Bay Magazine April 2014

A MAGAZINE OF THE TAMPA BAY TIMES

APRIL 2014

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April May

112VISIONS IN WHITEGetting close enough to polar bears to feel their breath is the grand reward for a trip to a remote part of Canada.

98SPLASH PARTYSpring temperatures give the Tampa Bay area a Mediterranean feel, amplified when lounging in elegant swimwear at the Vinoy. (On model: Voda swim ikat print bikini, Veronica M knit sweater and bracelet, from Cerulean Blu. Necklace from BeachBu. See inside for store details.)

Photograph by Daniel Wallace

WELCOME TO THE WATER ISSUE

86MODERN CLASSICFrank Lloyd Wright designed the Usonian house in 1939 to be used as faculty housing on the Florida Southern College campus but it wasnt builty until now.

34GOING FOR THE GOLDThe wreck of the Spanish galleon Atocha continues to relinquish its treasures in the waters off of Key West. For $3,000, amateur treasure hunters can be part of the hunt.

123PATTERNS OF LUCKIntrigued by the intricate patterns of traditional Indian bridal mehndi, Jennifer Garcia has built a business creating custom design for clients.

54POWER TRIPSMarineMax of Clearwater enters the travel business with its new fleet of custom-built fleet of power catamarans available to rent in the Caribbean.

on the coverIndias traditional sari is 5 to 9 yards of fabric worn draped in many ways. The lovely garments swirl and flow in our underwater display. Page 70.Cover photograph by John Pendygraft

16 bay APRIL 2014

EDITOR CREATIVE DIRECTORMary Jane Park Suzette [email protected] [email protected]

PHOTO EDITOR Patty Yablonski

COPY EDITOR Cathy Keim

CONTRIBUTORS Brian Bailey, James Borchuck, James Branaman, Peter Couture, Bob Croslin, Cherie Diez, Dennis Fast, Natalia Galbetti, Taylor Gaudens, Lindsey Humberg, Robert N. Jenkins, Scott Keeler, Mandy Miles, Caitlin E. OConner, John Pendygraft, Paul J. Richards, Amy Scherzer, Chris Sherman, Terry Tomalin, Brittany Volk, Daniel Wallace, Paul Wallen,Chris Zuppa

Bay is published six times a year by Times Publishing Co. and delivered to Tampa Bay Times subscribers in select neighborhoods in Pinellas and Hillsborough counties. Copyright 2014. Vol. 7, No. 4.

THE TAMPA BAY TIMES

CHAIRMAN AND CEO Paul C. Tash

EDITOR AND VICE PRESIDENT Neil Brown

VICE PRESIDENT OF SALES AND MARKETING Bruce Faulmann

ADVERTISING MANAGER Mark Shurman

CLASSIFIED ADVERTISING MANAGER Michelle Mitchell

TAMPA ADVERTISING MANAGER Dawn Philips

National / Major Retail Advertising Manager Kelly Spamer

St. Petersburg Retail Advertising Manager Andi Gordon

Clearwater Retail Advertising Manager Jennifer Bonin

Brandon Advertising Sales Manager Tony Del Castillo

Classified Real Estate Manager Suzanne Delaney

Pasco Retail Manager Luby Sidoff

Hernando Retail Manager Ray Mooney

Automotive Advertising Manager Larry West

MARKETING MANAGER Christopher Galbraith

CREATIVE OPERATIONS MANAGER Ann Molinaro

FULFILLMENT MANAGER Gerald Gifford

IMAGING AND PRODUCTION Ralph Morningstar, Gary Zolg, Brian J. Baracani Jr., Robert Padgett, Orville Creary, Greg Kennicutt, Janet L. Rhodes

PRINT QUALITY ANALYST Tom Frick

DISTRIBUTION MANAGER Jim Thompson

REGIONAL HOME DELIVERY MANAGERS Diann Bates, David Maxam

To view the magazine online, visit www.tampabay.com/bayTo order current magazines, visit www.tampabay.com/storeTo advertise in Bay magazine: (727) 893-8535

A MAGAZINE OF THE TAMPA BAY TIMES

! ! ! ! !

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20 bay APRIL 2014

DRAWN TOTHE WATER

Have comments, questions or story ideas? Let us know. Contact Mary Jane Park at (727) 893-8267 or [email protected]. To order current magazines, please go to tampabay.com/store.

Only a few weeks ago, judges from the American Water Works Association, the Florida Department of Environ-mental Protection, the University of South Florida and the Southwest Florida Water Management District got together for drinks of tap water from 19 entrants in seven neighboring counties.

The winner? The city of Dunedin, in northern Pinellas County.

Water plays a starring role in many of our activities, from recreation to daily maintenance. Floridians take to it year-round, swimming, boating and paddle-boarding, even as we try to make sure our intake of the vital liquid is sufficient.

This water-themed issue of Bay focuses on swimsuit styles, spa experiences and even a new charter-yacht vaca-tion offering. Youll read about an artist who uses water in her silk paintings. And youll discover how it powers even a routine task such as washing clothes.

