Chng trnh o to chuyn ngnh Qun tr bn hng - i hc1. MC TIU O TO1.1.Mc tiu chungChng trnh o to ra nhng C nhn Qun tr kinh doanh chuyn ngnh Qun tr bn hng (QTBH) c phm cht chnh tr, o c kinh doanh, tc phong ngh nghip, sc kho tt, c tinh thn trch nhim cao; nm vng cc kin thc v kinh t x hi, qun tr kinh doanh, nhng k nng chuyn su v qun tr doanh nghip, c bit l cc k nng QTBH hiu bit v lm vic c hiu qu trong lnh vc qun tr bn hng cc doanh nghip.Sinh vin tt nghip ra trng ch yu lm vic cc phng Bn hng, phng Marketing , phng K hoch kinh doanh ca cc doanh nghip c bit l cc doanh nghip kinh doanh Thng mi thuc mi thnh phn kinh t. V lu di c kh nng t hon thin tr thnh cc nh lnh o doanh nghip hoc lm ch doanh nghip.1.2.Mc tiu c thSinh vin tt nghip ra trng c nng lc thc hin cc nhim v c th sau:

Xy dng v trin khai cc k hoch, chng trnh bn hng ca cc doanh nghip. Qun l cc ca hng, chui ca hng kinh doanh bn l. Qun tr lc lng bn hng trong cc doanh nghip. Lm i din bn hng, gim st bn hng, qun l bn hng khu vc trong h thng knh phn phi ca doanh nghip. Qun l hot ng quan h khch hng. Qun l b phn sau bn hng ti doanh nghip. Bit s dng ngoi ng lm cng c giao tip. Sinh vin tt nghip ra trng c trnh ting Anh TOEIC 405 im hoc tng ng. Bit s dng mt s phn mm tin hc ng dng trong qun tr doanh nghip v qun tr bn hng nh Word, Excel, SPSS .Ngoi kin thc chuyn mn, sinh vin cn c trang b v rn luyn cc k nng c nhn nh k nng giao tip, k nng t duy sng to, k nng lm vic nhm, k nng thuyt trnh, k nng nghin cu khoa hc.2. THI GIAN O TO: 4 NM3. KHI LNG KIN THC TON KHOKhi lng kin thc ton kho tnh bng n v hc trnh: bao gm 181 VHT (trong c 02 bo co thc hnh ngh nghip v 1 chuyn tt nghip cui kho); 05 vht Gio dc th cht v 165 tit Gio dc quc phng.4. NI DUNG CHNG TRNH(TN V KHI LNG CC HC PHN)STTM MN HCTN MN HCS VHT

4.1. KIN THC GIO DC I CNG63

4.1.1. L lun Mc Lnin v t tng H Ch Minh15

1Nhng nguyn l c bn ca CN Mc- L nin (phn 1)(The basic principles of Maxism-Leninism)3

2Nhng nguyn l c bn ca CN Mc- L nin (phn 2) (The basic principles of Maxism-Leninism)5

3ng li cch mng ca ng CSVN (Revolution Policy of Vietnam Communist Party)4

4T tng H Ch Minh (Ho Chi Minh's thoughts)3

4.1.2. Khoa hc x hi8

Bt buc

5Php lut i cng (Introductory Laws)3

6Phng php nghin cu khoa hc (Research Methodology)2

T chn(chn 1 trong 2)

7Lch s cc hc thuyt kinh t (History of Economic Theories)3

8Tm l hc ng dng trong kinh doanh (Applied Psychology in Business)3

4.1.3. Khoa hc nhn vn v ngh thut6

Bt buc

9C s vn ho Vit nam (Cutural Foundation of Vietnamese)3

T chn(chn 1 trong 2)

10M thut ng dng trong kinh doanh (Applied Art in Business)3

11Giao tip trong kinh doanh (Business Communication)3

4.1.4. Ngoi ng16

12Anh vn cn bn 1 (English I)4

13Anh vn cn bn 2 (English II)4

14Anh vn cn bn 3 (English III)4

15Anh vn cn bn 4 (English IV)4

4.1.5. Ton Tin hc Khoa hc t nhin-CN-MT18

Bt buc

16Ton cao cp (Higher Level Mathermatics)6

17Tin hc i cng (Introduction to Informatics)4

18L thuyt xc sut & thng k ton (Probability and Statistics)4

T chn (chn 1 trong 2)

