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ti : Tm hiu quy trnh mua hngtrn webside bn l B2C.

Nhm 8:

Qun tr tc nghip TMDTB2C

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Gii thiu: Tm hiu quy trnh mua hng trn sngiao dch trc tuyn www.vatgia.com

Phn I : Gii thiu v Vatgia.com v dch v gian hngm bo.

Phn II : Tm hiu quy trnh mua hng ha ca cc gian

hng m bo trn webside Vatgia.com.1. Tm kim thng tin sn phm.

2. La chn ngi bn.

3. Lin h vi ngi bn

4. La chn phng thc thanh ton.

5. Nhn hng v khiu ni. Phn III : Nhng im khc bit khi mua hng trn

vatgia.com so v cc webside thng mi in t khc.

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Phn I : Gii thiu v Vatgia.com v dch v gianhng m bo

A. i nt v www.Vatgia.com : Thuc quyn s hu ca c phn Vt Gi VitNam. c xem nh l mt sn giao dch in t , mt i siu th trc tuynln nht ti Vit Nam vo thi im hin ti. Bt u hot ng t nm 2007sau 3 nm Vatgia.com tr thnh a ch quen thuc ca nhng khch hngc nhu cu giao dch trc tuyn. Vatgia.com thu ht c hn 15 triu lt

ngi truy cp mi thng vi gi tr giao dch hng ha ln ti hng chc tng.

- Cc dch v m vatgia.com cung cp:

1. Dch v gian hng m bo.

2. Dch v ng tin rao vt, hi p.

3. Dch v t banner qung co.B. Dch v gian hng m bo.

Dch v gian hng m bo trn www.vatgia.com l dch v cho php ccdoanh nghip , ca hng to lp mt trang web ( v dwww.vatgia.com/tendoanhnghiep

) bn hng da trn h thng CSDL ca

www.vatgia.com . Cc doanh nghip s bn sn phm trn webside .

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Phn II : Tm hiu quy trnh mua hng ti ccGHDB trn www.vatgia.com

Quy trnh mua hng trn www.vatgia.com c thc hin qua nhng bc sau:

Tm kim thng tin

La chn ngi bn

Lin h vi ngibn

Chn phng thcthanh ton

Nhn hng, khiuni..

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Tm kim thng tin sn phm

Ti sao khch hng nn n vi Vatgia.com ? Hai m hnh thng mi in t in hnh c th k n l m hnh ca

EBay.com vAmazon.com:

- Ebay.com i theo m hnh l sn thng mi in t, l cu ni gia ngi bn v ngi

mua vi nhau ( ch hoc siu th - vatgia.com) i theo m hnh ny- Amazon.com ng vai tr trc tip l ngi bn , phn phi sn phm n tn tay ngitiu dng. Tuy nhin th p dng c m hnh ny th h thng Logistics ca doanhnghip phi tht s tt. V rt t doanh nghip c th i theo c m hnh ny.

Tm l mua hng ca khch hng hin nay th h thng thch mua hng nhng ni c nhiu ngi bn cng mt lc c nhiu s la chn hn

trong vic mua hng.Trn vatgia.com khch hng c tip xc vi gn 3,6 triu sn phm v11.000 gian hng , rt nhiu s la chn ginh cho khch hng.

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Tm kim thng tin sn phm

Khi bn c nhu cu mua hng ha, vatgia.com cung cp cho bn phngthc tm kim, so snh v nh gi thng tin cc k hiu qu:

Cch 1: Tm kim thng tin ngay t trang ch.

Tm kim sn phm t 3 modun ngu nhin.

- 1 modun sn phm c quan tm nht.- 1 modun sn phm cng ngh mi nht.

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Tm kim thng tin sn phm

Cch 2: Tm kim thng tinbng cc cy danh mcsn phm.

- 16 danh mc sn phm ln,

v c phn cp nhiu lnthnh cc danh mc con khch hng d dng tmnhng sn phm ph hpvi nhu cu.

- Lc sn phm theo cc tiuch mi cp nht, nht tun,nht thng, sn phm mi,xem theo ngi bn , hoctheo gi r nht.

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Tm kim thng tin sn phmCch 3 : S dng cng c tm kim

ca vatgia.com.- Tm kim bng t kha vi cng c

tm kim ca vatgia.com- Chc nng gi t kha

- Tm kim theo khong gi, theoNSX, theo chc nng, chi tit kthut vv..

- Chc nng lc sn phm theo ccchnh sch bn hng ( CS thanhton , Cs giao hng) hoc theongy cp nhtvv..

