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BANKING SCENARIO

The Indian Banking industry, which is governed by the Banking RegulationAct of India, 1949 can be broadly classified into two major categories, nonscheduledbanks and scheduled banks. Scheduled banks comprisecommercial banks and the co-operative banks. In terms of ownership,

commercial banks can be further grouped into nationalized banks, the StateBank of India and its group banks, regional rural banks and private sectorbanks (the old/ new domestic and foreign). These banks have over 67,000branches spread across the country.

The first phase of financial reforms resulted in the nationalization of 14major banks in 1969 and resulted in a shift from Class banking to Massbanking. This in turn resulted in a significant growth in the geographicalcoverage of banks. Every bank had to earmark a minimum percentage oftheir loan portfolio to sectors identified as priority sectors. Themanufacturing sector also grew during the 1970s in protected environs andthe banking sector was a critical source. The next wave of reforms saw the

nationalization of 6 more commercial banks in 1980. Since then the numberof scheduled commercial banks increased four-fold and the number of bankbranches increased eight-fold.After the second phase of financial sector reforms and liberalization of thesector in the early nineties, the Public Sector Banks (PSB) s found itextremely difficult to compete with the new private sector banks and theforeign banks. The new private sector banks first made their appearanceafter the guidelines permitting them were issued in January 1993. Eight newprivate sector banks are presently in operation. These banks due to their late

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start have access to state-of-the-art technology, which in turn helps them tosave on manpower costs and provide better services.

During the year 2000, the State Bank Of India (SBI) and its 7 associatesaccounted for a 25 percent share in deposits and 28.1 percent share in credit.The 20 nationalized banks accounted for 53.2 percent of the deposits and

47.5 percent of credit during the same period. The share of foreign banks(numbering 42), regional rural banks and other scheduled commercial banksaccounted for 5.7 percent, 3.9 percent and 12.2 percent respectively indeposits and 8.41 percent, 3.14 percent and 12.85 percent respectively incredit during the year 2000.Current Scenario

The industry is currently in a transition phase. On the one hand, the PSBs,which are the mainstay of the Indian Banking system are in the process ofshedding their flab in terms of excessive manpower, excessive nonPerforming Assets (Npas) and excessive governmental equity, while on the

other hand the private sector banks are consolidating themselves throughmergers and acquisitions.

PSBs, which currently account for more than 78 percent of total bankingindustry assets are saddled with NPAs (a mind-boggling Rs 830 billion in2000), falling revenues from traditional sources, lack of modern technologyand a massive workforce while the new private sector banks are forgingahead and rewriting the traditional banking business model by way of theirsheer innovation and service. The PSBs are of course currently working out

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challenging strategies even as 20 percent of their massive employee strengthhas dwindled in the wake of the successful Voluntary Retirement Schemes(VRS) schemes.

The private players however cannot match the PSBs great reach, great sizeand access to low cost deposits. Therefore one of the means for them to

combat the PSBs has been through the merger and acquisition (M& A)route. Over the last two years, the industry has witnessed several such

instances. For instance, Hdfc Banks merger with Times Bank IciciBanks acquisition of ITC Classic, Anagram Finance and Bank ofMadura. Centurion Bank, Indusind Bank, Bank of Punjab, Vysya Bank aresaid to be on the lookout. The UTI bank- Global Trust Bank merger howeveropened a pandoras box and brought about the realization that all was notwell in the functioning of many of the private sector banks.

Private sector Banks have pioneered internet banking, phone banking,anywhere banking, mobile banking, debit cards, Automatic Teller Machines

(ATMs) and combined various other services and integrated them into themainstream banking arena, while the PSBs are still grappling withdisgruntled employees in the aftermath of successful VRS schemes.

In a span of just four years, ICICI Bank has emerged as a consumer bankingbehemoth. With a retail book of over Rs 56,000 crore (Rs 560 billion) and amarket share that is the envy of competition -- it has a share of over 30 percent -- ICICI Bank today has reached a commanding position.

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The bank boasts of the widest integrated technology platform in the countryand only a fourth of its business takes place at its branches.

Its legacy of non-performing assets (NPAs) -- for which it has been ratedbelow its peers -- is now almost history with net NPLs (non-performingloans) down to 2 per cent.

Armed with a much stronger balance sheet, ICICI Bank is aggressivelyforaying into overseas markets and also has an eye on rural India.

This year consumer credit will grow by about Rs 40,000 crore (Rs 400billion) from Rs 145,000 crore (Rs 1,450 billion) to Rs 185,000 crore (Rs1,850 billion).

Last year, despite competition from small savings, incremental depositsgrew at 15 per cent and this year, too, the RBI (Reserve Bank of India) ispegging deposit growth at 15 per cent. That's not too different from thehistoric growth rate of 17 per cent over 30 years. I acknowledge that small

savings pose competition; they have a lot of arbitrage.But, interestingly, mutual funds were not competitors. MFs, I find, arecompetitors when interest rates decline; they don't have ability to competewhen rates rise.

Also insurance companies, which saw money because of the tax incentives,could be under pressure with the incentives going.

Today, ICICI Bank, India has the largest market share and value among allbanks in retail or consumer financing. ICICI Bank is the largest issuer ofcredit cards in India. It was the first bank to offer a wide network of ATM's

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and had the largest network of ATM's till 2005,before SBI caught up with it.

ICICI bank now is widely seen as a sophisticated bank able to take on manyglobal banks in the Indian market. The bank is expanding in overseasmarkets. It has operations in the UK, Hong Kong, Singapore and Canada. Itacquired a small bank in Russia recently. It has tie-ups with major banks in

the US and China. The bank is aggressively targeting the NRI (Non ResidentIndian) population for expanding its business.

The global opportunity spectrum is changing dramatically, and in the nextthree years, our global business will contribute one-third of our book -toplineand bottomline. Today it's about 10-12 per cent. The NRI is a greatcustomer and the other is the Indian corporate who is globalising -- either inthe trade business or is setting up businesses abroad.

Our USP (unique selling proposition) is our technology; we can get him totalk to his constituents online. The NRI is an interesting link because todayhe has tremendous needs in India; he wants to remit money, buy a home,

especially the H1 visa guys. This year 10 per cent of our home loans will beto NRIs.

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CHAPTER 1INTRODUCTION

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INTRODUCTION

Founded in 1955 as Industrial Credit and Investment Corporation of India,ICICI Limited was established by the Government of India in the 1960s as aFinancial Institution like Industrial Development Bank of India (IDBI) tofinance large industrial projects.