Springtime in Florida is one of our favorite seasons, ideal for pleasurable pursuits. At a recent gathering in one of our local waterfront parks, a friend put it well.

We get to live here! she said. That we do.

Mary Jane Park

from the editor

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Floral design tends to follow fashion and interior-design trends, which lean toward minimalism these days. Cassie Osterloth, of Wonderland Floral Art and Gift Loft (2887 22nd Ave. N, St. Petersburg), says her clients are requesting soft, natural arrangements that incorporate unusual elements. Clients love modern pieces that are like pieces of art, she said.

Brittany Volk

Structure and simplicity are two of the distinguishing qualities of these Osterloth designs. Red ginger is the focal point of the arrangement on the previous page, rising from a base of lotus pods, ranunculus, kiwi vine and snake grass. Seeded eucalyptus, lemon-lime warneckii (a member of the Dracaena family) and variegated pitt also contribute to the mix. Bamboo adds an architectural element to the assemblage at right, which includes orchids, mink protea and greenery. Osterloth, who also teaches regular classes throughout the year (see wonderlandfloralart.com for schedules), says she sets out forming a piece with unstructured balance. We think she ends up with a work of art.

Photographs by Chris Zuppa

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32 bay APRIL 2014

Photograph by James Borchuck

CRISP, CLEAR WATER

drink it

We love the elegant design of the glass vessel that is the Soma carafe ($49, drinksoma.com), which uses biodegradable filters that incorporate materials such as coconut shells and silk. The sturdy, German-engineered container fits in most refrigerators and holds more than 40 ounces of water. Filters are replaced about every two months through a subscription program. The product is dishwasher-safe, and the hourglass shape has a beveled edge that eliminates drips. The system was created by a San Francisco entrepreneur, a filtration expert for several major coffee-brewing companies and a design team.

Mary Jane Park

34 bay APRIL 2014

BY MANDY MILES

Long before Johnny Depp twisted his beard in Holly-wood and before any X ever marked the spot, a real-life Spanish galleon left Havana Harbor with real-life treasure stowed heavily in its hull.

The Nuestra Senora de Atocha sailed for Spain in 1622, carrying gold, silver and emeralds from the New World home to the king.

The ship didnt make it.A hurricane overwhelmed the Atocha on Sept. 6, 1622,

killing more than 200 people and tossing its priceless cargo into the vast ocean surrounding an island known as Cayo Hueso.

The legendary account of the ill-fated galleon became a modern-day fairy tale when treasure hunter Mel Fishers golden crew of divers discovered the Atochas $400 mil-lion mother lode of treasure in waters about 35 miles from Key West.

Assuring his team every day that Todays the day, Fisher endured 16 years of searching, skepticism and the loss of a son. The day came on July 20, 1985, when divers Greg Ware-ham and Andy Matroci became the first people in more than 300 years to look upon the lost galleons disintegrated timbers and perfectly intact reef of silver bars.

The main treasure pile consisted of silver bars stacked like cordwood, as Fisher always had predicted: clusters of silver coins, gold bars, gold chains, jewels and thousands of South American emeralds.

The discovery made global headlines, involved a Supreme Court decision about ownership and became a Hollywood movie, with Cliff Robertson playing Fisher, and Loretta Swit cast as his wife, Deo.

Mel Fisher died in 1998, leaving the family business and his unending optimism to son Kim and grandson Sean. The

dive in

At top, a diver comes up from the Atocha with a bar of gold, among the treasures Mel Fisher long predicted the ship would yield. Above, gold chains, coins and gems were among the haul. The ongoing treasure hunt is financed by investors who buy in with a minimum $12,500 annual investment.

Photographs courtesy of Mel Fishers Treasures

G O I N G F O R T H E G O L DNearly three decades after the wreck of the Spanish galleon Atocha was discovered off Key West, the sunken ship continues to relinquish its treasures, piece by piece. For $3,000, amateur treasure hunters can dive alongside the professional salvagers.

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36 bay APRIL 2014

story of his quest is known worldwide.But a lesser-known tale is still being written.The ocean continues to relinquish, piece by piece, the

Atochas riches, and divers for Mel Fishers Treasures con-tinue to scour the ocean floor. The search now centers on the galleons unofficial cargo: gold chalices, rosaries and crosses that belonged to the clergy, and the gold money chains, coins and jewelry of the aristocrats, who often smuggled the wealth they acquired in Central and South America aboard to avoid paying taxes on it. That gold and its owners are thought to have traveled in the Atochas topside sterncastle section; the Fishers think it was ripped from the deck, its priceless, undocumented contents scattered by the storm over a watery and wavering trail.

Its amazing how many people dont know were still doing this, still finding treasure, said Joe Beaton of the companys investor relations team, which is charged with raising capital for the continuing search.

That search is financed by investors who buy into the adventure with a minimum annual investment of $12,500 for one-eighth of one share. Thirty-five shares are sold annually, with the Fisher family retaining 65 percent of the company. The investors receive a division of the treasure and other artifacts recovered that year.