19Ton kinh t (Mathermmatics Applied in Economic)4

20Quy hoch tuyn tnh (Linear programming)4

214.1.6. Gio dc th cht (Physical Education)5

224.1.7. Gio dc quc phng (Military Education)165 tit

4.2. KIN THC GIO DC CHUYN NGHIP118

4.2.1. Kin thc c s ca khi ngnh v ngnh26

4.2.1.1. Kin thc c s ca khi ngnh11

23Kinh t vi m 1 (Microeconomics)4

24Kinh t v m 1 (Macroeconomics)4

25Hnh vi khch hng (Customer Behaviour)3

4.2.1.2. Kin thc c s ca ngnh15

26Marketing cn bn (Basic Marketing)4

27Nguyn l k ton (Accounting Principles)4

28Kinh t lng (Econometrics)4

29Php lut kinh t (Economic Law)3

4.2.2. Kin thc ca ngnh (bao gm c chuyn ngnh)47

4.2.2.1. Phn kin thc chung ca ngnh22

30Qun tr hc (Management Fundamentals)4

31Qun tr nhn lc (Human Resource Management)4

32Qun tr ti chnh (Financial Management)4

33Qun tr chin lc (Strategic Management)4

34Qun tr marketing (Marketing Management)4

35Thc hnh ngh nghip 1(Qun tr hc)- Practicum 12

4.2.2.2. Phn kin thc chuyn ngnh (Qun tr bn hng)28

36Nghip v bn hng(Sales Skill)3

37Qun tr bn hng cn bn(Sales Management)4

38Qun tr lc lng bn hng(Sales Force Management)3

39Qun tr bn l(Retails Management)3

40Qun tr quan h khch hng(Customer Relationship Management)3

41Qun tr cht lng (Quality Management)4

42Qun tr chui cung ng(Supply Chain Management)3

43Thc hnh ngh nghip 2 (Qun tr chuyn ngnh)- Practicum 12

T chn(chn 1 trong 3)3

44Thng mi in t (Electronic Commerce)3

45K nng bn hng cng nghip (Selling by Objectives)3

46Th trng chng khon (Stock Market)3

4.2.3. Kin thc b tr ngnh (bt buc)30

47Thng k kinh doanh (Business Statistic)3

48Nghin cu marketing (Marketing research)4

49Nghip v xut nhp khu v thanh ton quc t (Import-Export skills and International Payment)3

50Tin hc ng dng trong qun tr (Informatics for Managing)3

51Phn tch hot ng kinh doanh (Business Activity Analysis)3

52K ton qun tr (Managerial Accounting)3

53Anh Vn chuyn ngnh QT (Business English)4

54Qun tr ri ro4

55Vn ho doanh nghip v o c kinh doanh3

4.2.4. Thc tp tt nghip, vit kha lun tt nghip15

56Thc tp tt nghip (Final practice)5

57Thi tt nghip/Bo v kha lun (Final Examination/Thesis Presentation)10

Chng trnh o to chuyn ngnh Qun tr kinh doanh tng hp - i hc1. MC TIU O TO1.1. MctiuchungChng trnh o to ra nhngc nhn Qun Tr Kinh Doanh c phm cht chnh tr, o c v sc khe tt; Nm vng nhng kin thc c bn v kinh t - x hi, qun tr kinh doanh, nhng k nng chuyn su v qun tr doanh nghip; C kh nng hoch nh chnh sch, k hoch kinh doanh; Bit t chc hot ng kinh doanh v to lp doanh nghip.Sinh vin tt nghip ra trng ch yu lm vic cc phng k hoch kinh doanh, phng vt t, phng bn hng, phng marketing, phng nhns, phng u t.thuc tt c cc loi hnh doanh nghip, v lu di c kh nng t hon thin tr thnh cc nh lnh o doanh nghip hoc cc v tr qun tr cp cao.1.2. Mc tiu c thSinh vin tt nghip ra trng c nng lc thc hin cc nhim v c th sau: Thu thp thng tin, phn tch, d bo v lp cc k hoch qun tr nh: k hoch sn xut, k hoch cung ng vt t, k hoch bn hng, k hoch nhn s. T chc thc hin, lnh o v kim sot vic thc hin cc k hoch qun tr. xut v tham mu cho lnh o doanh nghip cc bin php hon thin cng tc qun tr hoc nng cao hiu qu qun tr doanh nghip. S dng kin thc v k nng ngoi ng phc v hot ng quan h i ngoi ca doanh nghip. Sinh vin tt nghip ra trng c trnh ting Anh TOEIC 405 im hoc tng ng. S dng c mt s phn mm tin hc ng dng trong qun tr nh Excel, Eview, SPSS.Ngoi kin thc chuyn mn, sinh vin cn c trang b v rn luyn cc k nng c nhn nh k nng giao tip, k nng t duy sng to, k nng lm vic nhm, k nng thuyt trnh, k nng nghin cu khoa hc ..2. THI GIAN O TO: 4 NM3. KHI LNG KIN THC TON KHOKhi lng kin thc ton kho tnh bng n v hc trnh: bao gm 184 VHT (trong c 02 bo co thc hnh ngh nghip v 01 chuyn tt nghip cui kho); 05 vht Gio dc th cht v 165 tit Gio dc quc phng.4. NI DUNG CHNG TRNHSTTM MN HCTN MN HCS VHT

