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Case Study
Bangalore Mega Job Fair
Organised by:Bangalore Team
5th and 6th July, 2014
• About the Event• Snapshots• Online Initiatives• Statistics• Conclusion
Contents
About the Event
• Held on 5th and 6th July, 2014 at Kalinga Hall, Lalit Ashok, Kumara Krupa Road, Bangalore
• 11 Employers
• 12,000+ Candidates participated
• 3000+ Job offers either given or to be given
• Primarily catering to the Jobs in IT, ITES, Real Estate, IT Training cum Placement and Education companies
Key Participants
Online Initiatives: Micro-site
- Dedicated Microsite to promote the event
- Multi tabs: Home | About the event| Prep Yourself | Vacancies | Faqs | Contact | Registration
- Client Logos on micro-site
- Banners promoting ItsMyAscent.com
www.ItsMyAscent.com/careerconnect
Online Initiatives on: www.ItsMyAscent.com
Top Banner(726 x 212) on ItsMyAscent.com Homepage
Online Initiatives on: www.ItsMyAscent.com
R.H.S. banner(194 x 378) on ItsMyAscent.com Homepage
Online Initiatives on: www.itsmyascent.com
Internal Banner (200 x 400 ) on Career Advice, HR Zone and Jobs page
Online Initiatives on: www.itsmyascent.com
Cross promotion banner(300x250) on Delhi Job Fair Microsite
Online Initiatives on: Facebook2nd July 2014 3rd July 2014
Online Initiatives on: Facebook4th July 2014
5th July 2014
Online Initiatives on: Twitter30th June 2014 2nd July 2014
Online Initiatives on: Twitter4th July 2014 5th July 2014
Statistics: Micro-site’s Highest Visit DaysDay Visitors
4th July (Friday) 22,476
3th July (Thursday) 17,775
5th July (Saturday) 12,771
2nd July (Saturday) 11,119
- Registrations on micro-site: 10,780 - Page Views: 96,379- Unique Page Views: 73,249
Particulars Impressions Clicks CTRs
Internal Banner (IMA) (200x400) 150007 304 0.2%RHS Slug (IMA) (194x378) 10742 224 2.09%Top Banner (IMA) (726x212) 33092 1842 5.57%Banner on Delhi Job Stop Microsite (300x250) 9903 108 1.09%
Statistics: Banners
Statistics: MailersBangalore Mega Job Fair No Of
Candidates Mailer send
Views
40000 304
Statistics: Conclusion
- 10,780 unique visitors registered for the Bangalore Career Connect Job Fair via the Career Connect microsite which is the largest till date for a job fair.
- Geo targeting of communication ensured low bounce rate of 0.35%
- All banners on IMA.com ensured good CTR, despite the fact that 2-3 campaigns were simultaneously running on the same slot
- Client Banner enjoyed a good CTR of 5.57% on the micro-site
- Topmost banner proved to be the most popular entry point into the micro-site with 1,842 clicks
Thank you
You may get in touch with me on the below contact details:
Alan [email protected]
9930795812Times Tower, Mumbai