Once people understood that were still working the trail and still bringing up gold, they would always ask if they could pay us just to dive the site, investor relations man-ager Shawn Cowles said. But for years investors were the only ones allowed out there with us. A few years ago, we cre-ated the Atocha Adventure experience and opened six trips a year to the general public.

Because the company is not publicly traded, he said, it is subject to government regulations that limit its advertis-ing options. In essence, these trips became a way for us to advertise since were offering dive vacations, not invest-ment opportunities.

The $3,000 Atocha Adventure is a six-day introduction to treasure hunting. Divers spend a week in a private con-dominium in Old Town Key West and three days diving alongside professional treasure salvagers at the underwa-ter search sites around Key West.

It gives people a chance to get their feet wet before decid-ing whether to make the financial commitment of an inves-tor, Cowles said.

Often convincing themselves that the sterncastle dis-covery will occur as soon as they walk away, about half of all Atocha Adventurers end up as investors, Beaton said, fin-gering the ancient coin he wore on a neck chain.

Coins from the Nuestra Senora de Atocha lie in keepsake boxes all over the world, but they are more often concealed under the shirts of those familiar with Fishers dream.

Theyre the single most-collectible item from the Atocha because you can wear them, said Bill Lorraine, also a mem-ber of the investor relations team. The coins are a combi-nation of history and jewelry.

The 1985 excavation of the mother lode turned up 142,000 of the ships 230,000 documented silver coins. They sell for between $1,200 and $14,000 at Mel Fishers Treasures, depending on size and condition. Thousands are still unaccounted for, and no two are alike.

In the 1600s, when you bought something, people didnt give change, they just chipped off a portion of your coin to coincide with the items cost in silver, Lorraine said, explaining the coins irregular shapes.

What we now call treasure coins once were the most coveted and widely traded money on Earth, said Carol Tedesco, an expert in antique coins and spokeswoman for Blue Water Ventures, a joint-venture partner with Mel Fishers Treasures that is excavating the wreck of the Ato-chas sister ship, the Santa Margarita, which sank in the same hurricane.

The ancient coins, known locally as Key West dog tags, are enduring reminders of a Spanish galleon that never made it home and of the man who finally found it at the bot-tom of the sea.

For more information about Mel Fishers Treasures and the Atocha Adventures, visit melfisher.com.

mel fisher CONTINUED

The legendary account of the ill-fated galleon became a modern-day fairy tale when Mel Fishers golden crew of divers discovered the Atochas $400 million mother lode of treasure in waters about 35 miles from Key West in 1985.

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40 bay APRIL 2014

wash it

It was a matter of necessity creating a niche.New Yorkers Lindsey Boyd and Gwen Whiting were working in the fashion industry, Boyd at Chanel and Brooks Brothers,

Whiting at Ralph Lauren, labels whose offerings require both financial investments and attention to maintenance.As their website tells it, both are graduates of Cornell Universitys fiber science, textile and apparel, management and design

program, and they saw an opportunity to advance the world of fabric care.Thus began the entrepreneurial effort they named the Laundress, a line of laundry and cleaning products that is impressive

by any measure. Most exceed the price of traditional offerings found in supermarkets and big-box stores.And dozens of online reviews posted over several years reveal a loyal, growing customer base. Fans rave about their oft-

ordered Delicate Wash, Stain Solution and Wool & Cashmere Shampoo. The company also has a baby-product line. And the Laundress offers mail-in laundry service.

The companys website is thelaundress.com. In the Tampa Bay area, some products are available at Royal Tea Room and Gift Shoppe, 2719 S MacDill Ave., Tampa, (813) 837-3000.

Mary Jane Park

KEEPING IT CLEAN

The Laundress is a collection of specialty detergents, fabric care and accessories for home, travel and storage.

42 bay APRIL 2014

drive it

The McLaren 12C Spider looks and performs like a sports car, but has the comfort and smooth ride of a luxury car.

When your job is selling one of the worlds consummate performance cars to affluent cli-ents, there arent many obstacles to closing a deal.

The only challenge I face, Matthew Jones says, is getting people in the car.Jones, 43, is McLaren sales director at Dimmitt Automotive Group in Pinellas Park. The

motorcar in question is the 12C, which, regrettably, sounds more like a seat assignment than an exotic supercar.

The name, however McLaren actually changed it from MP4-12C is the only thing pedestrian about it. The 12C is a 616-horsepower bat-winged machine that is McLarens first road car since the legendary F1, once the worlds fastest production automobile.

And theres the rub.While the British marque carries a 50-year racing pedigree and is a storied name in motor-

sports, it may not be as readily known to the casual enthusiast. Dimmitt is one of only two McLaren retailers in Florida and just 13 in the United States. McLarens competitors are cars whose names generally end in vowels.

Usually people buying their first supercar will buy a Ferrari or Lamborghini, Jones explains. Car connoisseurs buy (the 12C), or Ferrari owners I get in the car.

