning committee


contests

SponsorshipOpportunities Investment $10,000 Investment $5,000

*Sponsor for all Special Events



‐Company logo on all print marketing

materials distribution


‐Company name on all event t‐shirts

(if applicable)



‐Company given verbal recognition as

sponsor at events

‐1 Free booth space at each event

‐1 Free parade entry for Mardi Gras Parade





* Gifts & Passes:




Appreciation event



planning committee

*Sponsor for Event of Your Choice



‐Company logo on print marketing

materials


‐Company name on event t‐shirt

(if applicable)

‐Company banner displayed at event


‐Company given verbal recognition as

sponsor at event

‐1 Free booth space at event



* Gifts & Passes:

‐1 T‐shirt for event

‐2 Ticket to VIP area (if applicable)

‐ 2 Invited guests to the Sponsorship & Volunteer

Appreciation event

SponsorshipOpportunities Investment $1,000 Investment $500

Media *Plan Sample Per Event (Subject to Change)*

Print:

IV Mall Indoor Banner ‐ 5x8’ doubled Sided English/Spanish ‐2 weeks prior to event

IV Press Ads‐ Two‐ 3x6 color ads and One‐ 3x2 color ad‐ Front Page

IV Press – Calendar of events

Flyer displayed at city facilities

Flyers distributed throughout El Centro at various locations

Radio: 2 weeks Prior to Event

‐60 Second Spots – (May include onsite

live coverage)

107.5 ‐ FM (English)‐ 90 spots

KMXX Tricolor (Spanish)‐ 96 spots

94.5FM Jose – (Spanish) ‐ 96 spots

98.3 POWER (Bilingual)‐ 31 spots

KROP AM 1300 Talk Radio (English)

Television:

‐30 Second Spots

Noticias Channel 7, (Spanish)‐ 60 spots

Mundo Fox Channel 54 (Spanish)‐ 60 spots

KYMA 11 (English)‐ 17 Spots + Community Happenings

FOX 9 (English)‐ 146 spots

ABC5 (English)‐ 117 spots

CW (English)‐ 103 spots

Telemundo (Spanish)‐ 151 spots

Internet:

City of El Centro Website Promotion (average 516,347 hits per month)

El Centro Chamber of Commerce website calendar of events

City’s Facebook, Twitter, Youtube

Imperial Valley Press Calendar of Event

American Towns http://www.americantowns.com/ca/elcentro

SPONSORSHIP AGREEMENT BETWEEN

CITY OF EL CENTRO

AND

Organization Name:

City of El Centro Organization Street Address: _________

Special Events City, State, Zip:

1275 Main Street Phone Number:

El Centro, CA 92243 Contact Name:

This Agreement is made and entered into by and between the City of El Centro hereinafter referred to as “City,” and the above named

organization hereinafter referred to as “Sponsor.” The City seeks to promote positive, healthy, and active participation in leisure and recreational

programs for our community. In consideration of the premises and mutual promises set forth herein, the parties, intending to be legally bound,

hereby agree as follows:

1. The City of El Centro agrees to provide the above named company with the sponsorship benefits currently in effect and corresponding to the

specified level of sponsorship indicated herein.

2. Sponsors Responsibilities: In exchange for said sponsorship benefits, Sponsor will sign agreement and return with an electronic version of the

company logo to the City of El Centro.

3. Sponsor will provide the City of El Centro with donations in the form of:

�cash �in‐kind �both cash & in‐kind 4. Sponsor’s contribution will be of equal or greater value as the sponsorship level as indicated below: �Diamond $25,000 �Platinum $15,000

�Gold $10,000 �Silver $5,000

�Bronze $1,000 �Star $500

�Other $________________

5. Term and Termination. This Agreement shall be effective from the date of City Representative’s signature through the end of the City of El

Centro’s 2014‐2015 events.

6. Force Majeure. No party shall be responsible for events beyond its reasonable control, such as acts of God, weather delays, restrictions,

security alerts or unforeseen commercial delays. If the event is postponed due to inclement weather or other conditions beyond the City’s

control, it may be rescheduled for another time. The Sponsor shall then be entitled to, and City agrees to give Sponsor, all of the advertising and

sponsorship rights set forth herein at no additional charge to Sponsor.

7. Your sponsorship does not guarantee your product will be sold at the event.

IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed.

Organization Representative Name: Title:

Signature: Date: ________________________

City Representative Name: Title:

Signature: Date:

Special Events CITY OF EL CENTRO

Documents

2014 - 2015 Sponsorship Package Recreation/2014-2015... · 2014 - 2015 Sponsorship Package ... marketing plan identifying sponsors’ media benefits. We hope that this additional