A boutique real estate firm, we partner with hotel and resort developers to deliver alternative real estate products.

H s nng lc

Thng 8, 2013

Thng 8, 2013

Alternaty l mt cng ty bt ng sn chuyn bit cung cp dch v t vn trong sut vng i pht trin d n. Tr s chnh TPHCM, Vit Nam v cc n v lin kt Thi Lan, Myanmar, Indonesia v Maldives.

i ng chng ti c 17 nm kinh nghim trong lnh vc bt ng sn vi thnh tch phong ph v t vn khch sn v khu ngh dng khu vc ng Dng.

Hn 40 d n thm nh gi khch sn v khu ngh dng Vit Nam, Campuchia v Lo.

Hn 35 d n nghin cu th trng v nghin cu kh thi.

12 nhim v t vn chn la nh iu hnh.Kinh nghim chuyn su v khu phc hp ngh dng dn c, cu trc cho thu v chia s quyn s hu.

AlternatyAlternative Real Estate

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Thng 8, 2013

Chng ti c th h tr bn nh th no?V Alternaty

Alternaty l mt cng ty bt ng sn chuyn bit cung cp t vn ca cc chuyn gia cho cc ch u t v nh ut.

Phng php ca chng ti l to mi quan h i tc vi cc ch u t cung cp dch v t vn trn gi baogm nghin cu th trng, t vn pht trin, nghin cu tnh kh thi v t vn pht trin ti u.

Chng ti chuyn t vn t nhng giai on u ca qu trnh quy hoch v pht trin khi m nhng dch v t vnchi tit v chnh xc c th mang li gi tr cho ton b d n v ti a ho li nhun cho cc ch u t, nh u t v cc bn lin quan trong sut tin trnh pht trin d n

Gii phpthay th btng sn

T vn chuynbit

Dch v ut

Qun l bitth

Dch v tin khaitrng v nh gihot ng khch sn

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Thng 8, 2013

Cc giai on khc nhau ca vng i d nPhm v dch v

Quy hoch t ai

Nghin cu th trng

Nghin cu kh thi

nh gi

Chn la nh iuhnh khch sn

Kin ngh pht trin

Phn tch s dng tiu

Thm nh

u t

Xy dng

Xem xt thit k (tquan im iu hnh)

Ngn sch tin khaitrng

Xem xt thit k nitht (t quan imiu hnh)

Xem xt c s h tng

nh v v nhn dngthng hiu (t quanim iu hnh)

Chn la nh t vn vnh iu hnh

Xem xt s t chc

Tin khai trng

Dch v GM tm thi(GM cho giai ontin khai trng)

Xem xt k hoch Bn hng vmarketing

iu chnh quy trnhhot ng tiu chunca khch sn (SOP)

Tuyn dng v hunluyn

Xem xt danh schkim tra tin khaitrng v trin khaithc hin

iu hnh

Dch v i din ch s hu

Xem xt nh k vic iu hnh v phn tch cc im trng yu

Chng trnh hun luyn

Xem xt bn hng v marketing

Kim sot ngn sch v mc tiu

Xem xt v kim sot uy tn trc tuyn

Nng cp/Ti nh v

Xem xt hot ngkhch sn

Kho st v phn tchhot ng

T chc thc hinvic nng cp vhun luyn

Kim tra cht lngdch v (v khch bmt)

mi giai on ca qu trnh pht trin, ch s hu khch sn c th c nhiu li ch hn nh t vn chuyn nghip

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Thng 8, 2013

Phm vi dch vV Alternaty

Alternaty l cng ty bt ng sn chuyn bit cung cp cc dch v t vn trong sut vng i pht trin d n.

Dch v u t

Nghin cu kh thi

M hnh dng tin

Phn tch s dngti u

Kin ngh pht trin

nh gi

Bn hng & Marketing

Chin lc rt lui

Gii php thay thbt ng sn

Chn la nhiu hnh

Hiu mc tiu cakhch hng

Xem xt cc phngn qun l

Chun b ti liu uthu

Thu thp EOIs

Lp ma trn so snhcc ng vin

Chn lc cc phngn thch hp

m phn cc iukhon hp ngMOU, TSA and HMA

Qun l bit th

Qun l cc d nngi nh th haitheo kiu resort

Website t phng

Tiu chun thnghiu bit th

Quy trnh hot ngchun

Dch v qun gia

Dch v tin khaitrng khch sn

Xem xt chc nng& c s vt cht

tng v dch v& xy dng thnghiu

Biu mu dngtrong hot ng KS & danh sch tin ch

S t chc & spxp nhn s

Tuyn dng & hunluyn

iu chnh quy trnhhot ng chun(SOP)

nh gi hotng khch sn

Gim st hot ngkhch sn

Kho st & phntch hot ng

Xem xt ton bhot ng ca mib phn

Kin ngh theo tngb phn

T chc thc hinquy trnh hot ngchun (SOP)

Gim st hngthng

5

Phm vi dch v:

Dch v u t

Thng 8, 2013

Nghin cu kh thiPhm vi dch v: Dch v u t

Dch v nghin cu kh thi s cung cp vic xem xt k lng v a im v khu vc bao quanh ca d n xcnh c phng n s dng ti u. Sau s cung cp mt bn phn tch dng tin chi tit cho cc tnh hungpht trin khc nhau.

