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NEIGHBORHOODBRANDING SYSTEM
Nikki Hsiao Chi Shih
YORK
TORONTO
MARKHAM
“Diversity as identity”
WHY are we brandingour neighborhoods?
IDENTITY
A SENSE OF BEING IN A DISTINCT NEIGHBORHOOD
FINANCIAL BENEFITS (THROUGH EVENTS / FEST)
CHOOSE one neighborhood
Milliken Mill
Milliken Mills? There’s no mill there.
There is a plaza called Mong Kok （旺角）It’s a giant strip mall selling Asian groceries. My mom goes there everyday.
People don’t really call the neighborhood “Milliken Mills”. It’s just the official name but normally you have to tell them that’s where P Mall is. It’s basically a large residential district.
Some people thinks they’re in Scarborough.
Daniel To
CHALLENGE
Lack of neighborhood identity
Potentially the fourth Chinese town in GTA
People do not have a sense of being in a distinct district in Milliken Mills.
Milliken Mills ≠ Pacific Mall ≠ Scarborough
MY DESIGN CONCEPT
This is a creative branding strategy that uses culture elements as a metaphor, as well as the natural shape or pattern of the neighborhood. Intergrate them into one symbolic entity of the neighborhood.
The design is a process that allows the city to symbolize neighborhoods by applying the intergration of these two elements- culture and landscape
BUT I am designing a program,a process.
RESEARCH{{
WIKIPEDIA
ON SITE
INTERVIEW
CULTURE
SYMBOL
INTEGRATE
CITYSCAPEPATTERNS
SYMBOLIZE
EXTRACT
Daniel To
RESEARCH{
{
WIKIPEDIA
ON SITE
INTERVIEW
CULTURE
SYMBOL
INTEGRATE
CITYSCAPEPATTERNS
SYMBOLIZE
EXTRACT
RESEARCH{
{
WIKIPEDIA
ON SITE
INTERVIEW
CULTURE
SYMBOL
INTEGRATE
CITYSCAPEPATTERNS
SYMBOLIZE
EXTRACT
RESEARCH{
{
WIKIPEDIA
ON SITE
INTERVIEW
CULTURE
SYMBOL
INTEGRATE
CITYSCAPEPATTERNS
SYMBOLIZE
EXTRACT
+ +
RESEARCH{
{
WIKIPEDIA
ON SITE
INTERVIEW
CULTURE
SYMBOL
INTEGRATE
CITYSCAPEPATTERNS
SYMBOLIZE
EXTRACT
MILLIKEN MILLS
MILLIKEN MILLS
RESEARCH{
{
WIKIPEDIA
ON SITE
INTERVIEW
CULTURE
SYMBOL
INTEGRATE
CITYSCAPEPATTERNS
SYMBOLIZE
EXTRACT
+ +
+ +
CityscapePatterns
CulturalSymbol
IMPLEMENTATION
WHY using symbols?
A symbol is something that represents an idea, a physical entity or a process but is distinct from it. The purpose of a symbol is to communicate meaning.
A red octagon may be a symbol for “STOP” On a map, a picture of a tent might represent a campsite. Numerals are symbols for numbers. Personal names are symbols representing individuals. A red rose symbolizes love and compassion.
A symbol has story behind it.It has a meaning.
Like evey neighborhood has its own story.
Mrs. LinJohn Stephen
Residents are encouraged to fully engage in the Town of Markham by collecting stamps based on experiences within the city’s designated ‘districts’ to fill their Markham Resident Passport. This passport is available at Town of Markham Information
The Town of Markham benefits from the social community both of these systems create, as well as notoriety for having various districts branded like most big cities. Payment, income and attendance associated with events and festivals in Markham bring revenue into the city to strengthen the economic and cultural infrastructures
John saw the Milliken Mills events information through the website promoting travelling to Markham.He picks up a Markham one of the branding implementation- Travel Passport, from Town of Markham Information or their hotel so that they can collect stamps as a souvenir book and redemption of a complete passport results in a free meal in one of Markham’s historical districts
MILLIKEN MILLS
MILLIKEN MILLS