- La chn kiu hin th cc snphm hin ln trong ca s tmkim.

- So snh cc sn phm vi nhau

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La chn sn phm

Khi thy sn phm ng click vo sn phm la chn.

Xem nh gi sn phm, cu hi p, cc rao vt lin quan n SP. Xem thm cc mu m khc ca sn phm, cc thng tin k thut v phkin i km.

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La chn ngi bn

Vatgia.com khng bn hngtrc tip . Vic bn hng l caccGHDB.

Mi sn phm ti mi gian hng

c gi khc nhau, chnh schbn hng khc nhau.

La chn ca hng ph hpnht vi tiu ch ca bn.

Lc gian hng theo v tr a l.

Chn sn phm t GHDB vip,GHDB v GH thng.

Lu Sp vo gi hng.

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La chn phng thc thanh ton:

Vo gi hng ca bn v click thanh ton. in thng tin cc thc n hng theo mu, xem li chnh sch ca ca

hng. Mu n hng

La chn hnh thc thanh ton.

Xc nhn li n hng v gi n hng.

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La chn Phng Thc Thanh Ton

1. Vt gi xc thc n hng v gi yu cu xc thc cho GHDB2. GianHng B xc nhn n hng . H thng Vatgia gi email thng bocho khch hng.

3. Khch hng xc nhn li theo link, ng mua hng v thanh ton

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Vatgia.com gi yu cu xc nhn n Gian hng.

Gian hng xc nhn ph

vn chuyn, s lng

chuyn hng cho khch.

Khch hng xc nhn

nhn c hng.

La chn Phng Thc Thanh Ton

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Nhn hng, thc mc khiu ni

Trong trng hp ngi mua c s c khi mua hng t Gian Hng m bo,Vatgia.com khuyn ngi mua ch ng lin lc trc v thon thun vingi bn nhm t c s ng thun chung gia hai bn. Vatgia.com caov tn trng s ng thun ny.

Nu c hai bn vn cha th t c s ng thun, vatgia.com s theo quytrnh sau gii quyt:

Bc 1: Ngi mua thng bo cho vatgia.com tnh trng giao dch. Ngi muas c yu cu cung cp cc bng chng lin quan v ha n giao dch, tnhtrng sn phm...

Bc 2: Vatgia.com s lin lc ngi bn. Vatgia.com s yu cu ngi bncung cp cc thng tin, ti liu lin quan n vic phc v ngi mua hng

Bc 3: Da trn cc thng tin, ti liu c cung cp, vatgia.com s quyt

nh cch thc khc phc c th Mc ph m bo n b cho khch hng khi mua hng t gian hng m bo

l 100% gi tr n hng, v ti a l 5.000.000 VN / n hng. i vi ccgian hng cn mc ph m bo cao hn c th lin lc bn bc thm vichng ti theo a ch email info@vatgia.com.

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Thanh ton vi bo kim

Vatgia.com tch hp thanh ton an ton vi bo kim.Bo kim c 2 cch thanh ton l khng cn ti khon bo kim v c ti khonvi hai hnh thc thanh ton an ton v thanh ton trc tip.

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Phn III : Nhng im khc bit khi mua hng

trn vatgia.com so v cc webside thng miin t khc.

u im :

- C mt s lng sn phm khng l vi loi mt hng , snphm khc nhau. Ch vi mt a ch vatgia.com khch hng c thmua bt c th g m mnh mong mun.

- Cho php khch hng so snh gi c ca hng ha ti nhiu imbn khc nhau.

- Khch hng c c knh tm hiu thng tin sn phm rt a dngthng qua cc knh rao vt, hi p. Ngoi ra cn c cc nh gichm im chi tit v sn phm khch hng tham kho..

- Vatgia.com lm trung gian giao dch, baokim.vn lm trung gianthanh ton m bo cho vic mua bn hng ha din ra an ton hn..

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Nhng im khc bit khi mua hngtrn vatgia.com so v cc webside

thng mi in t khc.

Nhc im:- Vatgia.com ch ng vai tr lm trung gian, trong khi cc hnh thc

thanh ton, vn chuyn cha c mt chun thng nht, iu ny gykh khn cho khch hng khi tip cn vi cc gian hng khc nhau.

- Vic mua hng phi qua qu nhiu bc xc nhn chng thc, dnn gim tc giao dch tn cng ca tn ngun lc.

- Vic gi n hng ln u khng cn ng k, khng c chi tit mxc thc c th dn n tnh trng spam, khch hng t n hngo.