Nghin cu kh thi, v nh gi, l bc rt quan trng a ra chin lc u t cho mt bt ng sn. Mc tiu

Tin hnh phn tch ti chnh cho d n kim tra cc gi nh v d bo khc nhau. Xc nh kh nng sinh li ca d n v kim tra kt qu ca nhng tnh hung khc nhau. Cung cp mt bo co nghin cu kh thi chi tit v bn bo co lun chuyn tin t c th dng trong vic huy

ng vn v tm kim nh u t. Cung cp ti liu v gii thch tt c mi gi thit v d bo vi thng tin th trng.

Mt m hnh chit khu dng tin ty bin c thitk ring cho d n. M hnh ti chnh s bao gmnhng thng s u vo sau:

Gi t Din tch khu t Mt xy dng Tng din tch sn Khu vc c th bn/ c th cho thu Chi ph xy dng Chi ph iu hnh v cc ph lin quan

Li sut Chi ph vn c phn T l chit khu Phn tch nhy

M hnh bao gm mt bn phn tch nhy v scho ra nhng kt qu sau y:

T sut hon vn ni b Gi tr hin ti rng Thi gian hon vn

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Thng 8, 2013

Phm vi dch v

nh gi v kho st bt ng sn nh gi tng quan phn khc th trng lin quan Xem xt cn thn nhng ti liu v quyn s hu ti sn,

ti liu php l, giy php v ph duyt ca chnh ph mchng ti c cung cp (nu c)

Thu thp, so snh cc chng c giao dch trn th trng Thu thp cc ch s v tnh hnh hot ng ca cc

khch sn c lin quan Xc nh v phn tch cc giao dch tng ng, nu c Xem xt v s dng nhng phng php tip cn gi tr

thch hp

a ra nhn nh v gi tr th trng ca bt ng sn

Thng tin cn c Bn sao giy php u t ca khu t v giy chng

nhn quyn s dng t

Bn v tr v s a im Thng s v GFA v NFA hin c Chi ph xy dng d kin hay thc t (nu c) Bn v thit k hoc bn quy hoch tng th ca d n Nhng hn ch ca khu t v quyn s hu v s

dng

Chi tit v vic mua li ti sn, bao gm nhng khnggii hn mc gi tr cho ti sn

Thng tin v khon vay hin ti v tnh hnh ti chnh

nh gi t v ta nhPhm vi dch v: Dch v u t

nh gi l trung tm ca hu nh tt c cc quyt nh v bt ng sn nh thu, mua, hay th chp, c nn sacha, vn ng ti chnh li, ph hy hay m rng mt bt ng sn, khi no v bng cch no thoi vn ti sn(bng cch bn, trao i, hay t b).

Ch khi c nm bt c y thng tin v gi tr th trng thc s ca mt ti sn hay khu t, mt chin lcmarketing hiu qu hay nh gi ng n mi c trin khai. Bn cnh , khi ch s hu nm trong tay y thng tin s c li th hn khi m phn vi cc nh u t tim nng.

Alternaty theo st Khch hng hiu, phn tch, v thng tin v gi tr th trng thc t ca mt ti sn trong hinti, v c gi tr tng lai n c th to ra, di mt gc nhn ton din.

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Thng 8, 2013

Phn tch khu t, xut cu trc Pht trinv u t

T vn chuyn bit

Mc ch ca vic phn tch khu t, xut cu trc pht trin v u t nhm m bo rng bn quy hoch tngth c ti a ho khng ch v mt thm m m quan trng hn l v chc nng v hiu qu hot ng

Mc tiu Tin hnh xem xt chi tit v nhng c im ca khu t bao gm vic tip cn v nhng c s vt cht a

phng. nh gi tim nng ca khu t xc nh phng n s dng ti u. xut nhng tng pht trin ph hp vi tnh hnh th trng hin ti thu ht nh u t, ch u t, nh

iu hnh, du khch v khch thu. Lm vic vi nh quy hoch tng th ti u ho bn quy hoch tng th v cc phng din: quy m, b cc, iu

hnh, kh nng sinh li, c kh nng tip cn th trng v c nh nc ph duyt

Phn tch khu t Cch tip cn Vic s dng t xung quanh Cc d n pht trin ln C s vt cht a phng Bn quy hoch tng th Bn phn tch SWOT chi tit

xut cu trc pht trin v u t Giai on B cc ca cc thnh phn khc nhau S lng phng/bit th, n v, cc thng s... Kch thc v quy m C s vt cht v thit b Di chuyn ni b v lu lng giao thng Vng ln cn v s tng tc gia cc ta nh Sp xp v phn b khu vc hu cn ph tr Cu trc u t

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Thng 8, 2013

Dch v h tr pht trinT vn chuyn bit

Dch v h tr pht trin ca Alternaty c th cung cp trong nhng giai on pht trin sau: nh gi bn nghin cu th trng nh gi bn nghin cu kh thi nh gi nhng xut pht trin nh gi tng pht trin Chn lc, s tuyn, y nhim v phi hp vi cc nh t vn

Son tho cc yu cu v mt ngn sch, thi gian, kinh nghim, ni b tr S tuyn nhng nh t vn tha nhng tiu tr t ra

Bn quy hoch tng th, kin trc v thit k ni tht Nu c nhiu hn mt kin trc s tham gia (kin trc s chnh v cc kin trc s h tr), chia nh phm vi

cng vic ph hp vi nhu cu v kh nng ca nhng kin trc s, m bo cc phn cng vic c htr v khng c k h trong vai tr v nhim v.

i din ch s hu Tham gia vo nhng bui hp ca nhm t vn, hi tho v thuyt trnh. Ch tr cuc hp, pht lch trnh cuc

hp trc v bin bn hp sau khi cuc hp kt thc. H tr ch s hu trong cc cuc hp/ thuyt trnh vi nh u t, nh iu hnh, ngn hng, c ng, i tc

nh l, nh cung cp, nh t vn trong vic chun b trc bui hp, tham gia hp, dch thut, v cp nhp saubui hp.

