Business English Success with BEC --Vantage
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Textbook
“Success with BEC” ---Economic Science Press
《新编剑桥商务英语》,经济科学出版社
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Textbook for this course
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Course arrangement : 12 modules
Module 1 ways of working-making contacts Module 2 company benefits-presenting your company Module 3 starting a business-leaving and take messages Module 4 advertising-delegating Module 5 the workplace-participating in a meeting Module 6 recruitment-emailing Module 7 sales-selling Module 8 training-showing you’re listening Module 9 branding-getting through Module 10 management-solving problems Module 11 ethical economics-discussing trends Module 12 business law-handling questions
Course Introduction
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What do you want to know before you buy a product?
Brand
Producer
Quality
Usefulness
Cost
Reason to buy
…
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Business English?
Brand:
Producer: Tutor qualification, experience, …
Quality: based on brand and producer.
Usefulness: uniqueness, popularity, a good job…
Cost: ?
Reason to buy: Better future
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Producer introduction:
Zhou Qi
Degree: MA Majoring in Business English Studies University: School of International Business English
GDUFS
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Your position in the course
Student
Customer
Product
Strategic Partner
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Expected qualifications
Faithful and Hardworking;
Flexible and creative
Innovative and practical
A Good team player
Good in English
With a strong interest in BE
Business oriented…
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Business English or Business in English
Through business texts articles and or books in
English to abstract the special BE features in
terms of linguistic theories.
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BE vs. GE
Examples: decision:
For GE learners: (denotation; literal meaning) 决策 , 决定 .
For BE learners: (connotation: associated meaning)1.决策 , 决定 ,2. one of the roles
managers play3. how to make decisions
Examples:
Minute GE A minute is one of the sixty parts that an hour is
divided into.
BE The minutes of a meeting are the written records of the things that are discussed or decided at it.
BE vs. GE
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BE vs. GE
GE skills:
Skill: language skills (oral, listening, translation)
BE skills:
Skill: language skills and management skills (decision
making, problem solving, negotiating, presentation,
human, technical, conceptual…)
Course Purpose
Build both fluency and accuracy in our students in business
programs.
By setting language activities in the context of your future
professional lives, it motivates you to develop the language
skills you will need for success in your careers.
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3 Types of Personalities
Easy & Carefree
Cool &Steady
PerfectionistAggressive
Creative, extroverted
Cautious
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Warming-up:(5min)
Imagine you’re in a company and your new
team mates are your new colleagues.
Introduce yourself, your personality to them
and try to know their personalities.
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Establish a company and choose Ur partner
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Team Building
Team building refers to a wide range of
activities, usually in a business context, for
improving team performance.
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Team Building
4-5 Ss in each company;
Be able to remember the names of each team member
Have a 10-minute discussion, invent the name , logo,
and product or services of your company
Each member draw a stroke on the blackboard to form
your logo. Without Talking! (1 minute)
One member to promote your company (at least 1 min)
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Assignment
Know more about your partners
Prepare for Module One
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Thank you
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