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Annual Report 2013 Greek- OTE

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Annual Report 2013 Greek- OTE

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  • 6 ,

    .

    Deutsche Telekom ( 40%)

    .

    , (, Internet, ),

    , .

    , .

    , , ,

    ,

    .

    6

    ,

    .

    ,

    .

    , .

  • 71.

    7

    100%

    SAT - MARITEL

    94,08%COSMOTE

    70% 30%

    GLOBE

    100%

    ESTATE

    100%

    PLUS

    100%

    ACADEMY

    100%

    ROMTELECOM

    54%COSMOTE

    100%

    Zapp

    100%

    AMCA

    99,76%

    NA Epi

    100%

    ..

  • 8 : ( , , )

    : 2.852.060 : 1.261.590

    ROMTELECOM : ( , , ICT)

    : 2.252.563 : 1.249.987

    COSMOTE : ( , Mobile Internet-3G/4G) : 7.476.980

    AMC : A ( , Mobile Internet, 3G/4G) : 2.058.407

    COSMOTE ROMANIA : ( , Mobile Internet-3G/4G) : 6.091.455

    - :

    : 255.912

    OTEGLOBE : , Internet ()

  • 9PLUS : ,

    OTE SAT-MARITEL : Inmarsat Iridium

    OTE ESTATE : ,

    OTE ACADEMY :

    OTE :

    - ROMTELECOM : : 1.353.421

    1.

  • 1010

    (&):

    assets

    .

    (telecom incumbents)

    60% ,

    ( ), /

    () - -

    ( )

    (

    ),

    ,

    (

    OTTs-ver the top content providers) .

    > :

    Internet ,

    , (ICT)

    .

    > :

    , 10 ,

    4G .

    (, , ).

    .

    :

    ,

    , P

    / ( )

    ,

    , ICT

    .

    -

    ,

    -

    - 2008 , 45%

    ( Hellas Sat, Globul)

    NGA FTTC (Fiber To The Cabinet), VDSL . 60%

    VDSL, V, 4G, ICT. OTE TV 114% 2013 , - ,

    ,

    2013 .

    pi 2008

    OTE TV

    2013

    45%

    114%

    60% pi pi pipi pi

  • 1111

    (OTE)

    (OTE)

    Y , Internet & (GLOBE)

    (Romtelecom)

    ()

    (Romtelecom)

    (COSMOTE)

    (COSMOTE Romania)

    (AMC)

    (estate)

    (OTEAcademy)

    (OTEsat-Maritel)

    (OTEplus)

    1.

    2013

    : ,

    2013

    :

    2013

    2013

    2013

    ,

    :

    6

    7

    10

    11

    14

    19

    21

    24

    27

    28

    32

    37

    39

    46

    51

    56

    64

    68

    69

    74

    76

    78

    79

    84

    87

    89

    92

    94

    95

    96

  • 14

    : , 2013

    (. )

    2012 2013

    4.330,3

    4.054,1

    N0 1

    2012 2013

    0,90

    0,59

    x ()(pi )

    N0 3

    N0 2

    2012 2013

    1.515,9

    1.456,3

    35,0%35,9%

    EBITDA* (. )

    * pi pi pi

    EBITDA* (. )

    pi EBITDA*%

    * pi pi, / pi

    pi*

    *

    *

    N0 4

    2012 2013

    1.171,41.205,3

    * (. )

    723,6734,1

    (471,2)(447,8)

  • 15

    2.

    2

    013

    * pi

    pi %

    pi* %

    pi % (pi )

    2012 2013

    1,7%

    14,9%

    1,4%

    3,3%

    11,6%10,3%

    N0 6

    * pi pi pi pi

    N0 5

    * (. )

    -7,2%

    pi pi

    173,7

    -10,2%

    -8,3%

    -8,6%

    -2,9%

    +8,7%

    2012 2013

    2.843,7

    2.64,1

    pi pi

    pi

    510,5

    pi

    468,2

    pi

    990,8

    pi

    905,3

    168,7

    pipi

    914,5

    pipi

    821,5

    pi

    254,2

    pi

    276,4

  • 16

    2012 2013

    2.879,3

    1.495,6

    (. )

    N0 7

    N0 9

    2013 (pi pi) 74,3%

    25,7%

    2012 2013

    1,7

    1,0

    / Pro forma EBITDA*

    N0 8

    * pi pi pi

  • 17

    2.

    2

    013

    * pi pi pi

    N0 10

    pi*EBITDA 2013(pi pi)

    78,6%

    21,4%

    N0 11

    2013 (pi pi)

    29,7%

    10,2%

    10,0%pi1,9%

    34,6%

    13,6%

  • 18

    * pi pi pi

    N0 12

    pi* EBITDA 2013 (pi pi)

    34,0%

    8,2%

    2,3%

    5,6%pi

    39,0%

    10,9%

  • 19

    :

    2.

    2

    013

    2011 2012 2013

    3.349

    3.062

    2.852

    (000)

    N0 14

    2011 2012 2013

    2.4902.329

    2.253

    Romtelecom (000)

    N0 15

    2011 2012 2013

    1.097 1.1791.262

    (000)

    N0 16

  • 20

    2011 2012 2013

    1.136 1.1971.250

    Romtelecom (000)

    N0 17

    2011 2012 2013

    1.179 1.265

    1.353

    N0 55

    Romtelecom (000)

    2011 2012 2013

    59,9

    119,8

    255,9

    TV (000)

    N0 18

    2011 2012 2013

    16.20215.857

    15.627

    * (000)

    N0 19

    * pi

    2011 2012 2013

    28.474

    27.330

    22.667

    pipi *

    * pi pi

    N0 13

  • 21

    (GDRs). 2010

    .

    ,

    (ADRs) OTC

    (Over the Counter) ticker HLTOY Level I ADRs.

    2013

    > OTE

    Bloomberg > HTO GA

    Reuters > OTEr.AT

    31.12.2013

    > 4.739,75

    > 9,70

    > 4,35

    > 1.506.886

    2.

    2

    013

    FTASE /ASE 20 Eurotelcos . 2013-. 2014

    250

    200

    150

    100

    50

    0

    - 13

    - 13

    - 13

    - 13

    pi - 13

    - 13

    - 13

    - 13

    pi - 13

    - 13

    - 13

    - 13

    - 14

    - 14

    - 14

    FTASE/ASE 20 Eurotelcos

    . 2013-. 2014 ()

    10.0

    8.0

    14.0

    12.0

    6.0

    4.0

    2.0

    0.0

    - 13

    - 13

    - 13

    - 13

    pi - 13

    - 13

    - 13

    - 13

    pi - 13

    - 13

    - 13

    - 13

    - 14

    - 14

    - 14

  • 22

    Global Medium

    Term Notes (

    ),

    .

    2.

    2

    013

    * pi 4% pi -

    pi

    Deutsche Telekom

    E *

    pi

    , 31 2013

    N0 20

    (31 2013)

    10,0%

    7,9%

    40,0%

    0,2%

    41,8%

    2014 2015 2016 2018

    . 2013-. 2014 ()

    120

    110

    100

    90

    80

    - 13

    - 13

    - 13

    - 13

    pi - 13

    - 13

    - 13

    - 13

    pi - 13

    - 13

    - 13

    - 13

    - 14

    - 14

    - 14

  • 23

    2.

    2

    013

    (31 2013) ( .)

    N0 21

    pi & pi

    1.460,8

    13

    2014

    33

    34

    56

    45

    2015 2016

    pi14

    365

    788

    895

    700

    15 16 18

    2017

    56

    2018

    pipi1414 1515 1616 1818

    A3

    Baa1

    Baa2

    Baa3

    Ba1

    Ba2

    Ba3

    B1

    B2

    B3

    Caa1

    Caa2

    - 08 - 09 - 09 - 10 - 10 - 11 - 11 - 12 - 12 - 13 - 13

    Moodys

    Baa3 Mar 11

    Ba1 May 11

    B1 Jun 11

    B2 Oct 11

    B3 May 12

    Caa1 June 12

    B2 Dec 13

    pi pi Moodys

    Baa2 May 08

    (Investment Grade level)

    Standard&Poor's

    pi pi Standard&Poor's

    BBB+

    A-

    BBB

    BBB-

    BB+

    BB

    BB-

    B+

    B

    B-

    CCC+

    CCC

    - 08 - 09 - 09 - 10 - 10 - 11 - 11 - 12 - 12 - 13 - 13

    BBB Dec '08

    - May '10

    BB Mar 11

    BB- May 11

    B Oct 11

    B- Jun 12

    B+ Feb 13

    B- Dec 13

    (Investment Grade level)

  • 24

    2013 ,

    ,

    ,

    .

    > 700 .

    bookbuilding ,

    700 . 2,7 ,

    1,9 .

    > 225 . (EBRD)

    4G CosmotE

    COSMOTE , ,

    , 225 .

    . COSMOTE 4G . 2018.

    > Hellas sat

    Hellas Sat, 99,05%, ArabSat. OTE 208 . 7 . .

    > Globul telenor

    100% Cosmo Bulgaria Mobile EAD (Globul) Germanos Telecom Bulgaria Telenor. 717 .