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Thng 8, 2013

T thng tin u tDch v u t

T thng tin u t l mt ti liu tm tt gm mt vi trang thng tin trong c nhng im ni bt v cc c hiu t cho cc nh u t tim nng nm bt nhanh mt ci nhn tng qut v c hi u t. Mc ch ca t thngtin u t l tr thnh mt ti liu ngn gn bao gm thng tin khng bo mt c th c cng b rng ri. Mtkhi nh u t tim nng th hin quan tm hn na s c nhn Bn ghi nh thng tin y chi tit.

T thng tin u t nhn chung s bao gm bntm tt cc nhng thng tin sau :

Phn gii thiu a im v bn Cc thng s pht trin Tnh trng hin ti nh chp t trn khng Thng s u t Cc gi nh Dng tin chit khu (nu c) T l hon vn c tnh (nu c) Cu trc u t (nu c)

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Thng 8, 2013

Bn ghi nh thng tinDch v u t

Sau khi hon tt vic phn tch k lng v xc nh nhng c hi u t thch hp, Alternaty s tho lun vikhch hng v vic la chn nhm nh u t thch hp. Alternaty s tin hnh chun b nhng ti liu marketing thch hp. Bn ghi nh thng tin l mt ti liu chnh thc bao gm y chi tit c hi u t cho cc nh u t tim nng hiu r v cc c hi sau khi c ti liu ny.

Bn ghi nh thng tin nhn chung s bao gm y chi tit nhng thng tin sau:

Phn gii thiu Tng quan v tnh hnh kinh t, du lch v mi

trng u t a im v bn Cc thng s pht trin Tnh trng hin ti nh chp t trn khng Thng s u t Cc gi nh Dng tin chit khu (nu c) T l hon vn c tnh (nu c) Cu trc u t (nu c)

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Thng 8, 2013

Chn lc t danh sch nh u tDch v u t

Alternaty c mt c s d liu ca hn 13.000 lin lc ang hot ng ti khu vc ng Nam . C s d liu ny sc dng pht hin tm kim cc quc gia mc tiu, cc nhm nh u t, qu, ch u t v cc t chc tichnh tim nng, sau s bn bc vi khch hng.

i vi tng cc nhm mc tiu c chn, cc nh u t tim nng s c xc nh cn thn v chn lc. i vi mi nh u t xc nh, mt ngi duy nht s c y quyn thc hin c hi u t.

13

Phm vi dch v:

La chn nh iu hnh

Thng 8, 2013

La chn phng thc qun lPhm vi dch v: La chn nh iu hnh

Trc khi cn nhc mt cng ty qun l, ch u t nn nhn bit v tt c cc la chn c th v ccgii php thay th ph hp vi chin lc u t ca h. Bn c cn mt thng hiu?

Thu nh iuhnh

T iu hnh

c lp

Nhng quynkinh doanh

C thng hiu

Khng c thnghiu

c lp

Nhng quynkinh doanh

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Thng 8, 2013

Trong trng hp no, mt thng hiu quct l cn thit?

Phm vi dch v: La chn nh iu hnh

Th trng cnh tranh cao vi cc sn phm thay thtng t

Cc ch u t tm kim gia tng gi phng vcng sut phng

Cc ch u t tm kim gim chi ph hot ng Nhn t khu dn c cn c nhn bit Ch u t t kinh nghim trong lnh vc khch sn

Nhn t khu dn c gia tng nim tin chongi mua

Ch u t tm kim s lin quan thp hoc khnglin quan trong cc hot ng hng ngy

Cc ngn hng yu cu ch u t lin quan vimt cng ty qun l chuyn nghip

16

Thng 8, 2013

Quy trnh la chn nh iu hnhPhm vi dch v: La chn nh iu hnh

Bc 1

Hiu mc tiu cach s hu

Lit k cc cng tyqun l thch hp(10-15)

Chun b h s mithu v yu cu EOI (bao gm mc tiuca khch hng)

Thu thp cc EOI

Bc 2

Chn lc cc lachn thch hp nht(3-5)

Thu thp cc iukhon thng mi

Bt u tha thuncc iu kinthng mi, cciu khon chnh vvic thc hin

Hon tt MOU

Bc 3

Yu cu HMA, TSA v hp ng Tinkhai trng

Tha thun cc iukhon v cc nhnt chnh

Hon tt TSA

Hon tt HMA

17

Phm vi dch v:

Qun l bit th

Thng 8, 2013

Quy trnh qun l bit th ca AlternatyPham vi dch v: Qun l bit th

H thng qun l hiu qu s gip gim chi ph hot ng trong khitri nghim ca khch hng c nng cao nh vo i ng nhn vinc o to ton din v quy trnh c chun ha. Qu trnh nythng c chia thnh 3 giai on nh sau:

a) Bt u vi Bn hng dn chun dnh cho Hot ng Bit th,chng ti s iu chnh SOPs nhm p ng c nhu cu vnguyn vng ca Khch hng cng nh mc tiu v doanh thu vdch v. Qu tnh ny din ra t 4 n 6 tun.

b) Quy trnh Nhn s bt u bng cch trnh by xut cho Khchhng v S t chc, quy trnh tuyn dng v o to (giaion Tin khai trng). Qu trnh ny din ra khong 6-12 tunty thuc vo s lng Bit th c qun l.

c) Gim st v kim sot giai on chun b khai trng l cn thitcho kim sot cht lng dch v v khai trng chnh thc. Qutrnh ny din ra khong t 8-12 tun ty thuc vo s lng bitth c qun l.

