Brandbook

ATLANTICSMANAGMENT GROUP

Разработчик: AVERS ADVERTISING

UKRAINE 2007

РЕКОМЕНДАЦИИ ПО ПРИМЕНЕНИЮ ФИРМЕННОГО СТИЛЯ КОМПАНИИ

ОГЛАВЛЕНИЕ

стр.ЛОГОТИПРазмеры логотипа 04Основное и инверсное исполнение логотипа 05Дополнительные исполнения логотипа 06Недопустимые вариации логотипа 09

ФИРМЕННЫЕ ЭЛЕМЕНТЫКорпоративный шрифт 11Визитные карточки 12Бланк А4 14 Конверт Е65 (евро) 15 Бумага для записи 16 Фирменный компакт диск 17

ATLANTICS MANAGMENT

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AVERS ADVERTISING ñòð. 02

ЛОГОТИП


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РАЗМЕРЫ ЛОГОТИПА

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min 20 mm

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3õ

3õ

3õ3õ

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14

.5 õ

25 õ

10

.85

õ

õ

3õ

3õ

2õ

õ0.7õ

õ

Ïðîïîðöèè ïîñòðîåíèÿ ëîãîòèïà, èëëþñòðèðîâàíû â ïåðâîì ðèñóíêå(1). Ëèíèè ïðèâÿçêè ñëóæàò ïîìîùíèêà-ìè ïðè ðàçìåùåíèè ãðàôè÷åñêèõ è òåêñòîâûõ áëîêîâ, îòíîñèòåëüíî ëîãîòèïà (2). Â ñëó÷àÿõ, êîãäà ëîãîòèï ðàçìåùàåòñÿ íà ïëîùàäè ìåíåå ïÿòè êâàäðàòíûõ ñàíòèìåòðîâ, åãî ãîðèçîíòàëüíûé ðàçìåð íå äîëæåí áûòü ìåíåå 20 ìèëëèìåòðîâ (3).

1.

2.

3.

ОСНОВНОЕ И ИНВЕРСНОЕ ИСПОЛНЕНИЕ ЛОГОТИПА

ATLANTICS MANAGMENT

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Pantone 3015 Ñ (92%)C-70; M-25; Y-5; K-30;R-56; G-99; B-12;# 386381

100% White

100% White

Pantone 3015 Ñ (92%)C-70; M-25; Y-5; K-30;R-56; G-99; B-12;# 386381

ДОПОЛНИТЕЛЬНЫЕ ИСПОЛНЕНИЯ ЛОГОТИПА

ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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Ñåðåáðî

Ñåðåáðî

100% White

100% White

100% Black

100% White

Ñåðåáðî

100% Black

100% Black

100% White

Pantone 3015 Ñ (92%)C-70; M-25; Y-5; K-30;R-56; G-99; B-12;# 386381Pantone 3015 Ñ (92%)

C-70; M-25; Y-5; K-30;R-56; G-99; B-12;# 386381

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ATLANTICS MANAGMENT

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Чёрно�белая схема

Ëîãîòèï «ATLANTICS» ìîæåò èìåòü ÷¸ðíóþ è áåëóþ âåðñèè:1. 100% ÷¸ðíóþ2. 100% áåëóþ (âûâîðîòêà)Íà ñåðîì, èëè ìàëîêîíòðàñòíîì ôîíå, íàñûùåííîñòü êîòîðîãî ìåíåå 70%, èñïîëüçóåòñÿ ÷åðíàÿ âåðñèÿ ëîãîòèïà (1). Â îñòàëüíûõ ñëó÷àÿõ èñïîëüçóåòñÿ áåëàÿ âåðñèÿ (2). Ýòà ñõåìà ïðèìåíèìà åñëè ôîí èìååò öâåò ñåðåáðà.

ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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60%

ATLANTICS MANAGMENT

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50%

40%

ATLANTICS MANAGMENT

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30%

20%

ATLANTICS MANAGMENT

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10%

70%

ATLANTICS MANAGMENT

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80%

ATLANTICS MANAGMENT

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90%

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ATLANTICS MANAGMENT

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1.