    2013

    > CosmotE

    COSMOTE .

    4,2 . .

    >

    ,

    , 2013 ,

    .

    > ( 2014)

    1.827 .

    94 . ,

    , 73,5 .

    .

    > ( 2014)

    ,

    500 , , .

    2013,

    1.000 .

    :

    ,

    > /

    Internet, 50Mbps.

    e-

    email . e- OTE, (

    ),

    , My OTE.

    pi

    pi

    700 .

  • 25

    1.827 pi pi

    94 . pi pipi

    > 1.000pi pi

    2.

    2

    013

    VDSL Vectoring

    DT 100 Mbps, VDSL Vectoring, 2015 Deutsche Telekom. DT ,

    .

    VDSL Vectoring* DT, DT

    .

    xDSL FTTC .

    OTE Video Conference:

    15.000 - 2013 OTE Video Conference , ,

    .

    110 .

    37% COSMOTE

    DEALS for YOU 201337% COSMOTE DEALS for YOU 2012. 2013, 360.000 COSMOTE 740.000 SMS .

    * VDSL Vectoring 100 Mbps FTTC (Fiber to the Cabinet).

    OTE Double Play + OTE TV Full Pack Double Play OTE TV .

    V OTE TV HISTORY HD , High Definition (WRC)

    , High Definition NCAA TV,

    ,

    .

    VDSL 1.100 VDSL , 50 Mbps 170.000 .

    Internet .gr site www.yourbusiness.gr ,

    site

    ,

    (url/domain)

    .

    O LiveCity

    LiveCity, video (Live Video-to-Video Sup-porting Interactive City Infrastructure).

  • 26

    , SMS , 5 ,

    .

    > A

    2010 Deutsche Telecom DT.

    2014.

    Work Force ManagementT Work Force Management . 3.200 tablets/laptops . WFM Netbooks, 19.000 , 6.700 .

    ACT2: ,

    . ACT2 (Advanced Certification in Telecommunications Technologies)

    .

    , PSTN, xDSL IPTV,

    . 2014 .

    18% COSMOTE Customer Experience Center 18% Customer

    Experience Center COSMOTE 2012. H

    , ,

    ,

    24 .

    > /

    C2X 2014 C2X COSMOTE. 2013, Society of Consumer Affairs professionals in Europe (SOCAP).

    2013, C2X, , 2.500 COSMOTE.

    COSMOTE CRM Excellence Awards 2013 COSMOTE Gartner 1to1 media, CRM Excellence Awards 2013, Gartner Customer Strategies & Technologies Summit . 1 Integrated Marketing Performance, ,

    CRM EMEA (Europe, Middle East, Africa) APAC (Asia Pacific, Australia & China).

    -CosmotE COSMOTE 2013 ():

    COSMOTE.

    > Extel

    , , o

    Extel Europe 2013, Thomson-Reuters. , . , CFO . , 2007, Investor Relations Professional .

    > -

    -

    ( 1 . ).

    , 100%

    , ,

    .

    > Iso 14001:2004

    O

    ISO 14001:2004,

    .

  • 27

    ,

    ,

    .

    , , ,

    ,

    , ,

    .

    , :

    > ,

    - .

    > , ,

    1 ,

    .

    > (core

    businesses)

    ( single- double-triple play )

    .

    > ( Internet - -

    ICt, cloud, m2m )

    > ,

    >

    .

    2.

    2

    013

  • 28

    , 2014

    ,

    2010, ,

    ,

    :

    ,

    .

    ,

    ,

    , .

    , .

    2013 . ,

    ,

    .

    ,

    ,

    . , ,

    . ,

    .

    , 2013 .

    .

    2013,

    .

    ,

    ,

    . - Inter-

    net VDSL . ,

    250.000 OTE TV 43.000 VDSL, , ,

    . ,

    , Romtelecom

    ,

    ,

    .

    ,

    4G LTE, ,

    4G smartphones. , 3G data. ,

    .

    , ,

    ,

    .

    2013, 1.800

    .

    2014, 94 . . ,

    8.000 , 40%. , ,

    .

    , 500 . , ,

    12 , 1.000 .

    ,

    , .

    ,

    2009. EBITDA 90 , 35,9%. ,

    .

  • 29

    2.

    2

    013

    2013, ,

    ,

    ,

    , 1,5 . , EBITDA .

    .

    2014. ,

    ,

    .

    ,

    .

    ,

    ,

    Deutsche Telekom. ,

    2014.

    .

    1,2 . , (NGN), VDSL, 4G , vectoring, .

    ,

    , HD Voice

    . 2014, COSMOTE OTE double-play, .

    .

    . ,

    , online

    online ,

    ,

    , .

    ,

    .

    .

    .

    ,

    , .

    , ,

    , .

  • 32

    ADSL: ,

    2 Mbps, thernet ( DSLAM 223 PoPs), (48 DSLAMs 2013).

    2013 4 Mbps ,

    2 bps .

    2013

    ().

    1.832.000 2012, 1.891.000 2013.

    2013 1.911.570 , 1.796.905 2012. (/) 173, , 785 , 56.

    .

    ,

    .

    tDm

    NGN, NGA (FTTx)

    .

    NGA FTTC (Fiber To The Cabinet), VDSL .

    NGN, IP,

    . IMS, ,

    .

    2013

    >

    NGA (FTTx): NGA

    VDSL

    (FTTC) MSAN/VDSL2 ( )

    50Mbps.

    2013 9 BNG, VDSL.

    , , 2012-2013.

    pi NGA

    179 pi pi VDSL

    KVs pi pi VDSL

    pi pi pi VDSL (FTTC)

    277

    2012 2013

    7.515 8.909

    599 1.665

  • 33

    IMS 2013 IMS VoIP .

    IMS 16 (IMS Core). VoIP VoIP .

    2013 , 100.000 SIP Trunks 50.000 . 79.000 SIP Trunk 11.000

    MSAN.

    : IP IP:

    108 IP VPN, VoIP VPNs & Direct Internet Access (DIA) / IP ( )

    BRAS ( 15 ) BNG . IP Core

    7 ( n x 10Gbps).

    2013 IP ,

    ( OTEGLOBE Internet 190 Gbps IP core routers).

    DIADirect Internet

    AccessIP VPN

    VoIP

    VPN

    s

    Ypi pi P

    pi

    108

    pi

    pi

    3.

    2

    013

  • 34

    >

    2013 :

    277 , VDSL

    1.665 VDSL () .

    O

    ,

    2013 .

    :

    work force management (WFM) .

    ,

    :

    DWDM/SDH Legacy SDH ( 12,26 scrap ) 450.000 PSTN ( ),

    , 3.500 , .

    pi pi 2012 2013

    80% pi pi pi ()

    Voice, Internet, IPTV 13,6

    pi 30

    pi pi 10

    Voice, Internet, IPTV

    Voice, Internet, IPTV

    18,2%

    8,4%

    13

    17,2%

    7,6%

  • 35

    > o

    TETRA TETRA SERVICES (OTS) ,

    ,

    . OTS 115 49 ( ,

    ).

    . ,

    ISPs, , MME, /Y. Inmarsat

    (, ).

    Olympia Radio VHF/HF/MF

    .

    Olympia Radio , ,

    , , .

    , Olympia Radio - ,

    ( , .).

    2013, Olympia Radio, 125 , 678 , 2.565 14.193 NAVTEX ( ) 164 - ,

    1.715 .

    >

    4G/LTE 2013, 4G/LTE , ( 4G) 35% 55%, 60.000 , ,

    .

    pi pi

    4G pi 35%

    55% 2013

    3.

    2

    013

  • 36

    SRAN Single Radio Access Network (SRAN) ,

    2G/3G/4G

    ( ).

    (BTS/Node-B) (BSC/RNC), , , .

    SRAN , ,

    / ,

    .

    2013, SRAN (, )

    .

    2017.

    WiMAx WiMAX double play

    , MSAN.

    8 , 90 (PoPs), 3.000 . 2.100 , 53 PoPs,

    MSAN WiMAX NTE.

    MSAN 2013 MSAN ,

    .

    > : HD ( )

    ( V)

    (SAT TV) (IPTV), .

    , 2013, ,

    Disaster Recovery ( ).

    2013, , PVR Set Top Boxes TV .

    , V 2013

    standard &

    High Definition .

    2014

    2014, :

    NGA : VDSL MSANs (FTTC)

    VDSL MSANs

    IP core 50Mbps ADSL MSAN ( )

    Metro Ethernet Ethernet switches Metro Ethernet BNG DWDM NG-SDH

    , , WiMAX (), 160 PoPs , double play 6.200

    TETRA

    Software Release version IMS VoIP

    (VoBB) 2nd screen (mobile, tablet, PC) IPTV (OTE TV VDSL ) High Definition

    email OTE .

    , 2014, 4G 4G/LTE Single Radio Access Network (SRAN) Project.

  • 37

    2013

    >

    2013 ,

    ,

    , , ,

    :

    :

    ,

    o

    ,

    ,

    .

    >

    2013 , , :

    ,

    ,

    ,

    . ,

    ,

    , 2013 2013.

    .

    ,

    .

