Business Innovation Platform 企业创新平台 - Oracle · November 2014 . 2 Agenda Introduction to Business Innovation Platform ... internetworldstats.com, IDC/EMC 2011 Digital

Business Innovation Platform 企业创新平台

Raymond Choo

Director, Sales Consulting

Oracle Fusion Middleware, Asia Pacific

November 2014

2

Agenda

Introduction to Business Innovation Platform

Enable Digital Business

Streamline ERP

Embrace Cloud

Q&A

颠覆性趋势: 威胁还是机遇?

GLOBALIZATION

9 Billion Internet Devices

in 2012

50 Billion by 2020

INFORMATION EXPLOSION

90% Created within Last Two Years

50X Growth by 2020

RISE OF MOBILITY

6 Billion Mobile Subscribers

87%

of World‘s Population

Mobile Data

Growing 78% CAGR

CLOUD MODERNIZE TO SURVIVE

Lots of

20 year-old Legacy

Applications

Sources: United Nations / International Telecommunications Union, internetworldstats.com, IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data rEvolution Sept 2011, CSC's Leading Edge Forum

Portio Research Mobile Factbook 2012, Facebook Director of Global SMB Markets Dan Levy, BIA/Kelsey’s Interactive Local Media West Conference, IDC: “Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh”

90% of new software

delivery for public cloud

Public IT cloud

services will grow to

$107B in 2017

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

企业创新平台

Oracle Confidential – Internal/Restricted/Highly Restricted 4

BUSINESS INNOVATION PLATFORM

DIGITAL ENGAGEMENT

APPLICATION & DATA INTEGRATION IDE

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APPLICATION INFRASTRUCTURE & TOOLS

BUSINESS PROCESS

BUSINESS

ANALYTICS

CONTENT &

COLLABORATION

Banking

Insurance

Utilities

Health Care

Retail / e-tail

Digital Business

Enable Digital Business Streamline ERP Embrace Cloud

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Business Innovation Platform Enable Digital Business



启用数字业务

44% 30% 26%

Shareholder Value

Customer Experience New Business Model Operational Improvement

Revenue

Reduce Cost

• Enhance existing products & Services

• Launch New Products / Services

• Improve the Experience

• Improve Internal Communication

• Enhance Worker Productivity

• Automate Processes

• Transition Physical Products to Digital

• Launch New Models & Businesses

• Expand reach to new Customers & Markets

Source: Sloan Review, MIT 2013

“The use of any digital technology to promote, sell, enhance and innovate products, services and experiences”

Digital Business isn't about digitizing everything in sight, but leveraging digital technologies to offer new and innovative products, services and experiences

Fast Data Social Mobile Cloud IoT


多渠道客户体验

• Leading Telco in APAC embarked on a digital transformation driven by customer experience, both internal and external



多渠道客户体验

• Enabled digital business help Telco to better support their BSS from digital marketing, consumer conversion, to customer service



DIGITAL ENGAGEMENT


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BUSINESS PROCESS

BUSINESS

ANALYTICS

CONTENT &

COLLABORATION

顾客服务

ERP CRM Legacy

数字营销


Mainframe

CTG

D

B2

M

Q

CR

M

LU 2

.0

Applications

Core Banking (Deposit, Loan, Cust)

Credit Card

Remittance

Bank Trade

Data

VSAM

IMSDB

DB2

Tools

ISAM

Integration

iWay

TCP/IP LU 6.2 DPL

JDBC

JAM

TCP/IP LU 6.2 DPL

Ms HIS

CO

Ms

Client Server

InfoSphere Event Publisher

CICS 4.1

Personal Internet Banking

Mobile Banking

Corporate Internet Banking

Credit Card

LOS

ESB

Other Channel

• Leading Bank in APAC embarked on a digital transformation driven by multi-channel integration

Bank’s Existing Landscape

Banking : 多渠道整合


Mainframe

CTG

D

B2

M

Q

CR

M

LU 2

.0

Applications


Credit Card

Remittance

Bank Trade

Data

VSAM

IMSDB

DB2

Tools

ISAM

Integration

iWay

TCP/IP LU 6.2 DPL

JDBC

JAM

TCP/IP LU 6.2 DPL

Ms HIS

CO

Ms

Lin

k 2

4

Client Server


CICS 4.1


Mobile Banking


Credit Card

LOS

ESB

Other Channel

Observations Recommendation

Establish a solid service foundation Build upon the foundation to increase utilization of the platform. Track ROI and reuse rate among applications