Many of those clients are first-time McLaren customers. Depending on the 12C model

ALONG COMES A SPIDERBY PETER COUTURE

APRIL 2014 bay 43

The McLaren 12C is the consummate performance car.

Photographs by Scott Keeler

44 bay APRIL 2014

The McClaren 12Cs performance is as impressive as its appearance. Dimmitts McClaren sales director Matthew Jones says of his customers, Once they test-drive a car, its over.

and the options they choose, the price can well exceed $300,000.

Once they test-drive a car, its over, says Jones, a Welsh-man who brings an almost evangelical enthusiasm for the McLaren brand to his job. He cant contain his excite-ment when he brings up a video on his PC and urges you to watch McLarens lat-est creation, the ultra-per-formance, $1.15 million P1 hybrid. Its going to change cars as we know it! he says.

Jones says Dimmitt has nine P1s coming; all are already sold, including one to the dealership. (Plus, two other McLaren models are on

mclaren CONTINUED

the horizon: the P13, which will sell for less than $200,000, and the 650S, which will slot above the 12C.)

So who are Jones clients? He mentions the usual sus-pects, such as pro athletes.

Its not just celebrities, Jones says, its people who write the celebrities checks.

Those clients like personal attention, and Jones gives it to them. The customer doesnt come here anymore, Jones says, I go to them.

Jones says he has traveled as far as Ohio to take two 12Cs to a buyer.

If they are paying a third of a million dollars on a super-car, they deserve my respect to deliver it to them, he says.

Why do buyers fall in love with the 12C? Jones says the car behaves in ways not normally associated with such high performance: lower maintenance costs, actual driver comfort, respectable (for a supercar) MPG and an innova-tive suspension all four wheels are independent of one another that makes for an almost luxury-car ride.

Its the supercar you can drive every day, he says. Its very docile, one of the most compliant supercars ever made.

Jones is delighted to demonstrate that claim when he takes me for a drive in the 12C Spider, which has a retract-able hard top. Behind us is a motorized window that can be lowered when the top is up. Jones lowers it so we can better appreciate the sound produced by the 12Cs 3.8-liter twin-turbo V-8: low and throaty, a rumble thats both pleasant

and menacing.Soon after rolling out of the dealership, we encounter

some raised road reflectors the kind that can really jolt a stiff-suspensioned, low-slung sports car and Jones delib-erately runs over them.

Feel that? he asks. I do, but barely. Well played, Mr. Jones.

Then theres the performance. This is a 205-mph supercar, after all. Jones tells me he once hit 171 mph in a 12C during a track session. We, of course, are not permitted to go that fast during our drive, which fittingly passes the Tampa Bay Auto Museum, but Jones pushes the 12C when we reach the sel-dom-trafficked arteries of a nearby industrial park. When the engine roars to life, we catapult to a speed that seems impossi-ble on a short road. A moment of concern seizes me. It appears unlikely that Jones will be able to halt the car before we run out of asphalt. I brace, but the 12Cs stopping power is helped by an air brake that automatically deploys under extreme braking. There is a slight shimmy as we stop, but little drama.

What this car does is flatter the driver, Jones says.Jones says he sold 55 12Cs in 2013, as well as several pre-

owned models, and after his brief demonstration of its capa-bilities, you fully understand how he closes a deal. It comes in the moment when Jones suggests: Why dont you slide behind the wheel?

I do, and by the time I back the 12C into its prime parking spot at the dealership, I know that Jones is right about the McLaren.

Im sold.

Its the supercar you can drive every day. Its very docile, one of the most compliant supercars ever made.

MATTHEW JONES, McLaren sales director at St. Petersburgs Dimmitt

Automotive Group

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46 bay APRIL 2014

turn itGET A GRIP Brooklyn designer William Harvey turned to the lost-wax process to fashion the ergonomic Botero collection, which he describes as sinuous, curvaceous and generous forms. The pieces can be used in cabinetry for kitchens and baths, or on fine furniture. Created for Du Verre Hardware from recycled aluminum, the grouping features a small knob, a large knob that also can serve as a hook, and 4-, 9- and 17-inch pulls. Available in oil-rubbed bronze, polished nickel, satin nickel and white. duverre.com; toll-free 1-888-388-3773.

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ST PETERSBURG

727-896-1800TREASURE ISLAND

727-397-1800TIERRA VERDE

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L U X E L I S T F E A T U R E D P R O P E R T I E S

C A R Y N R I G H TM Y E R , J U D Y H O L L A N D , B O NN I E S T R I C K L A N D , A S H L E Y S T R I C K L A N D , A N D J I M D I M A R T I N O

PRIVATE WATERFRONT ESTATE IS THE EPITOME OF LUXURY. Offered at $2,299,999. Impressive waterfront home for those who love to entertain in grand style. Featuring a fantastic open floor plan and stunning views, this 5 bedroom home boasts soaring ceilings, a gourmet kitchen, large master retreat and lush backyard perfect for lazy Sundays in the salt-water pool & spa. Enjoy fishing, boating, or kayaking off the new dock with peace of mind in your completely fenced yard with wrought iron entry gate & state-of-the-art security system. Contact The Strickland Group at 727-432-6982.