ICICI then, was not a bank and hence could not take retail deposits and wasnot required to comply with Indian banking requirements for liquid reserves.ICICI borrowed funds from various agencies like the World Bank, often atconcessional rates. These funds were deployed in large corporate loans.However, the scenario changed drastically in1990s when ICICI founded aseparate legal entity and named it "ICICI Bank".ICICI Bank, as the namewould suggest, undertook normal banking operations like acceptingdeposits, issuing credit cards, providing car loans etc. The experiment wasso successful that ICICI merged into ICICI Bank and this "reverse merger"happened in 2002.

ICICI Bank (BSE: ICICI) (formerly Industrial Credit and InvestmentCorporation of India) "ICICI Bank is India's second largest Bank withconsolidated total assets of over Rs. 470,000 crores and networth of over Rs.50,000 crores. The Bank's capital adequacy ratio of 15.6% is among the

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highest levels of capital adequacy in large Indian banks and much higherthan the regulatory requirement of 9.0%. ICICI Bank made a profit after taxof Rs. 4,158 crore (over US$ 850 million) in FY2008 and Rs. 3,014 crore(US$ 619 million) in the nine months ended December 31, 2008."

ICICI Bank offers a wide range of banking products and financial services

to corporate and retail customers through a variety of delivery channels andspecialised subsidiaries and affiliates in the areas of investment banking, lifeand non-life insurance, venture capital and asset management. ICICI Bank isalso the largest issuer of credit cards in India. Banks have also provideinternet banking, phone banking, anywhere banking, mobile banking, debitcards, Automatic Teller Machines (ATMs) and combined various otherservices and integrated them into the mainstream banking arena.

In a span of just four years, ICICI Bank has emerged as a consumer bankingbehemoth. With a retail book of over Rs 56,000 crore (Rs 560 billion) and amarket share that is the envy of competition -- it has a share of over 30 per

cent -- ICICI Bank today has reached a commanding position. The bankboasts of the widest integrated technology platform in the country and only afourth of its business takes place at its branches

The Bank is expanding in overseas markets and has the largest internationalbalance sheet among Indian banks. ICICI Bank now has wholly-ownedsubsidiaries, branches and representatives offices in 18 countries, includingan offshore unit in Mumbai. This includes wholly owned subsidiaries inCanada, Russia and the UK (the subsidiary through which the hisave savingsbrand is operated), offshore banking units in Bahrain and Singapore, anadvisory branch in Dubai, branches in Belgium, Hong Kong and Sri Lanka,

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and representative offices in Bangladesh, China, Malaysia, Indonesia, SouthAfrica, Thailand, the United Arab Emirates and USA. Overseas, the Bank istargeting the NRI (Non-Resident Indian) population in particular.

HISTORY

1955 The Industrial Credit and Investment Corporation of IndiaLimited (ICICI) was incorporated at the initiative of World Bank, theGovernment of India and representatives of Indian industry, with theobjective of creating a development financial institution for providingmedium-term and long-term project financing to Indian businesses.1994 ICICI established Banking Corporation as a banking subsidiary.formerly Industrial Credit and Investment Corporation of India. Later,ICICI Banking Corporation was renamed as 'ICICI Bank Limited'.ICICI founded a separate legal entity, ICICI Bank, to undertakenormal banking operations - taking deposits, credit cards, car loans

etc.2001 ICICI acquired Bank of Madura (est. 1943). Bank of Madurawas a Chettiar bank, and had acquired Chettinad Mercantile Bank (est.1933) and Illanji Bank (established 1904) in the 1960s.9

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2002 The Boards of Directors of ICICI and ICICI Bank approved thereverse merger of ICICI, ICICI Personal Financial Services Limitedand ICICI Capital Services Limited, into ICICI Bank. After receivingall necessary regulatory approvals, ICICI integrated the group'sfinancing and banking operations, both wholesale and retail, into a

single entity.Also in 2002, ICICI Bank bought the Shimla and Darjeeling branchesthat Standard Chartered Bank had inherited when it acquiredGrindlays Bank.ICICI started its international expansion by opening representativeoffices in New York and London.

2003 ICICI opened subsidiaries in Canada and the United Kingdom(UK), and in the UK it established an alliance with Lloyds TSB. Italso opened an Offshore Banking Unit (OBU) in Singapore andrepresentative offices in Dubai and Shanghai.2004 ICICI opens a rep office in Bangladesh to tap the extensive tradebetween that country, India and South Africa.2005 ICICI acquired Investitsionno-Kreditny Bank (IKB), a Russiabank with about US$4mn in assets, head office in Balabanovo in theKaluga region, and with a branch in Moscow. ICICI renamed the bank10

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ICICI Bank Eurasia. Also, ICICI established a branch in DubaiInternational Financial Centre and in Hong Kong.

2006 ICICI Bank UK opened a branch in Antwerp, in Belgium. ICICI

opened representative offices in Bangkok, Jakarta, and Kuala Lumpur.2007 ICICI amalgamated Sangli Bank, which was headquartered inSangli, in Maharashtra State, and which had 158 branches inMaharashtra and another 31 in Karnataka State. Sangli Bank had beenfounded in 1916 and was particularly strong in rural areas.ICICI also received permission from the government of Qatar to opena branch in Doha.ICICI Bank Eurasia opened a second branch, this time in St.Petersburg.

2008 The US Federal Reserve permitted ICICI to convert itsrepresentative office in New York into a branch.ICICI also established a branch in Frankfurt.

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NATURE OF BUSINESS:

ICICI is a financial intermediary which brings together the savers and borrowersin theeconomic system. It collects funds from surplus units and lends the same to those units

whose income exceeds its expenditure. In the pursuit of these objectives the ICICI BankLimited (ICICI Bank) offers products and services in the areas of commercial banking toretail and corporate customers (both domestic and international), treasury and investmentbanking and other products, such as insurance and asset management. Its commercialbanking operations for retail customers consist of retail lending and deposits,distributionof third-party investment products and other fee-based products and services, aswell as

issuance of unsecured redeemable bonds. ICICI Bank provides a range of commercialbanking and project finance products and services, including loan products, feeandcommission-based products and services, deposits and foreign exchange and derivativesproducts to corporations, growth-oriented middle market companies and small andmedium enterprises.

ONWNERSHIP TYPE

JOINT STOCK COMPANY:

ICICI BANK LIMITED, is the joint stock company which is incorporated under theCompanies Act, 1956 and licensed as a bank under the Banking Regulation Act, 1949

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ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and theNational Stock Exchange of India Limited and its American Depositary Receipts (ADRs)are listed on the New York Stock Exchange (NYSE).