Ongoing normalization effort to improve and refine the services composition

Refine the service granularity level and establish priority of rollout

Improve on SOA best practices, policy standardization, adoption rate, and service life-cycle management

Drive adoption and standardization on the best practices, Dependency and Assets tracking

服务集成


主机集成

Mainframe

CTG

D

B2

M

Q

CR

M

LU 2

.0

Applications


Credit Card

Remittance

Bank Trade

Data

VSAM

IMSDB

DB2

Tools

ISAM

Integration

iWay

TCP/IP LU 6.2 DPL

JDBC

JAM

TCP/IP LU 6.2 DPL

Ms HIS

CO

Ms

Lin

k 2

4

Client Server


CICS 4.1


Mobile Banking


Credit Card

LOS

ESB

Other Channel


Customer data stored within different applications. Lack of a single view of customer.

Use Data Integration to populate customer master in order to get complete end to end view of customer

Lack of data caching even for data with low change frequency.

Selectively cache data to offload mainframe transactions

Multiple ways of integration into the mainframe systems

Reduce and standardize the integration points and mechanisms.


Mainframe

CTG

D

B2

M

Q

CR

M

LU 2

.0

Applications


Credit Card

Remittance

Bank Trade

Data

VSAM

IMSDB

DB2

Tools

ISAM

Integration

iWay

TCP/IP LU 6.2 DPL

JDBC

JAM

TCP/IP LU 6.2 DPL

CO

Ms

Lin

k 2

4


CICS 4.1


Mobile Banking


Credit Card

LOS

ESB

Other Channel


Multiple channels with separate code base. Cause inconsistent user experience and high cost to maintain

Establish a unified platform to manage secure and non-secure sites, re-usability of content & services, across devices

Lack of user segmentation and personalization capabilities to deliver targeted contents to a particular interest group

Segmentation and targeting capabilities across multiple channels

Mobile native application induce high skill set maintenance and rollout challenges

Mobile native, web, and hybrid application re-use common code base

多渠道整合

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 13

ON-PREMISE PACKAGED

APPLICATIONS

CUSTOM APPLICATIONS

CLOUD

Integration

Content

Native App

Business Logic

Mobile Security Enterprise Security

Insurance :启用移动架构


移动保险

Mobile Marketing

Mobile Sales

- Online

- Agent

Mobile Service /

Claim

Print Ad, TVC,

Outdoor, QR

Search Engine

AdWords

Campaign

Social

Partner

Mobile Renew

Product

Catalog

/ Quote Pay

Foto

Claim

Roadside

Assistance

/ SOS

Notify

Renew


Insurance: 移动销售 - 消费者 / 代理人

Webcenter Identity Management

Site Portal

Marketing Site

Mass Customer Agency Partner Assignee

Employee Benefit Employer / HR Employee Doctor Agent

MPF ORSO Employer Employee

Self Service Portal

SOA Suite / BPM Suite

Bancassurance

Mobile App FW

Agent Management B2B Integration

Core Insurance CRM DW Bank

Third Party

Payment ERP

Webcenter

Content Back Office

Mobile Security API Gateway

Consumer Apps

2. Update Core

Insurance

1. Confirm

Payment 4. Revenue

3. Generate Policy

Mobile App FW


Insurance: 移动服务/ 理赔


Site Portal

Marketing Site




Self Service Portal


Bancassurance



Third Party

Payment ERP

Webcenter

Content Back Office


Consumer Apps

3. Update Core

Insurance

4. Disburse

5. Expense

1. Store Claim

Documents

2. Claim Approval

Mobile App FW Mobile App FW


Insurance:移动更新


Site Portal

Marketing Site




Self Service Portal


Bancassurance



Third Party

Payment ERP

Webcenter

Content Back Office


Consumer Apps

2. Update Core

Insurance

1. Confirm

Payment 4. Revenue

3. Generate Policy

Mobile App FW Mobile App FW


PCs, SmartPhones, and home area network display interfaces between customers

parameter set points and utility pricing signals to optimize energy use.

