89217045 Britannia Rahul Bisht

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    Training procedure in Britannia

    ACKNOWLEDGEMENT

    Gratitude is the hardest of emotion to express and often does not find adequateways to convey the entire one feels.Project making is the one of the important part of M ! course" which has helpedme to learn a lot of experiences which will #e #eneficial in my succeedingcareer.$or this with an ineffa#le sense of gratitude % take this opportunity toexpress my deep sense of inde#tedness to &espected Ms. 'aruna hasin" (ecturer

    of !mrapali %nstitute of Management ) 'echnology who has provided me anopportunity to learn the corporate culture during my M ! course. !t the sametime % want to thanks all my faculty mem#ers.

    Rahul Bisht Page *

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    INTRODUCTION

    BRITANNIA INDUSTRIES PVT. LTD.

    'he story of one of %ndia/s favourite #rands reads almost like a fairy tale. 0nceupon a time" in 1234 to #e precise" a #iscuit company was started in anondescript house in 5alcutta ,now 6olkata- with an initial investment of &s. 437.'he company we all know as ritannia today.'he #eginnings might have #een hum#le8the dreams were anything #ut. y 1319"with the advent of electricity" ritannia mechani:ed its operations" and in 1341" it

    #ecame the first company east of the +ue: 5anal to use imported gas ovens.ritannia/s #usiness was flourishing. ut" more importantly" ritannia was

    acquiring a reputation for quality and value. !s a result" during the tragic ;orld;ar %%" the Government reposed its trust in ritannia #y contracting it to supplylarge quantities of

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    strong #ut #la:ing new standards" and that miniscule initial investment has grown #y leaps and #ounds to crores of rupees in wealth for ritannia/s shareholders. 'hecompany/s offerings are spread across the spectrum with products rangingfrom the healthy and economical 'iger #iscuits to the more lifestyle8oriented

    Milkman 5heese. Caving succeeded in garnering the trust of almost one8third of %ndia/s one #illion population and a strong management at the helmmeans ritannia will continue to dream #ig on its path of innovation andquality. !nd millions of consumers will savour the results" happily ever after.ritannia in fact is an older company originally incorporated as ritannia iscuit 5ompany (td. in 6olkatta in 1312. +u#sequently they movedto Mum#ai during early seventies and finally shifted their headquarters toangalore. 5urrently ritannia s controlling stake is jointly help #y GroupDanone & Nusli Wadia of om#ay yeing. !#out 2@? of the company

    #usiness is #iscuits. read constitutes only a#out 7? of their #usiness and 5akeand &usk a#out 4?.

    B i!annia as all o" us #an e#olle#! $ad a s!a!ed Mission !o %a e e'e ( !$i dIndian a B i!annia Consu%e .

    'he different Bis#ui!s which are manufactured #y ritannia areD

    79879" Aim Aam" our#on" Good ay" Greetings" (ittle Cearts" Marie Gold" Milkikis" Eice 'ime" 'iger" 'ime Pass and 'reat.

    'he B ead which is manufactured #y ritannia is P e%iu% Ba e W$i!eSand)i#$ B ead.*

    'he Rus which is manufactured #y ritannia is P e%iu% Ba e Ca e andRus .

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    ritannia %ndustries (td." constantly on its toes to improve its #ottom8line" isworking out a product strategy. 'he company is #ullish a#out the on8the8gosegment and is planning to roll out smaller packs under its major su#8#rands. %twould #e gradually expanding its ticki8packs ,packs of 4 or H #iscuits- conceptsacross its product range.'he market today is heterogeneous" hence we need to adopt a segmentedapproach to reach out to customer" said Ms. Vini!a Bali+ CEO. +peaking a#outthe on8the8go segment" M . Nee a, C$and a " Marketing Cead said %t is

    priced in &s. 1 to 7 range. ritannia hopes to #ring our key #rand under this packaging. ritannia is lot more than just #iscuits. %ts other segmentsD read"cakes" rusks and dairy are doing equally well

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    Training procedure in Britannia