VISION

To be the leading provider of financial services in India and a majorglobal bank.

To be the preferred brand for total financial and banking solutions for bothcorporates and individuals

To be the dominant Life, Health and Pensions player built on trust by world-class people and service.

This we hope to achieve by:

Understanding the needs of customers and offering them superiorproducts and serviceLeveraging technology to service customers quickly, efficiently andconvenientlyDeveloping and implementing superior risk management andinvestment strategies to offer sustainable and stable returns to ourpolicyholdersProviding an enabling environment to foster growth and learning forour employees

And above all, building transparency in all our dealings13

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The success of the company will be founded in its unflinching commitmentto 5 core values --Integrity, Customer First, Boundaryless, Ownership andPassion. Each of the values describe what the company stands for, thequalities of our people and the way we work.

We do believe that we are on the threshold of an exciting new opportunity,

where we can play a significant role in redefining and reshaping the sector.Given the quality of our parentage and the commitment of our team, thereare no limits to our growth.

MISSION

We will leverage our people, technology, speed and financial capital to:

be the banker of first choice for our customers by delivering highquality, world-class products and services.

expand the frontiers of our business globally.play a proactive role in the full realisation of Indias potential.maintain a healthy financial profile and diversify our earnings acrossbusinesses and geographies.maintain high standards of governance and ethics.contribute positively to the various countries and markets in which weoperate.create value for our stakeholders

Provide the social facilities to the society14

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IN order to build some brand equity by doing social service, ICICI Bank hasdecided to undertake a MISSION for reducing low birth weight incidence atthe village level.

Undertaken by ICICI Bank's Social Initiatives Group, the bank has decidedto identify effective and scalable strategies for delivering the services

required to impact female nutritional status to tackle the incidence of lowbirth babies.

Appointing several partners to work on this project an ICICI Bank officialsays, ``This is going to be a significant MISSION supported by the bank andthe aim to understand whether a suitably trained health worker working withthe public health system and the integrated child development scheme canprovide quality services to impact low birth incidence at the village level.''

The MISSION is based in Ranchi district in Jharkhand and is beingimplemented through a partnership between the Department of Health,Government of Jharkhand, Krishi Gram Vokas Kendra(KGVK) and Care,

both of whom are NGOs based in Jharkhand and the Child in Need Institute(CINI), an NGO based in West Bengal.

Adds the ICICI Bank official, ``ICICI Bank needs to participate in the allround development of the country by focusing on some of its fundamentalproblems.

It seeks to perform this role primarily as a funding agency, through its SocialInitiatives Group.''

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ICICI Bank's Social Initiative Group's (SIG) mission is ``to identify andsupport initiatives designed to improve the capacities of the poorest of thepoor to participate in the larger economy.''

The group seeks to achieve its mission by supporting initiatives that are cost-effective, capable of large-scale replication and have the potential for near

and long-term impact.

``ICICI Bank believes in strengthening or supplementing existing systemsrather than investing in parallel structures.

The purpose is also to build long-term relationships with sustainablepartners,'', adds the bank official.

In the past, ICICI Bank has undertaken projects in the area of elementaryeducation and micro financial services.

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BOARD OF DIRECTORS

Mr. Narendra MurkumbiMr. Madhabi Puri BuchMr. P M Sinha

Mr. M K SharmaMr. Sonjoy ChatterjeeMr. Anupam PuriMr. T S VijayanMr. K V KamathMr. N VaghulMr. Marti G SubrahmanyamMr. Sridar IyengarMr. Lakshmi N MittalMr. V Prem WatsaMr. Chanda D KochharMr. V Vaidyanathan

Mr. Arun Ramanathan--------Director--------Executivedirector---------Director---------Director----------Executivedirector----------Director----------Director----------ManagingDtr & CEO

----------Chairman----------Director-----------Director-----------Director

-----------Director-----------JointManaging Dtr------------ExecutiveDirector------------Director17

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REGISTERED OFFICE

ICICI Bank LimitedRegistered Office: Landmark, Race Course Circle, Vadodara 390 007.Corporate Office: ICICI Bank Towers, Bandra Kurla Complex, Mumbai 400

051.SUBSIDIARIES

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ICICI SECURITIES

ICICI Securities, Ltd. operates as an investment banking company in India.It offers corporate finance services, including advisory services related tojoint ventures, mergers, acquisitions, divestitures, spin-offs, and leveragedbuyouts; equity capital markets services, such as initial public offerings,

rights offerings, convertible offerings, and private placement andinternational offerings for unlisted and listed entities; private equity/venturecapital services; and infrastructure advisory services. The company alsoprovides services related to fixed income and money markets, which includedesigning instruments, pricing, structuring, documentation, and placing theissue with institutional investors; debt trading, including corporate bondtrading and derivatives trading; and debt research services. In addition,ICICI Securities provides research, sale, and trading services related toequities markets. Further, the company deals in securities marketstransactions in the United States, as well as provides research andinvestment advice to the U.S. investors. Additionally, it offers corporate

advisory services in the United Kingdom and Singapore.Today ICICI Securities Ltd is the largest equity house in the countryproviding end-to-end solutions (including web-based services) through thelargest non-banking distribution channel so as to fulfill all the diverse needsof retail and corporate customers. ICICI Securities (I-Sec) has a dominantposition in its core segments of its operations - Corporate Finance including

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Equity Capital Markets Advisory Services, Institutional Equities, Retail andFinancial Product Distribution.

With a full-service portfolio, a roster of blue-chip clients and performancesecond to none, we have a formidable reputation within the industry. TodayICICI Securities is among the leading Financial Institutions both on the

institutional as well as retail side.

Headquartered in Mumbai, I-Sec operates out of several locations in India.ICICI Securities Inc., the stepdown wholly owned US subsidiary of thecompany is a member of the National Association of Securities Dealers, Inc.(NASD). As a result of this membership, ICICI Securities Inc. can engage inpermitted activities in the U.S. securities markets. These activities includeDealing in Securities and Corporate Advisory Services in the United Statesand providing research and investment advice to US investors.

ICICI Securities Inc. is also registered with the Financial Services Authority,UK (FSA) and the Monetary Authority of Singapore (MAS). The company

is based in Mumbai, India. ICICI Securities, Ltd. operates as a subsidiary ofICICI Bank Limited.