Rooftop Solar provides renewable energy coincident

with peak demand

Programmable Communicating Thermostats

respond to pricing signals and grid disturbances

Plug-In Hybrid Electric Vehicles draw energy from its roaming plug-in location and can store energy

for utility use.

Fixed Electricity Storage Batteries stores off-peak power to use during peak periods

and backs up

Smart Appliances Respond to grid disturbances and shifts consumption

during peak demand periods Smart Meters provides usage information & can be the utility information gateway

Graphic Source: WSJ

Utilities: 智能电表


Pacific Gas & Electric Company

• Incorporated in California in 1905

• Natural gas and electric distribution and transmission

• Service 13 million people – 1 in 21 Americans

• 70,000 square- mile service area: Northern/Central California

• 5.0 million electric customers

• 4.1 million gas customers

• Print/mail over 350,000 bills a day

• Receive on average 14 million calls per year

• Service is provided by 20,300 employees

• Regulated by the California Public Utilities Commission

• Provides incentives for energy reduction/efficiency


智能电表: 架构

ERP

Customer Care & Billing

MDMS

Oracle Fu

sion

Mid

dlew

are

Meter Data Management

& Storage

Data Warehouse

Meters Collectors Backhaul

Data Collector Unit

Residential PLC System Controller

Substation

Commercial

Systems Data Management

Substation Communication Equipment

Public Wireless Network

Public Wireless Network

RF Network System

Controller

Web Server

Outage Mgt.

Power Line Carrier (PLC) Electric Network

Radio Frequency (RF) Gas Network


Healthcare : 电子医疗保健档案


National Electronic Health Record (NEHR) Services

• Strategic vision of patients moving seamlessly across the healthcare system, receiving coordinated patient-centric care at the most appropriate settings.


Healthcare :电子医疗保健档案

NEHR Deployment


Retail : 协作和知识管理

• Challenges/Opportunities •The current approach of using file servers and emails for

document sharing and communication will easily lead to information loss

•Fail to perform collaboration among various entities and departments, especially the ease of expertise finding

•Lack of knowledge capture and re-use due to high staff turn-over in the retail industry

• Solutions/Results •Business Innovation Platform to enable a broad range of

capabilities including •Create collaborative communities to support work and connect

with other groups •Handling of sensitive document and web content •Enable Web 2.0 capabilities such as blogs, wikis and discussion

forums to facilities ad-hoc communication •Enabled powerful search across all sources


As Is Architecture And Issues

LEGEND

30 minute interval

Nightly batch

Real-time

POS

Online e-Commerce

(ATG)

Order Management

System (OMS)

Retail Management System

CRM

(Siebel)

INVENTORY

Sales Data Inventory

Product Info Pricing

VIP Info Sales Memo

MASTER DATA CUSTOMER

Sales Sales

VIP Info Sales Memo

CRMS PRICING PO

LOYALTY

ANALYTICS

Warehouse

Management System

Finance

(OracleFin)

Data

Warehouse

POS POS

POS

(multiple POS)

Key Issues

• Many batch processes preventing real time updates to key systems

• Like most companies, e-Commerce developed separately from traditional bricks and mortar business resulting in separate customer, product and inventory systems

• No single source of truth

• Difficulty in maintaining a 24x7x365 hours of business in the digital world

• Difficulty in introducing a mobile strategy to cater for a growing multi-channel business

Retail : 实时更新/ 单个数据源


To Be Architecture

OMS RMS CRM WMS FIN POS DW ATG

Product Info

Inventory Reserve Product

Customer Info

VIP Status Check

Place Order

Transfer Product

Return Product

Data Translation Orchestration Error Handling Mediation

Load Balancing Transformation Data Caching Proxy Services

In-Store Clientele

Applications

Customer Facing Mobile

Applications

Partner Applications

Improvements

1. Batch processes replaced with real time updates. For example, the calculation of VIP points can be done in real time, regardless of which channel the transaction was completed

2. Infrastructure to enable a single source of truth, reconciling different silos of information

3. Elimination of barriers to a 24x7x365 operation

4. SOA Infrastructure to enable multi-channel for new applications for Mobility, Mobile Clientele and other Partner Applications