    2013 , 2013 57 /, 36 21 /. 2

    .

    :

    >

    H (Europe 2020)

    . ()

    ,

    (Digital Agenda)

    .

    , , ,

    (Connected Europe) :

    .

    :

    ( ) ,

    28 -

    ,

    (

    ,

    -

    SIM)

    ( )

    .

    .

    .

    3.

    2

    013

  • 38

    ,

    ,

    (

    / 2013 7 , / 12 ) ,

    ex-ante , 2002/21/ EC

    .

    ex-ante 4, 7 ,

    (NGA) Fibre to the Home (FTTH) (MAN, Rural ..)

    ,

    .

    0,9 6 . ,

    ,

    1,4 4 .

    2,2 6

    / ,

    ,

    2014

    FTTC, ,

    Virtual Partial Unbundled Loop (VPU) (EMA),

    2012

    4070/2012 4053/2012

    ,

    ,

    .

    2013

    , 2013

    ,

    .

    2013 .

    2014

    ,

    2014, :

    ,

    ( ,

    ..)

  • 39

    2. 3. 4.

    5. /COSMOTE .

    ,

    ,

    workshops focus groups, .

    2013 , 5 .

    2013, : 68% 5 85%

    ,

    .

    , .

    ,

    ,

    .

    ,

    .

    ,

    .

    2013, 3 :

    >

    .

    5 : 1. -

    ,

    pi - pi pi

    pi

    - pi

    pi pi

    /COSMOTE - pi

    5

    3.

    2

    013

  • 40

    >

    To 2013 - 2012- .

    ,

    . , 1.800 ,

    .

    94 ..

    ,

    , 73,5 .

    .

    pipi .E

    N0 22

    pi ..

    11.369

    2009 2010

    10.925

    10.569

    8.750

    6.878

    2011 2012 2013

    379

    353

    325

    357

    422

    , ,

    , 2013 786 .

    - -

    .

  • 41

    >

    2013

    ,

    .

    ,

    80%

    . 72 ,

    45 , 63% : 63% .

    , 2013,

    (

    2B & B2C). , , & .

    3.

    2

    013

    pipi

    OTE

    pi

    N0 23

    pi 5,5%

    52,7%

    4,2%

    5,9%

    pi 30,2%pi 1,4%

    pipiOTE

    51- 60 20,6%

    41-5041,7%

    31-4035,5%

    N0 24

    20- 30 2,2%

    60+ 0,1%

  • 42

    2013

    >

    ,

    , . , ,

    ,

    .

    .

    ,

    ,

    .

    HR

    Competency Centers - HR Business Partners - HR SharedServices, , , ,

    .

    >

    ,

    .

    ,

    .

    .

    .

    2013 ,

    ,

    .

    /Customer Experience. ,

    (.

    , ).

    ,

    , 112

    .

    , PPR (Performance and Potential Review), ,

    , Deutsche Telekom.

    .

    ,

    ,

    .

    , 2013 ,

    , ,

    ,

    . , 669 369 COSMOTE.

    ,

    , : /, & , , , & Marketing . TEcademy, .

    > ACt2

    2013, ACT2 (Advanced Certification in Telecommunications Technologies),

    . ACt2,

    ,

    .

    ,

    ,

    ,

    ,

    .

    2013, 500 ACT2, 2014 1.800 . , .

    > C2X

    ,

    otEAcademy

    ,

    ,

    (C2X)

    . COSMOTE

  • 43

    2013, 2014 .

    ,

    Society of Consumer Affairs Professionals Europe (SO-CAP). COSMOTE 2013 2014.

    2013 ,

    (reskilling) (up skilling),

    (employee engagement).

    ,

    ,

    .

    ,

    2013.

    . 2013, 54,2% .

    , 786 ,

    .

    2013, 759

    . 2014

    .

    COSMOTE

    (Job Fair Athens 2013, ALBA Graduate Business School Career Forum 2013, Career Day Opportunities,

    AIT Career Days 2013, Career Days 2013). , , ,

    .

    Welcome on board

    ,

    2013 Welcome On board.

    , quiz,

    ,

    .

    .

    2014, 500 .

    > ,

    ,

    . ,

    ,

    .

    -

    e-mail [email protected] . , HR Help Desk

    (..

    , ).

    ,

    ,

    ,

    & , .

    ,

    ,

    3.

    2

    013

    * pi & COSMOTE pi pi pi Customer ExperienceExcellence pi COSMOTE 2013.

    pi, 2013

    COSMOTE

    13,68 25,76

    9,76 20,68

    12,46 23,17*

  • 44

    , ( ) , ,

    .

    Executive Grading Project ,

    ,

    , DT.

    , .

    ,

    2013

    , .

    .

    , ,

    Deutsche Telekom ( )

    .

    >

    , ,

    .

    , ,

    .

    , ,

    100% .

    2013 , :

    COSMOTE, OHSAS 18001 ,

    .

    /

    ,

    COSMOTE,

    (, ),

    ,

    ,

    ,

    .

    , .

    (teaming toolbox).

    OTE

    . -,

    . 2013 2 , COSMOTE OTEplus, DT. 300

    2012,

    .

    2 ,

    ,

    ,

    ,

    . 2 ,

    Intranet sites.

    2014 (roll out process)

    (follow up process).

    >

    . 2013

    COSMOTE,

    31-12-2014.

    >

    2013 , ,

    . (JFM) ,

    ,

    (career path). H .

  • 45

    ,

    / , ,

    & 2 .

    2012,

    & , ,

    / , .

    2013

    . ,

    .

    130 .

    2013 , COSMOTE Partner of Excel-lence Workplace Health Practices for Employees with Chronic Illness,

    .

    3.

    2

    013

  • 46

    Dt, Con-

    nected Life and Work, Connect the Unconnected

    Low- Carbon society.

    2013

    2013, ,

    , ,

    . COSMOTE

    ,

    ,

    ,

    ,

    . OTE COSMOTE, 2013, .

    >

    , , COSMOTE, .

    , .

    , , , ,

    COSMOTE, (),

    .

    , , , ,

    , ,

    (materiality) .

    TE-COSMOTE,

    , (Sustainability Reporting Guidelines) GRI (Global Reporting Initiative) ,

    AccountAbility Standard 1000. ,

    ,

    .

    ,

    ,

    ,

    ,

    .

    o otE CosmotE,

    Deutsche telekom (Dt),

    ,

    :

    , , pi, pi, pi,

    COSMOTE pi pi pipi , pi pi ,

    pi pi pi

    Connected Life and Work Connected the Unconnected Low-Carbon Society

    pi pi Mobile Internet pi M pi pi pi pi

    pi pi

    pi pi pi / pi pi

    pi pi pi

  • 47

    , -COSMOTE 50 . .

    > / (materiality)

    , 2013,

    . ,

    2013 2014, : COSMOTE .

    ,

    .

    .

    .

    , DT, International CR Manager Network DT, , ,

    .

    , , ,

    OTE ,

    , , .

    ,

    . ,

    Integrated Management System, Management Systems' Steering Committee. , ,

    ,

    .

    3.

    2

    013

    , OTE - COSMOTE

    ,

    4,50

    4,00

    3,50

    3,00

    2,50

    2,00

    1,50

    1,00

    0,50

    0,50 1,00 1,50 2,00 2,50 3,00 3,50 4,00 4,50

    116

    13

    26

    10

    11

    9

    8

    12

    18

    27

    23

    21 20

    14

    2824

    19

    226

    15

    54

    717

    2

    3

    1. 2. 3. pi 4. pi mobile internet5. pi Marketing6. pi 7. 8. pi pi 9. A pi 10.

    11. 12. pi 13. 14. pi15. pi 16. pi17. 18. 19. pi20. pi

    21. 22. pi23. 24. pi25. 26. pi 27. 28. pi

    25

  • 48

    , 2010, Carbon DisclosureProject (CDP)

    CDP. CDP

    ,

    .

    , 2008, FTSE4Good Index Series. FTSE4Good FTSE Group

    .

    2008, CRI , ,

    BITC (Business in the Community). 2008-2009 Silver, Gold 2010-2011 Platinum 2012. 2013 .

    >

    COSMOTE . , , ,

    . ,

    , , ,

    ,

    .

    2013, COSMOTE EIRIS, ,

    (ESG), Vigeo,

    ,

    ESG.

    5

  • 49

    , ()

    ,

    65.000

    COSMOTE, ,

    5 1 COSMOTE, SBI (Awareness and Social Behavior Index), 2013 , ,

    ,

    , ,

    ,

    ,

    ,

    ( 2,6 .) ,

    550.000 , COSMOTE , .gr , COSMOTE StartUp, , , Share your Success COSMOTE, egg - entergrowgo 46 , OTE-COSMOTE () ISO 14001:2004, ,

    COSMOTE ( 1% 2012) 2013, ,

    ,

    .

    ()

    ,

    OTE / COSMOTE, 2,3 . 2013, COSMOTE. (2 ) (,

    >

    2013, COSMOTE

    .