2.

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Ïàðàëëåëüíî ñ îñíîâíîé öâåòîâîé ñõåìîé ñóùåñòâóåò âîñåìü àëüòåðíàòèâíûõ ñõåì.Èñïîëüçîâàíèå òîé èëè èíîé âåðñèè çàâèñèò îò öâåòà ôîíà, íà êîòîðîì ðàçìåùàåòñÿ ëîãîòèï. Èñïîëüçóåìûé öâåò äîëæåí áûòü êîíòðàñòíûì ôîíó.

ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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RRPantone 297 C C-49; M-1; Y-0; K-0

ATLANTICS MANAGMENT

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RRPantone 429 C C-3; M-0; Y-0; K-32

Pantone 583 C C-23; M-0; Y-100; K-0

ATLANTICS MANAGMENT

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RRPantone 141 C C-11; M-10; Y-0; K-64

Pantone 1665 C C-0; M-68; Y-100; K-0

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Pantone 3015 C (92%)C-70; M-25; Y-5; K-30

Pantone 729 C C-0; M-31; Y-62; K-18

ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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Ðàçìåùåíèåðåêëàìû íà òåíèñíîìêîðòå

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Áåëûé ×åðíûé Ñåðåáðî Ñèíèé

Äî

ïóñ

òèì

ûå

öâå

òà

Ïð

åä

ïî

÷òè

òåëü

íû

å ö

âåòà

Альтернативные цветовые схемы

Ïðè èñïîëüçîâàíèè ëîãîòèïà çàïðåùåíî:

ATLANTICS MANAGMENT

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ATLANTICS RR

ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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èçìåíÿòü íàïèñàíèåýëåìåíòîâ

èçìåíÿòü ïðîïîðöèè ýëåìåíòîâ

èçìåíÿòü ðàçìåùåíèå ýëåìåíòîâ

ATLANTICS MANAGMENT

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RR ATLANTICS MANAGMENT

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RR

ATLANTICS MANAGMENT GROUP

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äîáîâëÿòü ÷óæåðîäíûå ýëåìåíòû

äåôîðìèðîâàòü ëîãîòèï èëè çíàê

èñïîëüçîâàòü íåíîðìàòèâíûé öâåò

ðàñòðèðîâàòü ëîãîòèï

ATLANTICS MANAGMENT

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MANAGMENT GROUP

ATLANTICS MANAGMENT

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èñïîëüçîâàòü âûñîêîêîíòðàñòíûå ñõåìû

èñïîëüçîâàòü èçîáðàæåíèÿ â êà÷åñòâå ôîíà

НЕДОПУСТИМЫЕ ВАРИАЦИИ ЛОГОТИПА

ФИРМЕННЫЕ ЭЛЕМЕНТЫ


ATLANTICS MANAGMENT

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ATLANTICS MANAGMENT

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КОРПОРАТИВНЫЙ ШРИФТ

Â ëîãîòèïå â êà÷åñòâå øðèôòà èñïîëüçóåòñÿ øðèôò Academy. Äàííûé øðèôò èñïîëüçóåòñÿ íà àíãëèñêîì ÿçûêå.Â êîðïîðîòèâíîì ñòèëå èñïîëüçóéòå øðèôò Pragmatica WINCTT

ÀÁÂÃÄÅÆÇÈÊËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäæçèêëìíîïðñòóôõö÷øùúûüýþÿABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789



Academy

Pragmatica WINCTT

Academy Italic

Pragmatica WINCTT Italic

Academy Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ATLANTICS MANAGMENT GROUP Academy Bold Academy

Pragmatica WINCTT Bold

ATLANTICS MANAGMENT

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RR

AVERS ADVERTISING стр. 12

Àíäðåé Ñàâ÷åíêîìåíåäæåð

ATLANTICS MANAGMENT

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AtlanticsManagment GroupÓêðàèíà, 01004, ã. Êèåâóë.Áàñåéíàÿ, 7áòåë.: 8 (044) 235 20 23ôàêñ: 8 (044) 235 21 17e-mail:[email protected]