Bn hng dn chun v Bit th caAlternaty bao gm Thng hiuchun v bn chi tit SOPs cho tngb phn s c iu chnh c bit ph hp vi d n

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Thng 8, 2013

Qun l bit thKhi nim phm vi cng vic

Pham vi dch v: Qun l bit th

QUY TR NH HOT NG CHUN (SOP)

BN HNG DN THNG HIU CHUN

NHN S (HR)

HOTEL SOFTWARE SYSTEM (HSS)

Dch v v sn phm chun

Thng hiu chun

Li im bn hng c nht (USPs)

B phn h tr (BOH)

B phn tin snh(FOH)

Tuyn dng

o to

Gii thiu h thng phhp

- Tin snh- Phc v phng- m thc- An ninh- Kinh doanh v tip th- Chm sc sc p (Spa)

- K thut- Ti chnh k ton- Mua hng- Nhn s

- Bn hng dn thng hiuchun (BSM)- Hng dn bit th- Danh mc in thng hiu- Danh mc trang thit b bit th- Cc tin ch b tr cho bit th

- Quy trnh hot ng tng bphn+ S mnh+ Miu t cng vic+ Quy trnh

- Mu & Checklist cho b phn

- Tuyn dng/Qun l- K hoch o to- Ti liu o to- Kim ton hng thng/nm

Ti liu hot ng Villa Operations Phm vi cng vic

20

V sao chng ti khc bit?Pham vi dch v: Qun l bit th

Cho d vic iu hnh din ra trong iu kin th trngkh khn hay trong nn kinh t pht trin, th cha kha doanh nghip tn ti l s linh hot v cha kha chovic kinh doanh thnh cng l kh nng p dng.

Hin nay, c hng trm thng hiu, nh t vn v nhiu hnh mang n cng nhng cng thc tiu chuncng nhc cho vic qun l, thit k phng theo tiuchun cao v tn chi ph nhng khng cn thit trong ccu t chc.

Chng ti khc bit nh th no?Ti Alternaty, dch v Xem xt hot ng v tin khai trng khch snc iu chnh c bit theo nhu cu ca Ch s hu khch sn, mc chca chng ti l phi ph hp v lin kt cht ch vi cc Ch s hu. iuny c ngha l chng ta c mt mc tiu chung v cc tiu chun, doanh thu,v quan trng nht l chi ph.

Chng ti khng p t bt k mt khun kh c nh no, nhng tiu chunthng hiu thiu s linh hot, cc quy trnh hot ng khng ph hp hocnhng yu cu u t tn km.

Chng ti lm vic cht ch vi ch s hu ti a ha gi tr u t hocti sn bng cch p dng, cc dch v iu chnh mt cch linh hot, cccu trc th lao linh hot, phng php lm vic v cc tiu chun hotng d dng p dng

Thng 8, 2013 21

Cc Quy trnh lm vic chun (SOPs)Pham vi dch v: Qun l bit th

Thng 8, 2013 22

Ti liu o to nhn vinPham vi dch v: Qun l bit th

Thng 8, 2013 23

Alternaty villasWebsite dch v t phng trc tuynPham vi dch v: Qun l bit th

Thng 8, 2013 24

Phm vi dch v:

Cc dch v Tin khai trngkhch sn

Chng ti cung cp dch v iu hnh v Tin khai trng khch sn nh l mt hnh thc i din ch s hu, theo chng ti h tr n tng kha cnh ca vic hot ng hoc xy dng, i vi phng ban ni b (l tn, nhn s,bung phng) v cc nh cung cng bn ngoi (bn hng v marketing, cc cng ty chuyn v xy dng thng hiu,cc cng ty nhng quyn)

Dch v i din ch s hu

Thng 8, 2013

ng mua mt GM nginc ngoiHy thu!Dch v i din ch s hu cho phpchng ti cung cp GM tm thi, khim i ng iu hnh ca chng ti mnhim (hoc xem xt) vic iu hnh tisn trong mt thi gian gii hn cho tikhi vic hot ng c n nh v snsng bn giao cho GM c nh v Chs hu.

Phm vi dch v: Tin khai trng Khch sn

26

Xem xt cc tin nghi v chc nng

Xy dng thng hiu v tng dch v

Cc biu mu trong hot ng khch sn & danh schtin ch iu chnh

S t chc v sp xp nhn s

iu chnh quy trnh hot ng chun

Giai ontin khai trng

Gim sthot ng

Tin trnh 7-bc ca Alternaty v dch v Tin khai trng khch sn Alternaty s phi hp cht ch vi khch hng trong mt quy trnh c th ca giai on tin khai

trng khch sn

Thng 8, 2013

Mang n cho bn bi Alternaty Management

Phm vi dch v: Tin khai trng Khch sn

27

Phm vi dch v:

nh gi hot ng cakhch sn

Phn ln cc khch sn v khu ngh dng ti Vit Nam v Chu ang c qun l m khng c mt cu trc rrng v khng c Quy trnh hot ng tiu chun. Ch s hu tin rng l v tit kim chi ph trong sut giai onbt u, nhng tht ra l mt bt li cho vic iu hnh theo trung hn v di hn v dn n:

