AIMA ESSAR

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  • Attaining Sustainable Growth Through CSR

    Rama Mishra Sri Sathya Narayanan G Yogeshkumar Tripathi

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  • TRIPLE BOTTOM LINE PROFITPEOPLEPLANET

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  • Social ChallengesC Hunger

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  • Environmental Challenges

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  • Economic Challenges

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  • Corporate Social ResponsibilityContinuing commitment by business to behave ethically and contribute towards economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

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  • Opinion Poll

    Chart1

    90

    49

    39

    20

    90% want company`s to focus on more than profitability

    49% form an impression of a company based on it`s social responsibility

    39% respond negatively to the companies perceived to be socially irresponsible

    20% have acted such companies

    Percentage

    Sheet1

    Percentage

    90

    49

    39

    20

    To resize chart data range, drag lower right corner of range.

    90% want company`s to focus on more than profitibility

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  • Levels of CSR

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  • SWOT analysis Concept of ethical giving rooted in our history.

    Huge intellectual CapitalLack of a proper understanding in the broader & strategic point of view.

    Lack of a common measure of performance Destructive Criticism of companies

    Burden of stringent complianceand monitoring Infinite issues - Spoilt for choice when it comes to choosing focus area & whom to benefit Happy Society

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  • Types of CSR

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  • Understand current value positionAnticipate stakeholders expectations Set sustainable value goalsDesign value creationDevelop compelling business caseCapture valueValidate resultsBuild capacityHow to go about CSR

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  • Case StudyDe-addiction campaign by ESSAR as a CSR activity in local community

  • Case Study (Continued .)

  • Case Study

    AutomobileCementBankingElectronicsConstructionChemicalsPharmaceuticals

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  • Case Study (Continued)Oil & GasPaperSoftwareIron & SteelFinancial ServicesHeavy EngineeringFMCGMetal

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  • Way forward

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  • Way forward

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  • BenefitsRisk Management Access to New Market and CapitalCost Savings and ProfitabilityLicense to Operate Tangible BenefitsBetter quality product & processes

  • Intangible Benefits

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  • Challenges CSR as a tool Survey Results Levels of CSR SWOT Analysis Case study ESSAR How to go about CSR Successful CSR practices CSR in the future Benefits

    Recap

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  • Conclusion

    What do you want ? Will you shape the future or .. Will you let future shape you ???

    Profits are about What you do ; CSR is about Who You Are;

    Be ready for a responsible revolution .

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  • Thank you

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