6 BEDROOM LUXURY WATERFRONT HOME ON COVETED COFFEE POT RIVIERA. Offered at $2,824,000. Majestic oak trees line the brick paved streets leading to this magnificent custom waterfront home in desirable Snell Isle. Sited on an oversized lot, architectural details reminiscent of Spanish Mediterranean villas highlight the breathtaking water views of Coffee Pot Bayou. This pristine 6 bedroom family-friendly executive home offers the perfect blend of luxury and comfort! Contact The Strickland Group at 727-432-6982.

CUSTOM-BUILT MEDITERRANEAN OASIS IS A BOATERS SANCTUARY. Offered at $2,100,000. Superior craftsmanship combined with elegance defines this custom-built 3 story home found on the tranquil waters of Tampa Bay. This home is built to last with impressive all-block construction, impact resistant & energy efficient windows & doors, insulated clay barrel tile roof, 25 KW generator & substantial sea wall. The backyard is truly a tropical oasis with open water views, a private beach, gorgeous Pebble Tec pool and large dock equipped with a 20,000 lb boat lift. Contact The Strickland Group at 727-432-6982.

T S G

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15520 GULF BLVD, REDINGTON BEACH Offered for $2,250,0003 Bedrooms, 4 Baths, 2 Car Garage + Workshop, 3,569 Sq. Ft. A Tropical Oasis with Private Beachfront on the Gulf of Mexico. Beautiful interior and exceptional construction. Contact JJ and the Z at 727-344-9191 Julie Jones or Kathryn Krayer-Zimring

100 BEACH DR NE, #1703 Offered for $1,195,000 2 Bedrooms, 2.5 Baths, Plus Den, 2 Garage Spaces, 2,400 Sq. Ft. Spectacular Views of Tampa Bay, Dali, Don Cesar and More. This Florencia Unit is Pure Luxury! Contact JJ and the Z at 727-344-9191 Julie Jones or Kathryn Krayer-Zimring

656 19th Ave NE Offered for $899,0003 Bedrooms, 2.5 Baths, 2 Garage Spaces, 3,379 Sq. Ft. This historical Old NE Estate home has views of Coffee Pot Bayou from the living room. Contact JJ and the Z at 727-344-9191 Julie Jones or Kathryn Krayer Zimring

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54 bay APRIL 2014

lease it

Imagine kicking back on the deck of your own private boat anchored in a secluded cove of a tropical island where only the local fishermen know the name.Lifestyles of the uber wealthy? Not anymore.Clearwater-based MarineMax, the largest recreational

watercraft dealer in the United States, prides itself on pro-moting the boating lifestyle. Since its formation nearly 20 years ago, the publicly traded company has worked to bring boaters together through local flotillas, rendezvous and poker runs.These days, it is jumping into the travel business.This is just another way for people to enjoy boating, but

instead of doing it in our back yard, they have the whole Caribbean to explore, said Raul Bermudez, vice president of the companys new charter division.Several companies offer bareboat sailing adventures, but

MarineMax hopes to corner the market on powerboat char-ters with its new, custom-built fleet of power catamarans.Everybody wants to cruise the Caribbean, but nobody

wants to burn all that fuel to get down there, Bermudez said. Now with our MarineMax Vacations, we take the hard part out of it. You just fly in and hop on board everything is ready to go.MarineMax Vacations kicks off in the British Virgin

Islands, which has more than 60 anchorages available. The new custom motor yachts, which also are available for sale, range from 38 to 48 feet in length.Customers can choose to pilot the crafts themselves; or, if

they prefer, MarineMax will arrange to have a captain aboard. The cost of a charter vacation is comparable to one spent in a luxury oceanfront resort. Card rate for a week in November aboard a MarineMax 382, (two staterooms; sleeps up to six people) is $4,270, or roughly $712 per person.But as far as experience goes, Bermudez said, theres

no way to be more oceanfront and private than aboard your own luxury yacht, where the dress code is yours to set, the kitchen is always open and the lounge ambiance is your own.Investors can purchase a charter yacht in the fleet; they

will get a monthly check, and MarineMax handles all oper-ating costs. The 382, which made its international debut at this years Miami International Boat Show , has a manu-facturers suggested retail price of $489,000. Charter price: $419,000.With boats that accommodate up to 10 people and a flo-

tilla that can take on groups of up to 100, MarineMax hopes to attract families for vacations and reunions and corporate

BY TERRY TOMALIN

groups eager to try everything from team-building to retreats.A charter-yacht vacation is the only family vacation that my kids actually ask to go on,

Bermudez said. My kids range in age from 6 years old all the way up to 18 years old. It is the one vacation we all enjoy, reconnect and have a great time. No video games that week.Educating powerboaters has posed a challenge, Bermudez said. When you talk to power-

boaters about chartering, they usually think one of two things a one-day fishing charter or a luxury megayacht vacation.The qualification process is simple he said, based on potential customers boating experi-

ence.The boats are very user friendly, he added. Everything is state of the art.MarineMax Vacations also has worldwide destination opportunities aboard luxury crewed

yachts ranging from 50 feet to more than 200 feet. For more information, marinemaxvaca-tions.com; (813) 644-8071.