Thiu trnh trong lnh vc dch v khch hng Khng kim sot c cht lng dch v v phn nn hoc sai st (khng c s ci thin) Chin lc Marketing v nh gi sai v khng ph hp Cch o to nhn vin khng ph hp (nhn vin c ng lc thp v ch thu ht nhng nhn vin cht lng thp) Quy trnh v bung phng v l tn thiu s chuyn nghip Ri ro cao v an ninh v an ton cho khch

Nhng li ny gy tn tht cho Ch s hu nhiu hn nhng g h ngh! Hy nh gi min ph thng qua phn Face Itand Fix It ca chng ti.

Mt gii php n gin cho vn ny l thc hin Quy trnh hot ng tiu chun (SOP), iu chnh cho tng khchsn c th, kt qu l: Gim chi ph hot ng Tng cng sut v gi phng Tng trnh dch v khch hng v kinh nghim nhn vin Tng gi tr ti sn

ng lm sai! Phng php qun l khch sn hot ng km

Phm vi dch v: nh gi hot ng khch sn

Thng 8, 2013 29

Thng 8, 2013

Tin trnh 4-bc Alternaty nh nhm nhgi hot ng khch sn

Phm vi dch v: nh gi hot ng khch sn

Bt k l khch sn 1 hay 5 sao vi 10 hay 1.000 phng, trong thnh ph hay khu ngh dng, mihot ng ca doanh nghip chc chn phi cthc hin tt nht v tun theo quy trnh hot ngchun doanh nghip c th:

Ti u ha vn hnh Ti u ha doanh thu v li nhun Tip tc tng trng cht lng lu tr, dch

v khch hng v nhng xc nhn gi tr Ti thiu ha chi ph hot ng, gim thiu

c s vt cht v thay i nhn s

Mt s t vn n gin hay phc tp t chuyn giac kinh nghim lu nm trong ngnh cng nghipkhch sn c th tc ng ng k ti li nhun cadoanh nghip v ln lt lm tng gi tr ti sn cadoanh nghip.

Cng vic nh gi hot ng khch sn l vicnh gi ton din v quy trnh hot ng khchsn, bt u t nhng quan im ch quan vkhch quan thc hin v p dng nhng quytrnh hot ng mi,v hiu qu.

Xem xt k lng v thm nh hiuqu hot ngca khch sn, khu ngh dng

Kim tra sc khenh gi ton bhot ng tngb phn

Chun onp dng Quy trnhhot ng tiuchun (Standard Operation Procedures -SOP) ph hp vi tngtrng hp

Cha tr

Gim st hngthng

Kim tra nh k

Mang n cho bn bi Alternaty Management 30

S yu l lch ca i ngqun l Alternaty

Thng 8, 2013

Gim c iu hnh

+84 908 556 492

+84 836 028 591

gasparotti.mauro

Trch nhim

ng Gasparotti nm gi v tr gim c iu hnh Alternaty (Vit Nam). Ngoi nhim v pht trin kinhdoanh, Mauro cn chuyn v t vn v u t khchsn, nghin cu kh thi, phn tch dng tin, phn tchth trng, t vn d n v chn la nh iu hnh. ng y cn t chc s dng v thc hin m hnh nhgi cho ti sn khch sn v cc v tr pht trin.

Kinh nghim lm vic

Trc khi l ng sng lp vin ca Alternaty, ngGasparotti t chc v dn dt b phn dch v khchsn CBRE Vit Nam v trc ng l gim c cpcao b phn t vn v thm nh gi. Trc khi thamgia CBRE, ng Gasparotti tng lm vic 1 cng tyt vn ti chnh quc t Vit Nam.

Sau khi tt nghip, ng Gasparotti chuyn n Sydney vo nm 2005 ni ng cng tc Colliers International vi vai tr tr l nh gi b phn khch sn. ngGasparotti m nhn trch nhim t chc thc hinm hnh nh gi v h tr qu trnh nh gi. , ngGasparotti l nhn vin t chc Praxi International, 1 cng ty t vn ti chnh hng u , ng m nhntrch nhim pht trin cc m hnh u t v kh thicho cng ty.

mauro.gasparotti@alternaty.com

Trnh hc vnChng ch E-Cornell trongqun l ti sn v u tkhch sn, 2010 Thc s qun tr kinh doanh, chuyn ngnh chin lc kinhdoanh quc t, hon thnhnm 2008 trng i hc Newcastle, c. Thc s khoa hc trong nghincu kinh t lng v ti chnh, chuyn ngnh ti chnh btng sn, i hc Parma, C nhn kinh t, i hcParma,

Mauro Gasparotti

S yu l lch ca i ng qun l Alternaty

32

Thng 8, 2013

Gim c iu hnh

+84 933 902 530

+84 836 028 591

rudolf.hever

Trch nhimng Hever nm gi v tr gim c iu hnh Alternaty (Vit Nam). Rudolf chuyn v cu trc quyns hu thay th v t vn v khch sn, khu nghdng. ng y c kinh nghim phong ph trong victin hnh nghin cu kh thi ca cc d n pht trin Vit Nam t khch sn, khu dn c, bn l, vnphng v cc d n khu cng nghip n cc ti snc bit nh sn gn, khu ngh dng v bit th sang trng.

