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Seminar Report

On

Submitted in Partial Fulfillment for the Award of the Diploma of

Post Graduate Diploma in Management

(Session 2010-12)

Submitted to: Submitted By:

Mr prajjwal mazumdar

PGDM I

DEPARTMENT OF MANAGEMENT

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute

A-8B, Plot C, Sector-62, Noida

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INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute

A-8B, Plot C, Sector-62, Noida

DECLARATION

I Sanju sinha bearing Roll No - 10092 Class pgdm sec A of the Institute of Management Studies, Noida

hereby declare that the Seminar Report-108 entitled Dr reddy lab;s is an original work and the same has not

been submitted to any other Institute for the award of any other diploma. The suggestions as approved by

the faculty were duly incorporated.

Signature of Student

Countersigned

Signature of Faculty Guide

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This seminar report is taken up to fulfill the requirement of P.g.d.m course of IMS, NOIDA.

The seminar is undertaken during October 2010 and the main purpose of the this is to know

the application of the theoretical aspects in our course in the corporate environment and gain

firsthand experience and expose ourselves to corporate policies, ethics, culture, practices,

procedures, facts about the work culture and policies of the company.

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Objective

To understand the organization structure or hierarchy of the company. To understand the working of the various departments. To enable us to gain an insight into the corporate world. To understand the various responsibilities and duties carried out by each department. The study is aimed at understanding how an organization practically works in the real

situation.

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ACKNOWLEDGEMENT

I would like to thank my mentor Mr Prazwal Mazumdar, whose assistance and knowledge has

been invaluable in terms of managing the workload of this project by providing useful feedback.

I express my thanks to my family and my friends, as their constant encouragement and support

have been of tremendous importance.

I am thankful to all the employees of Big Bazaar, Delhiwho have given their cooperation, time

and their encouragement during the course of this project work.

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TABLE OF CONTENTS

Industry Profile 9

Vision & Mission 11

Company Profile 13

About Big Bazaar 14

Products 17

Company History 18

Future Plans 20

Core Values 21

Awards and Recognition 22

Board Of Directors 23

Organization Structure 24

SWOT Analysis 32

Findings & Conclusions 34

Recommendation 36

Bibliography 37

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INDUSTRY PROFILE

Retail is Indias largest industry, accounting for over 1 0 percent of the countrys GDP and

around 8 percent of the employment. Retail industry in India is at the crossroads. It has

emerged as one of the most dynamic and fast paced industries with several players entering

the market. But because of the heavy initial investments required, break-even is difficult toachieve and many of these players have not tasted success so far. However the future is

promising; the market is growing, government policies are becoming more favourable and

emerging technologies are facilitating operations. Retailing in India is gradually inching its

way toward becoming the next boom industry. The whole concept of shopping has altered in

terms of format and consumer buying behaviour, ushering in a revolution in shopping in

India. Modern retail has entered India as seen in sprawling shopping centres, multi-storied

malls and huge complexes offer shopping, entertainment and food all under one roof. The

Indian retailing sector is at an inflexion point where the growth of organized retailing and

growth in the consumption by the Indian population is going to take a higher growthtrajectory. The Indian population is witnessing a significant change in its demographics. A

large young working population with average age of24 years, nuclear families in urban areas,

along with increasing working-women population and emerging opportunities in the services

sector are going to be the key growth drivers of the organized retail sector in India.

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Some Key Facts:

Retail is Indias largest industry accounting for over 1 0 percent of the countrys GDPand around 8 percent of the employment

The market size of Indian retail industry is about US $312 billion. Indias ConsumptionCosmos During the past decade, Private Final Consumption Expenditure has been the

key driver of economic growth in India.

The $350 Billion Consumption spending provides the single biggest businessopportunity in India and is divided into some key categories led by food, fashion and

home products.

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Vision

To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most

profitable manner. One of the core values at Future Group is, India ness and its corporate

credo is Rewrite rules, Retain values.

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Mission

We share the vision and belief that our customers and stakeholders shall be served only by

creating and executing future scenarios in the consumption space leading to economic

development. We will be the trendsetters in evolving delivery formats, creating retail realty,

making consumption affordable for all customer segments for classes and masses. We shall

infuse Indian brands with confidence and renewed ambition. We shall be efficient and, cost-

conscious and committed to quality in whatever we do. We shall ensure that our positive

attitude, sincerity, humility and united determination shall be the driving force to make us

successful.

