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IBM Analytics

Case Study

Banking

Getin Noble Bank S.A.Personalizing offers to meet customers specific bankingneeds raises savings deposits by 20 percent

Warsaw, Poland

www.getinbank.pl

Solution Components

IBMInfoSphere

IBM Campaign

IBM PureDataSystem for Analytics,

powered by Netezzatechnology

IBM SPSS

IBM StorwizeV7000

IBM Global Business Services

Business Consulting Services

IBM Software Services for

Information Management

IBM Global Financing IT Financing IBM Business Partners Data Force

Group sp.z o.o. sp.k. and Predictive

Solutions sp. z o.o.

Headquartered in Warsaw, Poland, Getin Noble Bank S.A. is a retail bank

specializing in customer and mortgage loans for private customers and

small and midsize businesses. The bank operates more than 500 branches

across the country. Founded through a merger between Getin Bankand Noble Bank in 2010, Getin Noble Bank serves approximately

2.2 million customers.

The OpportunityGetin Noble Bank S.A. experienced several years of rapid growth, at twice

the pace of the rest of the Polish banking sector. As the market became

saturated, customers demanded a higher level of service. To create tailored

product offers to meet their needs, the bank needed a more efficient and

automated method of customer segmentation. It also wanted to develop

effective campaigns with repeatable and predictable results.

What Makes It SmarterGetin Noble Bank uses predictive analytics and automated campaign

management solutions to analyze customer activity and create tailored

offerings, helping the bank improve acceptance rates and reducing

customer frustration at receiving irrelevant offers. More personalized

service and novel product offerings such as its Getin UP portfolio of

innovative, techno-savvy services also enhanced the banks reputation

as a leading retail bank in Poland.

Real Business ResultsThe bank has already raised its savings account funds balance by

20 percent by gaining a better understanding of customer needs. Italso increased the number of active account-related cards 1.7 times

and the number of transactions on those cards 2.5 times. Unlike its

previous manual efforts, the bank can use the solution to assess campaign

effectiveness and constantly improve multichannel marketing efforts.

https://www.getinbank.pl/https://www.getinbank.pl/

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Getin Noble Bank received the 2015 Portfele Wprost award for best

retail bank in Poland for delivering products that best met individual

customers needs. The bank received the honor thanks to its attractive,

transparent products and services, high-quality customer service and

outstanding loyalty program. The bank also expects to become known

for its technological innovations in customer banking services, in part

because of these solutions that help it quickly respond to changing

customer demand and market conditions.

For More InformationPlease contact your IBM representative or IBM Business Partner.

Visit us at ibm.com/spss.

To learn more about Getin Noble Bank S.A., visit www.getinbank.pl.

Please Recycle

Copyright IBM Corporation 2015

IBM CorporationSoftware GroupRoute 100Somers, NY 10589

Produced in the United States of AmericaDecember 2015

IBM, the IBM logo, ibm.com, InfoSphere, PureData, Netezza,SPSS, Storwize and Global Business Services are trademarksof International Business Machines Corp., registered in manyjurisdictions worldwide. Other product and service names mightbe trademarks of IBM or other companies. A current list of IBM

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This document is current as of the initial date of publicationand may be changed by IBM at any time. Not all offeringsare available in every country in which IBM operates. Theperformance data discussed herein is presented as derivedunder specific operating conditions. Actual results mayvary. THE INFORMATION IN THIS DOCUMENT ISPROVIDED AS IS WITHOUT ANY WARRANTY,EXPRESS OR IMPLIED, INCLUDING WITHOUT ANYWARRANTIES OF MERCHANTABILITY, FITNESSFOR A PARTICULAR PURPOSE AND ANY WARRANTYOR CONDITION OF NON-INFRINGEMENT. IBMproducts are warranted according to the terms and conditionsof the agreements under which they are provided.

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