5 mm

min 4 mm

20

mm

5 mm min 3 mm

32 mm

a

b

d

c

Ðàçìåðû: 90x55 mmÊîë-âî öâåòîâ: 2Áóìàãà: Ìåëîâàííàÿ ìàòîâàÿ *Ïëîòíîñòü: 300 ãð. *Ñïîñîá ïå÷àòè: îôñåò, øåëêîòðàôàðåò, öèôðîâàÿ *a. Èìÿ, ôàìèëèÿØðèôò: Pragmatica WINCTT Bold Ðàçìåð: 11 pt (+50) Öâåò: ñåðûé, C-0; M-0; Y-0; K-60b. ÄîëæíîñòüØðèôò: Pragmatica WINCTT Ðàçìåð: 7.5 pt (+50) Öâåò: Ñåðûé, C-0; M-0; Y-0; K-60c. Íàçâàíèå êîìïàíèèØðèôò: Pragmatica WINCTT Bold Ðàçìåð: 7.5 pt Öâåò: Ñåðûé, C-0; M-0; Y-0; K-60d. Àäðåñíûå äàííûåØðèôò: Pragmatica WINCTT Ðàçìåð: 7.5 pt Öâåò: Ñåðûé, C-0; M-0; Y-0; K-60* — ðåêîìåíäîâàíî

Âèçèòêà ìîæåò áûòü èñïîëíåíà è â îäèí öâåò: Ñèíèé Pantone 3015 Ñ (92%), C-70; M-25; Y-5; K-30; òàêîé æå, êàê çíàê.

Àíäðåé Ñàâ÷åíêîìåíåäæåð

ATLANTICS MANAGMENT

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ВИЗИТНЫЕ КАРТОЧКИ

ATLANTICS MANAGMENT

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AVERS ADVERTISING стр. 13

Ñàâ÷åíêîÀíäðåé Èâàíîâè÷ ìåíåäæåð

ATLANTICS MANAGMENT

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RR


5 mm

min 4 mm

20

mm

5 mm min 3 mm

32 mm

a

b

d

c

15

mm

50 mm

ATLANTICS MANAGMENT

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RR

11

mm

29

mm

15.5 mm 24.5 mm

Ïðè èçãîòîâëåíèè âèçèòíûõ êàðòî÷åê âîçìîæíî èñïîëüçîâàòü àëüòåðíàòèâíóþ öâåòîâóþ ñõåìó. Ïîäîáðàòü ìàòåðüÿë áóìàãè èç äèçàéíåðñêîãî êàðòîíà. Âîçìîæíî ïðèìåíåíèå ñåðåáðà è êîíãðåâà.

ВИЗИТНЫЕ КАРТОЧКИ


БЛАНК А4

Ðàçìåðû: 210õ297 mmÊîë-âî öâåòîâ: 2Áóìàãà: îôñåòíàÿ*Ïëîòíîñòü: 90 ãð.*Ñïîñîá ïå÷àòè: îôñåò*

a. Ëîãîòèï è çíàê : ATLANTICS - øðèôò: Academy Bold; Ðàçìåð: 17.66 pt; Öâåò: 100% White;MANAGMENT GROUP - øðèôò: Academy; Ðàçìåð: 6.8 pt; Öâåò: 100% Whiteb. Íàçâàíèå êîìïàíèèØðèôò: Pragmatica WINCTT Bold; Ðàçìåð: 7.5 pt; Öâåò: ñåðûé, C-0; M-0; Y-0; K-60d. Àäðåñíûå äàííûåØðèôò: Pragmatica WINCTT Ðàçìåð: 7.5 pt; Öâåò: cåðûé, C-0; M-0; Y-0; K-60

Ïóíêòèðîì óêàçàíû ðåêîìåíäóåìûå ãðàíèöû êîíêðåòíîãî áëîêà.

