C.I.M.November 15, 2014

● Introductions● Team cycle, FSNP

○ RACI○ Confusions and Resolutions

● Product○ Target Market○ Design○ Pricing

Outline

Personnel

Team Cycle

Team Life Cycle - Form

- Goal, Roles, Future meetings- A decent plan is better than

blind search - Certainty accelerates forming a team

- 1st meeting- Set up ground rules- Future meetings objectives- Discussed next meeting: idea proposal

Team Life Cycle - Storm

- 2 ideas proposed by everyone

- Assign jobs- this creates confusion

RACI

- We first chose our titles, then started to figure out what tasks needed to be done!

Confusions and Resolutions

- Goal is clear, but how to go from there?

- Job Title != Job Descriptions

- Questions need to be askedand answered…...

Team Life Cycle - Norm

- Meeting 3: Prototype, presentation & progression reports

- Confusions still, but…- We are on track ….

….automatically

Team Life Cycle -Perform, on trust

C.I.M. 2015 Product

Target Market

● Chinese Farmers○ 49.73% of China’s

population

● Live off $2 per day

Culture of Target Market

● Crop harvesting constitutes the most important part of Chinese agricultural civilization

● Chinese Farmers get together and pray for favorable weather

China’s Current Agriculture

● Production rates for vegetables and grain increased by 11.8%

● BUT there are price fluctuations○ Ginger fluctuations are 4.5 to 0.4

Yuan ○ This is due to lack of most current

market trending information

Product Design

● Simple and Cheap!● High Quality● Similar products are already

Branded● 0.15 billion are non-smart users● Innovative and Appeal To target

market culture!

MHarvest Database

Local Crop

Market System

Users

￥Price kg.Yield

CMCCPlatform

Crop Market Info

Local Weather Report

SMS 1. prices

2. updates3. weather

M-HARVESTchinese culture comes from agriculture

Preliminary Business Analysis-Population Statistics● 47-50% of the population reside in rural areas● 40% of total employment in China is in rural areas● ⅔ of population are engaged in farming, forestry,

animal husbandry and fishing● Similar Product Outcome Statistics

No. of Messages % of Farmers

2-3 70

3-5 20

more than 5 10

Prices

● Work with China Mobile

● 10 free SMS per day○ If exceed 10 SMS, there will be a $0.016

charge per message

Branding

Conclusion