APRIL 2014 bay 55

The new luxury yachts range in length from 38 to 48 feet. The spacious, comfortable yachts can sleep up to 10 people. Customers can pilot the rented crafts themselves, or MarineMax will arrange to have a captain on board.

Photographs provided by MarineMax

POWER TRIPSMarineMax of Clearwater steps into the travel business with a new, custom-built fleet of power catamarans in the Caribbean.

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BY LINDSEY HUMBERG

Fifteen years ago, at a roadside stand in Estonia, Jill Kalber pur-chased a hand-painted silk scarf that ignited her creative passion. Initially, she thought of it as an addition to her collection, but she soon was inspired by the unique design and technique.

I paid $20 and got all the way home when I thought that I really should have bought two, she said. (The art-ists) painting style was different than mine, but she inspired me.

Kalber began researching tech-niques and creating her own designs using the serti method, a French approach.

She started each scarf by using a squeeze bottle filled with water-based resist to draw on a piece of stretched silk. The resist acts like a wax, leav-ing white lines after she brushes water-based silk dyes onto the fabric. The dye bonds with the fabric after a period of rest, and the scarf is placed in a steam box to heat-set the color. A few days after the steaming, Kalber hand-washes the fabric, which dis-solves the resist.

Serti was her first approach to silk painting. Her Just Jill Designs now includes other techniques, such as abstract freehand brush designs. And she has learned to control the flow of

Photographs by James Borchuck

wrap it

E L E M E N TS O F ST Y L E

St. Petersburg artist Jill Kalber is not only inspired by nature in creating her hand-painted silk scarves, but sometimes she even lets nature help do the work.

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60 bay APRIL 2014

the dyes by thickening them with agents such as seaweed powder.

I also freeze my dye into blocks of ice, then place a group of them on top of a piece of silk, and let them melt, she said. The result is almost like marbling.

scarves CONTINUED

Jill Kalbers hand-painted silk product line has evolved along with her technique and inspiration.

Kalber wanted to find a way to heat-set the colors on large pieces of silk without setting in wrinkles. Because of her love for working outdoors, which has few space constraints, she quickly realized that sunlight was the answer.

I thought about the possibility of the heat of the sun setting the dye, and for nearly two years I worked testing silk in the sun until I got the right combination of time, positioning and amount of dye, she said. What resulted is her Just Jill Designs most popular style, the Sunset Silk.

I loved the idea of partnering with nature, Kalber said. My inspira-tion has always been nature and the colors that surround us. Color has its own language.

She also developed a way of using another natural element in the pro-cess, soaking the fabric in seawater before she paints it, then drying it in the sun. The result, her Sea Silk line, has a watery effect.

Just as Kalber has evolved in technique and inspiration, she also has expanded her product line, adding kimono jackets, short capes and wraps along with the scarves. She sells her work online at justjillde-signs.com, at the Tuesday Gulfport Fresh Market and at the Saturday Morning Market in St. Petersburg.

The moment I realized I had a passion for painting on silk was the first time my brush touched silk, she said. Theres a calming feeling that I just cant seem to get enough of and dont think I ever will. Theres some-thing about wearing a colorful piece of silk that can absolutely change the way you feel.

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APRIL 2014 bay 65

Photographs by James Borchuck

Spa treatments and bath rituals have been around for thousands of years. History tells us that Egyptians were the first to discover the uses of water and oils for therapeutic purposes. Olive and sesame oils were used first; as time went on, practitioners introduced herbs, teas and other oils.

According to the Spa Traveller (thespatraveller.com), Egyptians began to produce unguents (healing ointments for the skin) in the form of a pleasant-smelling oily substance made up of myrrh, frankincense, cinnamon and cassia.

The Greeks and Romans soon emulated the Egyptians, and used spa treatments to keep people clean and beautiful. Various regimens were used for healing purposes and even to ward off evil spirits.

Today, as well as in 3,000 B.C., water is a key ingredient. Pure or from the sea, it is vital in healing and cleansing, whether in steam baths, water therapy, hydro and mineral pools, facials and massages.

Suzette Moyer

RELAX AND UNWIND The living wall at the EVANGELINE spa at the Epicurean Hotel is literally just that a structure with cilantro, mint and other herbs growing from within. Theres a freshness to the new 2,800-square-foot spa, which includes products from FarmHouse Fresh (based in Texas) and Caudalie (from vineyards in Bordeaux, France). Many treatments use warm spring water, soothing for both body and mind. Mix it with healthy herbs, citrus grass sea salt, alfalfa root and rice bran oil for the Bask in the Garden Beauty treatment. Or enjoy the Dulce Delight, with a caramel-coffee salt scrub of caffeine and Arabica bean extract. Top off any treatment with a signature dessert from Chocolate Pi, now open at the hotel. Indulge.

