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管理咨询行业全景概览
2
课程目录
第一节 什么是管理咨询
第二节 管理咨询的核心业务
第三节 咨询师的日常工作及职业发展
第四节 如何加入一家管理咨询公司
第五节 典型的面试例题及解题思路
3
Strategist
Specialist
Generalist
Consulting Firms Landscape
4
Management Consulting Categories
Main Categoriesof Consulting
Help a client’s senior executives
understand and face the strategic
challenges of running their company
Corporate Strategy
Refine organization structure,
workflow, and responsibilities of
departments and divisions.
Organization Restructure
Examine a client’s internal workings,
such as production processes,
distribution, order fulfillment, and
customer service1
Operations Improvement
Focus on operational due diligence to
research thoroughly on a target
company for an M&A deal, often
involve financial modeling
Due Diligence
Research custom preference, market
dynamics and competitive landscape.
Develop strategy and roadmap to enter
a new market
Market Entry
Include shared service centers (SSC),
customerrelationship management(CRM),
project managementoffice (PMO), etc.
Others
4th
5
Management Consulting Firms - TOP20
3rd
2nd
1stThe Top20 List
5. PwC Advisory
6. Oliver Wyman
7. The Brattle Group
8. Cornerstone Research
9. A.T. Kearney
10. The Bridgespan Group
11. ClearView Healthcare Partners
12. Analysis Group, Inc.
• The Top4
13. L.E.K. Consulting
14. Strategy& (Part of PwC)
15. Parthenon-EY
16. The Cambridge Group
17. Insight Sourcing Group
18. Point B
19. Eagle Hill Consulting
20. Accenture
6
Market Leaders At a Glance
Str. Due Diligence
We make a difference, and it feels
different to work here!
Great development while working with
clients on their biggest ssues .
Str. Strategy
Amazing client impact and professional
development.
Learning and development are incredible at
BCG.
Strategy Premier League.
Str. Broad coverage
Best prestige, talented people, clients in big
names
broad industry and solution coverage
excellent exit opportunities Harvard of
consulting
Str. Operation
Top performers are recognized and rewarded.
Dedicated to employee training and
development.
Breadth and depth of client work; work/life
culture.
Strength &Features
7
Management Consulting vs. Financial Advisory
VS
Scope of Work
Big Four Financial
AdvisoryManagement
Consulting
Identify a problem
Solve a problem
Assist with implementation
Scope of Work
Develop a strategy
Come up with an execution plan
Usuallynot include execution
Question from ClientsQuestion from Clients
Should I enter the Asian market?
How can my company improve margin by X%
Implement a new risk management
reporting system
How do I be compliant with the new
regulation?
Project and Team
• Longer project cycle
• Team can be large and managed by workstreams
Project and Team
Shorter project cycle
Relatively smaller team
8
课程目录
第一节 什么是管理咨询
第二节 管理咨询的核心业务
第三节 咨询师的日常工作及职业发展
第四节 如何加入一家管理咨询公司
第五节 典型的面试例题及解题思路
9
Specialization
Clients want the strategic recommendation to contain an implementation plan – a roadmap to put the strategy into play – and they often want the consultants to be available for the implementationStrategy/systems hybrids is easy for success
Implementation
Clients increasingly demand that consultants come in with prior knowledge of their industry
Larger firms now ask consultants to specialize earlier in their careers, often only two or three years after starting at the company
Current Industry Trends
10
Death of Strategic Advisories
Deloitte acquired Monitor and PwC acquired Booz
In each crisis “the biggest gets bigger”Boutique firms are under pressures to be acquired
Consolidation
Consulting depends heavily on the prospects of large corporationsRecently there have been fewer pure strategy projects on the market, because
among consulting projects, strategy projects are considered a luxury, unless a
company really needs to turn things around
Current Industry Trends
11
Diagnose Design Support
