2021 Sponsorship prospectus Consumer 360

© 2021 Nielsen Consumer LLC. All Rights Reserved.

Consumer 360®

2021 Sponsorship prospectus

Fontainebleau Miami, FLSeptember 8-10, 2021

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© 2021 Nielsen Consumer LLC. All Rights Reserved. 2

Consumer 360®

September 8-10, 2021 Fontainebleau Miami, FL

2021 event theme:

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Nielsen’s Consumer 360® is a global events series that brings you innovative thought leaders and industry experts who share exclusive insights and help you develop business solutions that are fueled with punch and ingenuity. These industry trailblazers share their uncommon approaches to cutting-edge solutions and bring to life ideas that illuminate consumer behavior.

■ Know your omnichannel, understand your omnishopper

■ AI and insights: beyond the hype

■ The new groups driving spending

■ Decoding the e-commerce explosion

Key Topics

Forward.

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Why sponsor at Consumer 360®

As we launch NielsenIQ as a reimagined company, we’re more committed than ever to providing the critical insights organizations rely on to make smarter decisions and identify unexpected growth opportunities. From new ways of discovering brands to changing shopper behaviors, understanding these recent shifts is critical for moving forward with confidence.

We learned a lot in this past year, and we want our clients to be equipped with rigorous new intelligence, so they can react today while preparing for tomorrow. It’s about having the right tools for the moment, so retailers and manufacturers can anticipate consumers’ needs and expectations. It’s about providing the truth and sharing it with others, understanding what’s happening in real time. When you see things you couldn’t see before, you’ll be faster and more nimble.

Consumer 360 is where we bring together decision-makers from some of the world’s largest companies to connect and find clarity as we move forward. Collectively, we’re greater than the sum of our parts, and we look forward to gathering at this pivotal moment to share new insights and intelligence.

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Chairman/ CEO/ President/ Owner/ Principal/ Other C-Suite

EVP/SVP VP DirectorManager/ Supervisor

Analyst

Live event stats 7% 6% 12% 33% 31% 11%

Virtual event stats 6% 2% 5% 22% 42% 23%

Key benefits

Reinforce your brand positioning with in person and digital exposure

Track and measure ROI with detailed metrics and reporting

Access and exposure attendees from today’s top retailers and manufacturers

Previous attendee profiles

5© 2021 Nielsen Consumer LLC. All Rights Reserved.

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1951186 Advertising360iAccess PartnershipActive InternationalAdobeAdobe Systems, Inc.AdweekAmazonAmazon StudiosAnheuser BuschAnheuser Busch InBevARFArgus Information and Advisory ServicesAssociation of California Water AgenciesAT&TAT&T Advertising & AnalyticsAT&T AdworksAxiosAzteca AmericaBC Dairy AssociationBeam SuntoryBeth Uyenco & AssociatesBimbo Bakeries USABlincBooz Allen Hamilton Inc.BuzzFeedCarl Buddig & CompanyCD&M CommunicationsCharter CommunicationsChernoff NewmanChobaniChurch & Dwight Co., Inc.clypdColgate Palmolive Company

Conagra BrandsConebe ProductionsCooper SmithCountry Clib Communications LLCCreative Artists AgencyCrosby MarketingCross Screen MediaCrossix SolutionsCTAMDigitasDiscount TireDiscovery Inc.DishDisneyDKM MarketingDole Foods CompanyEdgewell Personal CareEl Rey NetworkEndeavorEssenceEW ScrippsExperianFacebookFortune MagazineFuel CycleGame Show NetworkGEICOGeneral MotorsGfK MRIGlaadGMDCGoogleGoogle and YoutubeGoogle CloudGravy AnalyticsGroupe Média TFO

Group M North AmericaGSNHanley WoodHenkelHITNIcarus Public AffairsICM PartnersInflection CapitalInitiative USINSIGHTS ASSOCIATIONINSP, LLCIPG MediabrandsIW Group, Inc.J.D. PowerJanus Strategy & Insights, LLCJD PowerJohnson & JohnsonKelloggKimberly-ClarkKochKWGLiberty MutualLionsgateLiveRampL'OrealMadison Michigan and MarketMaru/MatchboxMastercardMehlman Castagnetti Rosen & ThomasMGM & EpixMichele Madansky ConsultingMMSIMullenLowe MediahubNABNASCARNational Football LeagueNational GeographicNational Geographic PartnersNature's Bounty Co

