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WHAT IS THE CDR
First we took everything That is awesome about golf
and LIT IT UP!
Then we turned it into an interactive game everyone wants to play! Like a giant glowing pinball machine we designed it to be a glorious assault on your golfing senses
1 – We designed super smart targets that respond with custom light and sound when
you hit them
2 – We charged up the ball so it would streak across the sky
3 – We added an app that allows you to score and compete with friends
4 -‐ Finally we added a DJ, glow lounge and the Cosmic skills Extravaganza to
entertain golfers and non-‐golfers of all levels
STRATEGY -‐ TECHNOLOGY
OUR COSMIC CAR BUBBLE: We created an interacVve target no one ever thought could be put on a driving range. And players love to hit it. Of course, the bubble can accommodate far more than just a car. It can accommodate a whole party…in a target.
OUR MOBILE STRATEGY: TopGolf, the ‘golf entertainment’ industry leader, has proven that golfers love to hit, score, compete and socialize…all in one place. Their Achilles heal is that they are ‘built in’ and only go to large ciVes. We developed our technology to be fully mobile so we can bring our ‘pop up’ neon party virtually anywhere – for any reason. And with our ability to entertain up to 600 players per night, it can be quite a party
OUR AWESOME LIGHTS: Our patent pending CDR Smart target™ lighVng makes passive light acVve so it responds with custom light and sound when hit by a golf ball. (or soccer ball, or football) Now each target can be programmed to respond with sounds that mean something to the specific audience playing. Simply put, if you can say it into a microphone, the target will speak it when hit
IT’S ALL ABOUT THE GAME: Since players can score by hicng acVve targets, we created a simple scoring app to allow players to compete and play games instead of just hit shots. Now the driving range is a cosmic bowling alley of light and entertainment that keeps players around all night
THE 2015 CDR EXPERIENCE TOUR
IN 2015 we started in Orlando, then at Augusta during the Masters and now we are off to travel the US pucng on Pop Up events, perfecVng the player experience and burning in our course so we can help golf courses and ranges turn a whole new audience of players and fans
• Flop Shot limbo • Tic Tac Toe • Glass Break • Car Bubble shootout • Cosmic Long Drive • Freestyle Ball Bounce • Triple Chip
It’s became clear from our first events that golfers like to compete and test their skills. No maher their level. So we gave them a fun compeVVon that glows. Our Cosmic Skills goal is to make this a top level ‘cocktail compeVVon’ that is visually compelling, challenging and fun to play. It will also provide mulVple branding opVons for sponsorship involvement, while being a primary way we generate viral content on a weekly basis.
THE COSMIC SKILLS EXTRAVAGANZA
ADVANTAGES TO THE CDR
SATISFIED VENUES AND PLAYERS: To date we’ve been invited back to every venue we have worked with because they see our potenVal and value…We turn on a whole new audience for them
BRAND FOCUSED: Never before have you been able to focus the customer on your brand by having them hit your logo as they compete and have fun. Then hang around with them at a glow lounge instead of chasing them in a golf cart
UPSCALE AUDIENCE: Gain real access to affluent golfers and their ‘could be’ golfer friends like never before
BIG, BRIGHT, VIRAL IMPACT: We are so bright player can Facebook-‐Twiher-‐Instagram your brand with their phone…This gives your branded targets immediate viral reach the day of the event
FULLY MOBILE: With our popup lighVng, we can go wherever your brand needs private, corporate or open market acVvaVon
DAY & NIGHT ART DIRECTION: Our targets are made to be printed, so your brand can be seen day or night
OUR DEMOGRAPHICS
“TopGolf proved that people want to play golf games while hanging with their friends…at a party…we just made it mobile”
Robert Peterson, Founder and inventor of the CDR
SERIOUS GOLFERS: The CDR gives core golfers what they want, the ability to score with every club. Then add our spectacle, lounge style tee boxes and scoring app, we ahract serious golfers that want to compete, show off and socialize
WE ACCESS THE 90%: Since we are a neon night club, we access the majority of us who work during the day and are more available at night
MORE INCOME: We are sVll golf and invited by golf courses, so our clients are educated, affluent and upwardly moVvated
MORE WOMEN: CDR evenings are ahended heavily by parVcipants 25-‐45 and 54% male and 46% female. Since players are bringing their spouses, we are seeing far more women than regular golf ouVngs
MORE ‘COULD BE’ GOLFERS: Since we are a ‘no pressure’ night club of golf, we find that 40% are golfers, but 60% are people who just want to have a good Vme
HOW WE SELL PRODUCT
WE DRIVE SELL THROUGH: We drive beverage consumpVon by increasing a ‘pracVce range’ from one person to a 5 person neon party. This is a major reason why each of our events have invited us back
IMPACTFUL BRANDING VALUE: We are new, fresh and like nothing else ever offered in golf. As a result, we garner up scale branding value through our live event experience, ‘camera phone’ social media and press worth compeVVons
SUPER SAMPLING: It’s amazing how everyone at our events play their buhs off for free stuff. So brand focused give aways and compeVVons are a great way to help you get more ahenVon
PRO-‐ACTIVE IMPACT: Consume your audience in branded glow and targets they are focusing on. Now your brand is the center of their gaming experience
SPONSORSHIP ELEMENTS
• COURSE ELEMENTS • TEE BOX | RANGE ENVIRONMENT
• SCORING APP • CAR BUBBLE – MULTIPLE
• GLOW BALLS • BALL CHARGERS
• SKILLS COMPETITION • TOUR VEHICLE
• PRE-‐POST MARKETING
SPONSORSHIP – CDR Tour
CDR TRAVELING TOUR: Travel with us around the country turning on parVcipants every weekend with a tour that will get media and player ahenVon. Our tour is going to small media markets that are hungry for something new, fresh and glowing.