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Company Profile

Big Bazar, is the chain of retail stores of the big

banner Pantaloon Retail (India) Ltd., which in

turn is a segment of Kishore Biyani, regulated

Future Group of Companies. Moreover the

customer friendly ambiance and the organized

retailing of products also makes Big Bazar one

of the successful retail companies in India. The

chain was inspired by Saravana Stores, a

hugely popular shop in Chennai which made

huge profits by selling everything under the

sun at prices much less than other shops.

Mr. Kishore

CEO, Future Group

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About BIG BAZAAR

Big Bazar, a part of the Pantaloon Group, is a hypermarket offering a huge array of goods of

good quality for all at affordable prices. Big Bazar with over 140 outlets located in over 75

cities of India, is present in both the metro cities as well as in the small towns. Big Bazar has

no doubt made a big name in the retail industry of india, moreover shopping here is further

made a memorable experience with the varied rates of discounts on products as well as

discount vouchers available. Headquartered in Mumbai (Bombay), Pantaloon Retail employs

around 35,000 people and is listed on the Indian stock exchanges. Currently Big Bazaar stores

are located only in India. It is the fastest growing chain of department stores and aims at

having 350 stores by 2010. Here you will find over 170,000 products under one roof that cater

to every need of a family, making Big Bazaar Indias favourite shopping destination.

The company follows a multi-format retail strategy that captures almost the entireconsumption basket of Indian customers. In the lifestyle segment, the group operates

Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value

segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look,

touch and feel of Indian bazaars with the choice and convenience of modern retail. In 2008,

Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a

hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and

Bangalore.

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Contd..

The groups speciality retail formats include, books and music chain, Depot, sportswear

retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town and

rural retail chain, Aadhar, among others. It also operates popular shopping portal,

futurebazaar.com. Future Capital Holdings, the groups financial arm provides investment

advisory to assets worth over $1 billion that are being invested in consumer brands and

companies, real estate, hotels and logistics. It also operates a consumer finance arm with

branches in 150 locations. Other group companies include, Future Generali, the groups

insurance venture in partnership with Italys Generali Group, Future Brands, a brand

development and IPR company.

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Contd..

Future Logistics, providing logistics and distribution solutions to group companies and

business partners and Future Media, a retail media initiative. The groups presence in Leisure

& Entertainment segment is led through, Mumbai-based listed company Galaxy

Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family

entertainment centres. Through its partner company, Blue Foods the group operates around

100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen,

Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Groups joint venture partners

include, US-based stationery products retailer, Staples and Middle East-based Axiom

Communications. Future Group believes in developing strong insights on Indian consumers

and building businesses based on Indian ideas, as espoused in the groups core value of

Indianness.

The groups corporate credo is, Rewrite rules, Retain values.

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Products

1. Books

2. Cameras

3. Computers & Peripherals

4. Electronics

5. Gift Vouchers

6. Health and Fitness

7. Home & Kitchen

8. Jewelry

9. Memory & Storage

10. Mobiles & Phones

11. Movies & Videos

12. Watches

13. Womens wear

14. Mens wear

15. Childrens wear

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History

1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloonstrouser, Indias first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May. 1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched

across the nation. The company starts the distribution of branded garments through

multi-brand retail outlets across the nation. 1995 John Miller Formal shirt brand

launched.

1997 Company enters modern retail with the launch of the first 8000 square feetstore, Pantaloons in Kolkata.

2001 Three Big Bazaar stores launched within a span of22 days in Kolkata, Bangaloreand Hyderabad.

2002 Food Bazaar, the supermarket chain is launched. 2004 Central - Indias first seamless mall is launched in Bangalore. 2005 Group moves beyond retail, acquires stakes in Galaxy Entertainment, Indus

League Clothing and Planet Retail. Sets up Indias first real estate investment fund

Kshitij to build a chain of shopping malls.

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Contd..

