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7/29/2019 3.3.2_Soto
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IITTUU // BBDDTT workshopLLjjuubblljjaannaa, Slovenia,
11-3, December 2003
IIMMTT 22000000
LLeeccttuurree3.3.2
EEccoonnoommiiccaall EEvvaalluuaattiioonn ooff22GG ttoo 33GG MMiiggrraattiioonn aannddTTooooll bbaasseedd ccaassee ssttuuddyy
Oscar Gonzlez Soto
ITU Consultant Expert
Strategic Planning and Assessment
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 1
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCoonntteenntt
Factors in the 2G to 3G evolutionKey economical issues
Migration steps and architectures
Techno-Economical and Business modeling
Demand, services and revenuesNetwork Resources and sharing factors
Tool based case studySTEM tool summary
Case study demo and results
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 2
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
KKeeyyEconomical Factors
Evolution for unitary costs and revenues
Cost per
port/customerDominant Infrastructure
component
Revenues
Take-up rate with
diffusion law
Dominant Ports/traffic
dependent cost
Launching Expanding Maturity Time
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 5
Grow for
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
NNeettwwoorrkkEvolution steps
Bandwidh
Capacity &
Services
GSM/EDGE
UMTS
GSMGSM/GPRS
Time for Geo-coverage and Deployment
Migration strategy is strongly dependent on country Geo-
structure and has to be customized
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 6
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
MMooddeelleedd aarrcchhiitteeccttuurreess
BTS
HLR
SS7
Network
Applications
RNC MSC SGSN GGSN
PSTN/IP/NGN
Network
GPRS
BTSGWs
NMC
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 7
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCoonnssiiddeerreedd SSeerrvviicceess
Technology
GSM
GPRS/EDGE
UMTS
Services
Voice
Data/circuit 9.6Kbps
Data/circuit up to 64Kbps
Data/packet up to 144Kbps
Voice
Data/circuit up to 384Kbps
Data/packet up to 2Mbps
Revenues
Time function
Subscription/Time function
Subscription/Time functionSubscription/Message/
Information volume function
Time function
Subscription/Time function
Subscription/Message/Bandwidth/Informationvolume function
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 8
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
IInnffrraassttrruuccttuurree SShhaarriinngg SScceennaarriiooss
Sharing Levels (new sites)
A) No sharing
B) Site and Tower
C) Site, Tower and BST
D) Full access segment
Leasing Levels (existing)
Renting space/towers to others
Leasing space to others
Both Renting and Leasing
None
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 9
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GGNNeettwwoorrkk SSyysstteemmss MMooddeelliinngg
Customer Segments (business, residential) and Services (Voice and
Data low/medium/high speed)
Sites and Base Stations at Urban, Suburban, Rural and Hot spots
Backhaul per geo-scenario
Core Network with the specific network elements in the architecture
Transport for voice, circuit mode data and packet mode data
Interconnection for voice and data
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 10
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
SSTTEEMM ttooooll ssuummmmaarryy
Business
Planning
Objective : STEM by Analysys
(in Cambridge) is a business decision
making support tool that enables the
analysis of business models and cost
assignment for Telecommunication
Networks and services over a period
of time.
The Analysys STEM network investment modelling tool is aproduct of Analysys Consulting Ltd, Cambridge, UK
contact: [email protected]
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 11
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
SSTTEEMM ttooooll ssuummmmaarryy
Capabilities
Service Demand Projection
Evaluation of network resources and associated investment (CAPEX)
Evaluation of revenues for given tariffs and installation rate
Modeling multiple resource lifetimes
Modeling multiple time periodsModeling of demand elasticity
Interrelation between network growth and operational cost (OPEX)
Cost assignment as a function of utilization rates
Produces automatically the standard financial results like Cash Flow,
Profit & Loss, Balance Sheet and many others
Interfacing to other MS Windows applications like Excel, Word,....