Kinh nghim lm vicTrc khi tr thnh ng sng lp Alternaty, ng Hevertng l ph gim c ph trch phng nghin cu vt vn ca CBRE Vit Nam t nm 2007. Trong sutnhim k ng y c trch nhim nng cao hot ngca b phn dn u th trng ngnh. ng cghi nhn rng ri trong vic cung cp dch v nghincu v t vn hng u v thng xuyn c trchdn trn tivi v bo ch.

rudolf.hever@alternaty.com

Trnh hc vnThc s khoa hc (bt ngsn), i hc Hong Kong Thc s bt ng sn, i hcNSW, Sydney, AustraliaC nhn thng mi (ti chnhv k ton), i hc Sydney, Australia

Bng cpAAPI Hip hi bt ng sncAFin Hip hi dch v tichnh cChng ch nh gi Vnphng B Thng mi cang ch chng nhn caRoyal Institute of Chartered Surveyors (RICS)

Rudolf Hever

S yu l lch ca i ng qun l Alternaty

33

Thng 8, 2013

Trng b phn iuhnh d n

+84 973 714 848

+84 836 028 591

Trch nhimng Casadevall gi v tr trng b phn iu hnh dn Alternaty (Vietnam). Ngoi trch nhim pht trinkinh doanh, ng Casadevall cn chuyn v qun l btng sn v dch v tin khai trng. ng y c kinhnghim chuyn su trong vic t chc v gim st hthng hot ng khch sn v bit th bao gm tt ccc hot ng hng ngy, khu F&B, hoch nh ngnsch v chi ph

ng Casadevall l mt nh iu hnh khch snchuyn nghip v l ch u t ca mt tng miv khu ngh dng v quy gii kht Ph Quc.

Kinh nghim lm vicng Casadevall lm vic trong lnh vc khch snhn 20 nm Ty Ban Nha, Php, Thy S, Anh, Andorra, Ecuador, Mexico v Cng ha -mi-ni-ca. ng y c kinh nghim quc t trong vai tr l Gimc iu hnh ca 4 khch sn khc nhau ng thing cng c kinh nghim trong nhng b phn khcca 9 khch sn khc nhau.

Nhng v tr tng mnhimGim c - Chenla Resort & Spa 4* - Ph Quc Vit NamGim c - El Montanya Resort & Spa 4*Seva(Barcelona) TyBan NhaQun l bn hng - Costa Brava Verd Hotels Vall-llobrega, TyBan NhaGim c Hotel Catalonia Centro 4* - Madrid, Ty Ban Nha

Gim c - Ahotels Piolets 4 * -Ahotels Piolets Park & Spa 4* Soldeu, AndorraQun l b phn F&B M - Hotel Fiesta Palace Resort 5* Playa Bavaro, Cng ha -mi-ni-ca

Joan Casadevall

S yu l lch ca i ng qun l Alternaty

joan.casadevall@alternaty.com

34

Thng 8, 2013

Senior Consultant

+84 126 7380502

+84 836 028 591

leighann.chow

Trch nhimMs. Chow nm gi v tr Chuyn vin t vn cp cao tiAlternaty (Vietnam). Trch nhim chnh ca c y l tvn d n, phn tch th trng v thc hin nghincu kh thi.

Kinh nghim lm vic

Trc khi tham gia Alternaty, c l Ph ch tchCitigroup New York trong hn su nm. TiCitigroup, c lm vic trong lnh vc u t hu tr(Pension Investments) trn cc mng nh Thm nhchuyn su, tuyn chn i u t qu hng u, phntch hiu sut ca danh mc u t c nh hng vo lng ri ro. Trc Citigroup, c thc hin nghincu th trng v dn dt hot ng gy qu ti mtcng ty bt ng sn chuyn bit New York. Ngoira, Ms. Chow l ngi lnh o mt d n ti Vit Namcho mt t chc phi li nhun.

leighann.chow@alternaty.com

Trnh hc vnThc s Qun tr kinh doanh (Tichnh v kinh doanh quc t), i hc Fordham, New York, M.Thc s chuyn ngnh Kinh tkinh doanh (Business Economics), i hc California Santa Barbara, M.

Leigh Ann Chow

S yu l lch ca i ng qun l Alternaty

35

Thng 8, 2013

Gim c pht trin kinhdoanh

+84 907 762 621

+84 836 028 591

ezio_rosa

Trch nhimng Rosa nm gi v tr Gim c pht trin kinhdoanh ti Alternaty (Vit Nam). Trch nhim chnh cang l to dng v tr ca Alternaty trn th trngbng vic nh v, pht trin, xc nh, tha thun vto mi quan h kinh doanh mt thit.

Ngoi trch nhim pht trin kinh doanh, Ezio cn tptrung vo vic pht trin B phn Bn v Cho thu cacng ty thng qua vic lin lc vi i ng cc nh migii. Th trng chnh ca ng bao gm cc khu dnc cao cp, cc vn phng nh ti khu vc trung tm, cn h din tch nh v khu bn l.

Kinh nghim lm vicTrc khi gia nhp Alternaty, ng Rosa tng lm Gimc Bn hng (Khu vc UK ) cho Mionetto Spa (2003 2006) v Gim c Bn hng ti Saeco Vit Nam (2008 2009). Trc y ng l ngi to dng v pht trinkinh doanh cho mt nh nhp khu v phn phi thcphm v ru. ng Rosa l ngi sng lp v l Gimc ca Rosa Global Ltd, mt cng ty thng maichuyn v t vn v cc hot ng xut nhp khu.

ezio.roasa@alternaty.com

Trnh hc vnThc s Vn hc-Trit hc, ihc Padua Padova, .

i hc Reading, International Research Exchange, Berkshire, UK.

