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ASSIGNMENT

DRIVE SPRING 2016PROGRAM MBASEM 3

SUBJECT CODE &

NAMEMB0050RESEARCH METHODOLOGY

BK ID B1700CREDITS 4MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks TotalMarks

1 Define business research and explain the process of research?

Definition of Research

Explanation of the steps in a research study

2

8

10

2 Discuss Descriptive Research designs? Explain the different kinds of descriptive research

designs.

Meaning of Descriptive Research designs

Kinds of Descriptive research designs

5

5

10

3 Discuss four types of measurements scales with appropriate examples.

NominalOrdinal

Interval

Ratio

2.52.52.52.5

10

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4 Differentiate between the Stratified random sampling and Systematic sampling.

a. stratified random samplingb. systematic sampling

5

5

10

5 Distinguish between coding closed-ended structured questions and coding open-ended

structured questionsCoding Closed-endedCoding Open-ended

55

10

6 Explain the Structure of the Research Report. What are the guidelines for effective

report writing?

Explanation of the Structure of the Research Report

Guidelines for effective report writing

5

5

10