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3x IdelnyDANIEL PISO / Client Service / Head of Production

SCR, Skuteckho 1, 974 01 Bansk Bystrica, SLOVAKIAscr@scr.sk, +421 48 415 31 70

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Idelny workflowIdelny account vs clientIdelny nstroj BasecampDANIEL PISO / Client Service / Head of Production

SCR, Skuteckho 1, 974 01 Bansk Bystrica, SLOVAKIAscr@scr.sk, +421 48 415 31 70

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SCR Client workshop 2013 | Created by SCR | 06/2013

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Idelny workflow web projektovCorporate / Product / Portals / Microsite / Mobile app / Facebook app

VSTUPY KLIENTA

ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1

Discovery and Research Software Analyse Quality Assurance an

User interviewsor surveys

Business needs Content developmentTesting - Functional, PePerformance,

User research Use Cases Copywriting Bug fixes

Competitivestudy

Information Architecture SEO analyse SEO expertise

Personas Sitemap Visual design

Function /Needs matrix Userflows Design core

ContentStrategy

Wireframe Design secondaries

Mockups / PrototypeWeb Design manual /Style guide

Usability testing Development

Software Archtecture

Engine Programming

Moduls developments

HTML / CSS coding

ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia

7/28/2019 3x Idelny

5/14

Sasn workflow web projektovCorporate / Product / Portals / Microsite / Mobile app / Facebook app

VSTUPY KLIENTA

ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1

Discovery and Research Software Analyse Quality Assurance and

User interviewsor surveys

Business needs Content development Testing

User research Use Cases Copywriting Bug fixes

Competitivestudy

Information Architecture SEO analyse SEO expertise

Personas Sitemap Visual design

Function /

Needs matrix Userflows Design core

ContentStrategy

Wireframe Design secondaries

Mockups / PrototypeWeb Design manual /Style guide

Usability testing Development

Software Archtecture

Engine Programming

Moduls developments

HTML / CSS coding

ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia

7/28/2019 3x Idelny

6/14

Optimlny workflow web projektovCorporate / Product / Portals / Microsite / Mobile app / Facebook app

VSTUPY KLIENTA

ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 1

Discovery and Research Software Analyse Quality Assurance an

User interviewsor surveys

Business needs Content developmentTesting - Functional, PePerformance,

User research Use Cases Copywriting Bug fixes

Competitivestudy

Information Architecture SEO analyse SEO expertise

Personas Sitemap Visual design

Function /Needs matrix Userflows Design core

ContentStrategy

Wireframe Design secondaries

Mockups / PrototypeWeb Design manual /Style guide

Usability testing Development

Software Archtecture

Engine Programming

Moduls developments

HTML / CSS coding

ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia

7/28/2019 3x Idelny

7/14

Idelny workflow online kampanVskum / Stratgia / Exekutva / Mdi / Vsledky

VSTUPY KLIENTA

ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Research & Insight Strategy Execution Media

User interviewsor surveys

Corporate Ideas & Creativity QA + Implementation SEM / PPC - Etarget, AdWords, FB PPC

User research Business Keyvisual Testing Display banners

Competitivestudy Marketing Claims & Copy Bug fixes Online PR - Advertising, Blog, Forums, Discussio

Personas Media Microsite Launch Sponsoring

Function / Needsmatrix

Content Social media - FB app, YT, PIN, .. Results

Goals / KPI Mobile app Optimalisation

Banners

Content - FB, PR, Viral, Site..

ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia

7/28/2019 3x Idelny

8/14

Sasn workflow online kampanVskum / Stratgia / Exekutva / Mdi / Vsledky

VSTUPY KLIENTA

ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Research & Insight Strategy Execution Media

User interviewsor surveys

Corporate Ideas & Creativity QA + Implementation SEM / PPC - Etarget, AdWords, FB PPC

User research Business Keyvisual Testing Display banners

Competitivestudy Marketing Claims & Copy Bug fixes Online PR - Advertising, Blog, Forums, Discussio

Personas Media Microsite Launch Sponsoring

Function / Needsmatrix

Content Social media - FB app, YT, PIN, .. Results

Goals / KPI Mobile app Optimalisation

Banners

Content - FB, PR, Viral, Site..

ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia

7/28/2019 3x Idelny

9/14

Optimlny workflow online kampanVskum / Stratgia / Exekutva / Mdi / Vsledky

VSTUPY KLIENTA

ITERCIE 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Research & Insight Strategy Execution Media

User interviewsor surveys

Corporate Ideas & Creativity QA + Implementation SEM / PPC - Etarget, AdWords, FB PPC

User research Business Keyvisual Testing Display banners

Competitivestudy Marketing Claims & Copy Bug fixes Online PR - Advertising, Blog, Forums, Discussio

Personas Media Microsite Launch Sponsoring

Function / Needsmatrix

Content Social media - FB app, YT, PIN, .. Results

Goals / KPI Mobile app Optimalisation

Banners

Content - FB, PR, Viral, Site..

ASOV CELKY 1. Mesiac 2. Mesiac 3. Mesiac 4. Mesiac 5. Mesia

7/28/2019 3x Idelny

10/14

SCR Client workshop 2013 | Created by SCR | 06/2013

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Ideal Account..a jeho vlastnosti a vedomosti

Ideal Client..a jeho vlastnosti a vedomosti

Vie, o klient predva a ako sa to predva

Strategick a kreatvne myslenie v oblasti obchodu, komunikcie

Sledovanie trendov a inovtorsky prstup

Rozhaden myslenie (Out of Box)

Nadenie pre znaku, dvera a lojalita k znake

Flexibilita a proaktivita

Pridan hodnota

Otvoren komunikcia

Schopnos jasne arelevantne argumentova

Definovan vzia

Jasn stratgia k produktom

Nadenie pre znaku

Odvaha

Bojuje za dobr npady

Inovatvnos a nekonvenos

Agentra je jeho partnerom

Vi si as a prcu inch ud

Otvorenos a uprimnos

7/28/2019 3x Idelny

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SCR Client workshop 2013 | Created by SCR | 06/2013

7/28/2019 3x Idelny

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Basecampv praxi

SCR, Skuteckho 1, 974 01 Bansk Bystrica, SLOVAKIAscr@scr.sk, +421 48 415 31 70

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akujem za pozornosDaniel Piso / Client Service / Head of Production