DAFTAR ISIKata Pengantar .......................................................................................................................... i

Daftar Isi ................................................................................................................................... iii

Daftar Tabel .............................................................................................................................. vi

Daftar Gambar ......................................................................................................................... vii

Ringkasan ................................................................................................................................. viii

BAB I PENDAHULUAN1.1. Latar Belakang ..……………………………………….............…………………1

1.2. Perumusan Masalah……………………………………………................. ……..4

1.3. Tujuan Penelitian …………………………………………………................4

1.4. Manfaat Penelitian………………………………………………………..............4

BAB II LANDASAN TEORI2.1 Penelitian Terdahulu….............…………….……………………………………...6

2.2 Pengertian Strategi……………..............……….………………………………...11

2.3 Hirarki Strategi…………………….….............………………………………….112.4 Pengertian Manajemen Strategi……………….............……….…………………13

2.5 Manfaat Manajemen Strategi………….........………….............………………....15

2.6 Resiko-Resiko Manajemen Strategi …………………………….............….……17

2.7 Proses Manajemen Strategi…….…………….........…………………..................18

2.8 Strategi Bersaing Generik…….…………………………………….….............…222.9 Menetapkan Tujuan Perusahaan…………………….........………………............24

2.10 Analisis Lingkungan Eksternal…………………….........………….............……25

2.10.1 Lingkungan Jauh ………………….................................................…….26

2.10.2 Lingkungan Industri…………………….....………………….............…272.10.3 Lingkungan Operasional………….....................................…............…..29

2.11 Analisis Lingkungan Internal…………………….....................………...............31

2.12 Penetapan Alternatif Strategi……………….........................……….............….34

2.13 Alat-Alat Analisis Lingkungan………...…......................................................…372.13.1 Matriks EFE……………….......................................................................38

2.13.2 Matriks IFE……........................................................................................39

2.13.3 Matriks Profil Kompetitif……………………..........................................40

2.13.4 Analisis SWOT………..............................................................................41

2.13.5 Matriks Internal Eksternal………….........................................................432.13.6 Matriks Perencanaan Strategi Kuantitatif……..........................................44

2.14 Implementasi Strategi…………….....................................................…...............45

2.15 Kerangka Pemikiran………..................................................................................48

BAB III

BAB IV

METODE PENELITIAN3.1 Jenis Penelitian…………..…………..............................………........................49

3.2 Rentang Waktu Data Penelitian…………………………....................................50

3.3 Metode Pengumpulan Data ……….……………………....................................50

3.3.1 Jenis Data………………………................................................................503.3.2 Sumber Data……………………………....................................................50

3.3.3 Teknik Pengumpulan Data………..............................................................51

3.4 Metode Analisis Data.……………… ………………….....................................53

3.5 Definisi Opersional Variabel………………………............................................65

HASIL DAN PEMBAHASAN4.1 Gambaran Umum Perusahaan…………...............................…...………………69

4.1.1 Sejarah Perusahaan……………………………..........................................69

4.1.2 Status Badan Hukum ……………………..................................................704.1.3 Lokasi Perusahaan……………...................................................................71

4.1.4 Visi dan Misi Perusahaan……………………............................................71

4.1.5 Struktur Organisasi Perusahaan……………...............................................72

4.2 Analisis Lingkungan Perusahaan………………….............................................80

4.2.1 Analisis Lingkungan Eksternal……………………....................................804.2.1.1 Lingkungan Jauh.............................................................................81

4.2.1.2 Lingkungan Industri…………........................................................90

4.2.1.3 Lingkungan Operasional………….................................................92

4.2.2 Analisis Lingkungan Internal………………..………................................954.2.2.1. Keuangan PT Agrodana Futures Cab. Malang……….…..............96

4.2.2.2 Sumber Daya Manusia PT Agrodana Futures Cab. Malang...........97

4.2.2.3 Sarana Prasarana PT Agrodana Futures Cab. Malang……….......101

4.2.2.4 Kegiatan Opersional PT Agrodana Futures Cab. Malang.............1024.2.2.5 Pemasran PT Agrodana Futures Cab. Malang……......................103

4.3 Analisis dan Pemilihan Strategi…………………………………….……...106

4.3.1 Tahap Masukan……………………………………………………...1064.3.1.1 Analisis EFE……………………………………....................106

4.3.1.1.1 Peluang……………………………….....................106

4.3.1.1.2 Ancaman………………………...............................108

4.3.1.1.3 Matrik EFE……………...........................................1094.3.1.2 AnalisisIFE……………………………...…...........................116

4.3.1.2.1 Kekuatan…………………………….......................116

4.3.1.2.2 Kelemahan ……………...........................................118

4.3.1.2.3 Matrik EFE…………..........................................….1194.3.1.3 Matriks Profil Kompetitif (CPM)…………… ………...........127

4.3.2 Tahap Pencocokan…………………………………………...............130

4.3.2.1 Matriks SWOT……………..……………………..................131

4.3.2.2 Matriks IE ………………………………………...................1374.3.3 Tahap Keputusan……………………………………….....................138

4.4 Implementasi Strategi………………..........................................................142

BAB V SIMPULAN DAN SARAN5.1 Simpulan……………………………………...................................….…………145

5.2 Saran ……………………………….....................................................................146

DAFTAR PUSTAKA ..............................................................................................................148

LAMPIRAN..............................................................................................................................150