    Environmental Awards 2014, Boussias Communications Plant Management,

    : - Waste Management ( ): Grand - Sustainable Built Environment-Energy Building ( - ): Gold - Climate Protection-GHG Offset ( - ): Silver - 2013 2 : - - 2013 - - 2013 2013,

    , OTE COSMOTE, 2012, 3 Tech Excellence Awards 2012, PC Magazine: - Internet (ISP)

    - COSMOTE 2012 2013,

    (): - 1

    - COSMOTE 1 .

    > otE CosmotE 2013

    ,

    ,

    COSMOTE, , COSMOTE Integrated Management System Management Systems' Steering Committee (.. OTE Business Cloud, , -M2M- - ..),

    ,

    3.

    2

    013

  • 50

    , ), , (

    , ,

    , -

    - ),

    .

    ,

    , (

    ) OTE-COSMOTE- (, 520 , 2013)

    pi

    pi 2013

    OTE COSMOTE ROMTELECOMCOSMOTERomania

    AMC

    6.878 2.045 6.796 1.283 471

    31% 51% 36% 50% 59%

    ( )

    0 0 0 0 0

    (%) 99% 92% 100% 0% 0%

    M ( )

    31 14 3 1 0

    pi (/) 10,53 31,86 13,39 52,01 8,30

    - (pi ) () 1.052.129 1.559.517 108.501 79.302 78.500

    pi

    5 4 2 3

    pi pi pi pi ( pi)

    28.050 1.370 200 1.485

    ( pi pi )

    2.994 1.911 179 34 255

    (GWh) 251,80 156,21 139,20 82,01 17,98

    (GWh)

    (scope 1) pipi CO2 (t)

    (GWh) 27,67 7,98 41,77 6,10 1,76

    9.777,41 6.363,09 14.130,65 1.787,24 2.722,21

    (scope 2) pipi CO2 (t) 181.295,47 112.472,12 72.659,33 40.920,84 125,88

    12,36 16,60 32,40 1,29 8,58

    , 2013 9 10 210 .

  • 51

    , ,

    (), / () 2013.

    2013.

    ,

    ,

    .

    >

    ,

    .

    , ,

    . (soft law), .

    , (LSE), .

    , (ADSs) OTC (Over the Counter) Level I ADSs.

    , ,

    .

    / ,

    3/11/2010

    pi 15/6/20122015

    *pi,

    23/6/2010pi 15/6/2012

    27/9/2013

    Raphael Kbler 23/5/2013 2015

    Klaus Mller 15/11/2011pi 15/6/2012

    2015

    Claudia Nemat 26/10/2011pi 15/6/2012

    2015

    11/10/2013 2015

    pi 19/7/2012 2015

    11/10/2013 2015

    3/9/2013 2015

    pi

    17/6/2004pi 15/6/2012

    ( pi pi)2015

    pipipi

    11/10/2013 2015

    * 23/6/2010pi 15/6/2012 3/10/2013

    pi, 29/12/2013,

    pi 30/12/2013

    11/10/2013 2015

    3.

    2

    013

  • 52

    * . . .. ,

    (

    ) 11/10/2013

    .. , ,

    , ,

    . . ,

    ( 11/10/2013) ,

    30/12/2013, ,

    .

    ** .

    12/8/2013 ( 3/9/2013) .

    .

    ***T . Timotheus Httges 23/5/2013

    . Raphael Kbler.

    .

    >

    2013 : ( - ), () (). .. , 30/12/2013 .. . . -

    .

    2013 : (), X. () . Claudia Nemat (). . , .. 26/9/2013 . .

    ** 23/6/2010pi 15/6/2012 12/8/2013

    pi*

    23/6/2010pi 15/6/2012 27/9/2013

    *

    23/6/2010pi 15/6/2012 27/9/2013

    Timotheus Httges*** 6/12/2011pi 15/6/2012 23/5/2013

  • 53

    2013-2014 .

    3.

    2

    013

    pi

    pi

    pi

    / ,

    pi

    (pi 2/4/2013)

    pi

    pi pipi

    pi pi

    pi (pi 15/12/2012 1/4/2013)

  • 54

    >

    . , ,

    ,

    .

    2013, 2013 ,

    , 478.000,00.

    >

    , ,

    :

    , . 3556/2007, 1/434/3.7.2007 . 33 ,

    . 3340/2005

    . 3016/2002 .

    >

    O , ,

    .

    2013 2013 / :

    .

    >

    . 2190/1920, , ,

    , .

    , . , .

    >

    .

    >

    .

    2013 2013,

    .

    .

    .

    , ,

    ,

    .

    2014 2014 :

    .

  • 55

    3.

    2

    013

    , e-learning

    ,

    , , .

    2014 :

    BS 10500 ( ).

    >

    ,

    , :

    ( , , ) , , ,

    , , , , road shows ( ) - .

    2013, : https://www.ote.gr/web/guest/corporate/ir/publications/corporate-governance-reports.

  • 56

    >

    ,

    .

    , 2013,

    nternet , .

    , ICT,

    (/ICT)

    , T (Information &Communication Technology-ICT)

    ( )

    ,

    .

    (connectivity), 2013

    (.. , )

    , (IP

    VPN, Ethernet).

    T :

    >

    2013 ,

    2012. ,

    .

    ,

    ,

    2013, 2012 44% .

    ,

    . , ,

    , ,

    VDSL.

    2013, ( 2012)

    .

    ,

    Internet ,

    .

    double play

    .

    , ,

    ,

    (..

    online ),

    ( , ,

    ..).

    ,

    2013 .

    , 2012, ,

    .

    7% 2012 1.261.590 . Internet VDSL, 2013 VDSL 43.482.

    ()

  • 57

    3.

    2

    013

    N0 25

    2011 2012 2013

    22%

    24%26%

    N0 26

    (000)

    2011 2012 2013

    196

    209223

  • 58

    ,

    - , VDSL (/), Internet 50 Mbps. 2013 VDSL 277 , 2012 179 .

    ADSL 2013 1.891.000 1.832.000 2012.

    > :

    2013,

    , ,

    . ,

    (

    ), .

    .

    ,

    .

    2013

    > VDsL

    (New Generation Access - NGA), 2010. 2013, NGA , 25% ( 20% 2012). , 1.200.000

    OTE VDSL ( 1.000.000 2012).

    VDsL2 FttC (Fiber to the Cabinet)

    ,

    ( KV),

    . ,

    -

    . 2013, VDSL, FTTC, 1.665 599 2012.

    2013277

    1,665

    2012

    2013

    2012

    179599

    pi

    VDSL FTTC

  • 59

    3.

    2

    013

    N0 27

    (000)

    2011 2012 2013

    2.458

    1.360 1.487 1.628

    1.097 1.179 1.262

    2.6672.889

    ( + LLU)

    N0 28

    2011 2012 2013

    (LLU + )

    55,4% 55,8% 56,3%

    44,6% 44,2% 43,7%

    2013, brand preference .

    ,

    .

    > -

    :

    OTE Double Play,

    . 2013 o OTE Double Play Internet 4 Mbps

    ,

    .

    , 6 , .

    , Double Play VDSL 2012, 2013 , 2013 5 .

    2013 1 OTE Double Play OTE TV.

    triple play .

    triple play

    2014.

    :

  • 60

    . , OTE Business Double Play .

    ,

    Business Double Play 2, , ,

    ,

    . OTE Business double play

    (FMC) , 1.000 ( COSMOTE Business ), 500 . , ( I,II,III,IV). 4 : Single Play, Basic, Web Pack, Web Pack Static .

    Cloud

    ,

    ,

    OTE Business Cloud, Cloud Computing. (hardware soft-ware). Business Cloud

    11888 11888 , o

    , web mobile . 11888

    .

    11888 (, web, mobile app) Top of Mind .

    14784 14784

    (). , 24 , : ( web, telephone, Smartphone tablet-application).

    : ICt

    Cloud

    ,

    , ,

    (connectivity) Data Center.

    2013,

    VDsL

    OTE Double Play 4

    OTE Double Play 2013

    Internet

    pi 6

    4 Mbps 210 30 27,90 23,90Economy

    4 Mbps pi _ 32,90 27,90OTE Double Play 4pi

    4 Mbps pi 120 36,90 31,90OTE Double Play 4pi Plus

    24 Mbps 210 30 32,90 27,90OTE Double Play 24Economy

    24 Mbps pi _ 36,90 32,90OTE Double Play 24pi

    24 Mbps pi 300 40,90 36,90OTE Double Play 24pi Plus

    30 Mbps pi _ 41,90 36,90OTE Double Play VDSL 30pi

    30 Mbps pi 60 45,90 40,90OTE Double Play VDSL 30pi Plus

    50 Mbps pi _ 46,90 41,90OTE Double Play VDSL 50pi

    50 Mbps pi 60 50,90 45,90OTE Double Play VDSL 50pi Plus

  • 61

    (hardware/ software)

    (SLA) . (pay-as-a-service), .

    OTE Business Cloud on-line , ,

    , .

    ICT cloud

    as a Service ,

    cloud ,

    / cloud .

    2013 , .gr (yourbusi-ness.gr) , , web (web sites, e-shop), domain name (email & sms , newsletters, ..

    ..).

    ICt

    ICT (Information and Communication Technology),

    .

