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TABLE OF CONTENTS

Page

BIOGRAPHY…………………………………………………………………………………………………………………………..….3

VISUAL PROFILE……………………………………………………………………………………………………………………..….5

PRIVATE LABEL…………………………………………………………………………………………………………….…5

LIFESTYLE…………………………………………………………………………………………………..………..….……7

EXPERIENTIAL MARKETING………………………………………………………………………………………………..9

PARTNERSHIPS………………………………………………………….……………………………………………….…10

GROWTH………………………………………………………………………………..…………………………………..11

CELEBRITY CLIENTELE……………………………………………………………………………………..……………...13

PRICING………………………………………………………………………………………………………………………….……..16

CONTACT………………………………………………………………………………………………………………………………..17

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BIOGRAPHY

Charles T. Moreau, Paris-born entrepreneur, was thrust into the nightlife industry by birth. Raised by

parents who made a name for themselves in the restaurant and nightclub scene in Paris, he was

destined for success; it was then that the seed had been sown. In his early 20s, after a relatively short-

lived venture in the apparel business, a sector plagued by the economic downturn of 2009, Moreau

hung up his coat for good and turned his sights to a more resilient industry. Furthered by the need to

support his thriving family, he set out to create a sustainable concept that could weather the elements.

Amidst the champagne-laden scene that engulfed him, Moreau did not have to look far for his golden

opportunity. What many would neglect as a shrinking industry, he gauged that nightlife was in fact not

diminishing, but rather trends were evolving. In the heart of troubling times, he was able to see that

consumers were still frequenting clubs and social venues; however, perhaps tainted by some sort of

remorse, shifted away from late-night tirades- now regarded as a faux-pas- to more socially-acceptable

day parties and brunches. Familiar with the vibrant day parties that characterize St. Tropez, the visionary

sought to capitalize on this trend and parlay its celebrated lifestyle domestically. “When people are

happy, they party; when they are sad, they party- it fills the void regardless of circumstance, whether it

is a celebration or an escape,” he remarks. Unlike others, he realized that this was an untapped lifestyle

category that would be able to withstand external forces and, by remaining flexible, he not only aligned

his newfound business model with industry trends, but effectively exploited them.

Now insert Bertaud Belieu. Moreau became an ally of this new movement and sought to cross-brand the

domaine by intertwining it into the very fabric of modern-day leisure. Rosé, the embodiment of the

ever-elusive lifestyle of the Riviera, morphed into a symbol of freedom from the stresses of daily life

through strategic product positioning. He spearheaded this concept and, with the domaine’s backing,

became its importer and distributor for the states. This provided the support he needed to steamroll the

desirable flagship market of the US. The profit margins were enticing to restaurants, the grandeur was

attractive to clients, and thus, in 2010, a new niche market was bred. Moreau quickly realized he was

importing more than just Rosé- he was importing a lifestyle. Interestingly enough, this marked the

return to his roots, propelled by his intrinsic business savoir-faire. It was at this moment that la vie en

rosé was born. And Moreau can be credited as the father of the Rosé revolution; essentially the face of

brunch, redefined. The hybrid of the two gave rise to a marriage that would prove to withstand

environmental factors of the landscape in which it is nestled.

As a novice in the industry, Moreau sought to execute his streamlined approach by means of efficient

cross-promotion, namely with established heavyweights in this nouveau lifestyle segment. His initial

formula for success depended on collaborative, mutually-beneficial partnerships whose pillars were

based on added exposure. As a result, he effectively circumvented the fact that his grassroots

methodology did not have the same resources industry giants had at their disposal. Simultaneously,

Moreau became the first to christen the concept of oversized bottles. The wine pairing seemed only

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natural; over-the-top bottles- to the tune of 3L, 4.5L, and 6L- befitting an over-the-top scene. From the

first pop of a bottle, the American love affair with St. Tropez had begun.

After achieving a substantial footing in NYC with Tao Group, Bagatelle, Cipriani, and STK, amongst

others, the brand sought to capitalize on this momentum and expand to other viable markets with

similar potential. Clients were enticed by its proven track record in one of the toughest markets in the

world and, especially during a flailing economy, this seemed to be the lifesaver they had been long-

awaiting. Counterparts, along with the Wynn Hotel & Casino in Las Vegas, and subsequently Drai’s in Los

Angeles, quickly followed suit. Hailed as the evolution of experiential marketing at its best, the brand

participated in the Monaco Grand Prix, Sundance Film Festival, and recently even had the honor of

hosting the Leonardo DiCaprio Foundation’s Gala at its picturesque estate. Nowadays, the domaine

boasts an impressive client list from its celebrity following to renowned restaurant groups alike.

From humble beginnings to whirlwind success, Bertaud Belieu forged a new identity for Rosé fueled by

an avant-garde concept, solid business model in a self-cultivated market, and unparalleled drive. Still in

its growth phase, the niche represents the fastest-growing segment within the industry. Now a staple

among the elite and international jet set, Moreau can be crowned with pioneering the renaissance of

rosé.

Charles T. Moreau

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PRIVATE LABEL

Bagatelle

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Lavo

Day & Night

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LIFESTYLE

Lavo New York City

Lavo New York City

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Marquee Dayclub Las Vegas

Drai’s Hollywood

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EXPERIENTIAL MARKETING

Piaget Polo Cup Hamptons

Monaco Grand Prix

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PARTNERSHIPS

Bugatti

Bell & Ross

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GROWTH

Las Vegas

Las Vegas

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Los Angeles

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CELEBRITY CLIENTELE

Artist Lil’ Jon

NFL Linebacker Shawne Merriman

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Actor Chris Hemsworth

Artist Domingo Zapata

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Westime Founder John Simonian & Artist Swizz Beatz

Artists Swizz Beatz & Lenny Kravitz

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PRICING

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