401187 Pfizer RecapBook Lores

8/4/2019 401187 Pfizer RecapBook Lores

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O U R C O M M

I T M E N

T S

O U

R P U R P O

S E

For OUR PA

THE NE

Working together

for a healthier world ™

OUR

COMMITMENTS

OUR PURPOSE

– Advance wellness, prevention, treatments

and cures – Bring the best scientific minds together

to challenge the most feared diseasesof our time

– Set the standard for quality, safety and value of medicines

– Use our global presence and scale tomake a difference in local communitiesand the world around us

– Promote curiosity, inclusion and a passionfor our work

– Be a leading voice for improving everyone’sability to have reliable and affordablehealth care

– Maximize our financial performance so we canmeet our commitments to all who rely on us



respectfor people

innovation

leadershipcollaboration

quality

communitycustomerfocus

performance

integrity

Our Values

18

O U R

ard H

XT STEP



Contents

2 Our Path Forward: The Next Step Wallet Card

4 Business Unit and Divisional Information

6 Market-specific One Sheets

8 Our Path Forward: The Next Step Displays

10 Day One Online

11 Pfizer Logo Evolution

12 Corporate Advertising Campaign

14 Digital Diary

16 Day One Coverage



16

Day One Coverage200+ sites, 17 languages, 1 company



2

front cover

opening die-cut

translated into 17 languages

Our Path Forward: The Next Step Wallet Card

back cover

full inside spread



14



4

customized for every colleague

Business Unit and DivisionalInformation



12

WORKING TO FILL LIVESWITH MORE YEARS ANDYEARS WITH MORE LIFE.

PFIZER AND WYETH ARE NOW ONE,

WORKING TOGETHER FOR A HEALTHIER WORLD.

Copy right©2009 Pfize rInc.All rightsre se rve d.

With a commitment to improve

health and well-being at every

stage of life, Pfizer and Wyeth are

joining together, creating one

of the most diversified companiesin health care.

The new Pfizer will be a leader inhuman and animal health, primary

and specialty care, biologics and

harmaceuticals, with a robust

ortfolio of vaccines, nutritionals

and consumer products.

Most importantly, we will bring

together the world’s best scientificminds to take on the world’s most

feared diseases, with a renewed

focus on areas that representsignificant unmet health needs,

such as Alzheimer’s, diabetes,inflammation and immunology,

cancer and pain.

The path ahead will not be easy.

ut by working together, we

can change the lives of more

eople, in more powerful and

effective ways than ever before..Learn more at pfizer.com

WORKING TO FILL LIVESWITH MORE YEARS ANDYEARS WITH MORE LIFE.

PFIZER AND WYETH ARE NOW ONE,

WORKING TOGETHER FOR A HEALTHIER WORLD.

With a commitment to improvehealth and well-being at everystage of life, Pfizer and Wyeth are

joining together, creating oneof the most diversified companiesin health care.

The new Pfizer will be a leader inhuman and animal health, primaryand specialty care, biologics and

pharmaceuticals, with a robustportfolio of vaccines, nutritionalsand consumer products.

Most importantly, we will bringtogether the world’s best scientificminds to take on the world’s mostfeared diseases, with a renewedfocus on areas that representsignificant unmet health needs,such as Alzheimer’s, diabetes,

inflammation and immunology,cancer and pain.

The path ahead will not be easy.But by working together, we

can change the lives of morepeople, in more powerful andeffective ways than ever before.

Learn more at pfizer.com

Copyri ght©2009Pfize rInc.All rightsre se rve d.

New Corporate Advertising Campaign



6

Market-specific One Sheets

1880 – 1





8

OUR

COMMITMENTS

OUR PURPOSE

OUR STRATEGIES

OUR MISSION

customerfocus

respectforpeople

performancecommunity

collaboration qual it y i nnovat i onleadership integrity

OUR VALUES

O U R

V A L U E S

O U R C O M M

I T M

E N T S

O U R M I S S I O

N

O U R

P U R P O

S EO U R S

T R A T E G I E S

– Advance wellness, prevention, treatmentsand cures

– Bring the best scientificmindstogether to challenge the most feared diseasesofour time

–Set the standard for quality, safety and value ofmedicines

– Use our globalpresence and scale tomake adifference in localcommunitiesand the world around us

– Promote curiosity, inclusion and apassionfor our work

– Be aleading voice for improving everyone’sability to have reliable and affordablehealthcare

– Maximize our financialperformance so we canmeet our commitmentsto allwho rely on us

– Optimize the patent-protected portfolio

– Find and capitalize on new opportunities

for established products

– Grow in emerging markets

– Grow our diversified businesses

– Instill a culture of innovation and continuous

improvement

Forward OUR PATH

THE NEXT STEP

Working together

for ahealthier world ™ Apply science and our global resources to improve

health and well-being at every stage of life

on-site displays provided high touch experience at over 200 sites globally

Welcome to Our Path Forward: The Next Step

Documents

401187 Pfizer RecapBook Lores