496241305　呂美欣　June 496242311　藍詩渝　Caroline497230602　李孟軒　Joyce

Mister Donut

History

North AmericaFounded in 1956Changing their name to Dunkin' Donuts.

Japan and AsiaIntroduced into Japan in 1971. Changing it’s name Mister Donut Japan.

Concept「客の心を心とせよ」Stands in customer's angle

SWOT Strength

Having good locationsCombined with fast food and unique style

The fixed customers and high customer confidence

Endorsed by famous stars

SWOTWeakness

Common fast food chains are more appealing

Saturated marketThe short expiration dateA few branch stores

SWOTOpportunity

Keeping on developing new flavor

MonopolizationDeveloping potentialPublic praise

SWOTThreat

CompetitionThe rising price of raw materials

It is successful developing mister donut in Taiwan. Following the steps of Japan. 

Conclusion

The End