Accelerating success.

Accelerating success.

Crossing Borders E-Commerce Shows Strong

Implications for China Bonded Logistics Market

跨境电商强势推动中国保税物流地产市场

2

A Surging Market 一个方兴日盛的市场

Cross-border e-commerce is gaining popularity in China, allowing consumers to

easily and directly shop online from merchants around world, with big tax savings,

improved logistics and assured consumer protection.

Total import-export sales for cross-border e-commerce

in China have seen a CAGR of 34.8% from RMB900 billion in

2009 to RMB4.0 trillion in 2014

0%

5%

10%

15%

20%

25%

30%

0

50

100

150

200

250

300

350

400

China US Japan UK

million pax

2012 2013 2014e* Growth from 2012 Growth from 2013

*Note: as of end-2014

Source: Payvision, Statista, CNNIC, Research, Colliers International, 2015

Number of Online Shoppers

China now has the world’s strongest online consumer base, with

the number of online shoppers reaching approximately 361

million in 2014, an annual increase of 19.7%, according to

industry research firms

A Surging Market 一个方兴日盛的市场

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• Rapid growth of Crossing Border E-Commerce supported by: 跨境电商快速增长的主要动因：

- Fast growing economy & Massive infrastructure investment

经济的高速增长及大规模基础设施投资

- Strong domestic consumption and retail sales

- 国内消费和零售销售强劲

- Innovation and competition in payment and delivery services

在线付费与快递服务的不断创新与竞争

- Rapid Development of E-Commerce in China (Right Figure)

既有的电商产业的快速发展(右图)

New Model Based Around Bonded Logistics 基于保税仓储发展的跨境电商模式

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Customer places an order via a government-affiliated platform, or is taken to a company’s website via this

platform, and then pays a fixed 10% import tax (in most cases), lower than typical import taxes.

This model requires the retailer to set up a customer service channel in China, with service in Chinese, to

handle returns and customer complaints.

The policy behind this model allows companies to store goods tax-free in a bonded warehouse in the free

trade zone of a pilot city, which then cuts the delivery time. The retailer does not pay tax until the product

leaves the free trade zone.

City Established Operation Area Market Player Main Product

Categories

Main Countries

of Origin

Shanghai 2012 China (Shanghai) Pilot Free Trade Zone Amazon, Yihaodian,

Tmall International

Baby Care,

Cosmetics, Apparel

and Accessory

Japan, Australia,

Korea, US

Hangzhou 2012 Hangzhou Bonded Logistics Center Tmall International,

JD.com, Q.city, SFHT

F&B, Apparel and

Accessory, Baby

Care, Cosmetics

Japan, Germany,

US, Netherlands

Guangzhou 2013 Guangzhou Baiyun Airport Bonded

Zone, Nansha Free Trade Zone

Tmall International Baby Care, Cosmetic,

F&B, Apparel and

Accessory

France, Japan,

US, Korea,

Germany

Ningbo 2012 Ningbo Free Trade Zone Tmall International F&B, Baby Care,

Apparel and

Accessory, Electronic

Devices

Netherlands,

Germany, Japan,

Korea

Zhengzhou 2012 Henan Bonded Logistics Center Tmall International N/A N/A

Chongqing 2012 Chongqing Xiyong Integrated Free Trade

Zone

Tmall International Baby Care, Health

Care, Cosmetics,

F&B

US, Australia,

Germany,

Netherland

Shenzhen 2014 Qianhai Free Trade Port Zone Tmall International N/A

N/A

Cross-border E-commerce Pilot City and Market Players

Source: Platform websites, Research, Colliers International, 2015

Key Bonded Logistics Market 中国主要保税物流市场

5

Hefei

Wuhan

Guangzhou

Shanghai

Beijing

Tianjin

Shenzhen

Chengdu

Changsha

Chongqing

Source: Colliers International

• Yangtze River Delta (YRD)长三角

• Pearl River Delta (PRD) 珠三角

• Bohai Rim Region 渤海湾地区

• Inland logistics hubs 内陆物流中心

Site Selection Preference 跨境电商选址偏好

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Bonded Logistics zones which are close to airport container port are

expected to benefit.

Tenants like international retailers, e-commerce companies and third-party

providers operating in the cross-border e-commerce market.

Prime location, good proximity to downtown, as well as its well-developed

infrastructure zones will be highly attractive to those looking to enter this

market segment.

Occupancy by Region in the Shanghai FTZ as of end-2014

Futian FTZ

100%

Yantian FTZ

87%

Qianhai FTZ

90%

Future Trends 未来趋势

• For the foreseeable future, continued and sustainable demand for high quality bonded warehousing will

remain strong as China’s domestic and crossing border market expands. 在可预见的未来，由于中国内

需及跨境购买力的扩大，对高质量保税仓储持续的需求将继续保持强劲。

• For many MNCs, expanding their presence in the Chinese domestic market is their top strategic

objective moving forward.对许多跨国公司来说，扩大他们在中国国内市场的布局是他们的最高战略目标。

• Build to Suit (BTS) development is likely to increase. 定制开发很可能会增加。

• Older low quality warehouse buildings of inferior design are becoming obsolete as the market transitions

to high volume, timely, and efficient space utilization.陈旧的低质量仓库将变得过时，由于市场开始过渡

到着重高容量、及时、及有效的空间利用率

• As more Crossing border E-Commerce company/platform enters the market, the logistics property

environment will continue to mature, rental is likely to increase. 随着越来越多的跨境电商平台、公司进入

市场，物流地产环境将继续成熟，租金也可能会增加。

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Service Scope- Logistics Sector

• Logistics Site selection

• Leasing & Sales Negotiation

• Investment

• Sales & Lease back

• BTS Development

• Valuation report

• Market Study

• Proven track record with renowned multinational manufacturing firms

• Extensive network of contacts through Colliers RIG

• Transaction experience in China

• In-depth Market knowledge about China industrial real estate market

• Expertise in wide marketing campaigns (global, regional and local)

• Fully Integrated Motivated Team

• Strong Relationship with Local Government

Why Colliers?

For Further Information, Please contact

Ryan Chan +86 186 2037 3957 Email: Ryan.Chan@colliers.com

Our Footprint in China

1.5 Billion

10 65 Colliers International China has

integrated the resources of real

estate experts in the country and

throughout the world to accelerate

the success of our clients.

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