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ICICI PRUDENTIAL LIFE INSURANCE

ICICI Prudential Life Insurance Company is a joint venture between ICICIBank -one of India's foremost financial services companies-and Prudentialplc -a leading international financial services group headquartered in theUnited Kingdom. Total capital infusion stands at Rs. 47.80 billion, with

ICICI Bank holding a stake of 74% and Prudential plc holding 26%.

We began our operations in December 2000 after receiving approval fromInsurance Regulatory Development Authority (IRDA). Today, our nationwideteam comprises of 2099 branches (inclusive of 1,116 micro-offices),over 276,000 advisors; and 18 bancassurance partners.

ICICI Prudential is the first life insurer in India to receive a National InsurerFinancial Strength rating of AAA (Ind) from Fitch ratings. For three years ina row, ICICI Prudential has been voted as India's Most Trusted Private LifeInsurer, by The Economic Times -AC Nielsen ORG Marg survey of 'Most

Trusted Brands'. As we grow our distribution, product range and customerbase, we continue to tirelessly uphold our commitment to deliver world-class financial solutions to customers all over India.

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ICICI VENTURE

ICICI Venture is one of the largest and most successful private equity firmsin India with funds under management in excess of USD 2 billion.

ICICI Venture, over the years has built an enviable portfolio of companies

across sectors including pharmaceuticals, Information Technology, media,manufacturing, logistics, textiles, real estate etc thereby building sustainablevalue.

It has several firsts to its credit in the Indian Private Equity industry.Amongst them are Indias first leveraged buyout (Infomedia), the first realestate investment (Cyber Gateway), the first mezzanine financing for aacquisition (Arch Pharmalabs) and the first royalty-based structured deal inPharma Research & Development (Dr Reddys).

ICICI Venture is a subsidiary of ICICI Bank, the largest private sector

financial services group in India.22

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ICICI LOMBARD

ICICI Lombard is a leading insurance company that is a joint undertakingbetween two major organizations - ICICI Bank Limited and FairfaxFinancial Holdings Limited, a Canada based company. They have a shareamount of 74:26. ICICI Lombard has received approvals from various

pioneer organizations of finance world.

This ISO 9001: 2000 certified company is the first general insurancecompany in India. ICICI Lombard General Insurance Company Limitedoffers the best insurance coverage and provides extensive customer careservices. With its registered office at Mumbai, ICICI Lombard is spread allover the country. This insurance company has its office at 65 differentlocations of India.ICICI Lombard is the leading private general insurance company in India. Itis known for its simple and quick documentation. Its claim to fame is itsextremely fast mode of settlement. Online policies are offered almostinstantly. The product line of ICICI Lombard General Insurance Company

Limited is extensive and covers almost all the fields.The security system of the data transfer is made tight by 128-bit encryption.It is the first company to have online interface for providing digitally signeddocuments.

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This Insurance Company has been honored with numerous prestigiousawards. It received the following awards:

Economic Times Avaya Global Connect Customer ResponsivenessAward 2006

Best Housing Insurance in the Smart Living Awards by 360 degrees, aTimes of India Group subsidiary, in Nov 2006Gold Shield for "Excellence in Financial Reporting" by the ICAI(Institute of Chartered Accountants of India), 2006General Insurance Company of the Year at the 10th Asia InsuranceIndustry AwardsICICI Lombard offers a range of products and services, which include:

Health InsuranceHome InsuranceMotor InsuranceOverseas Travel insuranceStudent Medical InsuranceDomestic Travel InsuranceFire Insurance

Marine InsuranceIndustrial InsuranceCorporate InsuranceLiability InsuranceCredit Insurance24

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Shop InsuranceCHAPTER- 2

PRODUCTS

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PRODUCTS OF ICICI BANK

ICICI Bank offers a wide range of banking products and financialservices to dynamic.) ICICI Bank is also the largest issuer of creditcards in India. corporate and retail customers through a variety ofdelivery channels and specialised subsidiaries and affiliates in the

areas of investment banking, life and non-life insurance, venturecapital and asset management. (These data are

PRODUCTS OF ICICI BANK

TYPES OF ACCOUNTS

1. SAVING ACCOUNTA Savings Account for everyone with a host of convenient features and bankingchannels to transact through. So now you can bank at your convenience, without thestress of waiting in queues. We service savings accounts with 8 to 8 banking and

out ofbranch banking

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2. LIFE PLUS SENIOR CITIZEN SAVING ACCOUNTWe understand that a Savings Account needs to do more after you reach the age ofseniority;we understand your concerns for safety and security. We have an ideal Savings Bank Servicefor those who are 60 years and above. The Senior Citizen Services from ICICI Ban

k has severaladvantages that are tailored to bring more convenience and enjoyment in your life.

3. YOUNG STAR SAVING ACCOUNTIt's really important to help children learn the value of finances and money managementat an early age. Banking is a serious business, but we make banking a pleasure and at thesame time fun. Children learn how to manage their personal finances.

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4. RECURRING DEPOSIT ACCOUNTWhen expenses are high, you may not have adequate funds to make big investments.AnICICI Bank Recurring Deposit lets you invest small amounts of money every monththat ends up with a large saving on maturity. So you enjoy twin advantages- affordability

and higher earnings

4.FIXED DEPOSIT ACCOUNT

Safety, Flexibility, Liquidity and Returns!!!!A combination of unbeatable features of the Fixed Deposit from ICICI Bank.

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LOANS

1.HOME LOANS

The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some

unbeatable benefits to its customers - Doorstep Service, Simplified Documentation andGuidance throughout the Process. It's really easy !

2.PERSONAL LOAN

If you're looking for a personal loan that's easy to get, your search ends here.ICICIBank Personal Loans are easy to get and absolutely hassle free. With minimumdocumentation you can now secure a loan for an amount upto Rs. 15 lakhs.

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3.CAR LOAN

The most preferred financier for car loans in the country. Network of more than1000

channel partners in over 200 locations. Tie-ups with all leading automobile manufacturersto ensure the best deals.

4.COMMERCIAL VEHICAL LOAN

Range of services on existing loans & extended products like funding of new vehicles,refinance on used vehicles, balance transfer on high cost loans, top up on existing loans,Xtend product, working capital loans & other banking products.

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CARDS

1.CREDIT CARD

Credit Cards give you a smart way to shop, and offer you flexibility and conveni

ence inmanaging your finances. ICICI Bank credit cards provide a host of exciting offers andbenefits such as low interest rates, rewards programs, and a high credit and cash limit.We offer different types of credit card to suit the different needs and requirements foradded features.

