pnhsieh@ntu.edu.tw20139510:50-12:00 3520131

Impact on Patient CareA 1991 scientific study conducted in fifteen hospitals in the Rochester, NY, area revealed that 80% of 208 participating physicians said they handled some aspect of their patient's care differently as a result of information provided by their hospital library. Joynt RJ, Marshall JG, McClure LW. Financial threats to hospital libraries. JAMA 1991 Sep 4;266(9):1220-1.

Nearly all (96.5%) of the physicians said that information provided by their hospital librarians contributed to better-informed clinical decisions.Overall, physicians rated the information provided by the hospital library more highly than that provided by diagnostic imaging, lab tests, or discussions with colleagues.Marshall JG. The impact of the hospital library on clinical decision making: the Rochester study. Bull Med Lib Assoc 1992 Apr;80(2):169-78.http://www.mlanet.org/resources/value.html

Perkins, E. (2001, August 7). Johns Hopkins Tragedy: Could Librarians Have Prevented a Death? Information Today, Inc. 2001, a young, healthy volunteer signed up to participate in a research study at John Hopkins University A medical librarian searching the MicromedexPoisonIndex Toxicologic Managementsection on ganglionic blockers found a number of citationsincluding several from the 1950scovering the dangers of hexamethonium (; ).In the opinion o OHRP, this information was readily available in current textbooks and easily searchable in MEDLINE and other databases. (Office for Human Research Protections, OHRP)4Have you hugged your librarian today?

JHUSL.com

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EBM

9email100

The objectiveWhat-Who-WhenVisual logic

1091135911()6 : ( ) 925()10:00( ) 925()3:00( ) 926()10:00( ) 927()10:00( )

The Objective5: ( ) 925()10:00( ) 925()3:00( ) 926()10:00( ) 927()10:00( )

91135911()6

EmailThe ObjectiveWhat-Who-WhenSubject: 9115 Subject: 911()18

EmailHelp me help you!Google Docemail

Never send an email at the end of the day, or the start of a weekend. Make sure people are opening it at a time when theyre at their desks and have time to read it.EmailMilway KS. The Art of Irresistible Email. HBR Blog Network. 2013. http://blogs.hbr.org/cs/2013/07/the_art_of_irresistible_email.html5E-mailhttp://www.managertoday.com.tw/?p=33972201393http://www.bnext.com.tw/article/view/id/29141#.UiaykC69LLc.facebook

Email

The response rate is better, people reply, relationships are built.

Technology Acceptance Model, TAM

http://en.wikiversity.org/wiki/Digital_Age/Technology_Acceptance_ModelDigital Age/Technology Acceptance Model. http://en.wikiversity.org/wiki/Digital_Age/Technology_Acceptance_Model

Davis, F. (1989) "Perceived Usefulness, Perceived Ease of Use, And User Acceptance of Information Quality",MIS Quarterly, September 1989, pp 318-340.

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The Customer

benefitsfeaturesX

MeSH + LOE

(atrial fibrillation, AF) (Warfarin) OCEBM Levels of Evidence System http://www.cebm.net/?o=5653Process()People()Physical Evidence()Product()Price()Promotion()Place()Customer()254P (Marketing Mix)Product()

Price()Place(): : FB()

Promotion()(benefits)Link +Branding 26 vs. 277PPhysical EvidencePeople / Participants ()(+...)Process vs. co-producer28

two-way communicationcommunication out informing customers communication in knowing customers needs One way communication isnt communication and isnt engaging users. That is no different than posting a flyer about library classes in the library staff break room.30

Communication Out31

Subject Guide

Web site

The Less Is MoreJHUSL.com

Subject Guide

Subject Guide-Citing Sources

PubMed Tips

///373Eresearch Evidence, clinical Expertise/experience, patient Expectation

(evidence) (experience)(expectation)

The integration of best research evidence with clinical expertise and patient valuesEvidence-based medicine, How to practice and teach EBM, 3rd edition, 2005

38WOMM (word of mouth marketing)Satisfied customers Bossusing the library as commitment to evidence based practiceEarly adoptorsInformers

to engage people who dont think the library is for themYou need champions for each area satisfied customers who will spread the word among their peers. If you can get bosses on side, they can even talk about using the library as commitment to evidence based practice. You need to give them messages to spread and tools with which to spread it. Make the process exlicit and clear.39 ~