Ezio Rosa

S yu l lch ca i ng qun l Alternaty

36

Thng 8, 2013

Tr l gim c

+84 934 345 630

+84 836 028 591

nhung.pham222

Trch nhimMs Nhung nm gi v tr tr l gim c ti Alternaty(Vietnam). Trch nhim chnh ca Nhung l h tr ing qun l trong tt c cc hot ng hng ngycng vi vic chu trch nhim i vi khch hng vcc d n t vn ca cng ty. C y chu trch nhimmng quan h khch hng, cc cuc hp ni b v itc, thuyt trnh v sp xp theo di tin thc hind n.

Ngoi vic chu trch nhim trong mng pht trinkinh doanh, Nhung cng trc tip kim sot mng kton v cc hot ng Marketing, cng nh o to vgim st i ng junior staff.

Tham gia vo i ng Alternaty t nhng ngy u, Nhung ttham gia vo hu ht nhng d n v gimi quan h vi cc khch hng chnh ca Alternaty.

Kinh nghim lm vicTrc khi gia nhp Alternaty, Nhung tng lm vic tiB phn Dch v khch sn ti CBRE Vit Nam, chutrch nhim mng nghin cu th trng.

nhung.pham@alternaty.com

Trnh hc vnC nhn ngnh Qun tr kinhdoanh, i hc Cng nghipThnh Ph H Ch MinhChng ch Ti chnh v Ngnhng, i hc Kinh t, ThnhPh H Ch Minh.

Nhung Pham

S yu l lch ca i ng qun l Alternaty

37

Thng 8, 2013

Qun l dch v khchhng

+84 933 566 678

+84 836 028 591

ngocdung.thai

Trch nhim

Ms Dung nm gi v tr Trng phng quan h khchhng ti Alternaty (Vit Nam). Dung c trch nhimqun l v gim st i ng qun l bit th, bao gmvic t phng, cc th tc trong B phn Tin snh, quan h khch hng v dch v cung cp hng dnthng tin.

Trong vai tr nh ngi lnh o i ng qun l bitth, nhim v ca Dung bao gm vic t chc v hunluyn cc nhn vin cung cp dch v cng nh hunluyn v gim st qun gia v nhn vin dch v khchhng. Dung c mt kinh nghim su rng v cc quytrnh iu hnh khch sn quc t khi tng mnhim nhiu vai tr, v tr khc nhau ti cc khch sn 5 sao c thng hiu H Ch Minh v H Ni.

Kinh nghim lm vicTrc khi tham gia vo i ng Alternaty, Dung tng lNhn vin quan h khch hng cp cao ti khch snInterContinental Asiana Si Gn, InterContinental HNi Westlake v Nhn vin quan h khch hng tikhch sn Caravelle Hotel Thnh ph H Ch Minh.

Trnh hc vnChng ch quc t nghip v ltn, trng trung cp khchsn v du lch SaigonTourist, HCM

Chng ch qun l nh hngkhch sn, trng trung cpkhch sn v du lchSaigonTourist, HCM

Thi Ngc Dung

S yu l lch ca i ng qun l Alternaty

dung.thai@alternaty.com

38

H s nng lc ca ing qun l

Thng 8, 2013

Chn la nh iu hnh khchsn cho 3 d n t 3 5 sao tinhng a im khc nhau VitNam. Khch hng: VietinBank, mttrong bn ngn hng thng miln nht Vit Nam.

Chn la nh iu hnh khch sn

T vn dch v trn gi cho tngcng 4 v tr bao gm v tr phttrin cc khu ngh dng v ccmt bng c sn. Phm vi dch vbao gm nghin cu kh thi, thm nh gi v phn tchchuyn i cng nng ta nh.

Dch v t vn

Nghin cu th trng khch snv phn tch dng tin cho mtkhch sn 300 phng mangthng hiu quc t ang xydng.Khch hng: Viettel, mt trongnhng nh iu hnh vin thngpht trin nhanh nht th gii.

Nghin cu th trng

Dch v chn la nh iu hnhkhch sn cho khch sn nm sao Vin Chn, Lo. Khch hng: Tp on GemadeptCorporation, cng ty vn chuynhng u Vit Nam.

Chn la nh iu hnh khch sn

H s nng lc ca Alternaty nm 2012 & 2013

40

Thng 8, 2013

Nghin cu pht trin ti u chomt d n phc hp khch snv khu ngh dng rng 357 ha Sn, Hi Phng.

Nghin cu pht trin ti u

Dch v i din nh u t baogm h tr thm nh gi, snglc c hi u t v phn tchchuyn suKhch hng: Trinity Finance, mtqu u t chuyn bit tr schnh Bangkok.

Dch v i din nh u t

Dch v t vn trn gi bao gmnghin cu th trng, t vn bnquyn s hu v h tr qun ld n sn golf v bit th. Khch hng: Cng ty Sacom, nhsn xut cp vin thng hng uVit Nam.

Dch v t vn

Qun l bit th v cc dch vtin khai trng bao gm xydng li thng hiu cho dn phc hp khu dn c/ nghdng Mi NKhch hng: Cng ty An Ph, ch u t Vit Nam vi danhmc u t ln v a dng.