    T$e Mana-e%en! Tea%

    Na%e Desi-na!ion

    Mr. Eusli Eeville ;adia 5hairmanMs. Iinita ali Managing irector Mr. Eeeraj 5handra IP ) 5hief 0perating 0fficer Mr. P. +hyam +under IP ) Cead of JualityMr. &ajesh 6umar (al IP ) 5hief 'echnology 0fficer Mr. &aju 'homas 5hief $inancial 0fficer

    Mr. !lagu alaraman IP8 Cuman &esource )Process !rchitectMr. !tul +inha IP8 Eew usiness evelopment

    'he ne) lo-o was #orn is the core essence of ritannia8 healthy" nutritious"optimistic Kand com#ining it with a delightful product range to offer variety andchoice to consumers.

    'hen came another logo that is #eing used now8a8daysD

    B i!annia is a "i s! indus! ( a)a ded )i!$ Ce !i"i#a!ion o" ISO/00111.

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    Miles!ones

    2340L 'he Genesis 8 ritannia esta#lished with an investment of &s.437 in 6olkata.

    2421 L !dvent of electricity sees operations mechani:ed.

    2402L %mported machinery introduced ritannia #ecomes the firstcompany Bast of the+ue: to use gas ovens.

    2454/66L +ales rise exponentially to &s.1>" 4*"494 in [email protected] uring 13HH sales ramp up #y more than eight times to reach&s.1.@> crore.

    2478

    L ritannia iscuit 5ompany takes over #iscuit distri#ution fromParry/s.

    2473L Pu#lic issue 8 %ndian shareholding crosses >9?.

    2474L &e8 christened ritannia %ndustries (td. , %(-.

    2435L +ales cross &s.199 crore.

    2434L 'he Bxecutive 0ffice relocated to angalore.

    2440

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    L %( cele#rates its Platinum Au#ilee.

    2445L ;adia Group acquires stake in ! %(" N6 and #ecomes an equal

    partner with Group anone in %(.

    2446L Iolumes cross 1"99"999 tons of #iscuits. 2447L &e8 #irth 8 new corporate identity /Bat Cealthy" 'hink etter/leads to new missionD/Make every third %ndian a ritannia consumer/.L %( enters the dairy products market.

    2444L < ritannia 6hao ;orld 5up Aao< 8 a major successO Profit up

    #y @*?.

    0111L $or#es Glo#al &anking 8 ritannia among 'op @99 smallcompanies.

    0112

    L %( ranked one of %ndia/s #iggest #rands.L Eo.1 food #rand of the country.L ritannia (agaan MatchD %ndia/s most successful promotionalactivity of the year.L Maska 5haskaD %ndia/s most successful $M5G launch.

    0110L %( launches joint venture with $onterra" the world/s secondlargest dairy company.L ritannia Eew Fealand $oods Pvt. (td. is #orn.L &ated as /0ne amongst the 'op 499 +mall 5ompanies of the;orld/ #y $or#es Glo#al.L Bconomic 'imes ranks %( %ndia/s 4nd Most 'rusted rand.L Pure Magic 8;inner of the ;orldstar" !siastar and %ndiastaraward for packaging.0115

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    L /'reat uet/8 most successful launch of the year.L ritannia 6hao ;orld 5up Aao rocks the consumer lives yet again.

    0116

    L ritannia accorded the status of #eing a /+uper#rand/. L Iolumes cross @" 99"999 tons of #iscuits.L Good ay adds a new variant 8 5hoconut 8 in its range.

    0118L &e8 #irth of 'iger 8 /+wasth 6hao" 'iger an Aao/ #ecomes the

    popular chantOL ritannia launched /Greetings/ range of premium assorted gift

    packs.L 'he launch of yet another exciting snacking option 8 ritannia79879 Pepper 5hakkar.

    0117L ritannia industries formed a joint venture with the 6himji&amdas Group and acquired a *9 percent #eneficial state in theu#ai8#ased +trategic $oods %nternational 5o. ((5 and >7.H? inthe 0man8#ased !l +allan $ood %ndustries 5o. +!0G.L ritannia ranks Eo. 1 rand in the Metros across all categories.L ritannia rated as the Eo. 1 M0+' '&N+'B $00

    &!E in a survey conducted #y !5 Eielsen 0&G98Marg and pu#lished in Bconomics 'imes.