Past attendees NestleNestle Purina PetcareNestle USANeustarNew York InterconnectNFLNinthDecimalNumerisOracleOutdoor Sportsman GroupOvationPathfinder InteractivePGA TourPHDPop Media GroupPRAGMAX LLCProcter & GamblePublic Private StrategiesPublicismediaR&R PartnersReynolds Consumer ProductsRokuScanbuySequent PartnersShareThisSimmons ResearchSnap Inc.SnapchatSokal Media GroupSony Pictures Television, Inc.Spark FoundrySpectrum ReachSpicyTequilaSummerland StudioSummitMediaTechTEGNAThe Advertising Research FoundationThe Company of Others

The Fire Opal CommunicationsThe Fitting RoomThe Infinite AgencyThe Nature's Bounty CompanyThe Network of Executive WomenThe NPD GroupThe Slate GroupThe Trade DiskThe Walt Disney CompanyTierneyTransUnionTRP Research LtdTurnerTwentyfirstcenturybrandUMUnder Armour, Global Consumer EngagementUniversity of ArkansasUS International MediaUSIMV&V Supremo Foods, IncVerisk Financial Services GroupVerveVideologyVision CriticalVividataWatson Marketing, IBMWeber ShandwickWexler & WalkerWGN AmericaWhole FoodsWWEYale Center for Customer InsightsZee TV/ Z Living

6© 2021 Nielsen Consumer LLC. All Rights Reserved. 6

What is it? Make an impact and showcase your brand in a major way at Consumer 360®. Our Premier sponsors will play a pivotal role in the event, with unparalleled visibility and access to attendees.

Lock in your premiere sponsorship early so you can reap the benefits of months of pre-event promotion (such as logo inclusion in marketing emails, website presence, social posts, and more). One (1) of each offering below is available.

Premier sponsorshipsAll Premiere sponsorships include the following, in addition to the individual offering:

● On-stage recognition from our CEO● Logo displayed during General Session ● Logo on event website and event

platform, with link to URL of your choice● Shout out via LinkedIn● Logo displayed on electronic signage

boards throughout the event space● 2 complimentary registrations with each

Premiere Sponsorship (valued at $3,990)● Optional: 6’ “touchdown” space/table● 1 sponsored email blast to US-based

registrants● Access to (US-based) registrant list● Prime placement on conference app

sponsor page, including link to website● 1 promoted post and 1 push notification

on conference app

Welcome reception and dinner

Closing dinner Live entertainment

Cost: 135,000 Cost: 150,000 Cost: 200,000

Be the first to connect with our attendees when you host our opening reception

Includes:● 5 minutes of mic time● Sole branding at the reception

entrance ● Logo on all opening reception

signage (print and digital)● A specialized drink named after

your company● Logo’d drink element

(ex-fruit/twists or stir stick) ● The opportunity to provide swag

to each in-person attendee

Leave a lasting impression with attendees by sponsoring the closing dinner

Includes:● 5 minutes of mic time● Sole branding at the closing

dinner entrance● Logo on all closing dinner

signage (print and digital)● A specialized drink named after

your company● Logo’d drink element (ex- fruit/

twist or stir stick)● The opportunity to provide

swag to each in-person attendee

Align with one of the top musical performers in the industry, [ARTIST TBD*], on 9/9/21, performing after the closing dinner

Includes:● Up to 5 minutes of mic time to

introduce the entertainer● Special thank you from entertainer● Pre-event VIP meet and greet and

photo opp for 6 people with the entertainer

● Sole branding inside the event space for the evening to include:

○ Custom gobo logo lighting○ Electronic and print signage

* Artist to be determined by NielsenIQ

*See Terms & Conditions for additional information


What is it? Make an impact and showcase your brand in a major way at Consumer 360®. Our virtual Premier sponsors will play a pivotal role in the event, with unparalleled visibility and access to attendees.

Lock in your premiere sponsorship early so you can reap the benefits of months of pre-event promotion (such as logo inclusion in marketing emails, website presence, social posts, and more). Availability outlined below.

