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Chelsea Naumann, Donia Kerrigan, Stefanie Owen, Mary Schiavone, Holly Sweezey, Erica Varon

Chloe Presentation

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Page 1: Chloe Presentation

Chelsea Naumann, Donia Kerrigan, Stefanie Owen, Mary Schiavone, Holly Sweezey, Erica Varon

Page 2: Chloe Presentation

The History of...

Gaby Aghion- Born 1921, Alexandria Egypt- Founded Chloe in 1952- “luxury ‘pret-a-porter’ or ready to wear” brand

Page 3: Chloe Presentation

...in the Present

Clare Waight Keller

Page 4: Chloe Presentation

Chloe Fall 2014

Page 5: Chloe Presentation

The Inspiration: Minimalism

-Minimalism emerged in the 1960s; roots in art and simplicity

-Evolved from relaxed and sporty to elegant and chic

-Focus on releasing the female body

-Subculture, closely related to feminism

Page 6: Chloe Presentation

Fabric Inspiration Leathers Wool Chiffons Silks Furs

Page 7: Chloe Presentation

Color Story InspirationColor Palette Textures

Page 8: Chloe Presentation

Silhouette InspirationOversized Shift Dresses Long Hemlines Slouchy Fit

Page 9: Chloe Presentation

Céline ComparisonCeline

Chloe

Large Oversized CoatsLong Hemlines

Chloe

Celine

Page 10: Chloe Presentation

Céline ComparisonNeutrals with a Pop of Color Feminine Touches

Chloe

Celine

Chloe

Celine

Page 11: Chloe Presentation

Stella McCartney Comparison Menswear Inspired Textured Coats

Chloe

Stella McCartney

Chloe

Stella McCartney

Page 12: Chloe Presentation

Stella McCartney Comparison All Over Plum Comfortably Chic

Chloe

Stella McCartney

Chloe

Stella McCartney

Page 13: Chloe Presentation

The Zeitgeist: Dominating Events

Climate Change

Financial Collapse

Distrust of Economic Security

Looking to Live More Responsibly

Page 14: Chloe Presentation

The Zeitgeist: Dominating IdealsA Focus on Environmental and Humanitarian Issues

Living a Cleaner Lifestyle

Focus on Simplicity

Decluttering One’s Life

Prioritizing Needs vs. Wants

Page 15: Chloe Presentation

The Zeitgeist: Dominating Social Groups

Angelina Jolie Rooney Mara Miranda Kerr Emma Watson

Page 16: Chloe Presentation

The Zeitgeist: Dominating Attitude Social Conformity

Desire To Be Less Ornate

Focus On Blending InCasual, More Easy Going Mindset

Page 17: Chloe Presentation

The Zeitgeist: Dominating Technology

Interwoven In All Aspects of Life

Looking To Detach Ourselves

Desire For Organic Connections & Interactions

Page 18: Chloe Presentation

Conclusion

● Conformity has influence but people still want uniqueness

● Minimalism with a twist● Normcore - standing out by

blending in

● Comfort is key ● Classic neutrals with pops

of color

Page 19: Chloe Presentation

Works CitedLowrey, Annie. "Do Millennials Stand a Chance in the Real World?" The New York Times. The New York Times, 30 Mar. 2013.

Web. 27 July 2014."Minimalist Development: Can There Be Such a Thing? :WAk Vısion."WAk Vsion RSS. N.p., 20 Jan. 2014. Web. 27 July 2014.

Timm, Jane C. "Millennials: We Care More about the Environment."Msnbc.com. NBC News Digital, 22 Mar. 2014. Web. 27

July 2014.

"." . N.p., n.d. Web. 28 July 2014. <http://www.fashiontrendsdaily.com/wp-content/uploads/2012/06/CAPTION-Portrait-of-

Gaby-Aghion-by-Raymond-Aghion.jpg>.

"." . N.p., n.d. Web. 28 July 2014. <http://www.globalblue.com/destinations/france/paris/article262796.

ece/binary/chloe_attitudes_book_launch_gaby_aghion.png>.

"." . N.p., n.d. Web. 28 July 2014. <http://intheseams.com/wordpress/wp-content/uploads/2011/05/Clare-Waight-Keller.jpg>.

"." . N.p., n.d. Web. 28 July 2014. <http://www.runway.

vn/tl_files/news/must_have/2013_CHLOE_CLARE_BAG/003_CHLOE_CLARE_BAG_IN_HAND_OF_DESIGNER_CLA

RE.jpg>.

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"© Pleasurephoto." Pleasurephoto. N.p., 23 Sept. 2013. Web. 28 July 2014.

<https://pleasurephoto.wordpress.com/category/rudi-gernreich/>.

"Shop F/W 2014." Jil Sander. N.p., n.d. Web. 28 July 2014. <http://www.jilsander.com/>.

"ANDRÉ COURRÈGES." Www.vogue.com. N.p., n.d. Web. 28 July 2014.

<http%3A%2F%2Fwww.vogue.it%2Fen%2Fencyclo%2Fdesigners%2Fc%2Fandre-courreges>.

Calvin Klein Ad c. 1996. Digital image. N.p., n.d. Web. 28 July 2014.