* — ðåêîìåíäîâàíî

ATLANTICS MANAGMENT

GROUP

RR

ATLANTICS MANAGMENT

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RR

Atlantics Managment Group, Óêðàèíà, 01004, ã.Êèåâ, óë.Áàñåéíàÿ, 7á, òåë.:(044) 235 2023, ôàêñ:(044) 235 2117, e-mail:[email protected]

23 mm

22

mm

60

mm

37 mm

38

mm

20 mm

43

mm

15

mm

3 mm

min 10 mm

min10 mm

a

b

d

ATLANTICS MANAGMENT

GROUP

RR


КОНВЕРТ Е65 (евро)

Ðàçìåðû: 220õ114 mmÊîë-âî öâåòîâ: 1 ïå÷àòè: îâñåò, øåëêîòðàôàðåòa. Íàçâàíèå êîìïà ïå÷àòè: îâñåò, øåëêîòðàôàðåòa. Íàçâàíèå êîìïàÑïîñîá ïå÷àòè: îâñåò, øåëêîòðàôàðåòa. Íàçâàíèå êîìïàíèèØðèôò: Pragmatica WINCTT Bold; Ðàçìåð: 7.5 pt; Öâåò: 100% White;b. Àäðåñíûå äàííûåØðèôò: Pragmatica WINCTT Ðàçìåð: 7.5 pt; Öâåò: 100% White;

Öâåò êîíâåðòà: Ñèíèé - ôèðìåíûé Pantone 3015 Ñ (92%); C-70; M-25; Y-5; K-30;Öâåò êîíâåðòà ìîæåò áûòü 100% White; Øðèôò Ñèíèé - ôèðìåííûé Pantone 3015 Ñ (92%); C-70; M-25; Y-5; K-30; èëè ñåðûé C-0; M-0; Y-0; K-60; Ëîãîòèï â òàêîì âàðèàíòå òîæå ñèíèéôèðìåííûé, ìîæíî ïðèìåíèòü ñåðåáðî.

ATLANTICS MANAGMENT

GROUP

RR

Atlantics Managment Group

óë. Áàñåéíàÿ, 7á, ã. Êèåâ01004, Óêðàèíà

e-mail:[email protected]

44 mm

155 mm

72

mm

46

mm

12

mm

21 mm

ATLANTICS MANAGMENT

GROUP

RR

Atlantics Managment Group

óë. Áàñåéíàÿ, 7á, ã. Êèåâ01004, Óêðàèíà

e-mail:[email protected]

ATLANTICS MANAGMENT

GROUP

RR


Atlanti

cs Managm

ent Gro

up, Óêðàèíà, 0

1004, ã.

Êèåâ, ó

ë.Áàñåéíàÿ, 7

á,

òåë.:

8 (044) 2

35 20 2

3, (044) 2

35 21 1

7,e-m

ail:in

fom

tb@

mail.

ru

ATLANTI

CS

MAN

AGMEN

T

GROUP

Atlantic

s Managm

ent Gro


1004, ã.

Êèåâ, óë.Á

àñåéíàÿ, 7á,

òåë.: 8 (0

44) 235 2

0 23, (

044) 235 2

1 17,e

-mail:

info

mtb

@m

ail.ru

ATLANTI

CS

MANAGM

ENT

GROUP

RR

Atlantic

s Managm

ent Gro


1004, ã.

Êèåâ, óë.Á


òåë.: 8 (0

44) 235 2

0 23, (

044) 235 2

1 17,e

-mail:

info

mtb

@m

ail.ru

ATLANTI

CS

MANAGMENT

GROUP

RR

Atlantic

s Managm

ent Gro


1004, ã.

Êèåâ, óë.Á


òåë.: 8 (0

44) 235 2

0 23, (

044) 235 2

1 17,e

-mail:

info

mtb

@m

ail.ru

ATLANTICS

MANAGMENT

GROUP

RR

Atlantic

s Managm

ent Gro


1004, ã.