Virtual premier sponsorshipsAll Premiere sponsorships include the following, in addition to the individual offering:

● Logo displayed during General Session ● Logo on event website and event

platform (sponsor section), with link to URL of your choice

● Shout out via LinkedIn● 2 complimentary in person registrations

with each virtual Premiere Sponsorship (valued at $3,990)

● 2 complimentary virtual registrations with each virtual Premiere Sponsorship (valued at $1,990)

● Prime placement on conference app sponsor page, including link to website

● 1 sponsored email blast to US-based virtual registrants

● Access to (US-based) registrant list

Virtual platform1 available

GS pre-roll video3 available (1/day)

GS post-roll video3 available (1/day)

Cost: 100,000 Cost: 50,000 Cost: 50,000

Connect with the virtual audience in an unprecedented way

Includes:● Co-branding (with NielsenIQ) of

the virtual platform● Co-branded (with NielsenIQ)

virtual registration site and virtual registration emails (confirmation & reminders)

● On-stage recognition from our CEO

Get maximum virtual exposure by kicking off the general session virtually

Includes:● 2 minute video (to be approved

by NIQ) that will run on the virtual event platform prior to the opening general session

● Logo on the general session page of the event platform

*All videos to be produced and edited by sponsor

Get maximum virtual exposure by closing the general session virtually

Includes:● 2 minute video (to be approved by

NIQ) that will run on the virtual event platform prior to the opening general session

● Logo on the general session page of the event platform

*All videos to be produced and edited by sponsor



What is it? Position your company ahead of the competition with one of the following ala carte sponsorships. Expand your network, gain a deeper understanding of manufacturer and retailer businesses and discover how your solutions can meet their needs.

Lock in your premiere sponsorship early so you can reap the benefits of months of pre-event promotion (such as logo inclusion in marketing emails, website presence, social posts, and more).

Ala Carte sponsorshipsAll ala carte sponsorships include the following, in addition to the individual offering:

● Logo on event website and platform, with link to URL of your choice

● Your logo on a thank you slide during the General Session

● Logo displayed on electronic signage boards throughout the event space

● 1 promoted posts and 1 push notification on conference app

Lunch 1 available

Coffee & juice bar1 available

Break sponsor3 available

Cost: 75,000 Cost: 50,000 Cost: 15,000

As the exclusive lunch sponsor, you’ll receive:

● Branding at entrance the event● One push notification on our

mobile app● Beverage napkins● The ability to provide a piece of

marketing material at each table● Pre-promotion - one sponsored

pre-event email blast to registrants and special mention on our website

This year’s event will feature an attractive, well-stocked coffee and juice bar on Thursday and Friday. As the exclusive coffee sponsor, you will receive:

● Sole branding of the custom bar● Beverage cups, sleeves and

beverage napkins with your logo● 2 push notifications per day● Pre-promotion - one sponsored

pre-event email blast to registrants and special mention on our website

The break station will be stationed prominently in a high-traffic area for two hours. As the exclusive break sponsor, you’ll receive

● Branding near the break area● One push notification 15

minutes before the break Options:Thursday AMThursday PMFriday AM


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Ala Carte sponsorships contd. All ala carte sponsorships include the following, in addition to the individual offering:

● Logo on event website and platform, with link to URL of your choice


● Logo displayed on electronic signage boards throughout the event space

Wifi1 available

Charging station1 available

Cost: 20,000 Cost: 20,000

Get max brand exposure throughout the conference space:

● Custom wifi password of your choosing● Branded (print and electronic) signage with

event wifi information ● Table tent cards throughout the event space with

your logo

Help attendees stay connected and powered up:

● Sole branding of charging station area● 1 push notification per day*

*Schedule to be determined by NielsenIQ





Virtual ala Carte sponsorshipsAll ala carte sponsorships include the following, in addition to the individual offering:

● Logo on event website and event platform, with link to URL of your choice


● 2 complimentary virtual registrations

Uber Eats1 available

Virtual banner15 available

Social media shoutout10 available

Cost: 15,000 Cost: 5,000 Cost: 5,000

The exclusive, virtual food and beverage sponsor

● Uber Eats gift card valued at $10 for each virtual attendee to put towards lunch or coffee