    ICt .

    (tailored solutions),

    .

    ,

    soft-ware .

    /

    2013 IP VP . ,

    Secure IP VPN Access,

    IP VPN . 2 2013, , managedservices (Managed WAN)

    (VPN) (DedicatedInternet access).

    Business solutions

    2013 (Information Security) , :

    (Vulnerability Assessment, Penetration Testing, Information Security Policies, etc.)

    (Managed Security Services) Security Operations Center (24x7x365).

    ,

    :

    3.

    2

    013

    > otE Business : OTE Business , Business

    > otE Business Double Play: , 500 ADSL 4 24Mbps VDSL 50bps Internet

    > & Business Internet: Internet

    : IP VPN, OTE Ethernet Business Internet: usiness ADSL & VDSL ( 50 Mbps), Dedicated Internet Access ( 1 Gbps), OTE Managed Network services ( online ), OTE Internet Presence-OTE Web Hosting ( web servers Data Centers, Domain Names), OTE Web Portal Packs corporate site e-shop

    > Business solutions: System Integration. Business Cloud: Infrastructure-as-a-service, cloud servers & virtual servers Unified Communication Box: all-in-a-box IP TDM . Data Center ( ) , ,

    otE Audio & Video Conference.

  • 62

    20 COSMOTE (11 3 ) 134 OTE 363

    , ,

    ,

    (multi-media contact center),

    (segmented contact approach). & , , ,

    .

    11.000.000 , :

    .

    :

    ,

    (IP

    TV & SAT TV) , , ,

    (acquisition), (growth & development) (retention)

    , end2end ,

    /

    ,

    ,

    .

    >

    :

    - (e-experience)

    ..

    OTE Care Voice Interactive system (IVR) , SMS . ,

    ,

    24 ,

    /

    .

    , CSMOTE , COSMOTE .

    COSMOTE look & feel. , 98 2014 .

    O

    COSMOTE , , .

    ,

    ,

    (.. tablets)

    .

    , , :

    Laptops/ Tablets/smartphones. MULTIMEDIA in-store .

    : 33 COSMOTE (corners)

    N0 29

    134

    20

    363

    OTE COSMOTE

  • 63

    /my account (My OTE, My Cosmote)

    advance selfcare.

    2014

    , 2014 :

    VDSL

    OTE Double Play, OTE My WiFi Fon ( nternet ) Cloud ( email cloud) COSMOTE,

    Triple play (, , ).

    , 2014, :

    (3G/4G/VDSL) SLA (Service level Agreement), ,

    , Cosmote,

    ,

    (ICT)

    Business Cloud .

    : ,

    ,

    VIP

    .

    e-channels

    2013 ote.gr

    .

    , online

    ote.gr. E:

    , , , online

    y ,

    , , online,

    To site -- online ,

    nline Chat Call Back site , Life, blog ,

    ( ).

    2014, e-commerce 3 site (ote.gr, Cosmote.gr, e-germanos.gr). personalization ( )

    3.

    2

    013

    N0 35

    . - pi (. )

    ITDA* ITDA%

    1.912,2

    2011

    560,3

    1.704,0

    494,5

    568,3

    1.557,2

    2012 2013

    29,3% 29,0%

    36,5%

    * pi pi pi

  • 64

    , Brand Wholesale, - ,

    ,

    .

    T :

    2,2% (4,8 2013, 4,9 2012) ,

    o 2013 .

    Wholesale, .

    ,

    .

    4,19 ( 87,5%) . 2013, 2,89 , 26%.

    , 23, 13 , 7

    (LLU).

    :

    2013

    ,

    .

    , 2013, , ,

    ,

    . ,

    :

    VDSL NGA

    Ethernet .

    Ethernet 2013

    1.120 ,

    ,

    2,5 Gb 10 Gb wholesale Ethernet

    (90xx) ,

    ,

    , , ,

    W-CRM LLU, ADSL , , W-CRM

    (W-CRM WIL),

    (W-CRM WLL) WLR ( ).

    > otE Wholesale

    (LLU) 2013 (LLU) .

    113.000 LLU, 13% 2012. 2013, LLU 1.907.303. 2013, 9.395 LLU.

    . 2013, (/) 173 (85 / , 15 73 ), / LLU 729 715 2012.

    : Wholesale

    VDSL 2013, 1.100 VDSL , ADSL 25.000. , , :

    ()

  • 65

    3.

    2

    013

    ,

    (LLU),

    .

    (Wholesale Line Rental-

    WLR) (WLR),

    ,

    .

    x

    . 2013, WLR 47.100 64.000 2012.

    ,

    Ethernet 2013 Ethernet , .

    ,

    ,

    1.055 Point to Point , 507 () (). Point to Point

    .

    2 bps (Interconnection Links) 4.450 ( 4.500 2012). , 2.840 -/- 2.750 -/- 2012. Ether-net 2013 378 324 2012. ,

    .

    2012, 4,57 . 2013.

    1,1 2013, 2012. 0,4 . 0,8 . 2012.

    (CPS) 89.000 ( 122.000 2012), 2.281.000 ,

    2.092.000 2012.

    1.665

    1.795

    1.907

    N0 31

    LLU (000)

    2011 2012 2013

    874888

    902

    N0 32

    2011 2012 2013

    LLU pi

    701 715 729

    173173 173

  • 66

    > otE Wholesale

    , 2013, ,

    . :

    W-CRM (Wholesale CRM)

    VDSL

    , :

    W-

    CRm

    reports

    (LLU) , WholesalexDSL, , (WLL), WLR.

    2014

    2014, ,

    .

    .

    pi 2013

    LLU

    pi

    (WLR)

    1.047.000

    376.000

    6.800

    24.160

    11.380 pi

  • 67

    3.

    2

    013

    345,2322,8

    315,6

    N0 33

    pi pi pi ( .)

    2011 2012 2013

    pi pi /pi/, , ADSL , pi /.

    pipi pi

    2013

    N0 34

    Broadband 0,7%

    pi 2,5%

    10,0%

    pi 18,1% pi (LLU)68,7%

  • 68

    OTEGLOBE , Internet

    :

    , , , Data

    ( IP VPN)

    .

    >

    OTEGLOBE : ) TBN, , ) GWEN, , ) IP/MPLS Internet VPN )

    , softswitch, .

    , OTEGLOBE ( SMW-3), 150 .

    >

    ,

    ,

    . ,

    OTEGLOBE - . . , /

    .

    :

    OTEGLOBE, , .

    Internet. , Inter-net, . , . . 2009-2013 50% - 70%.

    , ,

    NGN , hubbing,

    .. , .

    .

    2013

    2013 OTEGLOBE,

    ,

    ,

    .

    2013 :

    Asia Africa Europe 1 (AAE-1), 25,000 . 40 Tbps, (

    ), 2016 NGN Hubbing. ,

    ,

    IP

    OTEGLOBE . . ,

    .

    NGN , TBN/GWEN, .

    >

    OTEGLOBE, , 2013. , 6% 2012 ( 282,15 .)

    EBITDA ( 8,2% 2013, 9,5% 2012) ,

    .

    2014 , AsiaAfrica Europe -1 (AAE-1) , .. . , . & ..,

    .

    , INTERNET (GLOBE)

  • 69

    :

    Romtelecom

    (),

    .

    Romtelecom

    .

    Romtelecom

    .

    ,

    . ,

    .

    Romtelecom

    (ICT).

    ,

    (VPN premium )

    . ICT

    Romtelecom

    B2B. IP.

    2013

    1 2013, . Nikolai Beckers Romtelecom, COSMOTE Romania,

    ,

    ,

    ,

    .

    1 2013, ,

    Romtelecom COSMOTE ,

    . 1 ,

    , .

    2013, Romtelecom COSMOTE Romania,

    . .

    2013, , Romtelecom

    6.796, 622 2012.

    (ROMTELECOM)

    3.

    2

    013

    pi pi

    N0 52

    23,0%

    122,0%

    18,0%20,0%

    4,0% 11,0%

    pi

    DTH

    pi

  • 70

    Epi

    DTH

    49,0%

    32,0%

    47,4%

    Romtelecom

    N0 53

    2011 2012 2013

    7.451 7.4186.796

    pipi Romtelecom

    N0 54

    pi Romtelecom

    Ypi

    pi

    45,6%

    2011

    47,4%

    51,4%54,3%

    60,1%55,5%

    2012 2013

    N0 49

  • 71

    3.

    2

    013

    > 2013-2014

    2014,

    bottom-up.

    : 0,96 / ( 3,07 /) 0,14 / (

    0,67 /).

    (

    ),

    .

    :

    2014, (ANCOM) (

    ). ,

    ANCOM ,

    .

    Romtelecom,

    ( )

    .

    MVNO 2014, MVNO ( .

    ( ,

    )

    MVNO ,

    ,

    (

    ).

    > /

    2013, Romtelecom :

    (take-up) , .

    A Romtelecom

    . 2013,

    , ARPU ,

    (, ) COSMOTE .

    2013, Romtelecom 4,5% . ,

    (FTTx) ,

    .

    Romtelecom

    ,

    ( DECT), modem WiFi tablet .