2006 Future Capital Holdings, the companys financial is formed to manage over $1. 5billion in real estate, private equity and retail infrastructure funds. Plans forays into

retailing of consumer finance products. Home Town, a home building and

improvement products retail chain is launched along with consumer durables format,Ezone and furniture chain, Furniture Bazaar. Future Group enters into joint venture

agreements to launch insurance products with Italian insurance major, Generali.

Forms joint ventures with US office stationery retailer, Staples.

2007 Future Group crosses $1 billion turnover mark. Specialised companies in retailmedia, logistics, IPR and brand development and retail-led technology services

become operational. Pantaloon Retail wins the International Retailer of the Year at

US-based National Retail Federation convention in New York and Emerging Retailer

of the Year award at the World Retail Congress held in Barcelona. Futurebazaar.com

becomes Indias most popular shopping portal.

2008 Future Capital Holdings becomes the second group company to make asuccessful Initial Public Offering in the Indian capital markets. Big Bazaar crosses the

100-store mark, marking one of the fastest ever expansion of a hypermarket format

anywhere in the world. Total operational retail space crosses 10 million square feet

mark. Future Group acquires rural retail chain, Aadhar present in 65 rural locations.

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Future Plans

The Company would continue to pursue its aggressive growth to strengthen its position as a

leading player in the consumption space in India, with an aim to capture increasing share of

the consumers wallet. The Company would continue with its expansion plans and would

continue to increase its presence on a pan-India basis by opening more retail outlets in tier 2and tier 3 cities and by further strengthening its position in key metro cities. The Company

has planned to increase its operating retail space from around 8 million square feet currently

to around 12 million square feet by FY08-09. The various subsidiary companies of the

Company, which have been created to cater to various consumption categories, are currently

in initial set-up phase. Most of them will come into their own, pursuing aggressive growth

plans to achieve scale and garner increasing market share. The Company will also be able to

unlock value out of these businesses by listing these subsidiary companies, and partnering

with strategic partners in them, at an appropriate time. The Company, operating in the

consumption space, has added IT services and education to its portfolio of businesses, apartfrom the existing consumer finance, insurance, media, logistics and brand businesses. All

these businesses will help in capitalizing on the synergies with the retail business to further

enhance shareholders wealth.

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Core Values

Indianness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships. Simplicity & Positivity: Simplicity and Positivity in our thought, business and work. Adaptability: to be flexible and adaptable, to meet new challenges. Flow: to respect and understand the universal laws of nature.

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Target Audience

Big Bazaar targets higher and upper middle class customers The large and growing young working population is a preferred customer segment Targets specifically working women and home makers who are the primary decision

makers .

Awards and Recognition

In 2007 won the International Retailer of the Year at US-based National RetailFederation convention in New York.

In the same year it also won Emerging Retailer of the Year award at the World RetailCongress held in Barcelona.

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Board of Directors

Mr. Kishore Biyani Managing Director Mr. Gopikishan Biyani Wholetime Director Mr. Rakesh Biyani Wholetime Director Mr. Shailesh Haribhakti Director Mr. S. Doreswamy Director Dr. Darlie Koshy Director Mr. Anil Harish Director Ms. Bala Deshpande Director Mr. Vijay Kumar Chopra Director

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Organization Structure

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Functional Department

Human Resource Department Finance Department Marketing Department Logistics Department Sales Department Customer Service Department Administration Department

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Human Resource Department

Human Resource Department Selects & recruits employees through various sources such as

consultancy services, walk-ins, Referrals, Campus recruitment etc Trains & develops

employees through its own specialized training centre known as Gurukul. Motivates all

employees to perform to their best through various monetary and non-monetary rewards.

Regular and periodic performance appraisal of all the employees is conducted and suitably

rewarded.

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Finance Department

Finance Department Prepares the budget for expenditure at all levels. Decides and gives the

sales targets for all the departments periodically Maintains the books of accounts Collects &deposits the cash received daily through sales in the Cos bank account.

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Marketing Department

Marketing Department Designs creative and attractive advertisements through which the

companys products can be promoted to the customers. Decides the different marketing

channels to be used to increase the sales. Creates a very pleasant and feel good environment

in the Store to attract more customers Also responsible for the arrangement of products in

each department to help easy availability of products to the customers.