*Uber Easts cards provided for the first 1,000 virtual attendees signed-up

Stand out on the event platform with a stand-alone virtual banner

● Prominent, clickable banner directing attendees to a URL of your choice*

*Size to be determined by NielsenIQ

We’ll give you a shout out across social media platforms

● Shoutout on NielsenIQ social platforms (Twitter, Facebook, Instagram and LinkedIn) during the live event


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Consumer 360(R) agenda framework

Key event components

General sessionsBreakoutsNielsenIQ Product Showcase and Partner Exploration ZoneNetworkingReceptions and entertainment

Agenda framework

Wednesday, September 8 Thursday, September 9 Friday, September 10

5:00 - 6:30 PMOpening keynote

6:30 - 9:00 PMWelcome reception and dinner

7:00 - 8:15 AMBreakfast

8:30 - 11:00 AMGeneral session

11:15 AM - 12:00 PMNIQ Showcase & Partner Exploration Zone

12:00 - 1:00 PMLunch

1:30 - 6:00 PMBreakout sessions/ expo

7:00 - 10:00 PMClosing dinner and reception

7:30 - 8:30 AMBreakfast

8:45 - 11:30 AM General session and closing keynote

11:30 AM Conference concludes

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Safety and health at Consumer 360®

■ Socially distanced seating/gathering

■ Mask wearing■ Contactless

registration■ Outdoor dining

when possible

■ Advanced venue cleaning procedures

■ Emphasis on food and beverage precautions

■ Sanitizing/ washing stations throughout the event space

Individual “Health Pass” indicating:■ On-site testing

available■ Daily health

survey

Meeting in person with confidence

The health and safety of our attendees, sponsors, speakers, vendors and staff are of the utmost importance. We will have multiple measures on-site so that we can be together with peace of mind. These protocols will include, but are not limited to:

■ Extensive pre-event communication regarding policies and procedures, including

■ Covid protocol opt-in for all in person attendees, speakers, staff, etc.


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Sponsor terms and conditions NielsenIQ has the right to make and amend rules and regulations or changes in arrangements as needed. NielsenIQ shall make the final determination of and will enforce all rules, regulations and conditions. Floor plan may be modified as necessary, with all changes approved by the Fire Marshal. Additional regulations as related to NielsenIQ and Fontainebleau Miami Beach will be added to the Partner Service Guide.

ComplianceAll exhibits must comply with the laws and regulations of the district in which the exhibit is held. The person whose signature appears on the Application Form agrees to inform all on-site booth personnel of the show guidelines.

IndemnityThe Sponsor assumes all responsibility for any and all loss, theft or damage to their personal property and equipment while on the Fontainebleau Miami Beach premises.

Sponsor eligibilityNielsenIQ shall have the sole right to determine the eligibility of material, sponsor presentations and services including, but not limited to products, systems, services, printed matter distributed at the conference, including souvenirs and giveaways.

Official service contractorNielsenIQ will provide all on-site services.

Event cancellationNielsenIQ is not liable for failure to hold the Event as scheduled because of fire or any act of God, or the public or strike, or epidemic, pandemic, or any law, or regulation, or public authority, which makes it impossible or impractical to hold the Exhibition. Payments for sponsorship will be refunded in that event.

Sponsorship cancellation Cancellation of sponsorships must be submitted in writing. Sponsors who cancel before 8/8/2021 will receive a refund equal to one-half (50%) of the fee. Any Sponsor canceling after 8/8/2021 is obligated and agrees to pay the total cost of the assigned sponsorship. NielsenIQ reserves the right to resell any sponsorship canceled by a sponsor. Deposit is nonrefundable. Cancellations will result in NielsenIQ retaining all payments received. All cancellations and requests for refunds must be made in writing.

Sponsorship paymentIf paying by credit card -- A fifty-percent (50%) deposit is required within 1 week of receipt of the sponsorship contract. The remaining balance will be due by 8/23/2021. If the sponsor is paying by check, full payment is due within thirty (30) days of invoice or by 8/23/2021.

Admission of sponsors/ attendees/childrenNielsenIQ requires a conference badge for anyone who enters the Exhibit Hall or conference rooms. Security will enforce this requirement during move-in, show hours and move-out. Children under the age of 18 are not permitted in the exhibit area during set-up or dismantle.

