CaseStudy Maeurer Wirtz En

8/12/2019 CaseStudy Maeurer Wirtz En

1/4

www.update.com

Our customers are more successful.

Case Study

MURER & WIRTZ

Spanning sales activities from order entry, visit planning,

listing, sales management, key accounts analysis to promotion

management, MURER + WIRTZ has all the key tools required

for success in todays world of branded products.

The foundations for the success of the MURER + WIRTZ Dalli-Werke

were laid over 160 years ago when Michael Murer and his stepson

Andreas Wirtz began manufacturing soap in Stolberg, near Aachen

in Germany. Today, the company is being run by the fifth generation

of the Wirtz family.

Case Study | At a glance

Project overview

Areas of application:Key account manage-

ment and fieldwork

Number of users: 40

Installations: Germany

In use since:2001

Interfaces: SAP and Business Intelligence (BI)

Solution: update.seven

Results

Covers all operational requirements

Depicts and integrates all distribution channels

Integrates seamlessly with SAP

Regular updates and further development of update.seven

Effortless maintenance and upgrading

Maintenance-free interface to SAP

Strong brands with update

The sweet smell of success!


2/4

www.update.com

MURER + WIRTZ has been an independent subsidiary of the Dalli

Group since 1990 and is known in the beauty and fragrance industry

for the famous, branded perfumes and beauty care products in its

prestige, beauty and 4711 product lines. Among the top companies in

this sector, the fragrance producer exports to 135 countries worldwide

and has set the most demanding quality standards ever since it was

first established.

In addition to the prestige brands Strellson and Baldessarini, the classic

perfume 4711 Original Eau de Cologne and Tabac Original, the portfolio

also includes licensed brands from the fashion labels s.Oliver, OTTO

KERN, NEW YORKER and Betty Barclay.

The companys traditions extend beyond its products and into the

realms of CRM. MURER + WIRTZ already had a CRM system in 1990,

which was finally replaced in 2001. This was highly challenging due to

time constraints: the system was to be replaced on a 1:1 basis and an

interface to SAP implemented by a fixed deadline at the turn of the year.

The project team had only 6 months for the implementation. After a

selection procedure, a decision was made to use update.seven. Synergy

Consultants was the company chosen to carry out the implementation

because of their industry-specific experience. The requirement was

for new software which would help the sales department adapt tochanging working conditions in a fast-moving industry and trade

environment. This requirement was fulfilled one hundred percent.

This success stems from laying sol id foundations right at the

beginning of the project. All relevant departments were involved.

Sales management kept a close eye on the project at all times and all

key decisions were made by MURER + WIRTZs steering committee.

Synergy Consultants created a prototype during the specification

phase to demonstrate all the key functions. Following this milestone,

they further customized the solution and integrated it with SAP. These

adjustments took very little effort since update already covers many

industry-specific processes. Before the solution was rolled out, it

was tested by pilot users under real life conditions. Satisfied with the

outcome, they gave the green light for implementation. Employees

were trained to use the new system during the annual company

conference in December. The sales department put this Christmas

present to good use and went live with the update solution at the

beginning of 2001. The system was launched without delays.

Every single day we benefit from the solution. update.seven has grownalongside us ever since 2001 and we are looking forward to our next10 years together.

Harald Ripp, Head of internal sales at MURER & WIRTZ

Case Study | MURER & WIRTZ


3/4


We fulfilled almost all our requirements and went live with a stable

solution complete with an SAP interface despite a very tight

schedule, comments a pleased Harald Ripp, head of sales manage-

ment.

update CRM gives sales representatives efficient tools for planning

and managing visits. Evaluation tools (plan/actual comparison) have

also been improved and are available at all levels in the hierarchically

structured customer and product data. The current listing is

easilyaccessible at all times. Now that cumbersome forms have been

dispensed with, the employees daily workload has been reduced,

leaving them more time to concentrate on the essentials, a further

advantage of this implementation.

MURER + WIRTZ demonstrate the long term advantages of CRM

systems, concludes Klaus Eichhorn, director of Synergy Consultants,

updates implementation partners in what he sees as a project with an

ideal outcome.

Klaus Eichhorn is enthusiastic about the advantages of update CRM:

The product offers a lot even in its standard version and its

no-fuss interfacing capabilities (as seen here with SAP) make it

outstandingly suitable for the needs of the brand article industry.

Using update to work the market more effectivelyThe main issue was not replacing an existing system. We wanted the

new software to include tools for managing visits and promotions

and monitoring the extent to which goals are met, according to

Reinhard Brill, director of sales at Murer +Wirtz.

The introduction of the update CRM solution with these features led

to improved sales control as sales representatives gained access to

detailed information about agreements with client companies. Contact

management, visit planning, order entry, listing, management of

decorations and quotas were also optimized. Analysis tools were by no

means left aside: Flexible analysis opportunities on the customer and

product level support customer and sales management. For example,

the current status can be accessed at every hierarchy level. Plan/

actual comparisons are possible at all times. Users can effortlessly view

information about visits, special campaign activities and the current

order situation.

We fulfilled almost all our requirements and went live with a stable solutioncomplete with an SAP interface despite a very tight schedule.

Harald Ripp, Head of internal sales at MURER & WIRTZ

Case Study | MURER & WIRTZ


4/4

www.update.comcopyright 2012 | update software AG

All company and product names contained in this document might be protected trademarks of

the respective entities. All information contained herein may be changed at any time if required,

without any prior notification and may not be reproduced or circulated in any form without the

prior written approval of update software AG. In no event shall update software AG be liable for the

completeness of the information contained in this document.

Headquartersupdate software AG

Operngasse 17-21 tel.: +43 (1) 878 55-0A-1040 Vienna fax: +43 (1) 878 55-220Austria mail: [email protected]

ber MURER & WIRTZThe sensual fragrance of a per fume or the refreshing effect of Eau de

Cologne at MURER & WIRTZ we make sure that these little luxuries

can be enjoyed day by day. We have been a step ahead in the devel-

opment of the finest fragrances and body care products for over 160

years. Our whole passion is directed to the care of our brands. Our entire

expertise is at their service and we accompany each one of them from

creation and product design through to successful marketing both at

home and internationally. We know their potential and we make good

use of it for our long-term success. Creativity in the effects of perfumestogether with a sure feeling for trends and markets have made us into

the powerful partner we are in 140 markets worldwide. And what

constantly drives us forwards in this is not only our will to succeed but

also our love of perfume.

www.m-w.de


Interested?If you want to receive further information about our

customers, just let me know.

Hlne KehrenMarketing Manager Consumer Goods

tel.: +49 (89) 890213-30

mail: [email protected]

Case

Study

MURER&WIRTZ

Version:2.1/

November2012_

EN

Documents

CaseStudy Maeurer Wirtz En