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WELCOME
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EVEREST INDUSTRIES LIMITED (Established in
1934).
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Summarized Presentation of Summer Training Report
Project Title³Competitive analysis of Everest Fiber Cement Boards (formerly
known as E-Board) in U.P. Market´.
By- VISHALTIWAR I
MBA Batch-2009-11
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COMPANY PR OFILE
EVEREST INDUSTRIES LTD. ESTABLISHED ON 1934.
IT PROVIDES COMPLETE BUILDING SOLUTIONS.
IT COVERES MORE THAN 1 BILLION SQUARE METER OF
INDUSTRIAL AND RESIDENTIAL ROOFS.
IN INDIA WE DISTRIBUTE OUR PRODUCTS ACROSS 1 LAKH
VILLAGES AND 600 CITIES.
IT WAS CERTIFIED BY ISO 9001/14001 & ALSO CERTIFIED BY GREENCOUNCIL BUILDING OF INDIA.
CORPORATE OFFICE
ITS CORPORATE OFFICE IS IN NEW DELHI.
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OBJECTIVESOF THE COMPANY
³To Provide Comfortable Housing At An Affordable Price´
With the promise of-
STRENGTH
SPEED
&
SAFETY
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MY TOPIC¶S PR ODUCT
EVEREST FIBRE CEMENT BOARD ( E- Board )
It is made by fibre, cement, fly-ash & sodium bontamite.
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EVEREST ROOFING SOLUATION
EVEREST CEILING SOLUATION
EVEREST WALL SOLUATION
EVEREST FLOOR SOLUATION
EVEREST CLADDING SOLUATION
EVEREST DOOR SOLUATION
APPLICATIONOF THE EVER EST PR ODUCT(E-BOAR D)
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SUPERIOR ATTRIBUTES
MOISTUR E R ESISTANCE
TER MITE PR OOF
FIR E R ESISTANCE
IMPAC
T R E
SISTAN
CE
EASY TO WORK
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NEEDS OF THE STUDY
To implement the theoretical knowledge into practicability.
To know about the Market value of Everest Fiber Cement
Board.
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R ESEAR CH METHODOLOGY
NATURE OF DATA
PRIMARY DATA
The primary data has been collected with the help of questionnaireand personal interview with each and every respondent.
SECONDARY DATA
The secondary data has been collected with the help of various books, news paper, magazines and internet website-
www.everestind.com
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FINDINGS
EVEREST PRODUCT USED IN THEIR PROJECT BYARCHITECTS & CIVIL ENGINEERS
GYPSUM35%
BISON25%
E-BORD
30%
OTHER 10%
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FINDINGS
AWARENESS OF EVEREST PRODUCT AMONG ARCHITECTS
& CIVIL ENGINEERS
YES85%
NO
15%
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FINDINGS
AWARENESS OF EVEREST PRODUCT AMONG CUSTOMERS
YES40%
NO
60%
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SUGGESTIONS
Advertisement & Promotion of the product.
Architects meetings
Maintain sound relation to the dealer.
Maintain price fluctuation among dealers.
Increase the number of dealers in up market.
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CONCLUSION
The findings shows that though E- board is a accepted name as
per as its quality, it still has very few users in the U.P. market.
The Company should have improve the products promotion,
distribution channel & maintain sound relation to the dealers &
distributors.
Maintain price fluctuation among dealers.
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THUS
³EVEREST FIBRE CEMENT BOARD IS A QUALITY
PRODUCT´
This statement is an accepted truth that
cannot be ignored.
CONCLUSION
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THANKS