2.TRAVEL CARD

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Presenting ICICI Bank Travel Card. The Hassle Free way to Travel the world. Travelingwith US Dollar, Euro, Pound Sterling or Swiss Francs; Looking for security andconvenience; take ICICI Bank Travel Card. Issued in duplicate. Offers the Pin basedsecurity. Has the convenience of usage of Credit or Debit card.

3.DEBIT CARD

The ICICI Bank Debit Card is a revolutionary form of cash that allows customerstoaccess their bank account around the clock, around the world. The ICICI Bank DebitCard can be used for shopping at more than 3.5 Lakh merchants in India and 24 millionmerchants worldwide.

4.COMMERCIAL CARD

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ICICI Bank Commercial Cards have been designed as payment solutions for large &mid-sized organizations. A widely accepted concept internationally, Commercial Cardshelp to better streamline payment processes & thus increase efficiencies.

5.MERCHANT SERVICE

Give your customer quick and convenient ways to make payments. with ICICI bank'stwopayment acceptance solution, enjoy business like never before. POS Machine at yourretail establishment will assist you to accept cards. Payseal, online payment gateway willmake e-commerce more convenient, easy and secure on internet... your business can onlyget even bigger and better

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LIFE INSURANCE

1.INVESTMENT & SAVING PLANS2.RETIREMENT PLANS

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3.CHILD PLANS

1.INVESTMENT & SAVING PLANS

Endowment policies are a good way of putting aside your savings today for a futu

re goal

- whether it's to buy a house in India or fund your entrepreneurial vision. Oursavings-oriented policies are designed to make your savings grow and have them availableto youat the end of a fixed number of years or through the term of the plan.LifeTime II - A complete market-linked insurance plan that adapts itself to yourchangingprotection and investment needs, throughout a lifetime.

Investshield Gold - A unit-linked insurance plan with an assurance of Capital

Guarantee*, which offers you the benefit of a limited premium payment and coverageterm.

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Premier Life - A market linked insurance plans that meets your Investment andProtection needs.

2.RETIREMENT PLANS

Many of us picture ourselves enjoying the fruits of our labour after retirement

- going ona dream vacation, or helping our child's career take wing. Financing all this will dependon our personal savings and investments, so its important to save for the futurefromtoday. Our retirement plans are designed to help you systematically save, so that you canenjoy all the things you have dreamed of when you retire.

LifeTime Pension II - A regular premium linked deferred pension plan that givesyou thefreedom to choose the amount of premium, and invest in market-linked funds, to g

eneratepotentially higher returns.

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3.CHILD PLANS

As a responsible parent, you want to ensure a hassle-free, successful life for your child.However, life is full of uncertainties and even the best-laid plans can go wrong. SmartKid

Education Plans are designed to provide flexibility and to safeguard your child's futureeducation and lifestyle, taking all possibilities into account.SmartKid Child Plans has abouquet of three products which can help you secure your child's education.

- Unit-linked Regular Premium- Unit-linked Single Premium- Regular Premium SmartKid38

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DEMAT SERVICE

Feature of demat service:

E-Instructions: You can transfer securities 24 hours a day, 7 days a week throughInternet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak totransfer", you can also transfer or pledge instructions through our customer care officer.

Consolidation Demat Account: Dematerialise your physical shares in various holdingpatterns and consolidate all such scattered holdings into your primary demat account atreduced cost.

Digitally Signed Statement: Receive your account statement and bill by email.

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Corporate Benefit Tracking: Track your dividend, interest, bonus through your accountstatement.

CONTD.

Mobile Request: Access your demat account by sending SMS to enquire aboutHoldings, Transactions, Bill & ISIN details.

Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request whichcannot be processed.

Dedicated customer care executives specially trained at our call centre, to handleall your queries.

Countrywide network of over 300 branches, you are never far from an ICICIBank Demat Services outlet.40

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TARGET CUSTOMERS

ICICI Bank decided to target Indias burgeoning middle class and corporatesegment by offering a high level of customer service and efficiency thatrivaled the foreign banks, on a much larger scale, at a lower cost. A crucialaspect of this strategy was the emphasis on technology.

BRANCHES

Bank has total assets of about USD 100 billion (at the end of March 2008), anetwork of over 1,399 branches, 22 regional offices and 49 regionalprocessing centres, about 4,485 ATMs (at the end of September 2008), and24 million customers (at the end of July 2007).

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COMPETITORS

Top ICICI Bank Competitors are:

STATE BANK OF INDIA PUNJAB NATIONAL BANK

CANARA BANKSTATE BANK OF INDIA

Managing Director and Group Executive (Corporate Banking):Tara Shankar (T.S.) BhattacharyaChairman:O. P. BhattIndustry InformationSector: FinancialIndustry: Foreign Regional Banks

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State Bank of India is the nation's largest and oldest bank. Tracing its rootsback some 200 years to the British East India Company (and initiallyestablished as the Bank of Calcutta in 1806), the bank operates more than15,000 branches within India, where it also owns majority stakes in sixassociate banks. State Bank of India (SBI) has more than 80 offices in nearly35 other countries, including multiple locations in the US, Canada, and

Nigeria. The bank has other units devoted to capital markets, fundmanagement, factoring and commercial services, credit cards, and brokerageservices. The Reserve Bank of India owns about 60% of State Bank of India.

Contact Information

Address: Central Office, 8th Fl., Madame Cama RoadMumbai 400021, IndiaPhone: +91-22-2288-3888Fax: +91-22-2285-5348

PUNJAB NATIONAL BANK

Chairman and Managing Director: Satish C. Gupta

Industry Information:

Sector: Financial

Industry: Foreign Regional Banks

Punjab National Bank (PNB) is one of India's largest nationalized banks,with some 4,500 locations. The financial institution offers services inpersonal and corporate banking, including industrial, agricultural, and export

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finance, as well as international banking. Its personal lending servicesinclude loans for housing, autos, and education. PNB's diverse client listincludes Indian conglomerates, small and mid-sized businesses, non-residentIndians, and multinational companies. The bank was established in Lahorein 1895 -- before the country was partitioned into India and Pakistan in1947.