General obligationsSponsor must not act in any manner which causes offence, annoyance, nuisance or inconvenience to NielsenIQ, the venue and/or any other attendee of the event, (ii) do anything which might adversely affect the reputation of NielsenIQ, the venue and/or the event, and/or (iii) cause or permit any damage to the venue or any part thereof or to any fixtures or fittings which are not the property of the sponsor. The sponsor shall cooperate, in good faith, with NielsenIQ in all matters relating to the package and/or the event. Without limitation, Sponsor shall provide NielsenIQ with all information as NielsenIQ may reasonably request in respect of the package and shall ensure that such information is accurate.

Sponsor-hosted eventsAny type of event or private function scheduled by a sponsor, held either on site at the Fontainebleau Miami Beach or any other venue, may not begin until the conference and exhibition has officially closed for that day and does not conflict with any other conference activity. Sponsored hospitality suites are not allowed during the conference.

Literature distributionCanvassing in any part of the Fontainebleau Miami Beach outside of your exhibit space is strictly prohibited. Any person doing so will be requested to discontinue canvassing immediately.

Overhead riggingSign hanging and overhead rigging are NOT permitted at this event.

Food/beverage dispensing Food/Beverage dispensing will not be allowed in the expo area.

Terms & conditions


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Terms & conditions contd.

Smoking RestrictionsThe Fontainebleau Miami Beach is a smoke-free building. Smoking is prohibited in the Fontainebleau Miami Beach at all times.

Balloons, Glitter or ConfettiHelium balloons may not be distributed in the Fontainebleau Miami Beach. Glitter/ confetti must be approved by Fontainebleau Miami Beach. Fees may apply.

Sponsor RegulationsAll persons must wear a badge to enter the exhibit, partner and conference area. Nothing may be attached to or suspended from any Fontainebleau Miami Beach structure without the express consent of the Fontainebleau Miami Beach. Nothing may be placed or leaned against any wall. No writing, taping, tacking or nailing on the any walls is permitted. Adhesive- backed decals/stickers may not be used or distributed on premises.

SecuritySponsors are responsible for the security of their personal property from move-in through move-out. Watch your valuables at all times. Any NielsenIQ contractors and the Fontainebleau Miami Beach are not liable for any loss or damage of materials. Should any loss occur, report the incident to Security immediately.

NielsenIQ, the facility management, or any officers or staff members will not be responsible for the safety or the property of the participants from theft, damage by fire, accident or other causes.

Promotional materialsSponsors/partners may not create promotional materials that are in direct conflict with official conference sponsorships and will be subject to removal from the show. When in doubt, please check with conference staff for prior approvals.

ParkingValet Parking at the Fontainebleau Miami Beach is $30 up to 4 hrs, $49 for 5+ hours.

Package DeliveryAll packages must arrive no later than 9/06/21 and no earlier than 9/03/21. Please address all packages as follows:

Fontainebleau Miami BeachAttention: Lindsey Nadeau 9/05/21NielsenIQ ETF Experience (CSM: Todd Fletcher)4441 Collins AvenueMiami Beach, FL 33140

Partners are responsible for the tracking of all their packages.

Fire Code and Hazardous MaterialsFire regulations require all display material used for decoration to be made of flame retardant or non-combustible materials. Hazardous materials are prohibited.

Premier sponsor touchdown spaceAn optional, 6’ draped table and sponsor-branded signage will be provided if requested. Location and set-up of Premier sponsor touchdown space, as well as type of signage, is at the sole discretion of NielsenIQ.

Sponsored email blastsNielsenIQ shall provide a non-exclusive sponsored email blast to registrants, prominently featuring Sponsor’s logo and link to URL of Sponsor’s choice. Content, audience and timing of said email blast is at the sole discretion of NielsenIQ. Sponsor shall: (i) provide NielsenIQ with all materials, links, or logos within any deadlines specified by NielsenIQ, and (ii) comply with NielsenIQ’s specifications and technical requirements.

Promoted posts/ push notifications/ social postsPosts and push notifications will appear in the conference app at a scheduled time, solely decided by NielsenIQ. Social “shout outs” will also be sent at the discretion of NielsenIQ. Promoted posts will be pinned to the top of the top of the app’s activity feed for 1 hour and may feature a URL of the Sponsors choosing. Exact copy of said notifications and “shout outs” will be at the discretion of NielsenIQ. Sponsor shall: (i) provide NielsenIQ with all materials, links, or logos within any deadlines specified by NielsenIQ, and (ii) comply with NielsenIQ’s specifications and technical requirements.