    0113L ritannia launched %ron fortified /'iger anana/ #iscuits" /Gooday 5lassic 5ookies/" (ow $at ahi and renovated /MarieGold/.

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    TRAINING & DEVELOPMENT

    Cuman &esource Management ,C&M-" a relatively new term" that emergedduring the 13@9s. Many people used to refer it #efore #y its traditional titles"such as Personnel !dministration or Personnel Management. ut now" the trendis changing. %t is now termed as Cuman &esource Management ,C&M-.Cuman &esource Management is a management function that helps anorgani:ation select" recruit" train and develops. +cope of C&M without a dou#t isvast. !ll the activities of employee" from the time of his entry into an

    organi:ation until he leaves" come under the hori:on of C&M. 'he divisionsincluded in C&M are &ecruitment" Payroll" Performance Management" 'rainingand evelopment" &etention" %ndustrial &elation" etc. 0ut of all thesedivisions"one such important division is training and development. TRAININGAND DEVELOPMENT is a su#system of an organi:ation. %t ensures thatrandomness is reduced and learning or #ehavioral change takes place in structuredformat.

    TRADITIONAL AND MODERN APPROAC9 O: TRAINING ANDDEVLOPMENT

    Traditional Approach K Most of the organi:ations #efore never used to #elieve in training. 'hey were holding the traditional view that managers are #ornand not made. 'here were also some views that training is a verycostly affair and not worth. 0rgani:ations used to #elieve more in executive

    pinching. ut now the scenario seems to #e changing.

    'he Modern approach of training and development is that %ndian0rgani:ations have reali:ed the importance of corporate training. 'raining is

    now considered as more of retention tool than a cost. 'he training system in%ndian %ndustry has #een changed to create a smarter workforce and yield the #estresults

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    TRAINING DE:INED

    %t is a learning process that involves the acquisition of knowledge" sharpening ofskills"concepts" rules" or changing of attitudes and #ehaviours to enhance the

    performance of employees.'raining is activity leading to skilled #ehavior.

    L %t s not what you want in life" #ut it knows how to reach it.L %t s not where you want to go" #ut it knows how to get there.L %t s not how high you want to rise" #ut it knows how to take off.L %t may not #e quite the outcome you were aiming for" #ut it will #e an outcome.L %t s not what you dream of doing" #ut it s having the knowledge to do it.L %t/s not a set of goals" #ut it s more like a vision.L %t s not the goal you set" #ut it s what you need to achieve it.

    'raining is a#out knowing where you stand ,no matter how good or #ad thecurrent situation looks- at present" and where you will #e after some point of time.

    'raining is a#out the acquisition of knowledge" skills" and a#ilities ,6+!-

    through professional development.

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    IMPORTANCE O: TRAINING ANDDEVELOPMENT

    L O;!i%u% U!ili

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    these feelings from leaders" su#ordinates" and peers.

    L =uali!( K 'raining and evelopment helps in improving upon the quality ofwork and work8life.

    L 9eal!$( )o /en'i on%en! K 'raining and evelopment helps in creating thehealthy working environment. %t helps to #uild good employee" relationship sothat individual goals aligns with organi:ational goal.

    L 9eal!$ and Sa"e!( K 'raining and evelopment helps in improving thehealth and safety of the organi:ation thus preventing o#solescence.

    L Mo ale K 'raining and evelopment helps in improving the morale of the workforce.

    L I%a-e K 'raining and evelopment helps in creating a #etter corporate image.

    L P o"i!a>ili!( K 'raining and evelopment leads to improved profita#ilityand more positive attitudes towards profit orientation.

    L T ainin- and De'elo;%en! aids in o -ani

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    PROCESS O: TRAINING

    'hese steps are included in training and development programs as #elowD

    1. %dentification of training needs and priorities.

    4. 0rgani:ation all analysis.

    @. Man !nalysis.

    H. +tatement of training needs.

    7. Bsta#lishment of training goals and selection of trainees.

    >. +election and training of training personnel.

