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To

By means of

To To

Wants to

Statutory and regulatory requirements expectations

Customer determine requirements

Customer

Focus

Satisfaction

Communicate

Meet

Users

Surveys

Establish

Transfer

Needs and

wants

Needs

Expectations

Meeting

Information

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Customer Needs and Expectations

prioritieslocationdesires

unsatisfy wants

occupation

Requirements

life style

Priceothers

Desing products

search for new markets

satisfy customer's needs

match benefits

design servicesstandarize products

expectations

needsPreferences

Requirements expectations surveys design services search for new markets

Preferences location Price occupation

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To know customer To

By means of to know

Communicate customer requirements

surveys

Regulatory transfer delivery environment safety

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Of of

of of

To

of

statutory

Regulatory

information

permits

cost

the fines

health

safety

financial laws

Establish requirements

communicationinformation

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