    FmC

    Romtelecom

    , .

    . , ,

    Romtelecom

    .

    ,

    TRIM,

    Romtelecom

    . Romtelecom

    ,

    .

    ,

    Romtelecom

    .

    .

    .

    Romtelecom

    :

    MPLS ,

    ,

  • 72

    Romtelecom , premium (MetroNET VPN),

    .

    & Internet B2B. NETBusiness (Internet xDSL, FTTx), MetroNET (premium nternet ) VPN.

    NEt Business

    NET Business B2B xDSL FTTx , : e-mail hosting, web hosting, , Cloud Backup, antivirus modem Wi-Fi. NET Business

    : Cloud backup, Site Builder ( ), .

    metroNEt

    MetroNET ,

    1Gbps. MetroNET

    . : e-mail & webhosting, Cloud Ready ( ), , IP

    , unified communications ( ), Virtual Private Server, Cloud ERP / CRM, E2E (end-to-end) , , . Cloud Ready MetroNET

    .

    (xDSL) .

    ,

    Romtelecom.

    Romtelecom

    ,

    . ,

    .

    cloud. , ,

    .

    MetroNET Cisco

    Master Managed Services.

    VPN

    Romtelecom

    VPN. VPN

    . VPN

    MPLS. MPLS Cisco

    .

    VPN : 1Gbps ( ), , (Class of Service CoS), E2E, (back-up), VPN , VPN Defender+ , ,

    VPN ..

    .

    MetroNET,

    VPN Cisco

    Master Managed Services.

    , Romtelecom

    ,

    Internet,

    . Premium & Internet (MetroNET, VPN, ) 10-15% . Romtelecom

    ,

    TRIM. ,

    Romtelecom

    .

    ICt

    Romtelecom

    usiness Solutions

    (ICT)

    , desktop virtualization, , (IT),

    ,

    . , Romtelecom

    ICT (, , ).

    Romtelecom

    IT

    2013 ,

    .

    Romtelecom

    CE 2.0 MEF (Metro Ethernet Forum) Ethernet.

    .

    , Romtelecom .

    L2Connect 2.0 E-Line L2Connect 2.0 E-Access Romtelecom

    ,

    .

  • 73

    3.

    2

    013

    2011 2012 2013

    2.490 2.329 2.253

    Romtelecom (000)

    N0 50

    N0 56

    Romtelecom - pi (. )

    EBITDA*

    pi EBITDA%

    655,1

    2011

    149,5

    619,6

    166,1159,3

    609,5

    2012 2013

    22,8%26,8%

    26,1%

    * pi pi pi

    2011 2012 2013

    1.1361.197

    1.250

    Romtelecom (000)

    N0 51 2014

    Romtelecom 2014 :

    FMC: FTTB (Fiber To The Building) Romtelecom

    (

    )

    , , Internet ( 2005), Romtelecom

    . Romtelecom

    ,

    VPN .

  • 74

    T :

    2013 19% ~14% 2012.

    otE tV

    ,

    (Net)

    ( +136.000 ).

    ,

    . ,

    2013, TV

    Triple Play , Internet .

    (DTH)

    IPTV (Internet Protocol TV)

    .

    ,

    ,

    ,

    . OTE TV

    .

    V (high definition DtH), , .

    > otE tV

    ,

    2013 ( Barclays Premier League, - ,

    Disney Junior Disney XD), (HD),

    .

    ()

    2013 TV :

    Personal Video Recorder (PVR) OTE TV: 2013, / ,

    rewind , (Pause Live TV) (Time Shift) add-on OTE TV SMS.

    OTE TV ,

    , ,

    .

    , 2013:

    , 1 (OTE Sport 5) 4 (Disney XD, Disney Junior, Motorvision HD, Body & Balance), HD Sport 3 OTE Sport, , Premier League, , o OTE

    3 Hollywood Studios 20th Century Fox Universal OTE Cinema, Sony Pictures, Walt Disney Miramax ,

    V

    ,

    Sherlock BBC , (Downton Abbey) ITV high definition Eurobasket

    ATP 1000 3 .

    > V

    T 2 TV, ,

    ,

    .

    V

    OTE TV (

    ), -

    ,

    .

    E,

    OTE TV , 2013, :

  • 75

    3.

    2

    013

    OTE TV.

    e-Newsletter OTE TV

    Welcome Kit ,

    OTE TV

    18

    .

    2013 :

    ERMIS AWARDS 2013 : ERMIS PRODUCTION TVCs PRODUCTION : Ermis Silver : Brand Campaign " " : ERMIS PR EVENTS : Ermis Silver : "Sherlock".

    > otE tV

    OTE TV (IPTV & SAT), (high tech users), IVR 13888,

    .

    TV, 24 ,

    , , ,

    .

    , , ,

    (multi-channel access)

    (operational excellence).

    :

    e-channel ote.gr

    , .

    2014

    2014 TV, :

    multi screen ,

    OTE TV

    (TV Everywhere)

    N0 30

    TV (000)

    60

    120

    256

    2011 2012 2013

  • 76

    :

    , ,

    ARPU . , Romtelecom

    (

    ) . ,

    , Romtelecom

    .

    , (Over The Top), DolceTV.ro,

    Romtelecom 2011 online

    , .

    Romtelecom TV Everywhere. , 3D-HDTV OTT (over the top)

    ,

    video (Voyo, HBO GO, tbd

    RDS) V/M-oIP (Digi Oriunde, WhatsApp).

    2013

    Romtelecom

    (, IPTV

    ), 120 :

    19 19 ( Dolce Sport, 2013, UEFA Europa League Champions League).

    2013, 7%

    ,

    , ,

    marketing Romtelecom.

    2013 :

    FTTx

    . ARPU ,

    Next Best Offer.

    , ,

    Romtelecom

    ,

    ,

    (credit control) .

    Romtelecom :

    (HBO & HBO Comedy) (Dolce Sport, Discovery )

    .

    > /

    Romtelecom

    HBO, Sports, Comedy Central & Ginx ( ), Voyo ( OTT)

    .

    HBO, comedy channels HBO BBC Knowledge, triple play (, , ).

    Romtelecom

    Romtelecom

    , 2013 Fiber To The Home (GPon) VDSL Fiber To The Building. , .

    .

    : (VoIP), Internet (100 Mbps), IPTV,

    ( - STB) (DVB-C STB Required)

    Romtelecom web TV Dolce TV.ro,

    , .

    COSMOTE .

    2013, HD (high def-inition)

    ,

    (

    SD).

    HD

    DTH

    .

    (ROMTELECOM)

  • 77

    3.

    2

    013

    2011 2012 2013

    1.1791.265

    1.353

    Romtelecom (000)

    N0 48

    2014

    Romtelecom 2014 :

    Romtelecom Over the Top market DolceTV.ro ( OTT)

    Dolce (36 Optimum channel line)

    ,

    DVBC, CATV (Cable TV) Romtelecom

    ,

    (

    ).

  • 78

    H CosmotE,

    3 4

    . , COSMOTE

    .

    COSMOTE,

    . ,

    , COS-MOTE, C COSMOTE Romania.

    2011 2012 2013

    16.20215.857

    15.627

    N0 36

    pi * (000)

    * pi

    7.477

    2.058

    6.091

    N0 37

    pi (000)

  • 79

    3.

    2

    013

    2011 2012 2013

    7.8857.697

    7.477

    N0 38

    pi - (000)

    :

    2013, ,

    ,

    .

    ,

    ,

    ,

    COSMOTE .

    ,

    ,

    .

    ,

    ,

    2013.

    2013

    , 2013:

    COSMOTE, .

    COSMOTE , 1500 SMS COSMOTE 20. , COSMOTE , 65, 1500 1500 SMS Internet.

    COSMOTE , SMS

    25 50.

    COSMOKAPTA

    WHATS UP ,

    WHATS UP.

    , ,

    , COSMOTE

    3G 4G, .

    2013 4G ,

    ,

    4G 55% .

    mobile broadband

    Internet

    Internet .

    , smartphones COSMOTE / tablets ( 8% mobile data 2012).

    >

    , 2013, COSMOTE .

    Roaming I& II , Roaming II (531/2012). O K , SMS &

    .

    2013.

    >

    COSMOTE 1.336,5 ., 12% 2012, ,

    .

    COSMOTE ,

    E (COSMOTE)

  • 80

    COSMOTE : COSMOTE ( 20), , . ,

    mobile Internet

    COSMOTE : SMS , mobile Internet,

    COSMOTE : ,

    ,

    , ,

    1.500 COSMOTE, (

    /), .

    :

    WHATS UP 18-24 COSMOKAPTA FROG .

    CALL THEM ALL 600 WHATS UP 600 Whats Up 5.

    ,

    & brand equity. EBITDA 500,2 .

    37,4%.

    CosmotE

    2013,

    ,

    .

    > /

    , , SMS mo-bile Internet.

    4G COSMOTE,

    .

    COSMOTE :

    N0 39

    - pi (. )

    ITDA*

    ITDA%

    1.647,5

    2011

    628,1

    1.524,7

    613,1

    500,2

    1.336,5

    2012 2013

    38,1%40,2%

    37,4%

    * pi pi pi

  • 81

    3.