Qun l bit th

H s nng lc ca Alternaty nm 2012 & 2013

41

Thng 8, 2013

i din nh u t v phn tchbn s lng ln cho mt d nkhu phc hp ngh dng/ dnc ang xy dng, gn honthnh Hi An, Qung Nam

i din nh u t

Tm kim nh u t, nh iuhnh khch sn v cc c hi hptc cho mt trin lm bt ngsn quc t ln c t chc Marina Bay Sand, Singapore.Khch hng/i tc: Terrapin, cng ty t chc s kin hng utrong ngnh bt ng sn v ccs kin kinh doanh khc.

Tm kim ch u t

i din nh u t cho mt dn st nhp v chuyn i cngnng t vn phng sang cn hdch v qun 7, HCMCKhch hng: Ch s hu t nhn

H s nng lc ca Alternaty nm 2012 & 2013

42

Ph lc

Thng 8, 2013

Bn tin th trng khch sn v khu nghdng Alternaty

Ph lc

Mi n phm Bn tin th trng khch sn v khu ngh dng ca Alternaty s m t v mt Th trng Bt ng snc th v c phm v ph sng quc t nh sau

Gi cho hn 10.000 ngi hot ng trong lnh vc bt ng sn ti Chu Thi Bnh Dng. Phn mm Campaign Monitor c s dng theo di phn h ca ngi nhn. S dng cc knh truyn thng x hi gm Slide Share, LinkedIn, Facebook, Website Blog.

Bn tin s bao gm cc ni dung sau y: Tng quan th trng bt ng sn

a im Cch tip cn Ngun cung Ngun cu Tnh ma v Hot ng khch sn Chi ph hot ng Gi t

Cp nht nn kinh t Cp nht tin tc khu vc Bi vit chuyn su Cc c hi u t

44

Thng 8, 2013

Alternaty trn cc phng tin truyn thngPh lc

Rudolf Hever, phng vn trn HTV9, trnh byti Hi ngh qun l khch sn thng nin vch M hnh bn quyn s hu,: c hi vri ro, thng 11-2012.

Vietnams island paradise: but where are the residential products?, Rudolf Hever, The Property Report, 12/2012 01/2013

Vietnams island paradise: but where are the residential products?, Rudolf Hever, The Property Report, Dec 12 Jan 13

Mauro Gasparotti, phng vn trn HTV9 (Nhip Cau Doanh Nhan - Businessman Bridge) v ch M hnh chia s k nghv bn quyn s hu, thng 12-2012.

45

Thng 8, 2013

Hi ngh & S kinPh lc

T tri qua phi:

Mauro Gasparotti (Tri) v Rudolf Hever (phi) ang trao gii cho hng mc Best Condo Vietnam (Hyatt Regency Danang ting Rick Mayo-Smith, Gim c iu hnh, Indochina Capital (gia ) ti Gii thng Btng sn ng Nam 2012 ti Singapore.

Mauro Gasparotti (th 2 t tri) trnh by timt cuc tho lun ch Vit Nam Tmcon ng pha trc ti HICAP Update tchc ti Singapore vo 03/2013.

T tri qua phi:

Mauro Gasparotti (th 3 t tri) trnh by timt cuc tho lun ch nh hngtng lai: Vit Nam ti Hi ngh u t khch sn Chu Thi Bnh Dng t chcti Bangkok vo 05/2013.

Rudolf Hever (phi) ang ch tr mt cuctho lun ch Cn h khch sn, bit thv khu dn c c thng hiu Lm th no y nhanh vic thu hi vn? ti Hi nghu t khch sn Chu Thi Bnh Dng tchc ti Bangkok vo 05/2013.

46

Thng 8, 2013

Kt ni vi chng ti!Cc knh truyn thng ca Alternaty

Ph lc

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47

Thank You

Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal, taxand/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care has beentaken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such information (andthe same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.

H s nng lcAlternatyChng ti c th h tr bn nh th no?Cc giai on khc nhau ca vng i d nPhm vi dch vPhm vi dch v:Dch v u tNghin cu kh thinh gi t v ta nhPhn tch khu t, xut cu trc Pht trin v u t Dch v h tr pht trinT thng tin u tBn ghi nh thng tinChn lc t danh sch nh u tPhm vi dch v:La chn nh iu hnhLa chn phng thc qun lTrong trng hp no, mt thng hiu quc t l cn thit?Quy trnh la chn nh iu hnhPhm vi dch v:Qun l bit thQuy trnh qun l bit th ca AlternatyQun l bit thKhi nim phm vi cng vicV sao chng ti khc bit? Cc Quy trnh lm vic chun (SOPs)Ti liu o to nhn vinAlternaty villasWebsite dch v t phng trc tuynPhm vi dch v:Cc dch v Tin khai trng khch snDch v i din ch s huTin trnh 7-bc ca Alternaty v dch v Tin khai trng khch snPhm vi dch v:nh gi hot ng cakhch snng lm sai! Phng php qun l khch sn hot ng kmTin trnh 4-bc Alternaty nh nhm nh gi hot ng khch snS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyS yu l lch ca i ng qun l AlternatyH s nng lc ca i ng qun lSlide Number 40Slide Number 41Slide Number 42Ph lcBn tin th trng khch sn v khu ngh dng AlternatyAlternaty trn cc phng tin truyn thngHi ngh & S kinKt ni vi chng ti!Cc knh truyn thng ca AlternatySlide Number 48