To date we’ve been invited back to all our venues. As a result our fall ‘Twilight Savings Time Tour’ should be robust. We will be travelling throughout the southeast. We have also received numerous requests to come to the west coast and to military bases
Charleston, SC Chesapeake VA Louisville, KY Kalamazoo, MI
Charlohe, NC Dracut, MA Alexandria, VA Orlando, FL
CDR Summer Swing
CORPORATE EVENTS
SUPPLEMENT EXISTING EVENT ACTIVATION: Add an awesome evening event to already established sponsorships at football, baseball or NASCAR events
PRIVATE CORPORATE ACTIVATION: Have us turn on your sales teams, clients and employees wherever they are. Perfect for arer conference evening entertainment where playing a round of golf is not an opVon
TOUR TITLE | TARGET SPONSOR
TIME TO GLOW BIG! As the Title-‐Target Sponsor, you will receive category exclusivity as well as prominent visual and media benefits
SPONSORSHIP BENEFITS:
• Name integraVon into the tour Vtle • Course elements designed with your brand • Course environment branding • Scoring App branding – future CDR game • Branding on website and throughout all our media efforts before and arer event
COSMIC CAR SPONSOR
MAKE YOUR CAR THE TARGET OF ATTENTION: There is no beher way to impact a consumer than to have them focusing on hicng your brand…all night long. As our car sponsor, we work with you to place your cars for maximum impact, exposure and interacVon both on-‐course and in the party area
SPONSORSHIP BENEFITS:
• MulVple car bubbles for maximum impact • Tee line car display • Cosmic Car compeVVons to drive ahenVon • Scoring App branding – future CDR game • Branding on website and throughout all our media efforts before and arer event
PARTY AREA SPONSOR
BECOME A PARTY BOOTH SPONSOR: Our business is to create a party people want to come to and stay around well arer their ‘round’ is over. Become a party tent sponsor and give players a world of social opVons
SPONSORSHIP BENEFITS: • Branded tent in party area • Branded contest to support your brand • Prize give away and announcements • Branding on website and throughout all our media efforts before and arer event
OFFICIAL GOLF SPONSOR
GOLF IS GREAT! As you can see, we love the game of golf and we are commihed to turning on the next generaVon of ‘Could be’ golfers by creaVng the ulVmate demo day…at night
OUR AUDIENCE REACH: By creaVng a serious skills compeVVon…ahached to a party, we reach young golfers, serious golfers and their ‘could be’ golfer friends.
SPONSORSHIP BENEFITS: • Demo clubs at each • Concession tent • Branding on website and throughout all our media efforts before and arer event • Prize give away and announcements
HISTORY
Thanks to modern 3D prinVng technology and a mountain of teamwork, we are proud to say that most every element of the Cosmic Driving Range, from concept, design, lighVng technology, sorware, chip design and course elements were created and manufactured in Louisville, KY. You make movies in LA, Apps in San Fran, but you make stuff in Louisville. It took 3 years, and as you can see, it’s been well worth it.
GlowGear began by invenVng premier night golf lights and the best night golf ball on the market. (The GlowV2) From this we realized we had to “go big or go home” because the market demanded video game spectacle…on demand. We launched the CDR at the 2015 PGA Merchandise show with 24r high targets with the focus of creaVng an upscale and interacVve day and evening golf experience where everyone leaves saVsfied
Our Success Story
Conclusion
LET’S CREATE THE FUTURE: The GlowGear crew is dedicated to pucng on awesome events that are gecng bigger, brighter and more fun with every event
We are a team with an executable vision that has already been realized. It’s Vme to take this vision to the next level by creaVng a tour that can garner headlines not just in golf, but in all sports because we surpass everything on the market today and we’ve only just started.
Contact:
Robert Peterson – Founder | Glowmeister [email protected] 310.999.9757 Gwen Abel – Chief Glow Officer [email protected] 310.999.9767
Thank you First Tee of Augusta, 2015
It’s not easy delivering an awesome event and when we are done…we sVll have to shag balls. But that’s ok. The
7,000 BALLS A NIGHT…Time to shag…Thanks for coming