CaseStudyISI Ltd, The TechnoCentre, Puma Way, Coventry, West Midlands, CV1 2TT

Tel: +44(0)2476 792610 VAT #: 868694059 Co. Regn #: 05445516www.isiglobal.co.uk

ISI GLOBAL IN HARRODS TECHNOLOGY WITH FUJIFILM IN PARTNERSHIP WITH LUXURY LUGGAGE MANUFACTURER

GLOBE-TROTTERFor the 3rd consecutive year, ISI Global has been appointed to undertake an innovative new window display in Harrods for Fujifilm’s most iconic X-Signature range in partnership with Luxury British luggage manufacturer Globe-Trotter.

ISI have worked closely with Fujifilm to

develop tactical solutions that are cost

effective for their extensive range of

professional cameras. Handling all initial

POS, ISI has developed a variety of

Counter Display Units, Free Stand

Display Units, Window Displays and

Seasonal Promotional Material to suit all

aspects of the business.

We achieved flexibility and showcased product, and retained design integrity throughout all POS display solutions.

For the 3rd consecutive year, ISI Global has been appointed to undertake an innovative new window display in Harrods for Fujifilm’s most iconic X-Signature range in partnership with Luxury British luggage manufacturer Globe-Trotter.

Disciplines:

1. Research

2. Store Audit

3. Creative Design

4. Development

5. Production

6. Distribution, Logistics,

Installation and Merchandising

Case Study

ISI Ltd, The TechnoCentre, Puma Way, Coventry, West Midlands, CV1 2TTTel: +44(0)2476 792610 VAT #: 868694059 Co. Regn #: 05445516www.isiglobal.co.uk

The Insight

Following the success of the previous

window design and implementation at

Harrods in 2012 and 2013, Fujifilm

approached ISI Global to undertake an

innovative new window display for their

most iconic X-series range and their

bespoke Globe Trotter limited edition

cases.

Celebrating the occasion of this

partnership, Fujifilm-Globetrotter took

over a window display within Harrods

Technology department to launch the

new X-T1 camera.

The Challenge

Being in a prime location, ISI were keen

to create high visual impact and branding

recognition for Fujifilm’s premium range

cameras and Globe-Trotter luxury cases.

Building on the retro feel of the cameras

and cases with their use of imagery,

colour, light and materials, ISI has

worked closely with Harrods on the

design, installation and logistics and

created a great retail success. 

Fujifilm commented:

"The new window display showcases the

range of colours beautifully." 

Be sure to stop by this week to see the

window for yourself. The display runs

until the 11th April 2014.

About Fujifilm:

FUJIFILM Corporation and its group

companies develop produce and market

products in the Imaging Solutions

business. Uniquely placed to be a market

leader in digital imaging, Fujifilm develops

and manufactures its own sensors, lenses

and processing technology. In the UK,

Fujifilm has been supplying the imaging,

printing and graphics industries, as well as

consumers, professional and enthusiast

photographers, with high quality,

innovative products and services for over

30 years.

About Globe-Trotter:

Globe-Trotter is a luxury British luggage

manufacturer. Every Globe-Trotter

suitcase is handmade from start to finish

on original Victorian machinery, made

from a unique material called Vulcanised

Fibreboard.

For more information about Fujifilm and its

second collaboration with Globe-Totter

and available products please visit:

http://bit.ly/1hn8bvk

About ISI Global:

ISI Global are a multi-disciplinary retail

marketing specialist agency that works

on major projects for leading brands

around the Globe.

ISI provides a total service of Research,

Design, Development, Prototyping,

Sourcing, Project Management,

Manufacturing, Installation and Logistics.

For more information about ISI Global

please contact:

Simon Ogle +44 (0)2476 792610 or simon@isiglobal.co.uk

Case Study

ISI Ltd, The TechnoCentre, Puma Way, Coventry, West Midlands, CV1 2TTTel: +44(0)2476 792610 VAT #: 868694059 Co. Regn #: 05445516www.isiglobal.co.uk