Contact Information

Address: 7 Bhikaji Cama PlaceNew Delhi 110066, IndiaPhone: +91-11-2617-6297

CANARA BANK

Chairman and Managing Director: A. C. MahajanIndustry Information:Sector: Financial

Industry: Foreign Regional BanksCanara Bank has a can-do attitude about banking in India. One of India'slargest banks, Canara Bank (also known as CanBank) has a network of morethan 2,500 branches throughout India and branches in Hong Kong andLondon. All of Canara Bank's branches -- including those located in ruralareas -- are computerized, in a country where it is not a given that banks canmake such a claim. (The bank considers 30% of its branches to be located inrural areas.) The modernization of all branches allows the bank to offer itscustomers networked ATMs, telebanking, internet banking, and debit card

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services. Other services include asset management and factoring. The

financial institution is 73% owned by India's government.

Contact Information

Address:112 J C Rd.Bangalore, Karnataka 560002, IndiaPhone: +91-80-2224-8831

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MARKET SHARE

FY04 (Rs bn)Advances Marketshare

SBI 1,955 22.7%ICICI Bank 631 7.3%Canara Bank 476 5.5%PNB 472 5.5%Bank of India 458 5.3%Bank of Baroda 356 4.1%HDFC Bank 177 2.1%Standard Chartered 162 1.9%Total 4,687 54.4%

The fact that the top 8 banks account for barely 54 per cent of themarket share suggests that several smaller players occupy the

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POSITIONING

ICICI Bank positioned itself as technology-savvy, customer-friendly bank.To support its technology-focused strategy, ICICI Bank needed a robusttechnology platform that would help it achieve its business goals. After anintense evaluation of several global vendors, ICICI Bank identified Infosys

as its technology partner and selected Finacle, the universal banking solutionfrom Infosys, as its core banking platform. An open systems approach andlow Total Cost of Ownership (TCO) were some of the key benefits Finacleoffered the bank. Unlike most banks of that era, ICICI Bank was automatedfrom day one, when its first branch opened in the city of Chennai. ICICIBank was set up when the process of deregulation and liberalization had justbegun in India, and the Reserve Bank of India (Indias central bank) hadpaved the way for private players in the banking sector, which at that timewas dominated by state-owned and foreign banks. Serving a majority of thecountrys populace, state-owned banks had a large branch network, withminimal or no automation and had little focus on service. Foreign banks, onthe other hand, deployed high-end technology, had innovative product

offerings, but had a very small branch network that serviced only corporatesand individuals with high net-worth.

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ICICI Bank Limited, India's second largest Bank brings its globalbrand ambassador, actor Shahrukh Khan, which helps the bank toadvertise his product and services globally.

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CHAPTER-3

FINANCIALINFORMATION

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STOCK EXCHANGE

ICICI Bank's equity shares are listed in India on Bombay Stock Exchangeand the National Stock Exchange of India Limited and its AmericanDepositary Receipts (ADRs) are listed on the New York Stock Exchange(NYSE).

Lists of Exchanges

Bangalore Stock Exchange Ltd.Calcutta Stock Exchange Association Ltd.Cochin Stock Exchange LtdDelhi Stock Exchange Assoc. LtdInter-connected Stock Exchange of IndiaLudhiana Stock Exchange Assoc. Ltd.Madras Stock Exchange Ltd.,National Stock Exchange of India Ltd.Over The Counter Exchange Of India Ltd

The Stock Exchan of Mumbai assoc LtdUttar Pradesh Exchange Assoc Ltd.

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WEIGHTED INDEX

Company Weight inSensexWeight in

Nifty Variance Promoterholdings (%)InfosysTechnologies 8.66 3.79 4.87 16.49RelianceIndustries 17.41 12.95 4.46 49.03ICICI Bank 5.74 2.13 3.61 0Larsen &Toubro 5.61 2.31 3.3 0HDFC 5.41 2.37 3.04 0ITC 6.47 3.44 3.03 0HDFC Bank 5.08 2.22 2.86 19.38

Wipro 1.06 1.97 -0.91 79.32DLF 0.75 1.85 -1.1 88.55ONGC 4.63 8.6 -3.97 74.14NTPC 2.98 7.4 -4.42 89.5

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CAPITAL STRUCTURE

Paid Up Paid Up

From To Class Of Authorized Issued Paid Up

Shares Face

Year Year Share Capital Capital

Capital

(Nos) Value

Equity

2007 2008

1,275.00 1,112.691112687495 10 1,112.69

ShareEquity

2006 2007

1,000.00 899.27 899266672 10 899.27

ShareEquity

2005 2006

1,000.00 153.84 153844503 10 153.84

ShareEquity

2005 2006

1,000.00 889.82 889823901 10 889.82

ShareEquity

2004 2005

1,550.00 616.39 350000000 10 350.00

ShareEquity

2004 2005

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1,550.00 616.39 616391905 10 616.39

ShareEquity

2003 2004

1,550.00 613.02 613021301 10 613.02

ShareEquity

2001 2002

300.00 220.36 220358680 10 220.36ShareEquity

2000 2001

300.00 196.82 196818880 10 196.82ShareEquity

1999 2000

300.00 196.82 196818880 10 196.82Share

Equity

1997 1999

300.00 165.00 165000700 10 165.00ShareEquity

1995 1997

300.00 150.00 150000700 10 150.00ShareEquity

1994 1995

300.00 150.00 150000000 7 105.00ShareEquity

1994 1995

300.00 150.00 700 10 Share

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BALANCE SHEET(2006-2008)Balance Sheet (Rs. in millions)

LiabilitiesMarch-

2008(12 Months)March-2007(12 Months)March-2006(12 Months)Share Capital 14,626.79 12,493.44 12,398.35Reserves & Surplus 453,575.31 234,139.21 213,161.57Net Worth (1) 468,202.10 246,632.64 225,559.92Secured Loans (2) 656,484.34 512,560.26 385,219.14

Unsecured Loans (3) 2,444,310.50 2,305,101.86 1,650,831.71Total

Liabilities(1+2+3) 3,568,996.94 3,064,294.77 2,261,610.77

AssetsMarch-2008(12 Months)March-2007(12 Months)

March-2006(12 Months)Fixed AssetsGross Block 70,360.04 62,985.63 59,685.65(-) Acc. Depreciation 29,271.06 23,751.40 19,878.54Net Block (A) 41,088.98 39,234.23 39,807.12Capital Work inPrgs. (B) 0.00 1,896.63 1,479.42Investments (C) 1,114,543.42 912,578.42 715,473.94Current Assets, Loans & Advs.Inventories 0.00 0.00 0.00Sundry Debtors 0.00 0.00 0.00Cash And Bank 380,411.29 371,213.25 170,402.25