4.1. KIN THC GIO DC I CNG63

4.1.1. L lun Mc Lnin v t tng H Ch Minh15

Nhng nguyn l c bn ca CN Mc- Lnin (phn 1)(The basic principles of Maxism-Leninism)3

Nhng nguyn l c bn ca CN Mc- Lnin (phn 2) (The basic principles of Maxism-Leninism)5

ng li cch mng ca ng CSVN (Revolution Policy of Vietnam Communist Party)4

T tng H Ch Minh (Ho Chi Minhs thoughts)3

4.1.2. Khoa hc x hi8

Bt buc

Php lut i cng (Introductory Laws)3

Phng php nghin cu khoa hc (Research Methodology)2

T chn(chn 1 trong2)

Lch s cc hc thuyt kinh t (History of Economic Theories)3

Tm l hc ng dng trong kinh doanh (Applied Psychology in Business)3

4.1.3. Khoa hc nhn vn v ngh thut6

Bt buc

C s vn ho Vit Nam (Cutural Foundation of Vietnamese)3

T chn(chn 1 trong 2)

M thut ng dng trong kinh doanh (Applied Art in Business)3

Giao tip trong kinh doanh (Business Communication)3

4.1.4. Ngoi ng16

Anh vn cn bn 1 (English I)4

Anh vn cn bn 2 (English II)4

Anh vn cn bn 3 (English III)4

Anh vn cn bn 4 (English IV)4

4.1.5. Ton Tin hc Khoa hc t nhin CN - MT18

Bt buc

Ton cao cp (Higher Level Mathermatics)6

Tin hc i cng (Introduction to Informatics)4

L thuyt xc sut & thng k ton (Probability and Statistics)4

T chn (chn 1 trong 2)

Ton kinh t (Mathermmatics Applied in Economic)4

Quy hoch tuyn tnh (Linear programming)4

4.1.6. Gio dc th cht (Physical Education)5

4.1.7. Gio dc quc phng (Military Education)165 tit

4.2. KIN THC GIO DC CHUYN NGHIP121

4.2.1. Kin thc c s ca khi ngnh v ngnh26

4.2.1.1. Kin thc c s ca khi ngnh11

Kinh t vi m 1 (Microeconomics)4

Kinh t v m 1 (Macroeconomics)4

Hnh vi khch hng (Customer Behaviour)3

4.2.1.2. Kin thc c s ca ngnh15

Marketing cn bn (Basic Marketing)4

Nguyn l k ton (Accounting Principles)4

Kinh t lng (Econometrics)4

Php lut kinh t (Economic Law)3

4.2.2. Kin thc ca ngnh (bao gm c chuyn ngnh)47

4.2.2.1. Phn kin thc chung ca ngnh22

Qun tr hc (Management Fundamentals)4

Qun tr nhn lc (Human Resource Management)4

Qun tr ti chnh (Financial Management)4

Qun tr chin lc (Strategic Management)4

Qun tr marketing (Marketing Management)4

Thc hnh ngh nghip 1(Qun tr hc)- Practicum 12

4.2.2.2. Phn kin thc chuyn ngnh (Qun tr KD tng hp)25

Qun tr Sn xut v tc nghip (Production and Operations Management)4

Qun tr cung ng (Logistics)4

Qun tr d n u t (Investment Project Management)4

Qun tr bn hng cn bn (Sales Management)4

Qun tr cht lng (Quality Management)4

Thc hnh ngh nghip 2 (Qun tr chuyn ngnh)- Practicum 12

T chn(chn 1 trong 3)3

Kinh doanh quc t (International Business Management)3

Qun tr hnh chnh vn phng (Office Management)3

Th trng chng khon (Stock Market)3

4.2.3. Kin thc b tr ngnh (btbuc)33

Thng k kinh doanh (Business Statistic)3

Nghin cu marketing (Marketing research)4

Nghip v xut nhp khu v thanh ton quc t (Import-Export skills and International Payment)3