Evangeline1203 S Howard Ave., Tampa(813) 999-8742

66 bay APRIL 2014

Photographs by Scott Keeler

When you get a treatment at SPA OCEANA in the Loews Don CeSar Hotel in St. Pete Beach, plan on using all your senses to enjoy every

bit of this heavenly place. The gulf waves produce a gentle, soothing sound, the view on the rooftop deck is peaceful and quiet, and the salt air is refreshing. Add in scents of pineapple, orange or coconut

and the gentle touch of a therapist using pure cane sugar body polish and a creamy milk soak on your body. The Tropical Perfecting Ritual

uses Pure Figi products, above. This body treatment, which removes dry cell buildup, is followed by a relaxing shower and massage.

Afterward, just breathe and relax.

Spa Oceana3400 Gulf Blvd. , St. Pete Beach

(727) 363-5029

With the 50,000-square-foot spa and fitness center, the SAFETY HARBOR RESORT AND SPA is a site of bliss. Overlooking the waters of Tampa Bay, the resort has a historic past. Spanish explorer Hernando de Soto is credited with discovering five natural springs in the area in 1539. Today, that very same water is used in several spa treatments, including Lavender Dreams, above. This experience includes 25 minutes of an Espiritu Springs mineral bath and 80 minutes of the Lavender Dreams Ultimate Experience. Lavender has been used for centuries to soothe aching muscles, relieve fatigue and help with stress and anxiety. Mix with water, and feel the magic work.

Safety Harbor Resort and Spa105 N Bayshore Drive, Safety Harbor(727) 726-1161

APRIL 2014 bay 67

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The International Indian Film Academys awards weekend comes to Tampas Raymond James Stadium later this month, the first time the Bollywood Oscars ceremonies have taken place in the United States. With thousands of visitors in the area for the festivities April 23-26 and an increasing number of families of Indian descent in the Tampa Bay area, we take a closer look at one of the republics distinctive clothing styles. Indias traditional dress, the sari, or saree, has a long history that encompasses numerous traditions. With a name corrupted from the Sanskrit word for cloth, a sari is not a dress in the traditional sense but between 5 and 9 yards of finished fabric that is then draped in at least 80 different methods across the subcontinent. In Maharashtra, it is tucked to form pantaloons; in Gujarat, the end is worn over the chest and abdomen; in Bengal, keys are tied to a corner thrown over the shoulder. Most commonly, saris are worn nivi style, with pleats tucked into the waist and the end draped over the left shoulder. The sari also has deep roots in Indian mythology. In the Sanskrit epic Mahabharata, the princess Draupadi is ordered to be stripped and publicly shamed. After she prays to Lord Krishna, her sari cannot be unwrapped, but unwinds without end.

let it f low

PHOTOGRAPHS BY JOHN PENDYGRAFT TEXT BY CAITLIN E. OCONNER

b e n e a t h t h e s u r f a c e

Erica wears a mint-green sari with gold trim and designs on the pallu, the decorative end worn over the shoulder in the nivi style, from Traditions Boutique in Tampa, owned by Kresha Shah. (By appointment only, (813) 334-9114). All photographs were taken in the pool at Bill Jacksons Shop for Adventure, 9501 U.S. 19 N, Pinellas Park.

Erica wears a bright yellow sari with gold and green trim from Traditions Boutique. The garments typically are sold with an extra piece of fabric to custom-tailor the choli blouse, which is often designed to contrast with and therefore show off the sari itself. Bright colors dominate Indian clothing, particularly in the summer months, partly because the hues are of great significance and symbolism in the Hindu religion. Red and saffron in particular are considered highly auspicious colors.

Renita wears a brightly colored net and silk brocade lehenga choli from Alishas Creations, 1517 Suite C, E Fowler Ave., Tampa. Lehenga refers to the skirt, while the word choli means blouse. The third element of this traditional outfit is the dupatta, a long scarf that is typically draped over the shoulders.

Renita wears a traditional gold-trimmed lehenga choli in purple and aqua from Alishas Creations. This style is worn for formal events and has many names in India, including lehenga choli, ghagra choli and chaniya choli. (For brides, the traditional color is most frequently red.) Such special-occasion designs tend to be more expensive than others and can cost from several hundred to several thousand dollars, depending on the amount of detail work.

Renita wears a three-piece blue-green sari with silver trimming from Alishas Creations. The three-piece sari is a more modern concept all over India, but its more common in South India, Alisha Patel says. The style has gained in favor because three smaller pieces are much easier to wrap and lighter to wear than traditional 5-yard saris, she says.

Erica wears a heavy magenta sari with detailed gold trimming from Traditions Boutique. A traditional type of border known as zari is made from fine gold or silver thread. Saris are crafted from many different fabrics, from velvet to silk to chiffon.

Renita is wrapped in a light green sari with reflective silver decor and red trim from Alishas Creations. Because the garments are long stretches of fabric, they fit all sizes, a versatility that has contributed to their enduring popularity.