Proposal Plan Deliver Close
WorkflowBusiness
Development
How the team deal with projects
How to deal with clients
Kick off Deliver
Typical Advisory Project Cycle
12
Workflow of an Advisory Project
Proposal
Preliminary researchPrepare proposal
Present to client stakeholders
Plan
Determine project scope and workstreams
Pricing and assemble team
Deliver
Kick off meeting with client stakeholdersExecute project plan and develop work reports
Monitor project progress and budgetExecute change management strategy
Finalize reports and facilitate implementation
Close
Close out engagementAssess team members’ performance
Confirm knowledge submissionsRetain and archive engagement
document-ationComplete financial closeout
Everything here are teamworks
13
• Understand and evaluate as is situation
• Identify pain points and root causes
• Research benchmarks
• Understand prioritization and recommend next steps
• Develop implementation and project plans
• Design roadmaps with detailed initiatives
Kick off
• Project kick off with sponsors from client and firm
• Schedule regular project meetings
• Present findings and solutions to client’s senior executives
• Implementation and testing
• Collect feedbacks and revise reports
• Launch pilot program
Support
• Confirm operational effectiveness
• Support continuous improvement
• Expand benefits across the extended enterprise
Businessdevelopment isa mid/long-termprocess
Diagnose Design Deliver
Business Development of an Advisory Project Cycle
14
课程目录
第一节 什么是管理咨询
第二节 管理咨询的核心业务
第三节 咨询师的日常工作及职业发展
第四节 如何加入一家管理咨询公司
第五节 典型的面试例题及解题思路
15
A Typical Day in Management Consulting Firm
Continue desktop research for healthcare industry data
1:00 pm
Develop research findings into slides, synthesize
benchmarks into recommendations
8:00 pm
Arrive at client’s office, read industry news and
deal with emails
9:00 am
Interview client’s CMO and market managers to understand current pain
points in clients marketing practices
2:30 pm
Desktop research for healthcare data
10:00 am
Develop interview notes and share with the team
4:00 pm
Meeting with the client, report recent updates and receive client’s feedbacks
11:00 am
Report research findings to the project manager
6:00 pm
Lunch with colleagues, discuss about project
update
12:00 pm
Dinner with colleagues
7:00 pm
16
Excellent
Communication Comfortable with Math Out of the Box Thinking
Multi-Task Skills Work Long Hours and
Frequent Travel
Work Well in Teams
Consulting Skill Sets
17
Analyst
Consultant
Manager
Director
Partner
Managing Partner
Exit Path
Corporate Business Development
Private Equity / Venture Capital
2-3 Y
2-4 Y2-4 Y
? YManufacturing Staff
Senior Manufacturing
Staff
Project Manager
Operation Executive
Sales, Relationship
Owner
Firm General Management
3 Y
Career Path
18
课程目录
第一节 什么是管理咨询
第二节 管理咨询的核心业务
第三节 咨询师的日常工作及职业发展
第四节 如何加入一家管理咨询公司
第五节 典型的面试例题及解题思路
19
Company basicsFirm’s history
Recent developmentsMile stones
Core competencies
ResearchingCompanies
What kind of projects does the firm typically do?
What is the process of the business?Who would involve?
What kind of industries/fields would be considered?
How long will the project take?
Inside info
Talk to current consultants at the firm of your choice
Ask scenario questions. They are fun to ask and can give you more truthful answers
What is the salary level?What is the career path?
Any suggestions about the interview?
Business info
Preparation Before Application
20
• Academic strength
• Team play characteristics
• Leadership and confidence
• Accomplishments
• Distinctions
• Client skills
Tailor Your Resume
Resume
Tailor your resume and experiences for consulting
Resume
21
Cover letter
Cover letter
• Introduction
• Relevant experience
• Interest in consulting
• Interest in the firm
• Next step
• Closing
Writing the Cover Letter
Apply to the firm by
crafting a cover letter
specifically by email.