Êèåâ, óë.Á


òåë.: 8 (0

44) 235 2

0 23, (

044) 235 2

1 17,e

-mail:

info

mtb

@m

ail.ru

ATLANTICS

MANAGMENT

GROUP

RR

Atlantic

s Managm

ent Group, Ó

êðàèíà, 01004, ã

. Êèåâ, ó

ë.Áàñåéíàÿ, 7

á,

òåë.: 8 (0

44) 235 20 23, (

044) 235 21 17,e

-mail:info

[email protected]

u

ATLANTICS

MANAGMENT

GROUP

RR

Atlantics Managment G

roup, Óêðàèíà, 0

1004, ã. Ê

èåâ, óë.Á


òåë.: 8 (0

44) 235 20 23, (

044) 235 21 17,e-mail:i

[email protected]

u

ATLANTICS

MANAGMENT

GROUP

RR

Atlantics Managment G

roup, Óêðàèíà, 0

1004, ã. Ê

èåâ, óë.Á


òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:i

[email protected]

ATLANTICS

MANAGMENT

GROUP

RR

Atlantics Managment Group, Ó


. Êèåâ, ó

ë.Áàñåéíàÿ, 7á,

òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:i

[email protected]

ATLANTICS

MANAGMENT

GROUP

RR

Atlantics Managment Group, Ó


. Êèåâ, óë.Áàñåéíàÿ, 7

á,

òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:i

[email protected]

ATLANTICS

MANAGMENT

GROUP

RR

Atlantics Managment Group, Óêðàèíà, 01004, ã

. Êèåâ, óë.Áàñåéíàÿ, 7á,

òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:in

[email protected]

ATLANTICS

MANAGMENT

GROUP

RR

Atlantics Managment Group, Óêðàèíà, 01004, ã. Êèåâ, óë.Áàñåéíàÿ, 7á,

òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:in

[email protected]

ATLANTICS

MANAGMENT

GROUP

RR


òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:in

[email protected]

ATLANTICS

MANAGMENT

GROUP

RR


òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:[email protected]

ATLANTICS

MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR





ATLANTICS MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR



ATLANTICS MANAGMENT

GROUP

RR

Atlantics Managment Group, Óêðàèíà, 01004, ã. Êèåâ, óë.Áàñåéíàÿ, 7á, òåë.: 8 (044) 235 20 23, (044) 235 21 17,e-mail:[email protected]

ФИРМЕННЫЙ БЛОК ДЛЯ ЗАПИСЕЙ

Ðàçìåðû: 90õ90 mmÊîë-âî öâåòîâ: 2Ñïîñîá ïå÷àòè: îâñåòa. Íàçâàíèå êîìïàíèèØðèôò: Pragmatica WINCTT Bold; Ðàçìåð: 7.5 pt; Öâåò: 100% White;b. Àäðåñíûå äàííûåØðèôò: Pragmatica WINCTT Ðàçìåð: 6 pt; Öâåò: ñåðûé C-0; M-0; Y-0; K-60;d. Öâåò ïëàøêè: ñèíèé - ôèðìåííûé Pantone 3015 Ñ (92%); C-70; M-25; Y-5; K-30;Ñêëåéêà ìîæåò áûòü ðàçíîé.

ATLANTICS MANAGMENT

GROUP

RR

Atlantics Managment Group, Óêðàèíà, 01004, ã. Êèåâ, óë. Áàñåéíàÿ, 7á, òåë.: (044) 235 2023, ôàêñ: (044) 235 2117, e-mail:[email protected]

2.5

mm

20

mm

24 mm

18

mm

2.5 mm

min 4 mm min 4 mm

90 mm

90

mm

ATLANTICS MANAGMENT

GROUP

RR


ФИРМЕННЫЙ КОМПАКТ ДИСКÐ

åêî

ìå

íä

àö

èè

ïî

ïð

èì

åí

åí

èþ

ôè

ðì

åíí

îãî ñ

òèëÿ

A

VERS ADVERTISING 2007

ATLANTICS MANAGMENT

GROUP

RR

CD è DVD äèñêè íåîáõîäèìî ïðåîáðåòàòü ñ äèàìåòðîì îòâåðñòèÿ ïîä ïå÷àòü ðàçìåðîì íå ìåíèå 22 mm.

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