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 12
mailto:[email protected]:[email protected]:[email protected]7/29/2019 3.3.2_Soto
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
ResourceDepreciation &
Decommissioning
Incremental
Demand
for service
Tariff
andRevenue
TTool activity flow
Replacementof Resources
Demand
Parameters
Resources Costs
(And trends)
Total
Incremental
Demand forResources
IncrementalResource
Supply
Production& Costing
of Resources
Service
costs &
charges
Input data
Tariff
Policy
Others costs
(Admin/mkt)Phase ofcalculation
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 13
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
MMacroscopic and microscopic approach to
mmooddeelllliinngg
Examples:
Macro-
scopic
Intermediate
approach
One Resource used to model all
BTSs in a mobile network
BTSs grouped by area type,
e.g.urban/suburban/rural/highways
Microscopic BTSs modelled one by one
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 14
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
EExxaammppllee ooffttooooll rreessuullttss ffoorrbbuussiinneessss aannaallyyssiiss
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 15
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
EExxaammppllee ooffttooooll rreessuullttss ffoorrbbuussiinneessss aannaallyyssiiss
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 16
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
RNC GGSN SGSN
GGSN min to SGSN min tocover cover
subscribers subscribersvoice Bus Voice
bandwidth
low Bus GPRS low Bus GPRS hispd ps spd ps
CCaassee ssttuuddyy:: SScceennaarriioo MMooddeelliinngg
min RNC forcoverage
totalbandwidth
SGSN-GGSNSTM-1 installed
units
RNC-MSC STM-1s
installed units
site sharing for
new roll-out
Bus GSM voice
Bus GSM voiceerlang B
Bus UMTSvoice erlang B
Bus GSM
customers
Bus GSMspd cs
None site only site &
basestation
site sharing fornew roll-out
Full
Inputs specified through Excel
Detailed model of network
functions
Shared BS site suburbanUMTS BS
rural UMTS BS RNC Backhaul E3(shared)
Scenarios for different levels
of sharing
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 17
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: RReessoouurrcceess mmooddeelliinngg
Network resourcesare associated to Network elements per type
Resources modeled by capacity, utilization, physical lifetime and
depreciation policy
Capital cost structure modeled with trends over time
Operational costs modeled for: Maintenance, Churn,
Decommissioning, Connection, Rental, Usage and Operation
costs
Models keeps track and history for all these capital and
operational costs components for later reverse cost allocation
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 18
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Bus GSM
Bus GSM
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: EEccoonnoommiiccaall mmooddeelliinngg
Tariffs for connection, rental and usage
Modeled demand elasticity to the three tariffs
Differentiated physical and economical lifetimes
Cost allocation per service and customer segment as a function of
consumed resources
Models and calculates all standard economical and financial values
with more than 100 pre-programmed functions including:
service revenues and costs, service cash-flows, market segment revenues andcosts, resource incremental units, resource operating costs, network revenue and
expenditure, network operating profit, network NPV, network IRR, network
depreciation and amortization, network assets, network balance sheet, etc.
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 19
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
None site only site &basestation
Full
site sharing for
new roll-out voice
Bus GSM voiceerlang B
Bus UMTSvoice erlang B
Shared BS site suburbanUMTS BS
rural UMTS BS RNC Backhaul E3(shared)
voice Bus Voicecustomers bandwidth
Bus GSM lowspd cs
Bus GPRS lowspd ps
Bus GPRS hispd ps
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 20
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
7e+06
6e+06
5e+06
4e+06
3e+06
2e+06
C 1e+06
0e+06
Service Demand - Connectionsumts: Working Model, Connections
6e+08
Network Capital Expenditureumts, Network, Capital Expenditure
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 site only/Offer
Year
Con GSM voice Con UMTS voice
E
5e+08
4e+08
3e+08
2e+08
1e+08
own GSM sites
site &basestation/Offer
own GSM sites
Full/Offer own
GSM sites
None/Offer own
GSM sites
0e+082000 2002 2004 2006 2008 2010
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 21
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
14.000
Resource Unit Utilisationumts: site only/Rent space on other GSM sites, GSM base stations
12.000
10.000
Redundant Units
8.000
n 6.000
Planned Units
Deployment Units
Utilisation Units
Used Units
4.000
2.000
02000 2001 2002 2003 200 4 2005 2006 2007 2008 2009 2010
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 22
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
Resource Unit Utilisationumts: Working Model, RNC-MSC STM-1s
90
80
70
60 Redundant Units
Planned Units
50
Deployment Units
40 Utilisation Units
nUsed Units
30
20
10
0
200 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 23
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
4.000.000
Resource Unit Utilisationumts: site only/Rent space on other GSM sites, internet connection charge
3.500.000
3.000.000
2.500.000
2.000.000
U1.500.000
Redundant Units
Planned Units
Deployment Units
Utilisation Units
Used Units
1.000.000
500.000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 24
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
Function Operating Costsumts: site only/Rent space on other GSM sites, suburban UMTS BS function
14e+06
12e+06
10e+06
8e+06
E 6e+06
Churn Cost
Maintenance Cost
Operations Cost
Operating Costs
4e+06
2e+06
0e+062000 2001 200 2 200 3 2004 2005 2006 2007 2008 2009 2010
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 25
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
18e+08
Service Cashflowsumts: site only/Rent space on other GSM sites, GSM services
16e+08
14e+08
12e+08
10e+08
8e+08
E 6e+08
Cashflow
from
Operations
Cashflow
before
Financing
4e+08
2e+08
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100e+08
-2e+08
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 26
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
CCaassee ssttuuddyy:: LLiiffee-Demo and results
25e+09
Network NPV and Terminal Valuesumts: site only/Rent space on other GSM sites, Network
20e+09
15e+09
E10e+09
NPV(Zero
Terminal
Value)
NPV
(EBITDA
Multiplier)
NPV
(Perpetuity
Rate)
5e+09
0e+09
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 29
EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GG
AAccttiioonnss ffoorrpprrooffiittaabbiilliittyy
!! Joint Techno-economical evaluation at all phases !!
Cost per
port/customerDecrease unitary costs by
Infrastructure sharing
Promotional law
Revenues
Increase ARPU with
new services
Increase cash -flow with
high take-up rate through
marketing actions
Diffusion law
Launching Expanding Maturity Time
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 30
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EEccoonnoommiiccaall EEvvaalluuaattiioonn ffoorr22GG ttoo 33GGCCoonncclluussiioonnss
Key economical factors have to be considered with
dynamic models and validated
High impact ofsharing factors and take-up rate in the
profitability
High number ofcountry and technology scenarios to beanalyzed
Powerful support tools needed
December 1 -3 ITU/BDT Economical Evaluation - O.G.S. Lecture NP - 3.3.2 - slide 31