Business English Success with BEC --Vantage

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Textbook

“Success with BEC” ---Economic Science Press

《新编剑桥商务英语》，经济科学出版社

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Textbook for this course

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Course arrangement ： 12 modules

Module 1 ways of working-making contacts Module 2 company benefits-presenting your company Module 3 starting a business-leaving and take messages Module 4 advertising-delegating Module 5 the workplace-participating in a meeting Module 6 recruitment-emailing Module 7 sales-selling Module 8 training-showing you’re listening Module 9 branding-getting through Module 10 management-solving problems Module 11 ethical economics-discussing trends Module 12 business law-handling questions

Course Introduction

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What do you want to know before you buy a product?

Brand

Producer

Quality

Usefulness

Cost

Reason to buy

…

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Business English?

Brand:

Producer: Tutor qualification, experience, …

Quality: based on brand and producer.

Usefulness: uniqueness, popularity, a good job…

Cost: ?

Reason to buy: Better future

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Producer introduction:

Zhou Qi

Degree: MA Majoring in Business English Studies University: School of International Business English

GDUFS

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How to contact

Email: zoey_zhouqi@163.com

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Your position in the course

Student

Customer

Product

Strategic Partner

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Expected qualifications

Faithful and Hardworking;

Flexible and creative

Innovative and practical

A Good team player

Good in English

With a strong interest in BE

Business oriented…

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Business English or Business in English

Through business texts articles and or books in

English to abstract the special BE features in

terms of linguistic theories.

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BE vs. GE

Examples: decision:

For GE learners: (denotation; literal meaning) 决策 , 决定 .

For BE learners: (connotation: associated meaning)1.决策 , 决定 ,2. one of the roles

managers play3. how to make decisions

Examples:

Minute GE A minute is one of the sixty parts that an hour is

divided into.

BE The minutes of a meeting are the written records of the things that are discussed or decided at it.

BE vs. GE

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BE vs. GE

GE skills:

Skill: language skills (oral, listening, translation)

BE skills:

Skill: language skills and management skills (decision

making, problem solving, negotiating, presentation,

human, technical, conceptual…)

Course Purpose

Build both fluency and accuracy in our students in business

programs.

By setting language activities in the context of your future

professional lives, it motivates you to develop the language

skills you will need for success in your careers.

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3 Types of Personalities

Easy & Carefree

Cool &Steady

PerfectionistAggressive

Creative, extroverted

Cautious

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Warming-up:(5min)

Imagine you’re in a company and your new

team mates are your new colleagues.

Introduce yourself, your personality to them

and try to know their personalities.

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Establish a company and choose Ur partner

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Team Building

Team building refers to a wide range of

activities, usually in a business context, for

improving team performance.

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Team Building

4-5 Ss in each company;

Be able to remember the names of each team member

Have a 10-minute discussion, invent the name , logo,

and product or services of your company

Each member draw a stroke on the blackboard to form

your logo. Without Talking! (1 minute)

One member to promote your company (at least 1 min)

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Assignment

Know more about your partners

Prepare for Module One

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Thank you

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