Oracle SOA

Retail :实时更新/ 单个数据源


Siebel ATG

ESB

SiebelContactQueryById

getProductXMLByRQL

getInventoryStatus

getProductXMLById

BC BC BC BC

PROXY PROXY PROXY PROXY

High End Retail SMITH, John

SSO

Retail :实时更新/ 单个数据源


Business Innovation Platform Streamline ERP


Gartner: “Pace Layering”

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

Gartner: “Pace-Layered” Application Strategy More Effective Apps Upgrade/Customization/Consolidation


档案化系统

区分化系统

创新化体系

30 | Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Confidential - Oracle Internal

人力资源/财务共享服务

Oracle Confidential – Internal/Restricted/Highly Restricted

30

HR and Finance Shared Services Structure Drive Efficiency and Process Excellence Through Consolidation and Standardization

Using Business Innovation Platform


Finance Shared Services Center / Payment Factory Enable Companies To Centralise and Streamline Payment

• Challenges For Treasurers

– Flexibility in managing cash and liquidity

– Funding Gaps across legal entities

– Counterparty Forex Risk in International Trades

– Onshore / Offshore trade settlement (especially for RMB)


Asia Money June 2014 – Citibank, Global Liquidity and Investments http://content.yudu.com/A2w1qu/AsiaMoneyJun14/resources/37.htm

“Through free trade zones, companies can now centralise payments processing through an SSC or payment factory using on behalf structures and perform payment netting, enabling companies to centralise and streamline payment in a way that is more or less consistent with other region than in the past”

32 | Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Confidential - Oracle Internal

Procure-to-Pay Basic

Oracle Confidential – Internal/Restricted/Highly Restricted

32

Purchasing Goods Received Billing

AP Gather All 3 Document

Line Pairing &

3 Way Matching Payment

Using Business Innovation Platform


Improving Procure-to-Pay


EBS

Payment Purchasing

Account Payable

General Ledger

WebCenter Contet Reduce Invoice

Processing Cost. Standard Expense

Recognition Criteria. Purchase Order

Material Receipt

Invoice

Procure AP

Automation Pay

BPM

Supplier/Parts On Boarding

Improve Purchasing Master Data Quality

& Transaction Accuracy / Efficiency

BPM

Enterprise Payment

Improve Compliance,

Governance and Automation of

Payment process

Webcenter Portal

Supplier

Portal

Enable Self Services For Suppliers and

Procurement Efficiency

IDM Role Management

Discover Unauthorized

Access To Procure 2 Pay Process


Enterprise Payment Automation High Level Flow


BAM : CFO / Treasurer Dashboard

E-Business Suite

Bank

Payroll

Treasury

Accounts

Receivable

Accounts

Payable

Enterprise Enterprise Payment Process



Enterprise Payment Automation Process Model

EBS hand off the payment

file

OSB Pick Up

Payment File

Transform to ISO 20022 messages

CEP to analyze unusual payment behavior

Select Review Rules

2 Eyes Review

4 Eyes Review

Correction

Transform to Bank Format. Digital Sign / Encrypt using OWSM.

Send To Bank

Wait For Bank Acknowledgement &

Update BAM

Unusual Event Detected. Inform

Finance and Reroute For Correction.


Business Innovation Platform Embrace Cloud


Embracing Cloud Lead To Cash – Cloud Services To On Premise Apps Integration


Website E-Business

Suite Content

Management

API Gateway / SOA Suite

Email Direct Marketing

Visit Marketing Site

Content Targeting

Sales Lead

Sales Order

Account Opening

Marketing Cloud

Invoice

Sales Cloud

Service Cloud

Document Cloud

Cloud Services

On Premise Apps


Embracing Cloud Unified Identity & Access Management For Cloud / On Premise


Website Content

Management

Marketing Cloud

Sales Cloud

Service Cloud

Document Cloud

Cloud Services

On Premise Apps Identity & Access Management

E-Business Suite

Account Provisioning

Employee Onboarding

Authentication Authorization


Summary: 企业创新平台



DIGITAL ENGAGEMENT


NT

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MA

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GE

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BUSINESS PROCESS

BUSINESS

ANALYTICS

CONTENT &

COLLABORATION

Banking

Insurance

Utilities

Health Care

Retail / e-tail

Digital Business

Enable Digital Business Streamline ERP Embrace Cloud