Canon Tivoli 2

8/11/2019 Canon Tivoli 2

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Friday, October 10, 14

This is Jerry Harrington. In 1983 he opened Tivoli Cinemas, a 104-seat store-front movie house in Westport.


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--1992: relocated one block over to 3-screen movie theater here--still remains KCs original art house--showcases independent cinema


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Serve as Kansas Citys home for communitycinema, bringing diff erent and diverse intereststogether to showcase timely and important lms,beloved classics, world cinema and emergent

creative work.


TIVOLIS MISSION. expand presence of community cinema: seeking to reach out to a certain audience; creating a shared experience that connects to issues, values, concerns of the community (including the filmcommunity but not limited to). Jerry (owner) curates films with this in mind.


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BRAND ESSENCE

Fiercely independent.


--met w/ Jamie from Tivoli and these were his exact words in describing the essence


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independent free from outside control;not dependent on anothers authority


BRAND ATTRIBUTES


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progressive favoring or implementingsocial reform or new, liberal ideas



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CURRENT AUDIENCE

Film community

Art communityOlder crowdUrban core


They're interested in developing loyalty rather than gaining a new audience.


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college-educated KC (urban) resident with progressive politics. this includes KCUR listeners, over 45 years old, people who come once a week


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NAMING EXPLORATIONS

Jerrys founder/owner/curator

Royal ercely independent, ironic

Westport Cinemas local, identiable

Tivoli established, sophisticated, condent


1. Jerry Harrington is founder, owner, and curator and he is the essence of the brand.2. The Royal conveys that they are their own ruler and dictate the rules; ironic3. Westport Cinemas would help it feel local and help people make the connection4. been established for over 30 years


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OBJECTIVE/GOAL

Create a branding system for the Tivoli that isself-aware, that communicatesindependent onpurpose, that attracts the right crowd, thatpreviews the quality of the lms.


--same but focuses the attribute of independent


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BRANDMARK


--idea is that once you see a movie, youll still be thinking about it for a while and it may lead you down a path of considerationinside your head


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TAGLINE

cinema that affects


movie doesnt go in and out of your head, but makes an impression


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SIGNATURE

TIVOLIcinema that affects



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PATTERN


continuous, nonstop path


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IMAGE STYLE


duotone and halftone -- feels like its inside your head


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COLORS

R 246 G 56 B 130

C 0 M 90 Y 17 K 0

HEX #F93882

R 122 G 221 B 202

C 46 M 0 Y 28 K 0

HEX #7ADDCA

R 245 G 245 B 245

C 3 M 2 Y 2 K 0

HEX #F5F5F5

R 35 G 31 B 32

C 70 M 68 Y 64 K 74

HEX #231F20


psychedelic, saturated


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TYPOGRAPHIC FAMILY

FUTURA MEDIUM ALL CAPS

futura medium lower case

Futura Condensed Medium


Futura


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LOYALTY CARD

1 2 3 4 5 6 7 8 9 10

FRIEND OF TIVOLI


punch card


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ON-SCREEN MESSAGING

SILENCE YOUR PHONE.



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T-SHIRT



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DIRECTION #2



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BRANDMARK


trademark symbol upside down is bold and independent


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LOGOTYPE

tivoli



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TAGLINE

FIERCELY INDEPENDENT


brand essence.


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SIGNATURE

FIERCELY INDEPENDENT tivoli



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PATTERN



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IMAGE STYLE



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COLORS

R 35 G 31 B 32

C 70 M 68 Y 64 K 74

HEX #231F20

R 255 G 255 B 255

C 0 M 0 Y 0 K 0

HEX #FFFFFF



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TYPOGRAPHIC FAMILY

DIN 1451 STDdin 1451 std

orator std medium



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LOYALTY CARD

1 2 3 4 5 6 7 8 9 10



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ON-SCREEN MESSAGING

TURN OFF YOUR CELL PHONE.



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SCREENING CALENDAR



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T-SHIRT



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DIRECTION #3



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BRANDMARK


--rectangle - 16:9 ratio standard lm ratio


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LOGOTYPE

TIVOLI


bold, independent


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TAGLINE

CINEMATHATAFFECTS


When you see movies at the Tivoli they stay in your head for a few days


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SIGNATURE

TIVOLI CINEMATHATAFFECTS



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PATTERN


lm stills inside the 16:9 ratio placed in the bottom right hand corner


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IMAGE STYLE

CINEMATHATAFFECTS


duotone light green & black, logo in corner


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COLORS

R 35 G 31 B 32

C 70 M 68 Y 64 K 74HEX #231F20

R 255 G 255 B 255

C 0 M 0 Y 0 K 0HEX #FFFFFF


b&w


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TYPOGRAPHIC FAMILY

TRADE GOTHICBOLD CONDENSED NO. 20TRADE GOTHIC BOLD NO. 2

TRADE GOTHIC BOLD NO. 2 OBLIQUE



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LOYALTY CARD

LOYALTY

1 2 3 4 5 6 7 8 9 10


Loyalty card is called Friend of Tivoli cardquote about friends from Wizard of Oz


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ON-SCREEN MESSAGING

TURN OFF YOUR CELL PHONE.


Death personied


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SCREENING CALENDAR



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T-SHIRT


--branding the lm scene


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Documents

Canon Tivoli 2