BRANDGUIDELINE

BOOK

CONTENT

03

04

05

06

09

10

LOGO SIGNATURE

OUR VALUES

OUR DESIGN PHILOSOPHY

OUR VOICE

LOGO ORIENTATION

LOGO DON’TS

11

12

13

14

15

SLOGAN

OTHER ELEMENTS

COLOR PALETTE

LOGO GRAYSCALE

TYPE FACE

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LOGOSIGNATURE

3

OURVALUES

4

OURDESIGN

PHILOSOPHY

CONTEMPORARYCLASSY

ANGULARYOUNG

5

OURVOICE

POWERFULPOPULARMODERN

EDGY

6

LOGOORIENTATION

7.41cm2.45cm

3.22

cm

2.45cm2.51cm

0.43cm0.28cm

1.1cm

1.39cm

100% scale 75% scale

50% scale 25% scale

9

Do not re-adjust the elements, stretch or bend the logo.

LOGODONT’S

10

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SLOGAN

EAT, DRINK & BE LUCKY.

11

This elements plays a key role in a template.Should always be places at the bottom of the template.Size of the banner can vary according to the demensions of the layout.

A supplimentary banner for miscellaneous use.

A supplimentary horse silhouette formiscellaneous use.

OTHERELEMENTS

12

COLORPALETTE

Pantone 161 ECPantone 7473 EC

Pantone 4545PC

Pantone 1665 EC

Pantone WarmGray 10 EC 2Pantone 7529 EC

13

LOGOGRAYSCALE

PANTONEPROCESS BLACK EC

14

TYPEFACE

ROMAN

ROMAN ITALIC

BOLD

BOLD ITALIC

POSTER

POSTER ITALIC

BOOK

BOOK ITALIC

POSTER COMPRESSED

BOLD COMPRESSED

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI STD

BODONI

15

EAT, DRINK & BE LUCKY.