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Kittawat Ritteerawee President of Thai Direct Selling Association
Network Marketing Business… A Boundless Opportunity for AEC
Thai Direct Selling Association
35 Companies as 70% of Total Market
Strategy 1. Branding 2. Membership 3. Integrity and Development 4. Network Marketing Guru
Thai Direct Selling Association
กลยทธ 1. เสรมสรางภาพลกษณ 2. สมาชกคณภาพ 3. ธรรมาภบาล 4. ศนยกลางความร
World Federation of Direct Selling Associations (WFDSA)
Thai Direct Selling Association
Commitments of TDSA Member
Code Administrator
Direct Selling Education Foundation (DSEF)
Thai Network Marketing 2002-2012
Source: WFDSA 2012
CAGR 9.48%
2016
100 Billion
0
10
20
30
40
50
60
70
80
90
100
2002 2004 2005 2006 2007 2008 2009 2010 2011 2012
27.76 32.29
35.2 37.2
41.7 44.62
52.89
60 64.2
68.7
Billion Baht
Network Marketing Business in Thailand
Network Marketing Business in Thailand
GDP VS Thai Network Marketing Growth 2008-2012
CAGR 5.76%
CAGR 11.39%
Source: WFDSA 2012, World Bank 2012
7%
18.5%
13.4%
7% 7%
2.48%
-2.33%
7.81% 0.08%
6.43%
-5%
0%
5%
10%
15%
20%
2008 2009 2010 2011 2012
N-Mktg
GDP
AEC Network Marketing Growth 2009-2012
2,957
3,863
4,359 4,667
2,269 2,574
2,754 2,947
810 891 980 1,088
545 709 770 1,011
305 319 330 367
162 184 261 292-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
CAGR 16.4%
CAGR 9.1%
CAGR 10.3%
CAGR 22.9%
CAGR 6.4% CAGR 21.7%
Source: WFDSA 2012
6 AEC Major Markets = US$ 10,372 million (2012) 2009 – 2012 CAGR = 13.7% US$ (mill)
Malaysia
Thailand
Indonesia Philippines
Singapore Vietnam
88.8
76.7
247
66.8
29.3 0.4
6.6
15
53
Productivity per Head (US$)
Network Marketing Business in AEC
Distributors VS Population
Vietnam
1 : 79
Philippines
1 : 32
Indonesia
1 : 27
Singapore
1 : 13
Thailand
1 : 6
Malaysia 1 : 6
Thailand
270
Malaysia
983
Singapore
932
Philippines
332
Vietnam
260
Indonesia
118 Source: WFDSA 2012, World Bank 2012
5.3
Per Capita Income by Market
50,714
36,521
8,617 5,281 3,469 2,255 1,362 1,204 912 804
3,527
-
10,000
20,000
30,000
40,000
50,000
60,000
Source: World Bank 2011
US$
Network Marketing Business in Thailand
Thai Network Marketing Companies
MLM 82.7 %
SLM 18.9 %
Others 2.5 %
MLM
SLM
Others
Source: TDSA Research 2010
Total Thai Network Marketing Companies 380
Network Marketing Business in Thailand
0 20 40 60 80 100
Product quality
Price
Branding
After sales service
Convenient to…
Product trial
Product image
Speedy delivery
Others
Source: TDSA Research 2010
Reasons to Buy Direct Selling Products
Network Marketing Business in Thailand
Product Category in Thailand
Clothing & Accessories,
3% Cosmetics & Personal Care,
27%
Home Care, 2%
Household Goods &
Durables, 17%
Wellness, 39%
Books, Toys, Stationery, Etc.
4%
Foodstuff & Beverages,
2%
Others, 7%
Clothing & Accessories Cosmetics & Personal Care
Home Care Household Goods & Durables
Wellness Books, Toys, Stationery, Etc.
Foodstuff & Beverages OthersSource: WFDSA 2012
Thank You