Loans And Advances 2,461,907.08 2,121,658.60 1,586,726.82

(i) 2,842,318.37 2,492,871.85 1,757,129.06Current Liab. & Provs.Current Liabilities 400,673.68 358,817.11 238,016.23Provisions 28,280.15 23,469.25 14,262.55

(ii) 428,953.83 382,286.36 252,278.78Net Curr. Assets (i 2,413,364.552,110,585.49 1,504,850.28

ii) (D)Misc. Expenses (E) 0.00 0.00 0.00

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Total Assets

3,568,996.94 3,064,294.77 2,261,610.77

(A+B+C+D+E)

Quarterly Results (Rs. in Millions)

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Quarterly Results (Rs. in Millions)

December2008 September2008 December2007[3 Quarter] [2 Quarter] [3 Quarter]

Sales Turnover 78360.80 78349.80 79117.70Other Income 25145.40 18773.30 24265.90Total Income 103506.20 97123.10 103383.60Total Expenditure 17341.10 17400.40 21276.10Operating Profit 86165.10 79722.70 82107.50Interest 58456.70 56873.60 59520.80Gross Profit 27708.40 22849.10 22586.70Depreciation 0.00 0.00 0.00Tax 4909.90 3471.70 2681.20ReportedPAT 12721.50 10142.10 12302.10Equity Capital 11132.90 11132.90 11122.70Extra Ordinary Items 0.00 0.00 0.00

Adjusted Profit After Extra Ordinary Item 12721.50 10142.10 12302.10Book Value 417.43 417.43 0.00EPS 11.43 9.11 11.06Dividend 0.00 0.00 0.00

Quarterly Results (in %)

Quarterly Results (in %)

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% Change over % Change overSeptember, 2008 December, 2007

Sales Turnover 0.01 -0.96Other Income 33.94 3.62Total Income 6.57 0.12

Total Expenditure -0.34 -18.49Operating Profit 8.08 4.94Interest 2.78 -1.79Gross Profit 21.27 22.68Depreciation 0.00 0.00Tax 41.43 83.12ReportedPAT 25.43 3.41Equity Capital 0.00 0.09Extra Ordinary Items 0.00 0.00Adjusted Profit After Extra Ordinary Item 25.43 3.41Book Value 0.00 0.00EPS 25.47 3.35

Dividend 0.00 0.00RATIO ANALYSIS

Ratios

Profitability March- 2008March- 2007March- 2006

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Ratios % (12 months)(12 months)(12 months)

Operating Profit 14.45 13.33 18.66MarginGross Profit 12.99 11.41 15.10

MarginNet Profit Margin 10.51 10.81 14.12Turnover RatiosInventory 0.00 0.00 0.00Turnover RatioDebtor Turnover 0.00 0.00 0.00RatioFixed Asset 5.61 4.52 2.93Turnover RatioSolvency RatioCurrent Ratio 0 .73 0 .62 0 .62Debt Equity Ratio 5.22 9.35 7.32

Interest Covering 0 .24 0 .23 0 .34RatioPerformance Ratio %Return On 1.95 1.48 1.74InvestmentReturn On 8.94 12.79 11.43NetworthDividend Yield 33.12 33.89 34.08SHARE HOLDING PATTERN

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Holder's Name No of Shares % Share HoldingDirectors 914352 0.08%OtherCompanies 52612667 4.73%ForeignNRI 5389371 0.48%ForeignOcb 50060 0.00%ForeignOthers 10529566 0.95%

ForeignInstitutions 409979962 36.83%ForeignIndustries 3790 0.00%Other 304852852 27.38% sNBanksMutualFunds 88067601 7.91%GeneralPublic 82265782 7.39%FinancialInstitutions 158584639 14.25%

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CHAPTER-4

HUMAN RESOURCES&HR POLICIES

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ORGANITION STRUCTURE

An organization structure as an integral part of a system or a group. It has toaccept thediscipline and regulatory ethics of the system/group. It has also to compete within the

group and strive to excel in its performance. An organization structure also operates within a social, economic and political environment

We believe that the structure of an organization needs to be dynamic, constantlyevolvingand responsive to changes both in the external and internal environments. Ourorganizationalstructure is designed to support our business goals, and is flexible while at the same timeensuring effective control and supervision and consistency in standards across business

groups.

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NUMBER OF EMPLOYEES

Total number of employees in the organition are 25479

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HR POLICIES

HR systems and policies are thereby designed to unleash the latentcapability of our people by fostering a continuous learning and performancebased culture where our people have the opportunity to grow and succeed

and realize their true potential while delivering high quality services.

.To achieve these objectives our HR Policy is pivotal and aims to:

.Achieve organizational and business goals with firm belief that "OurEmployees are our Future".

.Have empowered and accountable employees to take decisions inresponse to emerging challenges and opportunities in a competitive

environment..Endeavor to make our employees "The Best" with an urge for andcommitment to excellence

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RECRUITMENT PROCESS

In ICICI Bank RECRUITMENT PROCESS at all levels , we have carried out an in-depth study of the competencies required to succeed in ICICI Bank which are called theICICI Bank DNA anchors. As per our research, the DNA anchors which indicated

success at the entry level in ICICI Bank are:

Customer first Passion Dynamism Compliance with conscienceIn order to assess the same we use a set of tools -

a. Aptitude Tests (for applicants with 0-2 years of work experience).The tests are designed to assess basic aptitude of candidates including numericalcomprehension, verbal comprehension, logical reasoning and basic checking abilit

ies.These are important skills for the role of an entry-level manager and people whodo wellin these tests tend to do well in their jobs at ICICI Bank. The total time takenin thisexercise is 55 minutes.

b.Occupational Personality Questionnaire.

Applicants are also required to complete the Occupational Personality Questionnaire(OPQ) before they appear for the selection, the results of which are integratedinto our

selection process.

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SELECTION PROCEDURE

The selection process at all levels in ICICI Bank, they have carried out an in-depth studyof the competencies required to succeed in ICICI Bank. As per ICICI research, the

competencies which indicated success at the entry level in ICICI Bank are:Drive for resultsProcess OrientationInterpersonal EffectivenessAnalytical ThinkingInnovation &Team Effectiveness

In order to assess the same ICICI use a set of 3 tools

A Mental Ability Tests (for candidates with 0-2 years of work experience)

a Personality profiling systemThe Mental Ability Test to find a fair and objective assessment of candidates skills in theareas of verbal reasoning, numerical reasoning & diagrammatic reasoning. These areimportant skills for the role of an entry level manager and people who do well in thesetests tend to do well in their jobs at ICICI Bank. The total time taken in thisexercise is 2hours with each of the three sections lasting 40 minutes.