    2

    013

    , smartphones ,

    WHATS UP application. Whats Up

    .

    2013, COSMOTE Spotify. Spotify Music Streaming 26 . 20 . Spotify social media,

    .

    , on-line

    (COSMOTE Books) 1.000.000 , (ebooks), ,

    .

    2013, COSMOTE (High Definition Voice - HD Voice). COSMOTE ,

    ,

    . HighDefinition, , , 3G COSMOTE HD Voice.

    (2), 2013, :

    COSMOTE BUSINESS .

    , 1500 , , egabytes Internet , 1500 SMS

    COSMOT BUSINESS Internet. ,

    1.500 COSMOTE ,

    egabytes Internet " 80%", , ,

    . " 80%",

    SMS 80% ,

    , Megabytes. , , ,

    Internet

    "COSMOTE Internet On the Go AnyWay" COSMOTE Internet On the Go Extra SIM

    ,

    , egabytes & Mobile Internet , , laptop tablet.

    , 2013 :

    COSMOTE Machine to Machine,

    ,

    () 65.500 Machine to Machine (2) . , COSMOTE M2M . , o :

    M2M (stand by, active, inactive) alerts, SMS email,

    2 report

    .

    2013, COSMOTE , 397 179 , data roaming 234 113 . , 2013, ,

    COSMOTE Traveller Travel & Surf ( 2014).

    >

    Mobile COSMOTE iPhone Android

    ,

    .

    ( ,

    Internet,

    , ),

    (

    4G, Traveler, MB ..), ,

    .

    Cosmote, ,

    . Mobile Internet COSMOTE , ,

    Xmas Offer COSMOTE , .

  • 82

    Society of Consumer Affairs Professionals in Europe (SOCAP).

    7.500 2014.

    ,

    .

    /COSMOTE/

    .

    COSMOTE (13838 13839 ) ,

    . , COSMOTE O , .

    COSMOTE ,

    .

    ,

    18,5 . .

    COSMOTE DEALS for YOU. 2013, ,

    37% 2012. 2 1 , , ,

    ,

    COSMOTE. , 2013, COSMOTE, ,

    "Cosmote share your success" Facebook.

    . 1.000 ,

    20.000 .

    >

    ,

    2013 Customer Experience Excel-lence.

    2.200

    COSMOTE . Academy 2 , e-learning .

    pi

    pi

    pi

    pi

    COSMOTE

    18,5 .

  • 83

    3.

    2

    013

    ,

    COSMOTE

    (),

    ,

    .

    COSMOTE :

    , ,

    , , ,

    (multi-channel access) - ,

    High Value & High Tech ( smart routing, remote support, systematic follow up & scheduled call back on customer demand) , : (customer experience)

    (operational excellence) (growth & retention) .

    E-channels 2013, COSMOTE cosmote.gr, , online .

    site My COSMOTE,

    , ,

    Internet, ,

    ,

    .

    2014 e-commerce 3 site O (ote.gr, cosmote.gr, e-germanos.gr).

    my account (My OTE, My COSMOTE) advanced selfcare.

    2014

    , COSMOTE

    ,

    .

  • 84

    :

    2012, 2013 .

    ,

    .

    ( ),

    2014.

    2013

    2013, COSMOTE Romania ,

    GSM . COSMOTE Romania ,

    .

    2013, COSMOTE Romania 23% 6,1 . ( Zapp).

    26% 2013, 1,4% 2013 .

    >

    2013 COSMOTE Romania (EBRD) 225 ,

    , 4G (

    2012).

    >

    2013, COSMOTE 3G 43,2 Mbps 248 3.850 , 67% .

    (COSMOTE Romania)

    3G

    HSPA+

    80% pi 3G pi

    COSMOTE Romania

    43,2 Mbps

    248 pi

    21,6 Mbps

    284 pi

    pi pi3.850

    67% pi

  • 85

    3.

    2

    013

    E, COSMOTE Romania 21,6 Mbps HSPA+ 284 ' . , 3G 80% .

    , 2013, 4G 90% , Otopeni, Ploiesti, Cluj, , Sinaia, Busteni Predeal. 2G 99,5% 92% .

    > /

    COSMOTE Romania

    ,

    , , MMS Romelecom. ,

    Cartela MTV Mobile COSMOTE,

    .

    ,

    COSMOTE .

    ,

    .

    , , 2013, COSMOTE Romania

    Dolce TV

    COSMOTE, 20% / .

    COSMOTE Romania

    . ,

    2013, 10% . , Romtelecom

    , BCR Bancpost.

    , , COSMOTE 3G 4G.

    smartphones, , Taramul Basmelor ( ), Taxip-lon, Clickshop Cosmote Recharge. H COSMOTE Romania smartphones,

    ,

    smartphone. ,

    ,

    4G COSMOTE. , smartphones

    tablets , .

    , COSMOTE Romania , ,

    2013, 520 .

    2013, COSMOTE Romania . H COSMOTERomania (ISO 27001), (ISO 9001).

    >

    2013, 1% 2012, 458,5 . EBITDA 118,9 . EBITDA 25,9% 2012.

  • 86

    2011 2012 2013

    6.4996.286

    6.091

    pi - (000)

    N0 42

    - pi (. )

    ITDA*

    ITDA%

    468,2

    2011

    100,1

    462,8

    119,5118,9

    458,5

    2012 2013

    21,4%

    25,8% 25,9%

    N0 43

    * pi pi pi

  • 87

    3.

    2

    013

    2013

    2013, , AMC ,

    ,

    EBITDA . ,

    .

    >

    2013, 3G, 85% ( 2013) .

    (NodeBs) 3G 280, 96,5% 85% . 3G (No-deBs) HSPA+ 21 42 Mbps 58% / IP 100% 3G, ,

    ,

    .

    , 2G (KPI) -.

    , 2013, AMC :

    (RNC) (Packet Core), 3G BSS: legacy BSC2i . legacy MSCi-s MSS/MGW-s. All-IP, IP/MPLS ( Lapraka Kashari).

    > /

    2013, AMC. , , : , .

    2013, ,

    ,

    .

    , AMC

    .

    2013

    .

    AMC , , Universal Surf,

    .

    AMC 56% .

    , AMC , 2013, AMC Relax, .

    AMC, B2B , , ,

    .

    2013, AMC ,

    ,

    .

    , .

    ( LESP) . mobile internet (full con-nectivity) . ,

    ( odem 3G WIFI)

    .

    , AMC USB Modem 42Mbps .

    ,

    .

    Roaming Data Passes .

    smartphones 46% ,

    .

    To ,

    .

    A (AMC)

  • 88

    >

    AMC 86,2 . 2,7% 2012. EBITDA 33,7 ., 15% .

    2011 2012 2013

    1.819 1.8742.058

    N0 40

    pi - (000)

    - pi (. )

    ITDA

    ITDA%

    94,2

    2011

    37,6

    88,6

    29,3

    33,7

    86,2

    2012 2013

    39,9%

    33,1%

    39,1%

    N0 41

    DA 2013 39%, ,

    ,

    .

  • 89

    3.

    2

    013

    pi2.298

    X 947 .

    1.995

    303

    ,

    . ,

    .

    ,

    projects

    .

    ,

    .

    ,

    .

    2013, , .

    estate , .

    2.298 , 1.995 303 .

    , ,

    .

    1,136 . .., 837.000 .. .

    , 300 82%

    , 2013 947 .

    :

    .

    , ,

    .

    (ESTATE)

  • 90

    2013

    >

    ,

    35.676 .., 2013.

    ,

    COSMOTE, Voicenet cosmoOne

    1.600 .. .

    , 19 4.000 ..

    ,

    20%, 21%.

    ,

    , 2013, 5.500 ..

    .

    >

    ,

    ,

    ,

    . ,

    ,

    .

    >

    2013, 63,3 . 67,5 . 2012. EBITDA, 2013, 53,1 ., 50,3 . 2012 6%, .

  • 91

    3.

    2

    013

    2014

    2014,

    :

    OTEestate

    ,

    ,

    .

    N0 45

    OTE - COSMOTE93,5%

    pi 3,5%

    3,0%

  • 92

    Academy, , ,

    .

    2013

    > ,

    2013, Academy:

    ,

    ( ), : (training voucher) 3 .

    136 From Social Media to Social Business,

    case studies . 5 workshops, 125 , ,

    , / 2007-2013,

    online

    .

    RomTelecom, Blue Point IT Solutions Academy. , Academy 2013, 15

    .

    , 6.300 ,

    : Shifting for Excellence in Customer Care Coaching"

    ( 13 ) Shifting for Excellence in Management Skills 3 COSMOTE ( 42 ) Shifting for Excellence in B2B ( 12 )

    ( 138 )

    SAP ( 16 )

    -COSMOTE, ,

    ( 72 ) Customer Eperience Ecellence C2X, Customer Experience Program . ( 2.260 , 2014 1.270 ) Shifting for Excellence in Compliance e-Learning OTE (Compliance) ( 971 ) Situation at The Shop / Classroom Training ( 129 ) Situation at The Shop / e-learning ( 1.331 ).