    *. !pplication of selected training techniques.

    2. Bvaluation of training Programme.

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    TRAINING PROCESS AT BRITANNIAINDUSTRIES PVT. LTD.

    =UALIT? & POLIC? SA:ET?

    !ll ingredients used at A. . Mangharam will always meet specified qualitystandards and applica#le legal statutory requirements.

    $actory shall maintain high standards of hygiene which ensure that our productsare healthy and safe for consumption.

    0ur manufacturing processes always ensure delivery of products consistent with product and pack specifications which are free from contamination.

    ;e will fulfill these o#jectives throughD

    %nvesting in appropriate technology and equipping factoryadequately.

    eploying processes which ena#le consistent delivery of quality. products to our customers. 5ontinuous training to employees to enhance quality and food

    safety.

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    TRAINING PROGRAMMES

    'raining need is defines as a gap" which exists #etween the required and actualstandards of performance in a task that can #e #ridged #y training. ;ith the helpof training and development programs organi:ation has improves its productivity) efficiency level to an utmost position.

    'raining is required for several purposes. !ccordingly" training programmes thatare organi:ed in A. . Mangharam $oods Pvt. (td. are as followsD

    1. O ien!a!ion T ainin- %nduction or orientation training seeks to adjustnewly appointed employees to the work environment. %t is #rief and informative.

    4. @o> T ainin- Bmployees may #e taught the correct method of handling

    equipments and machines used in a jo#.

    @.Sa"e!( T ainin- 'raining provided to minimi:e accidents and damage tomachinery. %t involves instruction in the use of safety devices.

    H.P o%o!ional T ainin- %t involves training of existing employees to ena#lethem to perform higher level jo#s.

    7. Re" es$e T ainin- Bmployees to #e trained in the use of new methods andtechniques. 'his training is designed to revive and refresh the knowledge and toupdate the skills of the existing employees.

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    TRAINING PROCEDURE IN BRITANNIA

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    IDENTI:?ING TRAINING NEEDS

    !ll training activities must #e related to the organi:ation and the individual

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    employees. 'he effectiveness of training programme can #e judged only with thehelp of training needs identified in advance. %n order to identify training needsthe gap #etween the existing and required levels of knowledge" skills"

    performance and aptitude should #e specified. 'he pro#lem areas that can

    #e resolved through training should also #e identified.

    'raining needs can #e identified through the following types of analysisD

    Anal(sis o" O>,e#!i'es long term and short term o#jectives.

    Resou #e U!ili

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    #e given according to the need and a#out the Man ays" i.e." time period oftraining then total man8days in how many months. , uty of 2 hours 1 Man8ay-.

    +u#jects of training at A. . Mangharam $oods Pvt. (td. areD

    $ood +afety Policy and 0#jectives

    General awareness of C!55P ) C!55P Plan

    Personnel Cygiene

    General +afety

    $ormat $illing

    Monitoring of 55P and Fero $ 5

    0perational P&P

    Pest 5ontrol Participates

    5leaning ) +anitation

    General P&P Glass and rittle Plastic

    $ood +afety management %+0 44999" key elements ) requirements

    Positive attitude and $ood +afety

    $ire $ighting

    !rt of 'iming

    $ood +afety

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    TRAINING NOTI:ICATION

    Eotification of training is given to nominated employees #y the personnelmanager. Eotification consists of information regarding 'raining" 'ime andPlace. %nformation regarding training means which type of training will have to

    #e given to trainees" i.e." on8the8jo# training and decision a#out the trainers i.e.internal or external training on which su#ject. !fter this" an appropriate training

    programme can #e designed and conducted.

    BRITANNIA INDUSTRIES PVT. LTD.TRAINING NOTI:ICATION

    'o" QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

    QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

    'his is to inform you that you have #een nominated for the

    following training programmes. 'he description of the training programme isas followsD

    +u#jectD

    ate ) 'imeD

    PlaceD

    Please show the importance of training programme to the PersonnelManager #y attending this programme.

    Personnel Manager

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    ate

    BRITANNIA INDUSTRIES PVT. LTD.

