Consumerism.ppt

7/16/2019 Consumerism.ppt

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Prepared By: - Jignesh Bhagiya

Bansi Adesara


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History and Evaluation

Consumerism in India

Situational Factors

Reasons behind the rise of Consumerism

Remedies

Consumerism Chart

Additional Consumer Rights

Consumer Responsibilities

Conclusion

INDEX


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A specific set of beliefs, values and ways of acting that arebased on:

1) The idea that consuming goods is both natural andbeneficial (for society and the individual)

2) The idea that potentially EVERYTHING can besold and can be bought with money


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Consumerism is an organized movement of citizens andgovernment to strengthen the rights and power of buyersin relation to sellers.

Consumerism refers to the wide range of activities ofgovernment business and independent organizationsdesigned to protect rights of the consumers.

Consumer needs protection against mal-practices and

deceit by sellers.


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1st movement took place in early 1900s. 2nd in early mid 1930s due to upturn in

consumer prices during the great

depression and another drug scandal.

The 3rd movement began in 1960s.
http://localhost/var/www/apps/conversion/tmp/scratch_7/Consumerism%20Videos/Advertising%20and%20Consumerism_(360p).flv


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India is a developing economy.

Not all Indian consumers are well educated.

Consumers are often exploited, misled bydeceptive advertisements, packaging poorafter sales service, adulteration, pricecollusion and so on.

Liberalization and competition

Survival of the fittest


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Vastness of the country

Imbalance in incomedistribution

Backwardness, illiteracy ,

ignorance

Lack of education andinformation

Indian consumers get carriedaway by clever advertising


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Reasons behind the rise in India

Lack of effective

competition

Consumerism is still in

its infancy

Legal framework is time

consuming and

tiresome


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Active participation from thebusiness, Government andconsumers.

Business must ensure efficiency

in production and quality ofoutput and must refrain fromUnfair Trade Practices

Government through

legislations, statutory bodies etcprevent exploitation ofconsumers.


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Basic Consumer Rights

The Right To Be Safe The Right To Be

Informed

The Right To Be

HeardThe Right To Choose


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Additional Consumer Rights

Right to be well informed about important aspectof the product.

Right to be protected against questionableproducts and marketing practices.

Right to influence products and marketingpractices in ways that will improve the Qualityof

Life.


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1. Consumer should exercise his right2. Cautious consumer/ Do not buy blindly

3. Filing complaint for the redressal of genuinegrievances

4. Consumer must be quality conscious/Do notcompromise on quality

5. Advertisements often exaggerate/Beware of falseadvertisement

6. Do not forget to get Receipt andGuarantee/warrantee card

7. Do not buy in hurry


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Conclusion

Consumerism is fast emerging as an environmentalforce affecting major business decisions asconsumer become more aware about their rights.

Even though comprehensive statutory measureshave been provided in India curbing unfairbusiness practices, for protecting consumer

interest, and for promoting consumerism,companies have yet to do a lot.


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Documents

Consumerism.ppt