    , , :

    ACT2, . ACT2 ,

    .

    .

    .

    OTEAcademy

    ( 2013 493 )

    Work Force Management - . OTEAcademy, e-learning Work Force Management Ph2 & Ph3, WFM Click ( 1.038 ).

    (OTEACADEMY)

  • 93

    3.

    2

    013

    Cisco Ian Farmer Associates

    Corporate Member CXPA (Customer Experience Professional Association.

    OTEAcademy , ,

    .

    , -

    Facebook & LinkedIn.

    >

    T OTEAcademy 2013 6,7 . EBITDA 0,3 . 0,2 . 2012,

    .

    > -

    2013, . OTEAcademy :

    Microsoft - Academy Alcatel Lucent Enterprise N.A. Alcatel Project Management Institute (PMI) - Registered Education Provider P.M.I. , Pearson VUE (Virtual Computer Based Testing for ICT) Prometric ECDL , Certiport Microsoft Office Specialist IC3 Hewlett Packard Oracle

    N0 46

    pi56,9%

    /pi 43,1%

    N0 47

    65,3%

    21,9%

    12,8%

  • 94

    OTEsat-Maritel, ,

    .

    H

    (),

    ,

    ,

    .

    (

    , , ,

    ) ,

    OTEsat-Maritel Inmarsat, Iridium VSAT,

    ,

    . , (Voice, VoIP),

    (e-mail), (Internet services) Satellite TV.

    , , OTEsat-Maritel ,

    .

    ,

    :

    Inmarsat, Iridium, VSAT (, , )

    (/ GR01 GR12) Inmarsat (PSA) Iridium

    Web

    ,

    24 ( 24/7).

    2013

    2013, :

    Inmarsat FleetBroadband, VSAT Iridium OpenPort,

    .

    >

    2013 OTEsat-Maritel 18,5 ., EBITDA 0,8 .. 20%

    .

    2014

    2014 :

    Service Providers & Agents

    /

    ( )

    Inmarsat (Inm-B, mini-M, Fleet 77/55/33), Inmarsat FleetBroadband, VSAT Iridium OpenPort

    (browsing, VoIP, e-mail, ..), - ( -

    ).

    (OTESAT-MARITEL)

  • 95

    3.

    2

    013

    plus, ,

    & (HR Services), (ICT),

    Management Consulting.

    plus:

    , : & marketing

    : E, /

    ,

    / : - ( ,

    ), &

    ( & ).

    2013

    >

    2013, ,

    :

    1. 2. & 3.

    ,

    / , ,

    , / / ,

    .

    >

    OTEplus

    , , ,

    2011 , .

    LBS/GIS

    Agiltech, OTEplus ORATON,

    .

    ,

    plus ,

    .

    >

    OTEplus, ,

    11 , - ,

    .

    > &

    ,

    370 .

    (OTEPLUS)

  • 98

    I.

    II.

    III.

    IV.

    V.

    VI. ( ) 10

    . 3401/2005

    100

    101

    133

    134

    218

    219

  • 99

    4.

  • 100

    ..:

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    2. ,

    3. ,

    :

    ) ( ) 1 2013 31 2013, , ,

    .

    ) , .

    , 5 2014

    .. . ..&

    , , 5 2014.

    . Y ( 4 . 2 . 3556/2007)

  • 101

    2.640,1 . 2013 2.843,7 . 2012, 7,2%.

    1.572,9 . 2013 4,2%, .

    :

    31,8% 4,7% 17,9% 17,2% 39,3% 16,4% 8,7%

    250,9 . 11,5% .

    999,5 . 2013 1.211,6 . 2012, 17,5%.

    ,

    2013 335,4 ., 574,5 . 2012, 41,6%.

    2013 5,1 .

    63,4 . .

    2013 1.177,9 ., 1.392,9 . 2012, 15,4%. 29,1% 32,2% .

    ,

    2013 1.456,3 ., 1.515,9 . , 3,9%. 35,9% 35,0% .

    2013 317,4 ., 371,5 . , 14,6%. 20,4% 21,8% .

    ,

    2013 568,3 ., 494,5 . 14,9%. 36,5% 29,0% .

    , 2013

    ( )

    136 .. 2190/1920, 4 .3556/2007 2 7/448/2007 ( ) 31 2013 .

    ( ), ,

    , .

    (....), .

    ,

    1 2013 31 2013, ,

    2013,

    , ,

    ,

    ,

    .

    . 2013

    2013 6,4% 2012 4.054,1 .. :

    4,3% 8,1%, 17,1%.

    ,

    1.557,2 ., 8,6%. 8,5,%, 14,3% 9,9%.

    3.761,0 . 0,6%, .

    8,3%, 23,3%, 10,2%, 2,9%, 4,5%, 15,5% 4,4%.

    121,5%, 8,7% 2,9%.

    .

    4.

  • 102102

    19,1%. , ROMTELE-COM, COSMOTE ROMANIA OTE AKINHTA.

    31 2013, 2.956,4 . 4.050,8 . 31 2012, 27,0%. (

    ) 31 2013 1.495,6 . 2.879,3 . 31 2012, 48,1%.

    .

    31 2013, 86,5 .

    685,8 . 31 2012, .

    . -

    . :

    ( ), ICT

    ,

    ,

    , 2012-2013.

    > 2013

    2013 . ( Deutsche Telekom ( DT)) .

    7 2013 :

    1. . B2B (, )

    249,0 ., 0,7% 2012. 2013 8,8 ., 38,9% .

    0,4 . , 3,9 . , TELEKOM SRBIJA. 216,8 . 2013,

    HELLAS SAT 62,2 . GLOBUL GERMANOS TELECOM BUL-GARIA A.D. 154,2 ., 225,1 . , 20% TELEKOM SRBIJA. 2,3 . 2013 1,3 . ,

    RON.

    ()

    20,9 . 2013, 79,9%, ,

    50,0 . ,

    , 20% 26%.

    ,

    2013 293,9 . 465,4 . .

    2013 ,

    2013, 28,9 . 31,7 . .

    2013 6,1 . 25,2 . 2012, ROMTELECOM.

    ,

    2013 316,7 ., 471,9 . .

    6,4% 2012 1.091,9 . ( 55,7 . ).

    ,

    ,

    .

    (CAPEX)

    2013 604,7 . 507,9 . ,

  • 103

    26%,

    1,2 .

    > 2014

    2014,

    .

    2013, , DT.

    :

    1.

    VDSL & 4G (TV, VDSL, ICT)

    .

    ( ..

    , , ).

    2.

    (value for money)

    3play/4play (, , , ).

    (B2B).3.

    .

    .

    4.

    on-line

    (e-sales, e-care, e-billing, e-com-pany)

    .

    .

    5.

    DT.

    6.

    , , IP-transformation.

    .

    ( ) ICT

    ( ).

    VDSL 4G .2.

    - (, ) . ,

    Real Estate.3.

    2012 2013, .

    .

    4.

    DT, 2013, 94 . .

    5.

    (.. )

    (..

    VDSL).6. (NGA)

    VDSL 4G /

    .

    .

    7.

    OTE DT,

    . ,

    DT

    ,

    IMS ( center of excellence) Vectoring.

    ,

    2013 , :

    4.

  • 104

    333,0 . 100,0 . . 11 2013, 100,0 . .

    225,0 . (EBRD)

    24 2013, COSMOTE ROMANIA 225,0 .

    4 . H

    COSMOTE ROMANIA 75,0 . EBRD 150,0 . . Euribor

    5,25%

    2018. 22 2013, COSMOTE ROMANIA 225,0 . . 25 2013, COSMOTE ROMANIA , 11,2 .. 31 2013 209,8 ..

    16 2013, OTE PLC

    187,0 . 2013 187,7 . 2015. 187,0 . 2013 . 600,0 . 2008 2015, 7,25%. 700,0 .

    7 2013, PLC 7 2018 700,0 . 7,875%, . PLC

    29 2013, OTE PLC 2013 1.250,0 . ( 2013) 2014 500,0 . ( 2014). , 11 2013, PLC 106,2 . 2013 92,5 . 2014. . 2013 2014 713,8 . 407,5 . . 1.250,0 . 5 2013

    5 2013, OTE PLC 713,8 . 5 2013 .

    7.

    .

    .

    2013

    > HELLAs-sAt

    7 2013, 99,05% HELLAS-SAT Arabsat Cyprus Ltd, 100% Arab Satellite Communications Organization. 26 2013 . 208,4. , 7,0 .

    > GLoBUL GERmANos tELECom BULGARIA A.D.

    26 2013, 100,0% GLOBUL GERMANOS TELECOM BULGARIA A.D. Telenor Mobile Com-munications AS, . 31 2013 . 717,0 . ( enterprise value, ),

    53,8 .

    .

    663,2 . 31 2013.

    154,2 . 2013.

    >

    7 2013, ,

    .

    2013, ,

    . 250,9 .

    2013.

    >

    900,0 . ( ) 11 2013, 400,0 . . 10 2013, 200,0 . 67,0 . 133,0 . . 1 2013, 133,0 .. 4 2013, 433,0 . ,

  • 105

    , .

    .

    ,

    ,

    .

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