Candidates (at all levels regardless of the number of years of work experience)

are alsorequired to complete the Occupational Personality Questionnaire (OPQ ) before theyappear for the interview, the results of which are integrated into ICICI interviewprocess.

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SWOT ANALYSISOFICICI BANK

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SWOT ANALYSIS:

SWOT analysis is done for a company, to find out itsoverall Strengths, Weaknesses, Threats and opportunitiesleading to gauging the competitive potential of thecompany.

The SWOT Analysis enables a company to recognize itsmarket standing and adopt strategies accordingly. HereSWOT analysis of ICICI bank is made to understand thepositioning of the bank better:

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STRENGTHS

1. BRAND NAME: ICICI Bank has earned a reputation in the market for extendingquality services to the market vis- -vis its competitors. It has earned a strongBrandname in banking in a very short span of time.

2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITESindustry in Hyderabad according to our survey (within the limitation of the sample size.)3. HUGE NETWORK: ICICI Bank has the highest number of linked branches in thecountry. The bank operates through a network of 450 BRANCHES AND over 1800ATMs across India, thus enabling them to serve customer in better way.4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, whichhelp it to extend the relationship with existing customer. ICICI Bank has umbrella ofproducts to offer their customers, if once customer has relationship with the bank. Some

Products, which ICICI Bank is offering are: Retail Banking Business Banking Merchant Establishment Services (EDC Machine) Personal loans & Car loans66

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Demat Services with E-Broking Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund) Insurance Housing Loans

5. SALARY ACCOUNT: One very interesting thing that we have observed in our surve

yis that ICICI is having an edge over other banks in case of Salary Account. Mostof thecompanies are having their Salary Account with ICICI even if their Current Account iswith any other Bank. This is mainly because of the huge network of ATMs and branchesof ICICI.6. WORKING HOURS: ICICI is the only bank which is having its working hours from8to 8 which is one of the major strength of ICICI Bank with respect to IT & ITESIndustry. As most of the IT & ITES companies are global players and their Parent

company is in US, so they have to work according to their office time. Thus somehavetheir Office time in the morning and some have it in the evening so if the working hour ofthe bank is 8 to 8 it is very convenient for them.7. TREASURY DEPARTMENT: ICICI is the only bank which is having its treasurydepartment especially for Hyderabad Customers. So customers can get the best rates forforeign exchange.8. AGGRESSIVE MARKETING: ICICI Bank is known for its aggressive marketing ofits products. Recent Endorsement of its product by AMITABH BAHCHAN proves thesame. This gives ICICI an edge over other banks.

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9. TECHNOLOGY: From its inception, ICICI Bank has adopted a policy of selectinginternationally proven and specialized Packaged Systems for its technology. ICICIbanks technology platform has been acknowledged globally as one of the best interms of robustness, flexibility and cost efficiency. ICICI Bank is in a position to leverage

this platform to further build cost and service advantage.WEAKNESS

1. TRANSACTION COST: ICICI Bank charges high cost for its transactions. Throughour data analysis we have find out that most of the small companies prefer nationalizedbanks only because of this cost factor. Also the group has found out that therearecompanies which are going for multi bank system i.e. they are using only those facilitiesof ICICI Bank which are provided at cheaper rates (read Salary Account) and forother

services they are going to nationalize banks and MNCs (read Forex). So there exists ahuge potential for ICICI Bank if they are ready to make their transaction cost flexible.2. FOCUS ONLY ON HIGH END CUSTOMERS: The bank targets only the top bracketof clients and does not cater to the needs of small customers. Due to this reason the bankmay sometimes loose good clients.3. DEFENSIVE APPROACH IN LENDING: ICICI Bank has a defensive approach inlending. Mainly to IT & ITES companies Bank do not provide loan as these companiesare not having collaterals so bank hesitate in giving loans to them. Because ofthis policy

companies prefer nationalized banks and ICICI Bank in turn sometimes loose potentialcustomers.4. LITTLE PRESENCE OUTSIDE INDIA: ICICI Bank is having little presence OutsideIndia, because of which companies are preferring MNC Bank, mainly Citibank. So ifICICI Bank tries to emerge outside India then it has a huge potential of customers.68

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5. POOR CUSTOMER CARE/SERVICE: With its aggressive marketing ICICI Bank israpidly increasing its customer base. They are not however, increasing the number ofemployees accordingly. This is leading to deterioration of the standard of customerservice.

OPPORTUNITIES

1. NEW IT & ITES COMPANIES: IT & ITES sector is on a boom in the Indian marketcontext, with new companies mushrooming in the market; it opens the door for ICICIbank to capture the huge untapped market.2. Dissatisfied Customers of Other Banks: The group from its survey and analysisof ITcompanies have found out that there are many companies which are not satisfied with itscurrent bank, so ICICI with its superior service quality and long working hourscan

capture those customers.3. Remittances: From the analysis group has also found out that ICICI bank has very littlepresence as far as the EEFC account is concerned. Companies prefer to bank withMNCs(which have greater presence in the foreign countries) and nationalized banks (whichaccording to the companies provide lower transaction rates) to get their inwardremittances in spite of ICICI being providing one of the most competitive rates.So thebank can promote its EEFC account better and get the key to the door of huge potentialmarket.

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4. Business advising for smaller Players: The analysis has also indicated that the conceptof business advising though very popular with the higher end players is virtually nonexistent in the lower end of the market. ICICI should take this opportunity to provide

business advising to the smaller companies at competitive rates and try to takethe firstmover advantage.THREATS

1) Advent of MNC banks: Large numbers of MNC banks are mushrooming in the Indianmarket due to the friendly policies adopted by the government. This can increasethelevel of competition and prove a potential threat for the market share of ICICIbank.

2) Dissatisfied Customers: The analysis indicated that though most of the companies aresatisfied with the products offered by ICICI bank but the poor customer support/serviceis creating a lot of dissatisfaction among the customers, this can prove to be aseriousproblem as far as the market reputation of the bank is concerned and cane be a majorthreat in future business acquisition.

3) Ever improving nationalized banks: With PSU banks like SBI going all out to competewith the private banks and government giving them a free hand to do so, it can p

rove tobe serious threat for banks like ICICI.

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BIBLIOGRAPHYWWW.GOOGLE.COMWWW.ICICIBANK.COMWWW.WIKIPEDIA.COM

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