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1.Philip K. & Gary A. (2010). Principles of Marketing , 13th ed., Upper Saddle River, NJ : Pearson Education.

1.imc33963010 20074P4C---2014/6/01 http://imc33963010.blogspot.tw/2007/11/4p4c.html

2.20062014601 http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/fortune/2006-10/21/content_5231643.htm

3. - 2009 2014601http://lms.ctl.cyut.edu.tw/course.php?courseID=7959&f=news_show&newsID=343299

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6.McDonald's Taiwan20142014601http://www.mcdonalds.com.tw/tw/ch/index.html7.MANAGERtoday

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