    TRAINING :EEDBACK :ORM

    1.;orkers EameDQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ 4.5odeEo.DQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ @.'raining in which participatedD QQQQQQQQQQQQQQQQQQQQQQQQQQQQQ H.PlaceDQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ7. ateDQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ

    ateD QQQQQQQQQQQQQQQ

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    :INDINGS

    uring the research study conducted among the employees of ritannia%ndustries Pvt. (td. #y the help of my 0#servations n %nteractions held with them"my findings areD

    'raining is the most important part of any organi:ation and no person can think of

    the development without it. y training the attitudinal change in the employeeleads to the positive thinking" a sense of devotion to organi:ational and also #ythe help of technical and #ehavioral training the person in the organi:ationcan #e aware of the latest developments and how to come up with the #estoutput with minimum investement and minimum la#or waste. 'his leads to theincrease in the profit of the organi:ation. 'his view is of the managerial and stafflevel employee.

    'he ritannia %ndustries s manager feels that the training needs of the employeesare fulfilled and they are holding on time while individual workers have differentopinion a#out it. !ccording to them the trainees need identification is not done ontime and mostly it is late. +o it is not so effective.

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    SUGGESTIONS

    1. +uggestion scheme may #e opened for staff and technicians. 'he mainadvantage is that would help convince the employees that the organi:ation (istento them and they are the part of organi:ation.

    4. 'raining should aim at improving the skills of the employees and so thattraining should #e practically given #y imparti3ng it on the jo#.

    @. +uggestion and experience from other #usiness houses ) people fromrelated field should also #e taken ) in calculated if used.

    H. Eew development programs should #e used.

    7. Bxternal and internal training programs should #e connected with each other.

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    CONCLUSION

    'op management feels that training is the essential part of the organi:ation" since itis the key for the attitudinal change and the #ehavioral and their work in theemployees. %t should #e imparted at least one to every employee.

    oth managers and workers feel that the training should #e imparted #y #othexternal and internal faculty.

    'echnical and #ehavioral training" #oth are important for thedevelopment of the organi:ation. 'raining and development programs areincreasing the output of organi:ation.

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    BIBLIOGRAP9?

    BOOK RE:ERENCE

    Personnel Management #y 5. Mamoria

    Cuman &esource Management #y 5. . Gupta

    INTERNET RE:ERENCE

    www.google.com

    www.naukrihu#.com

    www.smartmanager.com

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    TABLE O: CONTENTS

    %E'&0 N5'%0E 'he Management 'eam Milestones

    '&!%E%EG ) BIB(0PMBE'

    %MP0&'!E5B 0$ '&!%E%EG !EBIB(0PMBE'

    P&05B++ 0$ '&!%E%EG

    '&!%E%EG P&05B++ !' &%'!EE%!

    %E N+'&%B+ PI'. (' .

    '&!%E%EG P&0G&!MMB+

    '&!E%EG P&05B N&B %E&%'!EE%!

    % BE'%$R%EG '&!%E%EG EBB +

    '&!%E%EG 5!(BE !&

    '&!%E%EG E0'%$%5!'%0E

    &%'!EE%! %E N+'&%B+ PI'. (' .'&!%E%EG $BB !56 $0&M

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    $%E %EG+

    +NGGB+'%0E+

    50E5(N+%0E

    % (%0G&!PCR

    A

    PRO@ECT REPORTON

    TRAINING PROCEDURE IN BRITANNIA INDUSTRIES PVT LTD*

    :OR T9E PARTIAL :UL:ILLMENT O: DEGREE O: MASTER O: BUSINESS

    ADMINISTRATION

    SUBMITTED TO SUBMITTED B?

    M+. '!&NE! C!+%E &!CN( %+C'

    (B5'N&B& MGM'. BP' M ! % , -

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    AMRAPALI INSTITUTE O: MANAGEMENT AND COMPUTER

    APPLICATION

    S$i s$a Na-a + La%a#$au + 9ald)aniA""ilia!ed !o U!!a a $and Te#$ni#al Uni'e si!( De$ adun