Erica wears a gold-speckled salwar kameez, or tunic top and pantsuit, from Traditions Boutique. Popular because of its ease of motion, it is traditionally worn with a long scarf known as a dupatta draped over the shoulders. Styles for the kameez top range from thigh-length tunics to ankle-length gowns, and salwar pant styles vary according to the region of India, from voluminous, fabric-heavy Patiala style from north Punjab to legging-style churidars.

Models: Erica Alexis and Renita SinghMakeup: Suzin Moon, LolaJanes Beauty Lounge, St. PetersburgStyling: Suzette Moyer

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APRIL 2014 bay 87

Long before the cool lines of mid-century modern graced Sarasota, the leafy Lakeland neighborhood of Dixieland could have been the site of the most imaginative residential designs of the 20th century: the Usonian houses of Frank Lloyd Wright.

Scratch could have been. We have one now.A Usonian house Wrights dream of simple, well-

designed and affordable homes for masses of the mid-dle class in the America some thinkers called Usonia has been built at last from plans the architect drew 75 years ago. It is still so forward-thinking that to stand inside it is to feel the genius of Wrights sense of space.

He designed this house of 1,300 carefully outfitted square feet in 1939 as faculty housing, where professors could live close to the students at Florida Southern Col-lege. He was invited by the colleges ebullient president, Dr. Bud Spivey, to design a campus that was rooted in American material, style and spirit. The two spent 40 years designing and building it on a hill overlooking Lake Hollingsworth. What Wright called the Child of the Sun is today the larg-est collection of Wright buildings in the world. But as war approached, the faculty housing was never started.

Until now. Under another visionary president, Anne Kerr, Florida Southern has restored and expanded its archi-tectural legacy. Kerr had worked on beautiful campuses before and had visited FSC over the years, but says, I never dreamed I would end up being the curator.

Buildings got renovated, the Water Domes symbolic fountain of knowledge splashed again, and Kerr and archi-tects started sifting through Wrights plans for structures unbuilt.

BY CHRIS SHERMANPHOTOGRAPHS BY JAMES BORCHUCK

MODERN CLASSIC WORTH THE WAIT

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The simple structure of the Usonian house illustrates Wrights ideas for modern living: economy of space, use of locally sourced materials and distinctly American styling. The 1,300-square-foot house has two bedrooms and one bath, and this open living room and dining room combination.

88 bay APRIL 2014

At right, the house is constructed of nearly 2,000 interlocking, handcrafted blocks. This is the first time this particular design of a Wright home has

ever been built. Below, the house also features more than 5,000

pieces of colored glass and Cherokee Red concrete floors.

APRIL 2014 bay 89

The most appealing and doable was a plan for a small faculty house that is now the Sharp Family Tourism and Education Center for the more than 30,000 architecture fans who make the pilgrimage to Lakeland each year from around the world.

Admirers and critics love to explore the campus organic esplanades, sparkling glass in concrete block and soaring heights. Yet classrooms, auditoriums, offices and chapels are institutional spaces meant for sharing. The new build-ing is personal; you can dream of having the space to your-self.

And now we have a house! says Mark Tlachac , the col-leges resident Wright scholar. The new Sharp Center that sits at the brow overlooking the sloping campus is a real house and a modest one at that. The site is about where Wright would have built it.

You can feel what it would be like to live in Wrights design on a personal scale. Not the spectacular extrava-

gance of Fallingwater or other Wright residences for the wealthy but a two-bedroom, one-bath no bigger than an old Florida ranch.

The materials and principles are the same as in the larger buildings: Cherokee Red concrete floors, Florida cypress, custom-made textile block of sand and cement studded with small blocks of colored glass, overhanging eaves, light captured by narrow clerestories and expanses of folding glass doors and fit for a small family.

As always, Wright plays with light and dark, compression and spaciousness: guiding, almost forcing the occupants to live as he thought best, gathered together and engaged with nature and art, and tastefully organized.

As the architect did not believe in garages, you enter from a single-space carport under a long marquee leading to the front door and a darkened entryway lined with shelves and twinkling with colored glass. Then a sharp right puts you into the heart of the house, a central space open to a vast

The warm southern cypress that trims and fills the house starts as 16-foot rough-sawn boards that are milled, sanded, shaped and machined to meet the precise specifications for ceilings, walls, doors, window frames and shelves.

90 bay APRIL 2014

wall of windows and a raised ceiling, a room that seems twice as vast as the small house itself.

Indeed it is the public space for everything a family would do: A long dining table juts out from one wall next to a tiny open kitchen; a built-in sofa could seat guests while con-cealing storage. There is still room for more seating clusters, a cantilevered fireplace and perhaps the fine piano Wright thought every home should have. It is also large enough that a professor could have a classful of students over. Long before any builders marketing brochure, Wright called it a gathering space.

Off to the corner are a small bathroom and two bed-rooms. Even the master bedroom is smaller than todays preferences, yet each ha

Documents

Bay Magazine April 2014