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Logistics Department

Logistics Department Is responsible for procuring the stock of all the products of the different

departments. Receives the goods from the warehouse located at Hosakate and then verifies

whether it adheres to the particulars given in the Goods received statement. Dispatches the

goods to the respective department after recording it in the Goods inward register If there is

a damage in the goods or if the goods do not match the details given in the Goods Received

Statement, it enters in the Stock Outward Register and sends it back to the warehouse along

with a Goods Returned Note.

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Sales Department

Sales Department This department is responsible for the collection of sales amount i.e., cash

sales. There are in all 25 cash counters in the Store. There is a Head Cashier to whom all the

cahiers report and remit the total sales amount collected. Wednesday Bazaar is a very

important and popular event in Big Bazaar. Every Wednesday fabulous offers and great

discounts are given on most of the products. Weekends attract most of the customers as such

good offers and discounts are given . BB celebrated Independence Day by having Maha

Bacchat Sale from August 1 2-16 and did a business of 1.5 Crores.

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Promotion

Low prices on Wednesday Concept of Big Day Promotional offers

School Jao Khushi Khushi Khushi Ki Barsaat Happy Fathers Day

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SWOT Analysis

Strengths:

Better understanding of customers helping the company to serve them better. Vast range of products under one roof helping in attracting customer and their family

to shop together and enjoy the experience

Benefit of early entry into the retail industry. Diversified business operating all over India in various retail formats. Ability to get products from customers at discounted price due to the scale of

business.

Weaknesses:

High cost of operation due to large fixed costs. Very thin margin. High attrition rate of employees

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Contd..

Opportunities:

Lot of potential in the rural market. Can enter into production of various products due to its in depth understanding of

customers tastes and preferences.

Can expand the business in smaller cities as there is a lot of opportunity.Threats:

High business risk involved. Lot of competitors coming up to tap the market potential. Margin of business reducing all the time.

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Findings & Conclusions

Big Bazaar is undoubtedly the number one retailer in India. It has built a veryemotional and cordial relationship with its customers. It is also very intending to build

long term relationship with all its stakeholders which is very essential for a successful

business venture.

It is observed that the organisation hierarchy is professional as all the departmentalManagers directly report to the Store Manager who in turn reports to the Zonal Head.

Big Bazaar, with 25 years of experience in the field of weaving fabrics, is the leadingApparels and fashion design fabric company.

There exist a healthy and positive relationship between employees and managers. The employees accept their responsibilities wholeheartedly, accept that it is their

responsibility to carry out a part of the activities of the company and they will be heldaccountable for the quality of their work.

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Contd..

It is found that more than 60% of employees are of the age group of20-35. From this itreveals that company is having young and energetic workforce who are very creative,

enthusiastic and also very determined to grow in their career and in turn helping the

company to grow.

Working environment is good and also the various facilities provided helps inmotivating the employees.

The company is reaching out to all the sections of the society as it is creating ahypermarket where not only the rich people shop but also the middle and the lower

class customers come to enjoy the whole shopping experience.

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Recommendations

Big Bazaar needs to focus more on Customer Relationship Management {CRM} andimproved in-store assistance.

Customer Care Centre to guide and counsel about customer loyalty program. More brands should be included. Exchange offers must be made clear as the consumers are often not clear about how

to use them.

Customers usually face problem in billing their purchased goods. Waiting in longqueues forces them to leave certain products thereby loss of sale to Big Bazaar. So

billing counters must be increased and employees at the billing should be given

training so that they could bill the products in much lesser time.

Added on facilities like Home Delivery and to an extent credit it plays an importantrole in Customer Acquisition and retention programs.

Offer most exclusive brands under all categories

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Bibliography

BOOKS:

Kishore Biyani (2007), It Happened In India (1st Edition), Rupa Publications. Stephen Covey (1994), The Seven Habits Of Highly Effective People (6th Edition),

Simon & Schuster UK Ltd.

Anthony Robbins (1992), Awaken The Giant Within You (1st Edition), Simon &Schuster UK Ltd. Robbins, Stephen P. (2004), Organizational Behavior (10th Edition)

Websites:

www.Pantaloon.com www.Futuregroup.com

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Thank You