22
Generating a network
Managingyour contacts
On-campus recruiting
• Find the appropriate contact, either through on-campus recruiting or networking
Find a contact within the firms you are targeting, be it an alumnus, a colleague who worked there prior to school,
your mother’s best friend.
The key to networking is consistent follow-up.
After a great conversation, a quick email is an acceptable
way to impress the guide.
Most firms offer an information session where
partners deliver an overview presentation of
the firm and you can speak with consultants.
Building and Maintaining a Network
23
1st Round• One or two half-hour interviews with a senior consultant
• Expect at least one of these interviews to contain a case
• Up to four 45-minute interviews. All of these will be case interviews
• With at least a partner.
• Nearest regional office or in a hotel
• In rare cases, firms will ask candidates back for a third round of interviews,
often exclusively with partners of the firm
2nd Round
3rd Round
Interview Process
• Arrive at the interview prepared and appropriately dressed
24
课程目录
第一节 什么是管理咨询
第二节 管理咨询的核心业务
第三节 咨询师的日常工作及职业发展
第四节 如何加入一家管理咨询公司
第五节 典型的面试例题及解题思路
25
Competitive Position(Returns compared to IndustryAverage)
Low High
Mar
ket
Att
ract
ive
ne
ss
(In
du
stry
Ave
rage
Re
turn
s ab
ove
Co
sto
fC
apit
al)
High
Low
Case Interview Frameworks – 2 X 2 Matrix
26
Strategy Systems
StyleSkills
Staff
Structure
Shared
values
Hard Skill
Soft Skill
Case Interview Frameworks – 7S
27
Q&A Sample
• Interviewee: How would you characterize the current marketplace for these products? Emerging? Mature?
• Interviewer: The product line is considered mature.
• Interviewee: How would you characterize your manufacturing process relative to your competition?
• Interviewer: We have not updated our manufacturing process since 1998. We manufacture our products exclusively in the United States. As one of the oldest manufacturers of these products, we have a reliable customer base and a good reputation. As for price, we are one of the lower-priced in the market, though not the lowest.
• Interviewee: Do any of your competitors manufacture overseas?
• Interviewer: Our number one competitor produces all of its appliances in Indonesia.
Questions:
You are the consultant to a company that produces large household appliances. Over the past three years, profit margins have fallen 20 percent and market share has tumbled to 15 percent of the market from 25 percent. What is the source of the company’s problems?
Case Interview – Sample Q&A
TIPs:Do not answer directly!! Ask for more information !
28
The Case Interview Tips
• Before jumping into an answer, ask the interviewer a number of questions to gather vital informationabout the case
• One interviewee cautions: “Consulting firms are looking for people who will think carefully beforeanswering”; this is very important in the case interview. Don’t say the first thing that comes to yourmind, even if you’re certain about it
• Ask about best practices in the industry. Find out what other companies in this industry do whenfacing similar issues
• Avoid making assumptions without checking them with the interviewer, or at the very least, statethat you are making an assumption
• Avoid making assumptions without checking them with the interviewer, or at the very least, statethat you are making an assumption
• If you are unfamiliar with frameworks, state so and proceed as logically as you are able
• After giving your recommendations, consider pointing out possible flaws and assumptions in yourthinking
• Speak and reason aloud during your case interview
29
Other Sample Questions
Behavioral
• How do you deal with someone in your group who isn’t pulling his or her weight, or disagrees with your goals?
• What is the worst mistake you have ever made?• Why should we not hire you?
Guesstimate
• How much beer is consumed in the United States each year?• How many 747s are above Kansas right now?• How many barbers are there in Chicago ?
Brainteaser
• Why is a manhole cover round?• You and a neighbor plan garage sales for the same day. You want to sell the TV for
$100, but your neighbor insists on selling his for $40. What should you do?
30
Post Interview and Offer Negotiation
Post Interview Offer Negotiation
• Office location• Start date• Salary and bonus• Starting position• Offer response deadline
• Confirm next steps• Thank your interviewers• Wait for an offer• Accept an offer• Decline an offer
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