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http://tw.wrs.yahoo.com/_ylt=A8tUwZWIq4dNyzMAkTpr1gt.;_ylu=X3oDMTE2ODYyNzg4BHNlYwNzcgRwb3MDMQRjb2xvA3R3MQR2dGlkA1NNRVRXMDRfMzU0/SIG=11d8jjdfi/EXP=1300758504/**http%3a/www.a-kuan.com.tw/

15

()Bargaining power of customers

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http://www.a-kuan.com.tw/http://www.a-kuan.com.tw/http://www.a-kuan.com.tw/

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YAY 2010MOMO

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2010

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http://www.momo.url.tw/)

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25-45 18-40 18~35

25,000-50,000

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()

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(1996)

()

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Steiner(1969)

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1980)Jauch andGlueck(1989)

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(2001)

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email

(2010)

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Fitzsimmons2009)

23

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Rotalsky1995)

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1

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1.

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(

2010)

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0800

http://tw.news.yahoo.com/marticle/url/d/a/080902/44/?

35

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1

2

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a.

b.

36

c.

4

5

37

SWOT

()

1.

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(SOP)

3.

38

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5.

2007

6.

0800

7.

39

()

1.

2.

3.

()

()

40

()

()

41

1. (2006)BA

2. (1998)

3. (2010)

4. (2010)

5. (2010)

6. (2010)100-

7. (1996)

8. (2001)

9. Ronal J. Ebert Ricky W. Griffin(2009)

10. James A. Fitzsimmons Mona J. Fitzsimmons(2009)

11. James A. Fitzsimmons Mona J. Fitzsimmons(2005)

12. Phillips, J., Firth, A.(1995), Introduction to Intellectual

Property Law, Butterworth Co., Ltd.

13. Hoffman,K.D.,S.W.KelleyH.M. Rotalsky (1995) ,Tracking Service

Failure and Employee Recovry Efforts,Journal of Service

Marketing

42

14. Henderson, J.C., & Venkatraman, N. (1993),StrategicAlignment:

LeveragingInformation Technology for Transforming Organizations,

IBM System Journal.

15. Hofer, C.W., & Schendel, D. (1978),Strategy Formulation:

Analytical Concept,St.Paul: West.

16. Chandler, Jr,A.D. (1962),Strategy and Structure: Chapters in the

History of the American Industry Enterprise. Cambridge, Mass:MIT.

17. Steiner, G.A. (1969),Top Management Planning, New York:

Macmillian Press.

18. Mintzberg, H. (1979),Mintzberg on Management, New York, NY: The

Free Press.

19. Mintzberg, H. (1994), The Rise and Fall of Strategic Planning:

Preconceiving Roles For Planning, Plans, Planners. New York: The

Free Press.

20. Drucker, P.F. (1954), Innovation and Entrepreneurship, Haper &

Row, New York.

21. Porter, M.E. (1980), Competitive Strategy: Techniques for

Analyzing Industries and Competitors. The Free Press, New York.

22. Jauch, L., & Glueck, W.F. (1989), Strategy Management and

Business Policy, 3rd ed.,N.Y.: McGraw-Hill.

23. (2009)

24. 2007

25. (2010)

26. 20101116http://www.taoban.com.tw/

http://www.taoban.com.tw/

43

27. 2010125http://www.TASTY.com.tw/

28. 2009520101122

http://blog.yam.com/mping860803/article/21229376

29. (20028)20101116

http://www.gvm.com.tw/Board/Content.aspx?ser=8036&keyword=%e7%

8e%8b%e5%93%81

30. 20101211

http://4032.tw.tranews.com/

31. 20101211http://4061.tw.tranews.com/

32. MOMO20101211http://momo.yay.com.tw/

33. 20101224

http://idipc.tccg.gov.tw/character/character_view.asp?characte

rlist_id=20051123113620NKCQJD

34. 20101211

http://www.restaurantdirectory.com.tw/?cat=52

35. 2010117

http://admin.taiwan.net.tw/indexc.asp

36. (200710)2010117

http://forum.30.com.tw/Board/show.aspx?go=733

37. 2011310

http://cdnet.stpi.org.tw/techroom/pclass/pclass_A022.htm

http://www.tasty.com.tw/http://blog.yam.com/mping860803/article/21229376http://www.gvm.com.tw/Board/Content.aspx?ser=8036&keyword=%e7%8e%8b%e5%93%81http://www.gvm.com.tw/Board/Content.aspx?ser=8036&keyword=%e7%8e%8b%e5%93%81http://4032.tw.tranews.com/http://4061.tw.tranews.com/http://momo.yay.com.tw/http://idipc.tccg.gov.tw/character/character_view.asp?characterlist_id=20051123113620NKCQJDhttp://idipc.tccg.gov.tw/character/character_view.asp?characterlist_id=20051123113620NKCQJDhttp://www.restaurantdirectory.com.tw/?cat=52http://admin.taiwan.net.tw/indexc.asphttp://forum.30.com.tw/Board/show.aspx?go=733http://cdnet.stpi.org.tw/techroom/pclass/pclass_A022.htm