Tin hc ngdng trong qun tr (Informatics for Managing)3

Phn tch hot ng kinh doanh (Business Activity Analysis)3

K ton qun tr (Managerial Accounting)3

AnhVn chuyn ngnh (Business English)4

Qun tr ri ro (Risk Management)4

Vn ho doanh nghip v o c kinh doanh (Culture and Ethid in Business)3

Nghip v bn hng cn bn (Basic Selling Skills)3

4.2.4. Thc tp tt nghip, vit kha lun tt nghip15

Thc tp tt nghip (Final practice)5

Thi tt nghip/ Bo v kha lun (Final Examination/Thesis Presentation)10

K NNG BN HNG CHUYN NGHIPChi titChuyn mc:o to inhouseKha hc nhm mc ch cung cp cho cc hc vin cc khi nim, cng c v cc bc cn thit bn hng thnh cng trong mt mi trng kinh doanh mang tnh cnh tranh. Vo cui kha hc, hc vin c th hiu c cc khi nim c bn v quy trnh bn hng chuyn nghip;Xc nh cc tiu chun ca cc bc bn hng v ca mt ngi bn hng chuyn nghip;

TRNG I HC KINH T TP. H CH MINHVIN NGHIN CU KINH T PHT TRINTRUNG TM T VN O TO KINH T TON CU--------*------*--------CHNG TRNH O TOK NNG BN HNG CHUYN NGHIPCHO NHN VINMc tiuKha hc nhm mc ch cung cp cho cc hc vin cc khi nim, cng c v cc bc cn thit bn hng thnh cng trong mt mi trng kinh doanh mang tnh cnh tranh. Vo cui kha hc, hc vin c th: Hiu c cc khi nim c bn v quy trnh bn hng chuyn nghip; Xc nh cc tiu chun ca cc bc bn hng v ca mt ngi bn hng chuyn nghip; Phng php thm d v xc nh khch hng tim nng v nhu cu ca khch hng; Bit cch trnh by li ch sn phm / dch v; Cch x l phn i ca khch hng v kt thc vic bn hng;Cu trcKha hc c ging dy trong 3 bui (3 gi / bui). Phng php o to bao gm din vai, tho lun nhm v thc hnh.Hc vinKha hc dnh cho cc nhn vin tip th bn hng, nhng c nhn mun pht trin trong lnh vc bn hng nhng cha qua cc lp o to k nng bn hng chuyn nghip.Ni dungBI HCNI DUNG CHNHKT QU

1. Khi nim v quy trnh bn hng chuyn nghip Khi nim v ngh bn hng chuyn nghip. Bit r iu khch hng mun. Bt u t con s O Hiu r ngh bn hng chuyn nghip. Bit cch thm d mong mun ca khch hng.

2. Gii thiu bn hng theo nhu cu ca khch hng. H thng by bc bn hng Tiu chun ca k nng bn hng c tnh ca nhn vin bn hng Nhu cu ca khch hng Xc nh cc yu cu v c tnh ca ngi bn hng thnh cng Xc nh nhu cu ca khch hng

3. Cc k thut bn hng c tnh v li ch sn phm Cu li ch Thm d X l phn i Kt thc Chun b cc cu gii thiu li ch sn phn/dch v. Thc hin c cc k thut bn hng

4. Chun b bn hng Xc nh khch hng tim nng Sp xp cuc hn K hoch bn hng Chun b bn hng Thuyt phc c cc cuc hn vi khch hng tim nng Hoch nh v chun b cho vic bn hng mt cch c h thng

5. Bn hng M u Khm ph nhu cu Trnh by li ch X l phn i Kt thc Theo di p dng cc k thut bn hng vo 5 bc bn hng theo nhu cu mt cch t tin Xc nh cc tiu ch o lng kt qu bn hng.

6. Thc hnh Tho lun, lm bi tp tnh hung vn dng cc bc ca quy trnh bn hng v cc k thut bn hng chuyn nghip nh gi v phn hi thc hnh Thc hin 5 bc bn hng theo nhu cu mt cch thnh tho. Xc nh nng lc cn thit v nhng k nng cn hon thin tr thnh ngi bn hng chuyn nghip v thnh cng

Hc ph:(lin h)a im & thi gian hc:theo nhu cu ca t chc, doanh nghipHotline:0908 550 256Email:trungtam@gec.edu.vnTRUNG TM T VN O TO KINH T TON CUGLOBAL ECONOMIC CENTER