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Terms & conditions contd. Registrant mailing list (US-based registrants ONLY)Upon full payment of all fees described in this agreement, NielsenIQ grants premier and Connected Partner sponsors a limited, non- transferable, non-exclusive license to use the US-based registrant Mailing List (excluding registrants that opt-out) of names, companies and email addresses for a single, one-time mailing which is germane to the interests of event attendees and which does not, in the sole opinion of NielsenIQ tend to mislead, misinform or deceive or which may be distasteful in content or presentation. Sponsor’s mailing must be completed within six (6) months from receipt of the Mailing List. The Mailing List may be used for email use only, and sponsor should not attempt to contact event registrants by phone, fax or in person. NielsenIQ’s rights in the Mailing List are not assigned or released as a result of this agreement, but are specifically reserved and retained by NielsenIQ. The Mailing List is provided “as is” and may contain inaccurate email address information. No second use or list enhancement of any kind is permitted from the list. This list may be seeded with decoy information to detect unauthorized use.

Prior to use of the Mailing List, Sponsor shall provide NielenIQ with a copy of the mailing materials for approval. NielsenIQ in its sole discretion, may decline to approve any part of the mailing materials. Sponsor shall promptly notify NielsenIQ of any conference attendee complaints regarding the mailing materials.

Sponsor understands that the confidentiality of the Mailing List is of the utmost importance to NielsenIQ. Sponsor shall implement appropriate security of the Mailing List, including protection against unauthorized or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organizational measures. Sponsor will not copy or distribute the Mailing List, except that: (i) one back-up copy may be made for internal use only by Sponsor’s staff; and (ii) Sponsor may share the Mailing List with a Mail House, with which it has a signed contract to use the Mailing List solely to send the Mailing Materials on Sponsor’s behalf containing terms at least as protective of the confidentiality of the Mailing List as those contained in this Agreement. Sponsor shall securely destroy the Mailing List within 30 days of its use, shall require any Mail House used to do the same, and shall certify the destruction of the Mailing List in writing to NielsenIQ upon its request.

Sponsor agrees to comply with and have appropriate measures in place to ensure that its staff and agents comply at all times with the provisions and obligations of all applicable laws (including but not limited to data protection and data privacy laws) with regard to the Mailing List. Sponsor will implement appropriate technical and organizational measures to ensure to protect the Mailing List from unauthorized access, transmission and disclosure. Sponsor may only use the Mailing List according to the contact restrictions or contact preferences, if any, indicated therein. Sponsor shall notify NielsenIQ of any change or situation which would have a materially negative impact on the effectiveness of Sponsor’s security and privacy controls. Sponsor shall immediately notify CFA Institute of any unauthorized access to, transmission of or use of the Mailing List or the information contained therein, whether such activity is known or suspected (“Privacy Incident”). In the event of a Privacy Incident, Sponsor shall, notwithstanding anything to the contrary in this Agreement, indemnify and reimburse NielsenIQ for any and all damages, losses, fees or costs (whether direct, indirect, special or consequential) it incurs as a result of such Privacy Incident, and remedy any harm or potential harm caused by such Privacy Incident.

Any prohibited use of the Mailing List by Sponsor or agent acting for the Sponsor shall constitute a material breach of this Agreement. Sponsor shall indemnify and hold NielseniQ harmless against any damages or claim of damage, costs and reasonable attorney fees, arising out of the breach of this section, any actual or alleged impropriety or illegality of the Sponsor’s use of the Mailing List or the Mailing Materials, or any Privacy Incident. If there is any violation of this section, damages shall include a minimum of injunctive relief and such other relief as is authorized by law, including reasonable attorney fees, court costs and expenses.

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Contract acceptance

By signing this document, you agree to all terms and conditions. Contract accepted by:

Company: _________________________________________________________Name: ____________________________________________________________Signature: ________________________________________________________Title: ______________________________________________________________Date: _____________________________________________________________

NielsenIQSignature: ________________________________________________________Date: _____________________________________________________________

Documents

2021 Sponsorship prospectus Consumer 360